November / December 2009 issue

November/December 2009 www.ozonline.tv

May/June 2009 www.ozonline.tv

Maximize your budget with our 30% tax credit.

We know what keeps you up at night. That’s why in Georgia you won’t have to worry about a thing. Our deep crew base, diverse & unique locations, and production service suppliers will support your project every step of the way.

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To learn more, call the Georgia Film, Music & Digital Entertainment Office at 404.962.4052 or visit www.georgia.org/entertainment

Oh, and did we mention 30%

OZ contributors & contents Jon Lee Andersen is an Atlanta area attorney who focuses his practice providing advice and assistance for advertising copy, sweepstakes, contests, promotions, labeling, endorsements, testimonial, copyright, trademark and licensing issues. His clients include advertising agencies, marketing firms, e-commerce businesses and freelance professionals. www.advertisinglawfirm. com. Column, page 20.

Contributors & CONTENTS

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When dead isn’t really Dead

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By Jon Lee Andersen

Jim Osterman is a freelance writer living in Atlanta. Among other assignments he writes a weekly column for the Saturday Atlanta Journal-Constitution. He is also author of Excellence in Brand Advertising. His Web address is www.ostermanetc.com. Feature story, page 28.

Rick Lovell has received awards from Communication Arts Magazine, The Society of Illustrators, Print, Art Directors Club of Houston and Show South. Lovell also serves as the Illustration Department Program Coordinator at the Atlanta campus of Savannah College of Art and Design (SCAD-Atlanta).

Cover Illustration.

ozscene

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Looking back & Looking forward

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By Kate Siegel

The goodies

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By Jim Osterman

Let Me Give You My Card

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DISTRIBUTION PARTNERS

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O Z M A G A Z INE ST A F F Publishers: Tia Powell, Group Publisher

Gary Wayne Powell, Publisher

Kime Harless, Assistant Publisher

Kate Siegel, one of those rare creative geeks whose right-brain and left-brain talk to each other, has been successfully freelancing for 12 years as a creative director, print and web designer, editor, and copywriter. She has worked with several publications and with many small businesses, non-profits and artists developing branding and marketing. Kate holds a bachelor’s degree in chemistry, plays C and alto flute, balances her checkbook, and occasionally attempts to cook Indian food. Although not a natural redhead, she does have the personality of one.

Cover story, page 22

Editorial:

Kime Harless, Ozcetera Editor Sales: Chris Dixon, Sales Consultant Design: Connie Dominey, Art Director; Production Manager

Mikel Hutchings, Designer Ted Fabella, Logo Design

Nicki Clark is an Atlanta area Graphic Designer. She is a current senior at Savannah College of Art & Design in Savannah, Georgia.

Her interests include music, fine arts, travel, exploring, vintage clothing, and reading. Design, page 20.

Oz Magazine is published bi-monthly by Oz Publishing Inc, 2566 Shallowford Road, #302, Suite 104, Atlanta GA 30345, (404) 633-1779.

Copyright 2009 by Oz Publishing Incorporated, all rights reserved.

Reproductions in whole or in part without express written permission of the publisher is strictly prohibited.

This magazine is printed on recyclable paper. Visit us on the web at www.ozonline.tv.

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Definition 6 Adds Talent and Bubble

Definition 6 has added new hires Kevin Smith, Cynthia Rogers and Sherman Distin to its team. Smith has joined the company as vice president of sales. Rogers has joined Definition 6 as chief client officer, and Distin has joined the company as subject matter expert in search engine marketing (SEM).

Smith will lead the growth and expansion of the interactive agency’s sales organization, including both its Atlanta headquarters and New York office.

Smith also will share responsibility for cross-training employees in both offices on the agency’s offerings and on how to integrate Definition 6’s product set for existing and new clients. Before joining Definition 6, Smith was a principal for Matrix Resources, an IT staffing and solutions provider, where he led strategic initiatives for clients like Turner Broadcasting System, Honda, NBA, NASCAR and Mattel. During his 20-year career, Smith also held various positions with Capgemini Consulting, IBM and PriceWaterhouseCooper, managing client programs for supply chain management and enterprise resource planning implementations.

In her role as chief client officer, Rogers will be responsible for overseeing client services to ensure revenue growth and reduce cost. Rogers will drive innovative solutions through interactive marketing and technology to ensure clients are satisfied. With strong experience on both the agency and client sides of interactive marketing, Rogers most recently served as strategy director for Razorfish, where she co-led the enterprise’s digital strategy New hires for Definition 6: for a major national retailer. Rogers also developed innovation strategies for Kevin Smith, Cynthia Rogers and Sherman Distin.

Turner Entertainment Networks.

A recent transplant to Atlanta from New York, Rogers’ previous roles include president/COO of Saatchi & Saatchi’s interactive division, Darwin Digital, where she doubled revenues in six months, and president/COO at eMarketplaces. As the managing director of Avon Lifedesigns, she launched a women’s portal for career, leadership, financial and personal wellness. In addition, Rogers has worked with The Worldcom Group, Zagat.com, Organic and HewlettPackard.

As a subject matter expert in SEM at Definition 6, Distin will provide leadership and client direction in the areas of SEM, particularly around paid search media management philosophy, as well as lead the strategic development and tactical execution of the agency’s pay-per-click (PPC) programs. Distin will specialize in PPC strategy development and paid search campaign management for clients. Before joining Definition 6’s SEM team, Distin was a media supervisor for Response Mine Interactive, a direct marketing and media agency. In this position, Distin managed PPC marketing campaigns for two Fortune 100 clients, one of which is ranked as a Top 5 Internet Retailer. He is the only person in the Southeast to have simultaneously been responsible for two PPC accounts of that scale. Distin brings nearly 10 years of experience in PPC, natural search optimization and comparison shopping experience to Definition 6.

In other news, Definition 6 acquired the assets of Creative Bubble, a New York City video editorial, design, sound and production company. Creative Bubble offers a full suite of production, sound engineering, graphics, editorial and post production services that have earned them multiple Emmy Awards. Creative Bubble’s clients include Nickelodeon, The USA Network and Literary Partners.

Creative Bubble’s employees and leadership team will join Definition 6, establishing its New York office and increasing the size of its team to approximately 100 employees. Definition 6 plans to increase its investment in talent, technology and bundled services, to protect its position as a premier post-production agency in New York City.

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Horst In the Fight

Joe Gora Lenses Ol’ Blue Eyes

Eddie Horst composed 37 pieces of original music for the new Digital Video and Imagery Distribution System (DVIDS) music library. Pieces in this library will be used during episodes of DVIDS’ show, “In the Fight.” Categories include patriotic, beauty, rock, ambient, dangerous mission and techno. Each composition has a second, alternate mix with a different focus. With a full orchestra at his disposal on most of the 37 pieces, Horst created a wide range of sound color to capture the spirit and message of our armed forces.

Horst also composed original music for a :30 spot for Foundation Rwanda, produced by J. Walter Thompson. Foundation Rwanda works to provide education to children born during the Rwandan genocide. Due to extreme poverty, many families cannot afford the $350 annual fee for their children to attend school and cannot provide them with the uniforms, books and transportation they also need. Foundation Rwanda commissioned this spot to drive awareness about this worthy cause.

In other news, Horst composed original music for the Georgia Department of Natural Resources’ documentary “Wormsloe.” Produced by Gary Moss and Tyler Moss of Ayunini Media, “Wormsloe” tells the tale of the first Georgia settlement and features reenactments of James Oglethorpe’s efforts to colonize what would become the State of Georgia.

Horst also composed music for a fun little ditty featured in an upcoming episode of “Aqua Teen Hunger Force.”

AGORATV used its four JVC GY HM 700 Hi-Def cameras in full studio configuration for a combination of Hi-Def recording to SDHC cards in the cameras and SD recording to Beta SP VTRs. The data was isolated for later posting of the now running Frank Sinatra musical “Come Fly With Me” at the Alliance Theater in Atlanta. The Panasonic AV 400AN Hi-Def switcher produced the multi-view display for the director to “call the show,” while Joe Gora engineered and shaded the cameras with the Hi-Def 700 camera control units. The next day the Hi-Def SDHC cards where transferred to a hard drive to be shipped to Las Vegas, Nevada for editing.

In other news, AGORATV delivered on-location television production for the women’s roller derby Southern Fried Smackdown tournament.

AGORATV used two cameras in full studio configuration switched by a cuts-only switcher to simultaneously record the games to DV three-hour tapes and DVD disks, as well as feeding live video to the internet. Audio was supplied by the league’s high-energy announcers through a house audio board. For the last day of championship bouts, AGORATV used the GVG Indigo special effects switcher, allowing for the scoreboard and clock to be superimposed with a picture-in-picture box and dissolves between cameras.

