PAUL DANIEL FRASER Graphic Design Portfolio
TABLE OF CONTENTS “Quote” Cirricula vitae Atom Bomb Soda Co. Car Poster Buzzer Bicycles Monterey Bay Ads Toy Story Packaging Advance Auto Parts App Grandpa’s Toolbox Logo design Type Book Japanese Take-out box
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CURRICULA VITAE Bio “ To achieve great things, two things are needed: a plan and not quite enough time. ” -Leonard Berstein
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Paul was born in Simi Valley, California during the summer months of 1990. He grew up in Naples, FL where he also graduated high school. Paul has a Graphic Design degree which he earned from Flagler College In St. Augustine, FL. Paul works with many Adobe Programs, Some being Illustrator, Photoshop, and InDesign. His strongest program would be Illustrator because he loves to make detailed vector images. Paul knows these programs like the back of his hand and can offer efficient, quick, and detailed work in a moments notice. He is very interested in the Automotive field and has worked at a high performance hot rod shop for the past year. He is always willing to learn and lend a and whenever he can. Paul can always be contacted via email: PaulFraser123@Aim.com or by cell phone: (239)-249-2032
Skills and Experience
Hobbies and Interests
° Sketching ° Illustrator ° Sculpture ° Wood Working ° InDesign ° Photoshop ° Graphic Layout ° Clay Modeling ° Metal working/ Welding ° Automotive and General fabrication ° Mechanical Diagnosis
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Automotive Fabrication - (Worked for an Automo- tive performance shop - POWERTEK) Motor-sports - (Actively engaged in all forms of mo-
torsports from classic cars to the American Lemons Series)
° Photography ° Graphic Design ° Music ° Engineering - (Mechanical, Biological, and Electrical) ° Mechanics ° Sculpting - (Clay, Wood, Metal, and Paper) ° Soccer
ATOM BOMB SODA COMPANY Problem The project was to create a brand and to create a set of packages for that brand, it needs to stand out from other brands to grab the buyers attension
Solution The brand I created is called Atom Bomb Soda Co., they create a fizzy soda that brings an exciting group of natural flavors to the soda industry. The shape of the packaging is an atom bomb which plays off it’s explosive flavor. With flavors like Limade percussion, Tangerine Blow-out, and Fruit Punch Outbreak how could you expect anything less than energy.
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CAR SHOW POSTER Problem A group called Rods and Relics were interested in making a car show poster. It needed to have a classic style hot rod plus include important information relevent to the shows date, time, etc.
Solution I created this detailed hot rod truck and the type layout along with common iconography of hot rods like the steel wheel in the background.
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BUZZER BICYCLES Problem I was approached by an urban transportation company was looking for a brand identity. They sell a wide variety or transportation vehicles including bicycles. There bikes are 1950’s Schwinn themed bicycles.
Solution What I came up with was a automotive badge style ornament that could double as the head badge on the stem of the bicycle. The logo relates to bicycles from 1950’s
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MONTEREY BAY POSTERS Problem Monterey Bay is a organization dedicated to protecting wildlife and has been for many years. They wanted to create a set of ads that were against polution in the ocean and brought awarness to it
Solution The solution was to create ads that showed polution floating in the ocean with a tag line of, “some things just don’t belong together” which explains that the ocean and man made trash is not only ugly but not natural.
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SOME THINGS JUST DON’T BELONG TOGETHER
support marine life conservation today
SOME THINGS JUST DON’T BELONG TOGETHER support marine life conservation today
SOME THINGS JUST DON’T BELONG TOGETHER support marine life conservation today
SOME THINGS JUST DON’T BELONG TOGETHER
SOME THINGS JUST DON’T BELONG TOGETHER
support marine life conservation today
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support marine life conservation today
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TOY STORY PACKAGING Problem A series of Buzz lightyear toys from Mattel were in the market for a face lift and re-design of the packaging. the packaging need to be updated to the third movie as well.
Solution I decided to play off the shape od the game in the original movie deemed the “Claw.� I created the packaging and the majority of the vector work, minus the Toy Story 3 logo and Buzz Lightyear Logos.
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Advanced auto parts app Problem Advaned Auto Parts was looking to create an App to compete with there biggest competitors. The app needed to have real time inventory updates and use the phones built in features such as location finder etc.
Solution The App has many features which most of the competitors did not. Some would include: up to date in store inventory, helpful hints/suggestions on other parts that may be required, postion based GPS locator to help find the closest store, the ability to save the users currect vehicle plus any other vehicles the are working on.
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GRANDPA”S TOOLBOX Problem Grandpa’s Toolbox was a up and coming company that needed a brand identy. There company features genuine American made tools and they only desrve the best customers and products.
Solution The Company loved the Idea of grandpa’s tool box and the retro feel that it has. As they say, “back in the day everything was made better.” I used classic 50’s style sign iconography and created my own grandpas head. The type choices were also comomn to the hand made sign painters of the day. The business card is more of a promotional item and can be doubled as a ruler which may be handy in the right situation.
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JAPANESE TAKE-OUT BOX Problem The Objective with this project was to create an expirenece from a resteraunt. Bon was the resteraunt I created to serve this request. This delievery box had to be constrained to the back of a delievry scooter and the package had to include enough food to serve four.
Solution The solution I cam up with was to create a take out box highly motivated by acient Japanesearcitecture. The English interpretation of Bon is “lamp light.� keeping with the theme of arciture and the literal meaning of the word I choose to use characteristics from thier lanterns as well. The project required that the box must be able to feed a fmaily of four including utensils, a beverage, and sides which it does with room to spare.
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ST. AUGUSTINE TYPE BOOK Problem St Augustine has a very rich histoy and with it comes a large amount of tourism. The projects main objective was to create a typographic book and package that would be sold as a soveigner. It needed to include hisitorical relavance to the city as well as an educational aspect
Solution The solution I cam up with was to create a wooden box that had a hidden feature. This “book” was more than what meets the eye and it’s unique opening system showcased its conceptually meaning, coquina was the building material used for the majority of the buildings in the town including the fort and it usually is overlooked or more of a hidden aspect to the city. The type book uses a large majority of script style accents along with a variety of type layouts. The book focuses on the history of coquina in St. Augustine.
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