Jerry Crownover – Meet Colonel Crownover

just athought What’s On Your Mind, Ozarks?

Life Is Simple By Jerry Crownover Life is Simple By Jerry Crownover W hen I was a kid, I tagged along with my father to cattle sales all over the country, and had dreams of choosing one of two professions. The first was that of being a livestock order-buyer. These men always wore the nicest hats, the most expensive boots, and seemed to have an endless supply of money that allowed them to purchase cattle by the trailer truck load. What Jerry Crownover is a farmer and former could be easier than sitting in a chair all day (or night) professor of Agriculture long and spending other people’s money? Education at Missouri

My second career option entailed that of becoming a State University. He is a livestock auctioneer. These men had the unique ability to native of Baxter County, talk fast, with a pleasing, rhythmic cadence that has lulled Arkansas, and an me to sleep many an afternoon and night of my childhood. author and professional Of course, the purpose of their chant is not to lull you to speaker. To contact Jerry, sleep, but rather to provide a sense of urgency among the go to ozarksfn.com and bidders to purchase an item, by out-bidding others who click on ‘Contact Us.’ also desire the same item. I can remember my father saying that a good auctioneer could make the animal bring every bit of its worth, and, a really good auctioneer could make it bring a few dollars more. That stuck with me throughout my life.

After high school, I contemplated going to auction school, but, unfortunately, when I had the time – I didn’t have the money. After college, I found myself teaching agriculture and eventually had enough money to pay for auction school, but I was so busy with my career. I then found myself unable to find the time to go, so the dream languished in the back of my mind for many, many years.

Throughout my lifetime, I’ve been fortunate enough to get to know dozens of auctioneers, many of whom have become very good friends. I’ve always admired, not only their skill at auctioneering, but their ability to banter with the audience and make any sale as entertaining as it is necessary. The very best ones wear even more expensive hats than the order-buyers, their boots cost more than many of the animals they sell, and, more often than not, they drove to the auction and parked their new Cadillac in the parking lot, right beside the dusty trucks of the prospective buyers. That is success.

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PO Box 1514, Lebanon, MO 65536 Toll Free: 1-866-532-1960 479-846-1002 • Fax: 479-846-1003 E-mail: editor@ozarksfn.com Eric Tietze Publisher Administrative Amanda Newell, Marketing Manager Eric Tietze, Accounting Advertising Pete Boaz, Display & Classified Sales Amanda Newell, Production Sales Circulation Eric Tietze, Circulation Editorial Julie Turner-Crawford, Managing Editor Jerry Crownover, Columnist Jody Harris, Columnist Production Amanda Newell, Production

Contributors

Kathy Daily, Klaire Howerton and Terry Ropp

About the Cover

Jerry Barnes, pictured with his son Jake, started the Diamond B Ranch in 1997. Read more on page 7.

Submitted photo

Ozarks Farm & Neighbor accepts story suggestions from readers. Story information appears as gathered from interviewees. Ozarks Farm & Neighbor assumes no responsibility for the credibility of statements made by interviewees. © Copyright Ozarks Farm & Neighbor, Inc., 2020. All rights reserved. Printed in USA.

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