The Seven Principles Of Wom And Buzz Marketing
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Introduction: How to Cross the Tipping Point. - Principle 1: Begin with the Consumer. - Principle 2: Be Innovative. - Principle 3: Target the Right Group. - Principle 4: Create the Right Message. - Principle 5: Find the Right Context. - Principle 6: Launch a WOM Campaign. - Principle 7: Turn WOM into Buzz. Epilogue. - References. EAN/ISBN : 9783642021091 Publisher(s): Springer, Berlin Discussed keywords: Virales Marketing Format: ePub/PDF Author(s): Mourdoukoutas, Panos - Siomkos, George J.
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