The Wave of Today Next Generation Benefit Communications
It’s a BuzzFeed, Facebook, Twitter, YouTube World. Employees aren’t reading old-fashioned dense text and table-filled benefits documents. Let’s do something better together: Let’s upgrade your clients’ communication program with rich learning environments that engage and activate their employees. Together, we will make your clients’ benefits communications more powerful — and you more competitive. Your new competitive advantage
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Communications are vital to your clients
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Our philosophy
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Our media approach
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The power of measuring everything
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How we work with you
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Our qualifications to work with your clients
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A final question and our contact info
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We give you a new competitive advantage.
We are a benefits communication
At the initial sales stage, PAAC gives you a substantial ability to differentiate yourself by providing a
agency specializing in digital
range of next generation communications that are more compelling to prospects and deliver far more
communications that give brokers a new avenue to differentiate.
value than traditional documents. Our services also increase your ability to retain clients when competitors come calling. Our programs are designed to be offered as ongoing services provided by you and licensed to the employer — while your client. We understand your business development needs. PAAC’s president, Glenn Page, has 25 years of communications experience and over a decade as the senior executive leading the marketing and benefits communication departments of one of the country’s largest independent brokers.
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Page & Associates Communications, LLC
64 %
48 %
80 %
64% of surveyed employees rarely
48% of surveyed employees say
80% of surveyed employees agree
or never understand the changes
they are at least somewhat likely
that a well communicated benefits
in their benefit coverage.*
to look for new jobs in the next
package would make them less
12 months.**
likely to leave their jobs.*
Benefits communications are more Important than ever to your clients. Your clients are acutely aware that as the U.S. emerges from recession,
Who do you want them to turn to help retain their talent - you or
their employees are increasingly willing to change jobs. It doesn’t help
a competitor?
that at the same time, benefit packages are much more difficult for
PAAC can provide the next generation solutions that will make you an
employees to understand. Consequently, the stakes for employers to communicate the value of their benefits program have never been higher. Yesterday’s tired approaches won’t cut it. Your clients are looking for new solutions.
*
2014 Aflac Open Enrollment Survey
** 2014 Aflac Workforces Report
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Page & Associates Communications, LLC
indispensable communications partner to your clients.
Nurture, engage, activate.
Our philosophy: Create benefits communications that are crafted from the perspective of employees and delivered through the media they need to be engaged.
We see employees as constituents whom we hope to influence to make informed benefits choices, but that first need us to help them: ▶ To understand the language of benefits ▶ To know the steps to use benefits wisely ▶ To appreciate how their lifestyle choices affect their costs This constituent philosophy translates to your clients’ communications in these important ways: 1.
Our documents are structured as practical decision support guides, helping employees to understand their choices.
2. We eliminate as much industry jargon as possible (and where we cannot completely, define it at the point the translation is needed). 3. We see spouses/partners as decision makers and include them as vital audiences in benefits communication campaigns. 4. We streamline benefits communications by layering information so that the essential information is clearly absorbed, with in-depth information easily available if wanted. 5. We provide multiple media avenues to the education needed, allowing employees to choose their preferred method of learning.
www.paacom.com n gpage@paacom.com n phone: 856.783.5589
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Our Media Approach: Choice PAAC offers one of the largest range of communication services available anywhere. But, the value of our service set is not in a long laundry list; it’s how we combine these services to give your clients’ employees and their families the greatest range of choice possible to find their ideal learning tool. Many of our programs combine web-based interactive presentations, mobile-ready websites, e-mail, SMS, and print communications into an integrated campaign.
Communication Campaigns We bring a wide range of traditional and digital communication types to support your clients: 1.
Recruitment & New Hire Guides Provided in multiple stages, including pre-candidate, offer and benefits onboarding.
2. Open Enrollment Guides - Provided in two forms – expert and novice. We also provide spouse/partner versions at no additional charge. 3. Wellness Program Introduction/ Education Programs. 4. Consumerism Introduction/Education Programs. 5. Carrier Transition Programs – Disruption surveying, transition announcements, provider search education, transition of care education. 6. Health Care Reform Education — Information portal and employee updates to explain ACA relevance.