OZ MAGAZINE www.ozonline.tv

In the last issue, we misidentified Mark Falls from Superlux.

Our apologies.

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OZ cetERA Naughty Kitchen in Elevation

From left to right, back row: Elevation project manager, Kristen Maxwell-Smith; Authentic Entertainment producer, Brandy Menefee; The Naughty Kitchen executive chef, Blythe Beck; make up artist, Debra Rush; Elevation: art director & artist, Dianne Frisbee; director of business development, Carol Dobbs.

Front Row: owner & creative director, Stephen Cocks; After Effects artist & compositor, Tyler Williams.

Harnell Receives ShowEast Honor Stewart Harnell, CEO of Cinema Concepts, will be honored with the 2009 Show ‘E’ Award at the upcoming ShowEast convention. Harnell will be awarded this distinguished honor as part of the Final Night Banquet and Awards Ceremony at ShowEast. The annual Show ‘E’ Award is presented to a showbiz industry member whose achievements, accomplishments and dedication to the industry are unequalled. Noted Robert Sunshine, managing director of the annual convention: “Throughout his career, Stewart has achieved enormous success with his award-winning production and postproduction studio offering the latest innovations in 35mm motion picture film, digital cinema and 3D stereoscopic technologies.”

Harnell began his career in 1961 as a booker-salesman with National Screen Service (NSS) - Chicago exchange, and was later promoted to trailer production manager in New York City, then to NSS assistant sales manager. In 1966 Harnell requested and was assigned to the position of branch manager in New Orleans. After a year of field experience, Harnell was promoted to Southeast Division manager in Atlanta. In 1970 Harnell founded Harnell Independent Productions in Atlanta where he produced and distributed independent feature films until 1976 when Burton E. Robbins, chairman of the board, summoned him back to NSS as executive vice president, worldwide sales manager. In 1979, Harnell incorporated Cinema Concepts and helms the Atlanta-based world class, state-of-the-art filmdigital production and post production studio complex.

Harnell has served on the boards of Variety chapters in New York, Chicago, Los Angeles, and New Orleans. He was an eight-term president of Atlanta Tent 21, where he continues to remain active on the Board of Directors. He is also a member of the Assistance Committee and Board of Directors of the Will Rogers Motion Picture Pioneers Foundation, as well the Board of Directors of Cinema Advertising Council.

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Elevation recently completed the show open and full graphics package for Oxygen’s new docu-series “The Naughty Kitchen With Chef Blythe Beck.” The show follows fiery executive chef, Blythe Beck, and her outrageous friends serving up her “naughty” cuisine with an extra side of drama. Elevation created a fast paced show open that takes its cues from Oxygen’s glossy, modern style. The network had already completed an extensive photo shoot of the cast. Elevation created a popup visual style incorporating their images. Beck playfully watches her menu come alive with the pop-up vignettes of all of her co-workers. The idea centers on Beck as the maestro of her world. Elevation composer, Brett Rakestraw, found just the right edge for the music to match the tough and sassy tone of the show.

Elevation had the pleasure of hosting Beck and her producer, Brandy Menefee, at their studio for a fun shoot to capture Beck’s scenes for the open.

Wages Takes Hardware Wages Design was awarded Best of Category in the Print & Imaging Association of Georgia and PIA’s Print Excellence Competition for a Las Vegas brunch invitation designed for CBL Properties.

Wages also walked away with an award at the SEED Awards, presented by the Atlanta Chapter of the American Institute of Graphic Arts. Wages won in the category of professional, print, corporate identity and logos, trademarks for their work on a new identity and self-promotion.

Arketi’s Densmore Joins Creative Circus

Jim Densmore

Jim Densmore, art director at Arketi Group, recently joined the faculty at the Creative Circus as an adjunct professor.

Densmore’s preparatory course introduces students to the fundamentals of web site design, including industry terminology, best practices and basic usability standards.

The Creative Circus is an accredited portfolio-development school specializing in advertising art direction, advertising copywriting, commercial photography and design.

Discover Atlanta’s premier source for creative and marketing talent.

WANT TO BE A PART OF GEORGIA’S BOOMING FILM INDUSTRY ?

It takes a village to make a movie

www.freelanceforum.org Red Sky Lenses Da Vinci for High 5/18/07

FF-oz-ad final.indd 1

11:21:56 AM

Red Sky Productions recently completed production of several video installations for Atlanta’s High Museum of Art. The current exhibition is entitled, “Leonardo Da Vinci: Hand of the Genius.� In very close partnership with Elevation, Red Sky produced the grand entrance to the exhibit and interactive touch screen displays.

When the elevator opens on the second floor of the Wieland Pavilion, large projected videos captivate visitors and take them on a 3D animated tour of some of Da Vinci’s greatest works of art, and introduces them to the unprecedented collection to come. The display is projected on three walls and not only welcomes visitors to the exhibition, but also prepares them for the incredible experience to come.

Crawford Saves Military Assets Crawford Media Management (CMM) has completed digitization work for the Visual Information Branch of the U.S. Army Signal Corps based at Fort Gordon in Augusta, Georgia. CMM migrated nearly 2,000 programs, dating back to the mid-1960s, covering military technology of the times. As a result of this project, these materials can now be easily accessed, shared and distributed digitally.

Until early 2009, this historic content was stored on one-inch BetaSP, U-Matic, D2 and DVCPRO source tapes. Most were one of a kind masters, many beginning to deteriorate, soon to be unplayable. Using restoration techniques and SAMMA technology, CMM successfully preserved and encoded the Signal Corps footage in both professional editing and web proxy formats. “The tapes covered wide spans of time and came to us in a variety of formats,� says Steve Davis, vice president of CMM. “We were able to help Fort Gordon replace a room full of old tapes with a cohesive digital media collection and metadata to identify the content.� “This was a difficult project,� says Randy Herald, Fort Gordon’s visual information manager. “We were faced with losing 40 years of valuable recorded history. Crawford took the bull by the horns, sorted out the many problems and delivered files of excellent quality that were good to go.�

Many of the Signal Corps programs are of great general and technical interest. Topics range from the history of the Signal Corps to speeches by Medal of Honor winners and lessons learned from Desert Storm. There is extensive coverage of the annual Signal Symposiums, combat communications training and even the “Basic Operation of the Apple Microcomputer System� from 1983. Many “Fort Gordon Weekly Reports� were also saved which will give future generations a good glimpse of life at the base throughout the years.

Accommodations Aircraft and Helicopters Antiques, Period Items Art/Architectural/Drafting Supplies Audio-Visual Equipment Rental Auto Detailing Buses Choreographers Computer Services Concierge Services Construction Materials Costume Makers Dry Cleaning Entertainment Lawyers Fitness Clubs Flowers, Silk Plants Furniture Generators Hardware, Paint and Lumber Health Spa Limousines Literary Agencies Massage Therapists Motorcycles - Sales, Rental, Repair Office Space - Rental Party Rentals Platforms and Scaffolding Prop Suppliers Restrooms - Portable Sound Equipment, Sound Mobiles, Location Sound Packages Studios & Stages Translators and Interpreters Warehouses

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in the 2010 Georgia Film, Video, & Digital Entertainment Sourcebook

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Larry Williams Joins Soapbox

Soapbox Studios welcomes Larry Williams as its new director of visual effects. Williams brings over 10 years of 3D, composite and visual effects experience with him, working with clients ranging from Coke to Visa to Cartoon Network.

Soapbox senior sound designer, JC Richardson, has been awarded a 2009 Silver Telly for his work on the skin care product Max Clarity. Artistic Image’s Ken Soons produced the spot. Richardson, senior compositor Kevin Thomas, and audio engineer Nikos Mavrommatis also won awards at 2009 Promax Latin America.

In project news, Soapbox just wrapped a series of projects with the Atlanta Falcons. Creative director Jay Wilson, executive producer Chris Schulte and project manager Maggie Omiecinski helmed all of the spots that will play on the Jumbotron during the Falcons football season this fall. Soapbox designer Chase Curry recently designed four promotional print pieces for the Falcons and Publix. An ad for “Gameday Magazine,” a season ticket holder mailer, and an in-store handout and poster were all designed to highlight a promotion currently taking place in 90 Publix locations across Georgia.

The Decatur BBQ Blues and Bluegrass Festival also called on Curry to design all of the print and promotional elements for their event. Curry created banners, posters and ads for the gathering held in August.

Soapbox also recently wrapped a concept completion project with producer Rafael Ortiz-Guzman. The Georgia Hispanic Chamber of Commerce utilized the company’s pre and post production and design capabilities, creating a series of vignettes that were shown in June at a live awards event. The evening celebrated local Hispanic businesses, community leaders and social activists.

