The Challenge: “ Your task is to identify a design strategy to attract & engage the public in consulting the Highway Code regularly� Graphic design will not solve the problems that the highway code faces* * At least not alone.
1
How is the Highway Code currently perceived?
Dry
Old fashioned
Disposable
Burden
Obstacle
Confusing
Overwhelming
The law
How should it be perceived?
Entertaining
Companion
Life Guard
Useful
Organised
Trustworthy
Engaging
Informative
2
Our strategy: -To find or create opportunities to engage with road users -Embed it into our social fibre Our proposal: -long term -partnerships -mutual benefits
3
+
4
+
Partners
5
+ Social Media
Our conclusion: -Stronger brand -Lasting impact -Safer roads for all!
6 Laura Robinson & Patrick Wright