7. Benefit Updates – On-demand e-mail/ text communications. 8. Employee Surveys - Including Benefits Satisfaction, Dependent Audit, Provider Disruption, Tobacco Use, Voluntary Benefits, Exit Surveys). 9. Private Exchange Promotion/ Education Programs. 10. Retirement Plan Promotion. 11. Voluntary Benefits Promotion. 12. Autoresponder libraries – Automated Instant benefits document delivery. 13. On-Demand/Opt-In Text Messages. 14. Employee Meeting Webinars/ Presentations. Technical Documents: 15. Total Compensation Statements 16. Employee Manuals 17. Interactive Forms
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Page & Associates Communications, LLC
The Power of Measuring Everything: Don’t just give information. Get insight.
PAAC recognizes and appreciates the value of print
The first benefit to your clients? Insight.
communications. Still, wherever possible, we emphasize
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digital media. Digital Communications deliver tremendous advantages for employers, including lower development costs, faster
Ranking of employee interest in benefits (core, ancillary and voluntary) based on order of accessing them and time spent on them.
2. Readiness of employees to embrace a consumerism
distribution, and being better received by employees.
message or a wellness program (percentage of employees
No advantage is more important, however than its ability
who spent significant time on applicable sections).
to track the quantity and quality of employee utilization.
3. Employee interest and engagement by class, or
Every digital communication we provide has built-in user
location.
tracking capability. This tracking gives crucial insight into
Next benefit? Your clients’ benefits communication
how employees interact with it: How many visited, how
program will LEARN from experience.
long they spent on the entire document, as well as visits to each section of the communication.
We will harness the power of information to turn your clients’ data into valuable insights to make future communications
With digital communications, your clients will also have
more effective at connecting with employees by adjusting
the ability to track individual employee utilization. Individual
messaging, format and branding.
tracking can be useful, for example, in understanding a
Not to Worry. We’ll Do It.
candidate’s areas of interest based on the use of the new hire guide (feature can be turned on/off).
Custom ongoing reporting is integrated into our service to you. Your clients tell us the information they want to track and it will land on their desk at the interval they specify.
www.paacom.com n gpage@paacom.com n phone: 856.783.5589
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How We Work With You
PAAC is committed to working seamless with our broker partners.
Team Consistency
We begin by collaborating with you to create precisely the communications
The team your client starts with is the team they will finish with.
support you need to achieve your client relationship goals. We are comfortable working with your communications team, as a “virtual department” integrated into your client service teams; or working directly with your clients. Single Source Regardless of the scope of the program, we can do the heavy lifting. We are a single source resource for end-to-end communications project completion, able to provide all of the creative, production and project management services needed. Transparency in Cost. We define the cost of our services up front and unless you request a change, we won’t talk about price again. No add on fees, just the fees and the production costs we agreed on.
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Page & Associates Communications, LLC
Production We oversee all print production. We host digital communications on our dedicated web servers (unless you or the client requests to host them). Reporting PAAC conducts all tracking and reporting – providing reports in a manner and frequency determined by you or your client.
PAAC has direct experience working with most - if not all - of the firm types in your book of business.
We are ready to add value immediately.
Glenn Page, our lead consultant, has over 25 years of success in Benefits Communication and Corporate Communication Executive Roles - working with companies of all sizes and in virtually every industry. Prior to founding PAAC, Glenn was Senior Vice President in charge of communications for Frenkel Benefits, a nationally prominent benefits broker and consultant. He founded the communications department and in that role for over ten years, formulated the benefits branding strategy for hundreds of local, national, and international firms. Glenn directly managed benefits communications for the firm’s large and VIP accounts. Glenn has been at the forefront of benefits industry trends, developing communication strategies to support the introduction of numerous consumer-driven health plans, wellness and ACA strategies for his clients. Glenn is supported by experienced communications professionals who have extensive experience in benefits communications project management, digital communications production and in technical areas, such as employee manuals and benefits statements.
References available
www.paacom.com n gpage@paacom.com n phone: 856.783.5589
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When is the last time your clients were excited about your benefits communication services?
(If it’s been awhile, we can change that.)
Have a client communications challenge you think might benefit from our approach to benefits communications? Want to discuss the value of our services in a general way? Let’s talk. No obligation. Just friendly dialogue.
Contact Glenn Page at 856-783-5589, or via e-mail at gpage@paacom.com Page & Associates Communications, LLC 10000 Lincoln Drive East, Suite 201, Marlton, NJ 08053.
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Page & Associates Communications, LLC