Brian Simmons and Mavrommatis recently completed editing and sweetening several video vignettes for The Cliffs Communities. These vignettes, featuring Tiger Woods, will be showcased on The Cliffs’ web site to increase awareness and interest surrounding their golf and living communities. Mavrommatis also finalized several weeks of audio production for “12 FL OZ,” an independent film brought to Soapbox by Dalton Harpe of Standoff Studios.

Thomas and Richardson recently completed spots for “Money & Main Street” hosted by Anderson Cooper on CNN. The spots have been airing within HLN, Campbell Brown, American Morning and CNN.com.

Senior editor Baco Bryles wrapped on a project for the upcoming 15th Anniversary edition of “Forrest Gump.” The Academy Award winning film’s DVD extras include recent interviews with Tom Hanks, Gary Sinise and director Robert Zemeckis.

Soapbox Studios also completed a spot for Visa. Schulte helmed the project from start to finish alongside Wilson. The spot promotes a new initiative from Visa highlighting buying power and ease of use. Soapbox also recently worked with Luckyfish and their client Coca-Cola on a corporate video. Soapbox’s production unit utilized one of their new Sony EX-1s for the green screen shoot.

Soapbox conceived, produced, and edited a :40 spot to promote Miller Lite’s luxury suite box. The spot is now playing during all Atlanta Falcons home games. The piece gives an inside access to fans and features celebrities, including TNT sportscaster Craig Sager, former NBA player Kevin Willis, and multi-platinum artist and actor Ludacris.

The music division of Soapbox Studios composed an original score for a series of national advertising campaigns for CNN. The ads entitled “Information Meets Opportunity” can be seen on CNN, VH1 and ESPN. Mavrommatis teamed up with Soons of Artistic Image to create an original music score for Artistic Image’s client Impruv. The skin care product features an electronica beat backing the video.

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Day of the Dead Tweet Tweet Design is reprising last year’s highly successful “Day of the Dead” art show. The show runs from the end of October to the end of November. The show features over 70 identical, miniature coffins, all decorated in their own unique, artistic style and voice, by equally unique artists, musicians and designers. Tweet created this forum to commemorate the ancient, Mexican holiday and to give creative friends of the firm a forum to express their sentiment, from the whimsical to the dark.

With sangria, taquitos from Tin Lizzy’s, Authentic Sugar Skull Tarot by Madame De La Mita, “The Lady of the Little Soul,” and live entertainment by Uncle Daddy and The Kissin’ Cousins, this year’s dead-raising effort will eclipse last year’s exceptional show and exciting party.

Peterson and Ackall Chapter Champions

Becky Peterson and Mousa Ackall win PRSA-GA’s Chapter Champion award.

Becky Peterson, senior media strategist of The Haystack Group, and Mousa Ackall, marketing coordinator at Arketi Group, were awarded the PRSA Georgia Chapter’s Chapter Champion award for their outstanding volunteer work.

Peterson graduated cum laude from the University of Houston with a journalism degree. She has been an independent public relations consultant in Atlanta since 2002. Before The Haystack Group, she worked at Hill & Knowlton, Burson-Marsteller and Foley’s Department Stores, a Houstonbased retailer.

She has participated in the Independent Counselors Special Interest Group for several years and has served on the monthly luncheon committee for the past two years. She was actively involved in the coordinating the chapter’s July and August luncheons and will head the monthly luncheon committee for 2010.

Ackall graduated from Transylvania University in Lexington, Kentucky with a bachelor’s degree in business and marketing. At Arketi Group, Ackall spearheads the firm’s social media efforts, counsels clients on search engine marketing best practices and manages a variety of email marketing campaigns.

He is the Social Media Chair of PRSA|GA and has developed a comprehensive framework for chapter wide engagement in “new media” channels. He crafted and implemented a strategy that entails chapter outreach through social media platforms including Twitter, Facebook, YouTube and LinkedIn. Ackall is also using the chapter’s social media presence to bolster attendance and participation in the Young Professionals Special Interest Group.

Robyn Harris Joins Partners + Napier Robyn Harris has joined Partners + Napier as an account executive. Harris will work on advertising and marketing campaigns for UPS. Previously, Harris was an account executive at Bigelow Advertising.

She holds a degree in advertising from the University of Georgia.

New account executive at Partners + Napier, Robyn Harris.

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Craig Miller Film Selected as Finalist

A Craig Miller Productions and World Wildlife Fund (WWF) film entitled “Amur River Basin: Creating a Lasting Sanctuary for the Mighty Taimen” has been selected as a film finalist at this year’s Jackson Hole Wildlife Film Festival.

The festival, considered the highest honor of the “nature and environment” genre, awarded category winners during the media industry conference held in Grand Teton Park, Wyoming at the Jackson Lake Lodge. The film was one of 40 films selected out of 425 films spanning 25 countries entered into some 750 categories.

“Amur River Basin” explores a unique partnership to conserve one of the world’s most charismatic fish: the taimen (pronounced tie-men or, alternatively, tay-men). Taimen is the largest member of the salmon family; it can grow to five feet long, and is a top predator that has been known to prey on 26-inch trout, muskrat and waterfowl. As a top predator, taimen is also the ultimate “canary in the coal mine,” a perfect indicator of the overall ecological health of the Amur headwaters in Mongolia. Saving this spectacular predator requires the combined and coordinated efforts of conservationists, fly-fishing anglers, and most importantly, the local communities on the river’s shoreline.

Mark Johnstad, center, tags a recently caught taimen.

In the fall of 2008 Craig Miller Productions filmed in Mongolia as World Wildlife Fund, Mongolia River Outfitters, and local people began implementing this unique conservation program. The film follows the conservation partners as they tag, research, and work with local communities in an effort to stymie poaching of this highly endangered fish. In the case of taimen, fishing itself is a critical component to save the fish. Where the primary threat to taimen comes from poachers from Russia, Eastern Europe, and Mongolia’s capital city bent on catching, killing, and eating or mounting the largest taimen, saving the fish depends on a healthy fly fishing and catch-andrelease program. International fly fishing anglers bring significant amounts of resources to local communities and, through this program, local communities will see that taimen thriving in the water are far more valuable than dead taimen out of the water.

Leigh H. “Perk” Perkins Jr., CEO of The Orvis Company. Inc., right, shows off a recently caught taimen.

BAD Scrap Monsters BAD Studio showed Scrap Monsters at Hotoberfest in early October to help local farms devastated by the recent flooding. BAD studio sustained some minor flooding, but nothing compared to the damage sustained by some of the local farms. BAD Studio donated a portion of their sales of the Scrap Monsters to help the local farms that were devastated by the recent flooding. Scrap Monsters are folk art inspired digital collages and recycled creations made from found objects by Scott Banks, BAD principal, and his son, Alden Banks.

Mighty Taimen in Amur River Basin, Mongolia.

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New Owners at CPT Cine Photo Tech (CPT) has new owners. Long time CPT manager Frank J. Battaglia and Brian McGraw acquired the company.

McGraw comes from CineQuipt, a camera rental company in Minnesota. Battaglia and McGraw have big plans to move CPT forward.

With the transfer of ownership, CPT will be investing in new equipment and technology. CPT has just acquired the latest high-end Sony F35 Digital Camera System. CPT has also upgraded their ARRI camera to accommodate 3-perf feature films.

McGraw says that he’s “confident that our company is now positioned for growth while offering a greater level of service and flexibility for our customers.”

Frank J. Battaglia and Brian McGraw, new owners of CPT.

Let the Games Begin To kick off the 2009 NFL season Ford and The Atlanta Falcons will have fans racing to the Georgia Dome with two new online games. “Drive the Distance” and “Defend the Dome” allow fans to win premium prizes and home game tickets. Every week during the regular season, Atlanta Ford dealers will reward the top 10 performers from the combined games’ leader board. Grand prize winners will receive a Falcons Fantasy prize pack that includes home game tickets, $100 in Dome dollars and VIP sideline passes. Other prizes range from tailgate kits to autographed jerseys and footballs signed by Matt Ryan, John Abraham, Tony Gonzalez, Roddy White and more.

For “Drive the Distance,” players begin their route traveling on Interstate 85 from Falcons’ training camp in Flowery Branch to The Georgia Dome. Once the player has selected a vehicle, a Ford F-150 pick up truck or Ford’s new Flex SUV, the obstacle course begins. Players will bob and weave through Atlanta traffic while avoiding debris, construction cones and other vehicles as citations are given if a fender bender occurs.

In “Defend the Dome,” players will get a sense of what it feels like to be part of the defensive line with their chance to become Falcons defensive end John Abraham. The ultimate goal of this game is to sack the quarterback four times in four downs to defend the Dome.

