Actor to Lead Largest Spanish-Language TV Station in Atlanta By Daniela Cintron
T
elevision veteran and actor Ivan Shammas is named President and General Manager of Univision Atlanta and Univision Raleigh, NC; the U.S. Spanishlanguage broadcaster now owned by the newly formed TelevisaUnivision Inc. Based in Atlanta, Shammas will oversee all operational aspects of both stations including marketing, community affairs, news, and local and national advertising sales. “My goal in the new role is to take these television stations to a new level of community and partnership integration,” says Shammas. “Which, in turn, helps all aspects of a multimedia station's performance and growth.” This move marks Shammas’ return to Univision where he previously spent 11 years as part of the original team that launched the WUVG Univision Atlanta station in 2002. He held various roles during his tenure including national account manager for Univision Atlanta and Univision Raleigh. Shammas started his career as an account executive selling cable airtime on Univision, Telemundo, and Galavisión. “When I was graduating from Georgia State University, a family friend had mentioned that I should go work for Univision. Being of Venezuelan descent and having been raised speaking Spanish at home, Univision was a channel that our family knew all too well and watched regularly,” says Shammas about the opportunity that sparked his interest early on in his career. Today, he leads the station. However, his passion for the performing arts and interest in the entertainment industry come from way back. Before being an advertising account executive, Shammas was an actor.
40
Oz Magazine - film. tv. entertainment.
Ivan Shammas & Daughter Lucia Shammas
