AP R IL 2021
Executive Director for Enrollment Marketing
University of the Pacific C ALIF OR NI A'S P R I VAT E UNI V ER SI T Y OF C HOICE University of the Pacific is a nationally
in California’s state capital is home to the
ranked comprehensive university and
McGeorge School of Law, the new School of
California’s first chartered institution of
Health Sciences and an array of graduate
higher learning. Established in 1851, Pacific
programs while the renowned Dugoni School
has nearly 6,300 students and 10 schools
of Dentistry is based on the downtown
and colleges across three campuses in
San Francisco Campus. Pacific takes pride
northern California. The majority of students
in providing the highly personalized and
and the Division 1 athletics program are
caring educational, social and residential
based on the Stockton Campus, often
environments of a small college combined
cited as one of the nation’s most beautiful
with the choices and opportunities of a
college campuses. The Sacramento Campus
major comprehensive university.
Top 2%
14:1
In alumni earnings
Student/faculty ratio
(Georgetown University Center on Education and the Workforce)
#
18
Best Universities in the West (Wall Street Journal/Times Higher Education, 2021)
A B OU T PACIFIC
The University has three campuses— in Sacramento, San Francisco and Stockton—placing us in three of the most diverse and dynamic cities in the nation. University of the Pacific was established
rankings designate University of the
graduate and accelerated professional
in 1851 as California's first chartered
Pacific as a Top 100 national university
degree programs: Arthur A. Dugoni
institution of higher learning. It has a
and #18 Best University in the West.
School of Dentistry, College of the
history of firsts including California’s first music conservatory and California’s first university to open its doors to women. The university has three campuses— in Sacramento, San Francisco and Stockton—placing us in three of the most diverse cities in the nation with some of the fastest growing and most dynamic industries in the country. The Wall Street Journal and Times Higher Education
University of the Pacific’s mission is to provide a superior, student-centered learning experience integrating liberal arts and professional education and preparing individuals for lasting achievement and responsible leadership in their careers and communities. We strive to accomplish this goal through ten schools, offering undergraduate,
Pacific (natural sciences, social sciences, humanities, fine arts, performing arts), Benerd College (education), Conservatory of Music, Eberhardt School of Business, Graduate School, McGeorge School of Law, School of Engineering and Computer Science, School of Health Sciences, and Thomas J. Long School of Pharmacy.
Student Body Profile
873 Sacramento
4,692 Stockton
3,524 Undergraduate 1,645 Professional
1,094 Graduate
698 San Francisco ENROLLMEN T BY C AMP U S
52% Female
48% Male
7.9% 5.4%
0.3% 2.1% 37.10%
20.6%
UND ERGR ADUAT E E T HNICI T Y BR E AK DOW N Native American Asian/Pacific Islander Black/non-Hispanic Hispanic White/non-Hispanic Multi-ethnic International
22.8% GEND ER
23
3.7%
Unknown/Other
AV ER AGE CL AS S SI Z E
14:1
S T UD EN T/ FACULT Y R AT IO
Student Life Pacific students receive personalized education in small class settings, allowing them to form meaningful relationships with professors and engage deeply in their field of study. In addition, students at University of the Pacific enjoy a vibrant campus life, with activities and events for a diversity of interests, including: Student Organizations: more than 150 student-led clubs
Greek Life: 11 social fraternities and sororities, 15
and organizations on the Stockton campus alone, in addition
professional fraternities; Multicultural Greek Council
to professional organizations across our three campuses NCAA Division I Sports: 10 women’s teams and seven men’s teams, competing in the West Coast Conference Arts and Culture: theatre productions in Long Theatre, concerts in Faye Spanos Concert Hall, exhibitions in Reynolds Art Gallery, movies in the Janet Leigh Theatre
Student Government Arts & Entertainment: provides exclusive and fun activities for students such as TigerLands, Brickyards, off-campus excursions and more Guest Speakers: recent presenters include former Supreme Court Justice Anthony Kennedy, PBS NewsHour anchor Judy Woodruff, Seattle Seahawks head coach Pete Carroll, former
Athletic Recreational Activities: 11 active sport clubs,
Cisco CEO John Chambers, and Dr. Philip Ewell (music
variety of intramural sports
theory professor and author of “Confronting Racism and Sexism in American Music Theory”)
Our Values Our students come first in everything we do. Student impact is an important consideration in every decision we make.