The idea behind the games came to light when Team Retail First, a division of local Ford dealer agency J. Walter Thompson, envisioned interactive games to help get Atlanta Falcons fans involved and excited about the new season and Ford’s new Flex SUV and F-150 trucks. Team Retail First approached Artistic Image (AI) to help bring their vision of the new games to life. AI previously designed Ford’s F-150 “Defend the Dome” promotional spot that still airs on the Dome’s Jumbotron. This time around, with Team Retail First’s concepts, AI helped to develop the two online games, a John Abraham figure, posters and billboards.

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Madigan Wrangles Kilgannon Clients Kilgannon hired Elizabeth “Beth” C. Madigan as account executive. In her new position, Madigan will help develop and manage advertising campaigns for several agency accounts, including Manheim Online and Cleaver-Brooks. Previously, Madigan worked at BBDO Atlanta, handling day-to-day activities for Capital One Bank and the American Stroke Administration. While at BBDO, Madigan was selected to participate in the American Association of Advertising Agency’s Institute of Advanced Advertising Studies course, a 13-week assignment in which she worked with a team to create an integrated marketing program to reposition the Orkin brand. Madigan is a graduate of University of Florida and holds a bachelor of arts degree in advertising. She contributes her time to several organizations, including Junior Achievement.

Beth Madigan joins Kilgannon Cleaver-Brooks has tapped Kilas account executive. gannon for marketing consulting and strategy. As part of the assignment, Kilgannon will develop and execute an integrated marketing program for the company including advertising, public relations, trade show efforts, events and an online presence.

In other news, Kilgannon was recognized for the second year in a row

by Inc. 5000 as one of the fastest growing privately held companies in the United States. The Inc. 5000, an extension of the longstanding Inc. 500 list, identifies and profiles the elite of the growing entrepreneurial economy in the United States. The 2009 Inc. 5000 list measures revenue growth from 2005 through 2008. To qualify, companies must be U.S.-based and privately held, independent, not subsidiaries or divisions of other companies, as of December 31, 2008, and have had at least $200,000 in revenue in 2005, and $2 million in 2008.

Pogo Directors Rolling Pogo Pictures director Zach Freyer partnered with Raleigh, North Carolina agency McKinney and online travel site Travelocity for a :30 spot shot in Atlanta. The spot features the famous Travelocity gnome lounging around the house in his quest for the perfect “Staycation” with less than desirable results.

Freyer also teamed with Glastonbury, Connecticut agency Cashman + Katz for a Connecticut Lottery spot. The spot was shot at night in Boston.

“Kickoff” recreates the feel of a real New York Giants football game, where an unlucky player gets pummeled by a mob of Connecticut Lottery fans trying to get their hands on the new New York Giants scratch game.

Pogo Pictures director/DP Steve Colby recently traveled to Los Angeles for a Daisy Sour Cream shoot with Dallas agency Fogarty Klien Monroe.

The three-day shoot took place in various locations around Los Angeles.

Colby then made his way to Orlando for a shoot with Disney’s Yellow Shoes at Walt Disney World. The shoot focused on a Disney DVD that is in post production now. Colby wrapped up his travels when he returned home to shoot a series of spots for Briggs & Stratton, on location for three days in Atlanta. The spots are in post-production now.

1st in Atlanta en Español Telemundo 47 Atlanta will become the first Spanish language media outlet in Atlanta to provide Spanish language local news, weather, sports and other relevant local content via cellular phone and PDAs through the LSN Mobile network. Their site features free access to up-to-date weather, local news, horoscopes, lottery results, gas prices, movie times, flight tracker, sports scores and more en Español on any internet-enabled device such as mobile phones and PDAs. Atlanta ranks fourth in the United States for Spanish language mobile page views. In September alone, there were 667,000 local Spanish language page views accessed by Hispanic mobile users in Atlanta.

Drinking out of a Tube The Tube team recently wrapped up promos for Fine Living Network’s (FLN) “Three Sheets,” whose third season premiered in July. The show follows photographer and comedian Zane Lamprey on his global exploits throughout different drinking cultures, highlighting signature drinks and hangover cures.

Tube’s Chris Downs and Joseph Suttles worked with FLN producer Sharon Martin to create :15 and :30 second spots for the show. They spritzed the spots with rotoscoping, color correction, and motion graphics, garnishing it with imagery of exotic of drinks.

The Tube team also recently welNew Tube team member Laura Relyea. comed Laura Relyea to their ranks. Relyea is a recent graduate of Ball State University’s telecommunications program, where she focused on audio production and creative writing.

She also dabbles in design and brings extensive marketing experience.

Relyea is found behind Tube’s front desk, where she takes care of day-to-day organization and marketing.

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OZ cetERA What’s Up Wins Lottery The Georgia Lottery Corp. tapped What’s Up Interactive to provide web site services for the organization. “We are pleased to partner with What’s Up Interactive and look forward to the web technology, design and content development they will provide,” said Georgia Lottery president and CEO Margaret DeFrancisco. “Our web site is a vital tool to keep our players and the public informed and engaged and to ultimately generate dollars for the important educational programs we fund. ”What’s Up Interactive will design a fresh, new look for the Georgia Lottery’s web site, which will continue to feature winning numbers, game information, exciting promotions, lottery news and special events.

James Brams Lands in A-1

James O. Brams, new senior vice president of sales for A-1 Broadcast.

James O. Brams, a public relations executive, has joined A-1 Broadcast as a senior vice president of sales. A-1 Broadcast produces broadcast projects for media and the web for corporate clients and public relations firms.

Brams has worked in the public relations services field for most of his career, including a decade in New York as a vice president for PR Newswire, and has been a member of the Public Relations Society of America (PRSA) for 30 years. He joined the PRSA Georgia Chapter in 1991, served on its board for three years and is currently a committee chairman for the chapter. He was awarded its prestigious Dyar Massey Award in 2003.

Busy Time on Ground Floor Ground Floor Video recently hired Kristin Vanderbilt as head of business development. Vanderbilt has worked for major players like Coca-Cola as a producer and project manager. She also previously worked as a producer in the healthcare field at Health Science Media and CEI Communication in Pennsylvania.

Ground Floor Video also picked up a 2009 Silver Telly award for Chick-filA’s Symbol of Success video for use of 3D animation. The Silver Telly is the highest award bestowed by the national Telly panel.

In project news, Ground Floor Video wrapped development of an interactive DVD on Leadership Best Practices for Chick-fil-A, Inc. The DVD, along with a workbook, will be distributed throughout the chain to help build new leaders and take their industry leading customer service to the next level.

WIFTA PSA Aids United Way Women in Film and Television Atlanta (WIFTA) has joined forces with the United Way of Metropolitan Atlanta’s Regional Commission on Homelessness and public relation firm Edelman to produce a public service announcement designed to bring awareness to the issue of homelessness in Atlanta and to help make a difference in ending the problem “One Person at a Time.”

“This year’s WIFTA PSA will spotlight the issue of chronic homelessness by showing that homelessness can affect anyone, and that anyone can help,” said Shani Harris Peterson, WIFTA’s vice president of professional development and PSA producer. The PSA reaffirms that it doesn’t matter what race you are or if you are an elderly man, woman, teen, child or family, homelessness affects thousands of people everyday.

This year’s “One Person at a Time” PSA director will be Angela Barnes Gomes, an accomplished director known most recently as the creator and executive producer of the hit TBS micro-series “My Manny.” Gomes currently has a development deal with TBS for two additional series.

Other contributors associated with the 2009 WIFTA PSA include: director of photography, Alfeo Dixon; sound recordist, Aron Siegel; camera and lighting equipment by PC&E Atlanta; casting by Alpha Tyler; catering by Allied Vision, Inc., Subway and Taco Mac; craft service by Publix; post production by Billingsley Post and Graphics and Breen Smith Advertising; music by Tre’ Peterson/Yellow Room Studios; and make-up by Help Me Rhonda.

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Kristin Vanderbilt, head of business development, Ground Floor Video.

The company recently produced a DVD for The Good Shepherd Ranch, a non-profit group home for foster teens that require more than what traditional foster homes can provide. This faith-based home in Jasper, Georgia is a labor of love and the last stop for teens whose families have been destroyed by methamphetamine. Tony Nolan, himself an abandoned kid, narrates this powerful fundraising and awareness video.

Ground Floor Video is currently in production on the official story of the grassroots Tea Party campaign that is driving the national dialogue on issues like government spending, healthcare reform and widespread allegations of Constitutional infringements by the Federal government. The movement traces its roots back to Georgia as a Twitter feed in late 2008. It has quickly grown into a phenomenon as the largest on-going citizen protest in America’s history. Atlanta held the largest Tax Day Tea Party in the country in April. Crowd size at the recent “9/12 March on Washington” has been estimated at 1.2 million, an estimate by Capitol police on site at the event. “Tea Party: The Documentary Film” follows the story of five regular Americans from around the country from their hometown activism as a part of thousands of community tea parties to the National Mall in Washington, DC, on September 12, 2009. It traces the background story, how the movement has grown, the purpose of the rallies overall and where the movement may be headed next.

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16toads Nabs AGD Award 16toads Design has been selected as a winner in the 2009 American Graphic Design Awards for their work on Herodontics.com. 16toads won awards in both the web site design and logo design categories. Herodontics.com, a social networking web site, was created to help dental professionals come together and share knowledge and build bridges between their highly individualized practices.

Over 8,000 entries were submitted for this year’s award showcase. It honors outstanding new work of all kinds across all media: print and collateral, advertising and sales promotion, packaging and point-of-purchase, internet and interactive design, broadcast and motion graphics, and corporate identity and logos.

In other news, 16toads recently wrapped an ExpressionEngine development-only project for their newest client, Multicast Media. Multicast is a local Atlanta company providing bleeding-edge technology that enables companies to capture and stream live events over the internet.

Over the next few months, 16toads will be continuing work with ResponseMine Interactive, beginning to develop Herdontics Phase 2 and starting a new web site for Abbey Insurance.

Neenah Reps Crane Line Neenah Paper, Inc. and Crane & Co. Inc. have signed an exclusive partnership agreement for Neenah to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®, CRANE’S LETTRA®, CRANE’S PALETTE™ and CRANE’S® Choice Papers. The agreement is an extension of a partnership Neenah and Crane launched in early 2007. Since then, Neenah has manufactured 100 percent cotton paper for Crane, although the paper continued to be marketed and distributed through Crane & Co. The papers will be available to distributors through Neenah sales representatives beginning late 2009.

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GOT SOME NEWS?

Send all your business news to Ozcetera editor, KIME HARLESS at ozcetera@ozonline.tv.

NO FAXES OR HARDCOPIES, PLEASE. All news should be submitted via email.

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OZ column cetERA

When Dead Isn’t Really Dead: Celebrity Publicity Rights

By Jon Lee Andersen, Esq. In the United States, an individual has the right to prevent the unauthorized use of his or her name or likeness for commercial purposes. This right actually began as a “right of privacy” and then, as the commercial value of celebrity endorsements began to soar, it became more of a “right to publicity.” Some states have laws that deal directly with the rights of publicity, while other states handle the issues under privacy and unfair competition statutes.

Over the years there have been some interesting developments in these laws, and they seem to be ever expanding in favor of the individual.

From the celebrity standpoint, the law began with the premise that, without consent, an advertiser cannot print the name or likeness of a celebrity in connection with an advertisement in a manner in which there is, or could reasonably be, a suggestion that the celebrity endorses the product or service. Names are easy, but what constitutes a “likeness?” Clearly a photograph would qualify, but the courts have begun to stretch the meaning.

Here are some of the pivotal cases:

that a reasonable jury could conclude that the robots were sufficiently like Wendt and Ratzenberger to constitute a violation of that California right to publicity statute. To me this case raised some interesting issues. First, the characters portrayed by the robots are fictional, and have no right to publicity protection.

Second, Paramount owned the copyright to these characters, and thus should have the right to create derivative works based on those characters. I think copyright protection really took a body blow with this decision.

It used to be that the rights of privacy and publicity ended upon the death of a person. That is still pretty much true for non-celebrities, but the publicity right statutes (think California and Tennessee) now almost universally apply to dead celebrities as well as living celebrities. The length of time varies and can be affected by whether the rights are actively being exploited. But any debate about the value of these rights can be answered by the Elvis Pressley estate, which regularly grosses more than $50 million annually. And wait until you find out what using a photo of Marilyn Monroe in an ad campaign would cost . . . !

So where does this leave us today? Here are my thoughts about the future. For advertisers, I recommend that they have permission from any person who is going to be used in any way in an advertisement, whether it is physical likeness, voice likeness or any other identifying trait. There is some protection in disclaimers, but there is also significant risk. Also, and this is the hard part, advertisers will now have to consider whether their advertising can remind or conjure up images of actual celebrities or characters played by celebrities.

In the mid 1980s Jacqueline Kennedy Onassis was able to stop a famous dress designer from using a look-alike actress in magazine advertisements for his clothing. Singers Tom Waits and Bette Midler were also successful in preventing advertisers from using sound-alike voices in radio and TV commercials. Waits also recovered a substantial damage award.

The next extension came in the early 90s in a case involving Vanna White. Samsung created an advertisement using a robot standing in front of a game board wearing a blond wig, evening gown and jewelry. The court agreed that a robot with mechanical features is not exactly a celebrity “likeness” but held that the robot did have an “impressionistic resemblance.” Under the California right to publicity statute, that was sufficient to rule in White’s favor.

Said another way:

The scope expanded further in 2000 when a court decided in favor of George Wendt and John Ratzenberger, actors from the TV show “Cheers.” They sued Host International and Paramount Pictures over two robots that Host had placed in a chain of “Cheers” themed airport bars. The robots had faces different from the actors and even different names, but the court found

An ad for a new caviar Was to feature a dead movie star.

But when her estate Quoted the rate The agency said a quick au revoir.

© September 2009 Jon Lee Andersen All Rights Reserved

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bb

Gru erso, Travis Angel Trav

Kelley Andre ws, Jennifer K ea

rns

The Association of Independent Commercial Producers

SHOW ATLANTA October 7, 2009

This year’s annual AICP show, honoring the best commercials world-wide, made its first debut in Atlanta since 2004. The hour-long screening, held at the Rialto Center for the Arts, brought out a large crowd of professionals in the industry. Following the screening, the crowd mingled on the rooftop of the Glenn hotel.

Glenn Owen, Chad Crowley Cathy Wilson, Kathye Rone

, Guy Tucker

rris Travcis Grubb, Lesley Ha

Mr. and Mrs. John McCorkle, Dan Reichard

Sheryl Myers,

Steve Colby

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&

By Kate Siegel

B.A. Albert President & Chief Creative Officer, GREY Grey Group ranks among the largest global marketing communications companies, represented in 96 countries, with 432 offices operating in 154 cities.

A B.

How do you know it’s 2009? Someone uses the phrase “in this economy” accompanied by a complaint or an apology. But despite the obvious challenges, this year wasn’t all bad. As a country, we made great progress on some issues. We got more and better 3G gadgets.

We got enough rain to stall the drought here in Georgia. We got a new Star Trek movie that was zesty.

Checking in with some Atlanta creatives who shared their reflections on the months just passed and the near future, they’re realistic and optimistic. The business of life goes on, and so does life in business. We keep doing what we do best: .A lbe Being creative. Doing more with rt, Pre side less. Making metaphorical lemonade. n

O t & Chief Creative

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The day before our new business pitch for PODS, the portable container company, we discovered that an art director here knew one of the fellows that was washing our windows. We called his cell as he was outside our offices on the 40th floor and asked if we could get him to help us. He did. It was timed perfectly: As the client walked into the room the next day, the window washer rose up and held ey up the sign. They laughed really hard Gr , r e and loved it. ffic

of Atlanta” didn’t disappoint. But who could have expected it to become the highest-rated cable program in its time slot?

Some of my favorite stories of 2009 were about iPhone apps and the way they have opened up technology to people from all corners of the world.

I think I read the other day of a 9-year-old boy in Singapore who’s developed his own app that allows other kids to create drawings on their iPhones.

Speaking of social media: There are now more than 350,000 active applications on Facebook. Two billion photos are uploaded to the site every month.

More than 6 billion minutes are spent on Facebook each day, worldwide. Staggering numbers, to be sure, and they will only increase in 2010. My personal goal for 2010? It’s a bit more modest — I vow to crush three drug lords on “Mafia Wars.”

Grey shows a potential client where their business could go in the future.

As far as next year goes, we are hoping to rise to new heights, just like the sign says. And have some fun doing it.

Chris Hall President & CEO, BBDO Atlanta BBDO Atlanta is the city’s largest advertising agency, with 200+ employees and clients such as AT&T, ING, REI and the Georgia Lottery. BBDO Atlanta is part of the BBDO Worldwide network.

Certainly anyone working in any area of media is aware of how challenging the past year has been and how much things are changing within social media and the interactive field in general.

Sometimes it seems like if you look away for even an instant the landscape has been altered. But in all that change lies opportunity. Our job is to figure out what lies ahead, and looking at the past is one way we do that. Here are some of the things that caught my attention.

Ashton Kutcher beat out CNN in the Great Twitter Challenge of 2009, the first Tweet-er to reach 1 million followers. My prediction for most followed in 2010? Let’s just say Larry King needs to make a comeback.

“Crank That” by Soulja Boy was one of the most watched YouTube videos this year with 356+ million views.

Andy Warhol was wrong when he said everyone will get 15 minutes of fame, at least when it comes to some Atlanta housewives. I expected our fiery southern women to make the other “Real Housewives” shows look timid, and “The Real Housewives

Liz Stubbs Independent producer for webcasts and short or long-form video/film, a non-fiction author and a documentary photographer.

2009 has been dramatically different from 2008, but despite the scary headlines and budget cuts, it has been a year of happy accidents and unexpected opportunities to pursue projects I’m passionate about.

The standout project for me this year was a piece I lucked into, producing a video about one of the victims of the 2008 Savannah sugar refinery fire.

Our subject has such an amazingly positive spirit, he is an inspiration to everyone who interacts with him.

He and his story were so impactful to us on so many levels that we are currently in the early stages of pre-

Liz Stubbs, Independent Producer www.ozonline.tv OZ MAGAZINE

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, er Od

As so cia tes

Tim

production for a documentary on the larger story.

I feel 2010 will be a more optimistic year, which will hopefully free up more production purse strings.

But, I am grateful for the financial landscape change this year. Creativity often needs challenging circumstances to come into full bloom. Since several steady clients have curtailed their needs from last year, it’s been a great opportunity to make my own work. My photography is transitioning into a legitimate business . . . I’m partnering on a 2010 calendar project . . . and I will be going to press this fall with my fourth book, the second I’ve co-authored on values.

While I’m optimistic about 2010, I don’t see it as returning to business as usual, whatever that has been. I see it as a year to nudge previous boundaries, take more creative risks, and in all projects, get to the heart of the matter.

Pr es an ide rlm nt, a Wo , Pe rldw ate i c o s ide Ed iting, Senior As

Is it luck, good fortune, or fate that brings people together? Like minds somehow seem to find each other.

Many jobs and a million stories I’ll take from 2009: Laughing in the studio, creating music tracks with Raja Raj. Battling a fierce wind in an open field shooting handheld. Skater dolly in the ‘Hootch. Slidestyle crop circles with Andy Sapp. Chasing racecars through city streets, foreign tracks and the Mojave desert. Climbing rocks with Will Roegge. Traveling through India with two great friends, counting our blessings but realizing the unnecessary materialistic bubble of western life. Reconnecting with old allies and making new ones. Building our team and adding new services.

Bring on 2010. We’re just finding second gear.

Tripp Rhame, Director/ Director of Photography, Spitfire Studios

Tripp Rhame Director/Director of Photography, Spitfire Studios Spitfire Studios is an Atlanta-based full-service production company that specializes in combining creative execution with technical precision.

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Tom Oder President, Worldwide Editing Senior Associate, Pearlman Associates Worldwide Editing is a global provider of writing, editing and business communications services. Pearlman Associates has helped a multitude of Atlanta-area, national and international clients achieve business-to-business goals for more than three decades.

My career coach helped me craft an elevator speech in case I ever found myself in an elevator for 15 seconds with someone important. My mother taught me to always be kind to others. I’m glad I paid attention to both.

I didn’t develop the elevator speech until after I retired from Cox Newspapers in December 2008, so I didn’t come away from an unexpected encounter

photo: T.W.Meyer

with Barack Obama in an elevator in the Hyatt in After working in radio and television in several Austin earlier that year with a high-level government major markets around the country, I’ve finally agreed post. He was a senator from Illinois at the time and in with my friends who say that I’m a woman with Ballz.

Austin for a debate with then-Senator Hillary RodI recently took a hiatus from the “traditional” news ham Clinton before the Texas Democratic presidenbusiness, which I loved, to try something exciting tial primary. and new. Launching a company to develop what However, holding an elevator door open for MarI call Promotional docuMEDIA film shorts using ilyn Pearlman of Pearlman Associates at the Comtypography, photography, broadcast quality promerce Club in downtown Atlanta where we were duced and edited audio, psychology, technology and attending an Atlanta Press Club meeting has paid culture. I’ve essentially created a new form of the wonderful dividends. Since then, we have begun PBS-style documentary that corporate clients use in capitalizing on her 30+ years of experience in ownall forms of social media. ing and operating a Decatur public relations firm What I learned in 2009 was that not all projects and my 30+ years of journalism experience and new are exciting, as presented. I’d accepted one assignwriting and editing ment for a commercial business. We are real estate company that partnering on half a I just couldn’t wrap my dozen projects and head around. Boring. Every have developed a time I thought about it, I delightful friendyawned. That engagement ship. taught me two things: Our special One, that we should never blend of talent and take any project simply for experience and love the money, and two, what for helping people makes the work “fun” is the tell their story and ideas that I bring. I spread their meshad to change my mind sage has impressed about the work and then prospective clients. the work changed me.

Several have said Find passion and joy in that because of the all that you do, and you’ll economy they’ll never “work” another day have to wait until in your next year to take life and have incredible advantage of our successes to boot. services. We tell I predict that we’ll see them graciously a lot more “gigging” in the that we understand years ahead. Many people Lisa Campbell, Media Consultant and that we’ll stay in who once worked in touch. Our belief is corporate environments that the economic storm clouds will break next year. and have been fired or laid off due to the economy When they do, we’ll have new clients to add to those are now actually enjoying working independent we are already helping. gigs. Once the jitters of “How am I going to survive?”

In the meantime, we’ll look for a few elevator wear off and faith kicks in, people are really learning doors to open. You never know who might come how to manage on their own. It’s quite gratifying to along for the ride. watch.

Personally, I’ll keep blogging on Facebook and Lisa Campbell other sites, and I’ve got two publishing projects Media Consultant, PR & Marketing in the works for 2010: “The Brilliance of Branding Technologist, New Media Developer Barack” on the marketing that won the presidency Lisa Campbell MEDIA is an unorthodox for Obama and how entrepreneurs can use his company helping businesses, corporations methodologies, and an inspirational book for and entrepreneurs create identities and brands business executives called “STATUS … an update that target customers to communicate in a very on faithbook.” different way. www.ozonline.tv OZ MAGAZINE

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Steve Mank Partner, Primal Screen Susan Shipsky Executive Producer, Primal Screen With keen insight into the world of branding, Primal Screen has produced work for television, film, the web and environmental media, having a particular affinity for children’s entertainment.

Upheaval! What clients want, how they work, even the market they serve have all become so unpredictable, so seemingly random, that we can’t divine the trajectory. For instance, one of our biggest jobs in the past year has been the creation of an online game for a cereal popular with kids. The game is cutting edge in many ways: It’s a fast 3-D shooter

Steve Mank, Partner, Primal Screen

that explores large worlds, all online and in-browser.

But most remarkable is that Primal Screen is not really a game design studio. We didn’t get the work because we suddenly became programmers. We got it because we distill brands. What has changed is that as clients become more savvy about their brand and about expressing it in as many arenas as possible, they look more and more to studios like ours.

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Certainly the sagging economy is partly responsible for the shifts that we’re experiencing. Money is a little scarcer, and clients are trying to find new and creative ways to grab some. But this kind of innovation also owes a lot to the web. Twenty-five years of AOL could not have predicted the pandemic spread of Facebook. So there’s no extrapolating the next big thing. The best we can do is to work hard, hold on tight, and surf the avalanche with all the style we can muster.

Thom Gonyeau Principal, Mountain View Group, Ltd. With offices in Atlanta and New York, Mountain View is an award-winning strategic and creative partner specializing in moving communications: Film, video and digital media.

We were on a shoot up in the Northeast for a large, multinational company. They had called us in last-minute to put together a video presentation for them. One of the interviewees, a bigwig in corporate communications, walked into the studio and looked at the set-up: The backdrop, the cameras, the lights … and then she laughed and shook her head. She said something to the effect of, “I can’t believe there are still people like you trying to make a living in the production business. Who does shoots like this anymore?” Suffice it to say, that kind of deflated our attitude for the rest of the day, to say the least.

Right now, we’re working on a large-scale project for a client in the financial (er, bailout) industry.

We didn’t shoot a frame of the imagery or content.

Instead, we shipped out a dozen Flip cameras and had consumers send us footage to include in the campaign and also encouraged them to upload a bunch of digital stills. The role of the production company of the future could be managing digital assets in the creation of marketing communications and advertising. We’ll see this more and more and more, with a focus on user-generated content.

As 2009 comes to a close, we’re seeing a pretty huge uptick in the number of calls from clients. It feels like we’ve turned the corner and companies are ready to spend dollars again. We might not see the larger budgets of the past, but there is still a need to communicate with stakeholders, customers, employees . . . that’s not going away. We may be tweaking how we execute and what expertise we bring to the table, but we are feeling pretty good about the near future, and it would appear that clients are ready to do business once again.

Havana Nguyen Freelance graphic designer, KokoroGraphix 2009 has been a big year. People are often surprised that I am only 22 and I am already running my own business. I started freelancing as a graphic designer this year, and it’s changed my life. I went from feeling like I was just a product of the surrounding events to feeling in charge of the outcome of my life.

I went from desperately giving in at every negotiation to realizing my personal value and setting my own prices. I went from a simple college student who looked for the safest major to a student who pursues her true ambitions and gets things rolling.

My biggest lesson? Just do it. Seriously. Stop over-thinking and see what steps you can take today to reach your goals, whether it’s registering for a business license or simply getting out there and talking to people. I started with a modest blog documenting little projects I did in my free time. I sent out a Craigslist ad for pro bono work to build up my network and portfolio. I set out to meet and learn from community business leaders. Hopefully, this will pay off in 2010 by expanding my clientele and digging into different niches. I want to become the go-to graphic designer for promotional illustration.

Jan Lego Vice President, Tucker-Castleberry Printing Commercial printer connecting and integrating print, marketing and social interaction for the future of communication.

2009 was challenging for all traditional commercial printers, as large corporations were getting rid of marketing positions and print buyers. To rise to the challenge, we started the year by trying to understand how to tie printing and marketing and social networking together. Adding a Kodak Nexpress digital press to our complement of equipment enabled us to print personalized pieces as well as the static pieces that were too small for our 40” presses. Now we are producing PURLs (personalized web addresses to customized sites) and helping clients capture information from the data we receive from those PURL hits. And we are creating storefronts and web-to-print applications.

One of the sexiest applications of our Nexpress is a dimensional coating unit. This gives us the ability to produce not just raised type, like thermography, but to also add texture to the printed piece.

You see a lizard, and you can feel his skin too. Well, maybe an orange would be a better example to think of.

We’re excited about using our new toys and technology in 2010 as more people become aware of our capabilities and their potential.

Don & Parlee Chambers Studio Chambers Commercial photography and videography studio where talent, skill and a happy atmosphere brew up amazing imagery.

So apparently . . . and we just recently learned this . . . 2009 was the year of the ox. Or cow.

Well, we’d say that “bovine” pretty much sums up the aimless, cud-chewing job market of 2009.

Further, purchasing our own cow and taking up residence on a small farm was, at times, under serious consideration. Don’t laugh. But fortunately for us, the farm seemed to show up at Studio Chambers’ doorstep via our clients. We had chickens (on shoulders), people tossing whole hams (lots of hams), fresh produce popping from coat pockets, fish being used as a telephone device (don’t ask), and the ever-popular wagon full of puppies (you know, for a pharmaceutical ad, of course). We were fortunate that all of this and more found its way in front of our camera’s lens and helped to put some bacon in our pan and bread in the bank.

2009? Done. And we are still in the biz.

For the record, the studio’s only permanent livestock to date consists of Halo the golden retriever.

Next year? Well, you should know that 2010 is the year of the tiger. The Chinese define it with courage, self-reliance, friendliness, hopefulness and resilience. Enough said. See you in 2010.

Don and Parlee Chambers, Studio Chambers www.ozonline.tv OZ MAGAZINE

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The Goodies

A look at outstanding creative done for non-profits and charities.

Compiled and Written by Jim Osterman

While some get a little cynical about the reason that agencies do pro bono work, there can be no doubt that this may be one of the last bastions of professionals who are using their powers for good.

The only thing that truly has changed is that agencies are now employing new tactics to get the message across for good causes.

The old ways of creating one or two prints ads, a handful of radio spots or the occasional TV commercial have not been completely left behind, but social media, web sites, viral marketing, etc., are now all part of as well.

1 the mix What follows is not a complete list of Atlanta communications concerns that are doing good things for their community . . . but it is a good representation of the kind of creativity that is available.

1 – 2009 Inman Park Festival – by MarketSage and Portfolio Center’s Meg Harvey

Just like many who are approaching the big 4-0, the Inman Park Festival tapped into social media to compliment its traditional advertising efforts.

Portfolio Center student Meg Harvey designed the creative for the 2009 festival.

The decision to use this creative for the 2009 edition of the event was a radical departure for the festival as it channeled its messaging into a social network game plan to place a heavy emphasis on the use of Twitter and Facebook.

“Recognizing the power of social media and redirecting our marketing efforts allowed us to not only save money on expenditures but significantly increased our revenues,” said Terry Sagedy of MarketSage, who implemented the social marketing initiative. “More interesting than that was watching the viral nature of the campaign take hold before, during and after the event.

Vendors, neighbors and attendees alike were involved in the dialogue.”

The result was net profits doubled. Already in planning for next year are a new web site, the launch of a blog and some interactive kiosks at the event.

Sagedy also pledges the festival will continue to be one of the premier green events.

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2 – The National Robotics League (NRL) – by Matchstic

The National Tooling and Machinery Association (NTMA), the national representative of the custom precision manufacturing industry in the United States, created a competition league for high school students tied to tooling and machines. But, NTMA needed to make sure the competition connected with the young audience.

Turning to Matchstic, an Atlanta brand identity firm, the nonprofit National Robotics League (NRL) was created. However, the real work was making sure the NRL would strike the right chord

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Thhhe M Marketing k i A Award ffor E Excellence. ll R Recognizing i i outstanding i iinnovation i iin marketing k i b

by G Georgia i b businesses i iin 2008 2008.

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with the audience. The answer was to hold robotic competitions around the country to give the younger demographic something that would get them hands-on with trade skills.

“What’s great about the NRL is their focus,” Alvin Diec, designer at Matchstic, said. “They’re not just combining fun with education (which many other leagues do as well), but actually building industry awareness, relationships and the bridge between a high-energy extreme sport and a viable future career.”

Robotics is the building blocks of the next generation and by getting students involved, the organization is training future NASA engineers, leaders in the energy revolution, and much more. The team at NRL launched the brand at the Skills USA Convention in Kansas City in June.

3 – Caminar Latino – by The Portfolio Center’s Hagen Stegall, Abby Brewster, Patrick Copeland, Christine Clayton, Meg Harvey, Brooks Wheeler and Jolie Glantz.

10/31/08 12:20:44 PM

This was to work in tandem with mentoring by the Caminar Latino students. The overall goal through this peer program was to help those middle schoolers find helpful solutions to social pressures.

The collaboration produced three memorable posters dealing with issues of great concern to Latino teens and pre-teens in the community: Avoiding gang violence; Dating violence; and Stereotypes around immigration.

This initiative was undertaken as part of Design Ignites Change, a program sponsored by the Worldstudio in New York and the Adobe Foundation.

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4 - The Marketing Award for Excellence (MAX) Awards – by Grey/Atlanta

LOVE SHOULDN’T LOOK LIKE THIS

During spring semester this year, a consortium of Portfolio Center students mentored a high school youth group from Caminar Latino, Georgia’s first and only comprehensive domestic violence intervention program for Latino families.

The 15 high school students, who met once a week with their college mentors, developed a set of posters dealing with social issues specific to Atlanta’s Latino community. The goal of the project was to make the messages visible in middle schools.

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One of the more challenging creative pro bono efforts is to create materials for an awards show where agencies and businesses are putting their best work forward. As such, they are all looking for the call for entries . . . not to mention judging that piece of work as long as they have excellence on their minds.

The Marketing Awards for Excellence honor outstanding innovations of Georgia-based

companies.

This year Grey/Atlanta art director Joe Albert and copywriter Tina Chadwick did the work using the theme “Never Stop Thinking.” And, to insure the maximum results for the look of the materials, noted Atlanta illustrator Bill Mayer handled illustration. www.ozonline.tv OZ MAGAZINE

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the world wIll Be heArd 5 When the world’s most diverse leaders and minds come together at the ABC RECONCILIATION FORUM, a unified voice will rise – the time for reconciliation is now. Make your voice heard and help make the hope for reconciliation a reality.

Presented by:

www.reconciliationforum.com/worldwillbeheard

the first of 38,000 steps is the only one you’ll have to take alone.

5 – The Americas Business Council held the Reconciliation Forum – by J. Walter Thompson/Atlanta

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In March, the Americas Business Council held the Reconciliation Forum in Washington, D.C. It was an event that brought together a diverse group of world leaders in order to open a dialogue examining the importance and value of reconciliation.

In order to bring awareness of the event, J. Walter Thompson (JWT) opened a worldwide creative challenge to develop a campaign.

From over 90 submissions, the concept “The World Will Be Heard” developed by JWT’s team of Jon Gordon and Bret Gunter was selected.

It highlighted the importance of communication as a first step for reconciliation. It provided a rallying cry for the forum and way to illustrate the issues many of the world’s people and countries face.

A television spot, online banners, and print executions were developed by the JWT team, under the direction of creative director Roy Trimble, in order to promote the event. The team also had the privilege of attending the event along with world leaders and activists as diverse as Desmond Tutu, Rabbi Meir Lau, Mikhail Gorbachev, Aleksander Kwasniewski and Manute Bol.

6 – The Save Darfur student committee at The Galloway School – by Creative Communications Consultants and Galloway students

In March, The Save Darfur student committee within The Galloway School hosted “The Collective Soul Benefit Concert for Darfur” at The Tabernacle in Atlanta. The students started holding Darfur benefit concerts under the direction of teacher Lexi Hunter. Today kids from 16 Atlanta-based high schools serve.

The students created the logo used on the press release. Stepping in for the other communications needs was Creative Communications Consultants, a boutique public relations agency known for creative, effective communications management. The agency created the concert poster, badges and handled all PR and media.

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Join us today 800.482.TEAM teamintraining.org/ga

purple people power

7 – The Leukemia & Lymphoma Society’s Team in Training program (Georgia chapter) – by Kilgannon

The Leukemia & Lymphoma Society’s Team in Training program enlisted the help of Kilgannon to help promote its marathon training program which raises funds to help fight blood cancers.

The initial assignment was to help recruit Atlanta-area team members to send to the San Francisco Nike Women’s Marathon held in October. With the increased challenge of fundraising in a difficult economy, the goal was to come up with provocative creative that broke through the clutter of other cause-related ads and empowered women with a sense of confidence to train for and run 26.2 miles.

The agency’s work included Purple People Power and Running Girl icons, which Team in Training is incorporating into everything they do: Backs of race t-shirts, Twitter page, advertising, print ads, maps, and bottle/sports drink wraps. The idea was for Team in

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Training to hand out maps for destination races to get people excited. The water bottle/sports drink wraps can be used at any race.

Additionally, Kilgannon looked at non-traditional forms of media that could extend the reach of their core campaign. Results were strong, and Kilgannon’s relationship with Team in Training-GA continues to expand, now including promotion of Team in Training participation in general, and for a 2010 race in Paris.

8 – The Sierra Club – by Paprocki & Co.

For Sierra Club, Paprocki & Co. executed a poster promoting a series of lectures, panel discussions and films.

The poster was used throughout the Southeast on college campuses to pull students into a dialogue where they learned how they could make a difference by taking simple, small steps toward living a more energyaware lifestyle.

9 – Adopt a Golden Atlanta – by TG Madison

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Adopt a Golden Atlanta is a volunteer, non-profit organization dedicated to finding warm, loving permanent homes for golden retrievers in order to prevent them from becoming strays or adding to the shelter overpopulation. And while agencies doing pro bono are committed, TG Madison (TGM) has an extra motivation, as agency CEO Lauren Genkinger is the president/founder of Adopt a Golden Atlanta.

Started in 2003, Adopt a Golden Atlanta is now the 7th largest golden retriever rescue in the nation and ranks 3rd for the number of spays and neuters performed. TGM handles all branding, advertising, fundraising and online support Adopt a Golden Atlanta is intent on educating and assisting the metropolitan Atlanta general public, and dog owners specifically, regarding issues such as responsible pet ownership, spaying/neutering, obedience training and veterinary/specialists 8 referrals. Their goal is to reduce the number of golden retrievers sent to shelters.

©2006 Adopt a Golden Atlanta, Inc.

Givé to a lovablé, fuzzy, tail wagging,sométimés slobbery, béttér-than-good causé.

When you give to Adopt a Golden Atlanta, you’re giving more than you realize. You’re giving neglected Golden

Retrievers a new start in life. You’re giving them a chance to forget about the past, and an opportunity to be loved. One of the fastest ways you can help is to make a donation online today.

10 – The Wren’s Nest

by Huey & Partners

By preserving the legacy of Joel Chandler Harris and the heritage of African-American folklore through storytelling, tours and special events, the Wren’s Nest serves as an educational resource and entertainment venue for the community, the greater Atlanta area and visitors from around the globe.

Huey & Partners became interested in the project when Nest executive director Lain Shakespeare, a greatgreat-great grandson of 10 Joel Chandler Harris, brought Huey in. The purpose of the campaign was to educate today’s citizens, and Atlantans in particular, about Harris’ contributions to literature and preserving folklore.

11 – CURE Childhood Cancer – by Guest Relations Marketing

When Guest Relations Marketing (GRM) started with CURE, CURE was a 30+ year old organization that didn’t look like what they were: An organization that is significantly funding major research and providing support in the world of childhood cancer.

GRM completely re-branded the organization. Marketing elements included: Launching and continuing to build on a new web site; creating a “casual” rack brochure and marketing piece for community events; and planning and producing a PSA series featuring Jeff Foxworthy, including five radio PSAs, two :30 TV PSAs and a two-minute web PSA. Highlights and results of the marketing efforts for CURE included adding social media elements to the CURE online arsenal.

CURE’s database has added over 7,000 new people since the beginning of 2009 and an increase in its annual budget of $1 million.

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DISTRIBUTION PARTNERS The Art Institute of Atlanta p. 800 275 4242 www.aia.aii.edu

Brewhouse Café p. 404 525 7799 www.brewhousecafe.com

Imagers p. 404 351 5800 www.imagers.com

Atlanta CAD Services p. 770 368 8704 www.atlantacad.com

Callanwolde Fine Arts Center p. 404 872 5338 www.callanwolde.org

American Intercontinental University-Buckhead p. 800 955 2120 www.aiubuckhead.com

Center for Puppetry Arts p. 404 881 5143 www.puppet.org

Java Monkey p. 404 378 5002 205 E Ponce De Leon Ave #5 Decatur, GA 30030 www. javamonkeydecatur.com

American Intercontinental University-Buckhead p. 800 955 2120 www.aiubuckhead.com Atkins Park-Virginia Highlands Location p. 404 876 7249 www.atkinspark.com Atkins Park-Virginia Highlands Location p. 404 876 7249 www.atkinspark.com Binders Art Supplies & Frames p. 404 237 6 331 www.bindersart.com Borders-Dunwoody p. 770 612 0490 www.bordersstores.com Borders-Parkway Point p. 770 396 0004 www.bordersstores.com

Chocolaté-Shallowford Rd. p. 404 321 0174 www.mychocolatecoffee.com Chocolaté-N Decatur Rd. p. 404 982 0790 www.mychocolatecoffee.com Connecticut School of Broadcast, Atlanta p. 770 522 8803 www.gocsb.com E-Six Lab p. 404 885 1293 www.e-sixlab.com Everybody’s Pizza p. 404-377-7766 Georgia State University www.gsu.edu IMAGE Film & Video Center p. 404 352 4225 www.imagefv.org

King Plow Arts Center p. 404 885 9933 www.aia.aii.edu Manuel’s Tavern p. 404 521 2466 www.manuelstavern.com Meteor p. 404 870 6112 www.mtr2.com Movies Worth Seeing p. 404 892 1802 Octane Coffee Bar & Lounge p. 404 815 9886 1009 Mariette St NW Atlanta, GA 30318 www.octanecoffee.com Pearl Art & Craft Supply p. 404 233 9400 www.pearlpaint.com Portfolio Center p. 404 351 5055 www.portfoliocenter.com

Professional Photo Resources p. 404 885 1885 www.ppratlanta.com Retrotechs p. 404 352 6210 www.retrotechs.com Sam Ash p. 800 472 6274 www.samash.com Sam Flax p. 404 352 7220 www.samflaxsouth.com Showcase p. 800 886 1976 www.showcaseinc.com Southern Dairies Building p. 404 601 9500 621 North Avenue Tape Warehouse p. 770 458 1679 www.tapewarehouse.com 11:11 Teahouse p. 404 521 1911 753 Edgewood Ave NE Thinking Man’s Tavern p. 404 370 1717 www.thinkingmantavern.com Utrecht Art Supplies p. 404 347 3113 www.utrechtart.com/stores Winter Properties p. 404 223 5015 www.winterconst.com

ASSOCIATION PARTNERS Advertising Photographers of America Atlanta Chapter (APA/A) www.atlanta.apanational.com American Institute of Graphic Arts (AIGA) Atlanta www.aiga.org American Marketing Association Atlanta Chapter www.ama-atlanta.com American Society of Media Photographers (ASMP) www.asmatlanta.org Atlanta Interactive Marketing Association (AIMA) www.atlantaima.org Atlanta Macintosh Users Group (AMUG) www.amugonline.com

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Media Communications Association International Atlanta (MCAI) www.mcaiatlanta.org

Public Relations Society of America-Georgia Chapter www.prsageorgia.org

Business Marketing Association Atlanta Chapter www.bmaatlanta.com

Society for Technical Communication (STC) Atlanta Chapter www.stcatlanta.org

The Direct Marketing Association (DMA Atlanta) www.dma-atlanta.com

Women In Film/Atlanta www.wifa.org

The Freelance Forum www.freelanceforum.org Georgia Production Partnership www.georgiaproduction.org The Interactive Media Alliance (TIMA) www.tima.org The National Academy of Television Arts & Sciences (NATAS) Atlanta Chapter www.natassoutheast.tv

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