We have high academic standards with a focus on teaching, scholarship and experiential learning. We invest in individualized attention and long-term relationships that build human potential. We are committed to learning from and enhancing our communities. We share a sense of purpose and pride in what we accomplish together. We respect all individuals and embrace the richness that our diversity brings to us as an educational community. We recognize and honor differences, creativity and bridging what is distinct to create an inclusive environment. We demonstrate integrity in our actions. We strive to always do the right thing and hold ourselves and others accountable. We demonstrate authentic respect for others and a willingness to engage in genuine discourse. We seek to establish common ground and ways to connect with others. We honor and value one another.
Enrollment Marketing The mission of Enrollment Marketing is to work collaboratively with colleagues inside and outside of the university to develop and implement comprehensive, personalized enrollment marketing strategies and tactics that are designed to meet and exceed net tuition revenue and headcount goals at the undergraduate and graduate levels.
The Position The executive director for enrollment marketing will work closely with the vice president for enrollment management and many of the schools and colleges to develop, lead and direct a talented team of marketing professionals. The executive director will be an expert in the use of social media and digital marketing strategy, supervise the daily workflow of the enrollment marketing team and evaluate results of marketing campaigns, strategies and tactics to ensure marketing objectives are met. The executive director for enrollment marketing is an active member of the Division of Enrollment Management’s leadership team and expected to be the primary contributor of digital and higher education marketing expertise and application. The executive director will be active in professional organizations affiliated with higher education and recruitment marketing, representing the University of the Pacific and the Office of Enrollment Management at the regional, state and national level.
Position Qualifications MINIMUM
P R E FER R ED
•
Bachelor’s degree.
•
Master’s degree.
•
Seven-plus years of progressive marketing
•
Must be a strong communicator—write and create presentations and
•
experience, preferably in a higher
influence people both inside and outside of the Office of Enrollment
education setting.
Management to drive quality execution of marketing plans.
Five-plus years of supervisory experience.
•
A proven record of success in developing and implementing enrollment marketing plans.
•
Direct experience managing and overseeing creative production including digital, social and print assets on a local, national and international level.
•
Experience with CRM (Slate or similar), ideally with knowledge of implementing drip campaigns.
•
Ability to translate information from multiple sources regarding student needs and objectives into academic programs.
•
Proficient in Microsoft Office products and other software to optimize job responsibilities.
•
Be an analytical thinker—ability to analyze and present data and findings clearly, concisely and accurately, and be able to draw meaningful conclusions and indicated actions.
•
Ability to work cross-functionally with a working knowledge of best practices of enrollment marketing, especially digital and social.
Professional Judgment E X AMP LE S IN CLUD E
•
Assists in the development of the university’s strategic
•
enrollment management plan, focusing on the
as needed; manage all activity for enrollment
implementation of multichannel marketing plans that
marketing/creative budget.
are grounded in social media and digital activities at the program, school/college and university level for new
•
Lead agencies and internal teams to execute
•
to secure information that can be utilized to enhance and
of the Pacific brand.
evolve the university, and garner insights about prospective
Lead the development of tactical creative briefs based on strategic enrollment marketing direction, working with agencies and outside resources when needed to ensure
students and creative product.
•
as necessary.
creative product reflects and communicates this direction. Lead in the development and coordination of breakthrough,
•
stakeholders—Creative scorecards, reports and other tools
disciplines and deliver excellent executions with colleagues
to track and analyze results of marketing campaigns and
across the university. Supervise digital (web, video, virtual),
programs. Share results and recommendations to ensure
social, print and other creative development for all
goals are met.
brand/awareness and college/school-level programs. Work with various internal functional departments including Institutional Research, Strategic Communications, Technology, Business and Finance, Academic Affairs, Student Life, Development and Alumni Relations, and the Office of Compliance and Ethics.
Develop brand and enrollment marketing KPIs with the vice president for enrollment management and other key
integrated enrollment marketing strategies across advertising
•
Manage brand and advertising guidelines to ensure all vendors and internal audiences follow them and update
understanding and alignment with overall direction. Ensure
•
Lead and commission research surrounding college-bound students and their families, along with competitive institutions,
integrated marketing plans created for the University
•
Direct and report on effective use of project management and monthly creative services time/utilization.
undergraduate and graduate students.
•
Maintain accurate spending forecasts and update
•
Manage an enrollment marketing team of staff members that are responsible for audience strategy, content strategy and project management, including tracking outcomes and effectiveness.
President's House, Stockton Campus
How to Apply University of the Pacific is currently accepting applications for the position of Executive Director for Enrollment Marketing. Applicants will be required to upload a cover letter and current resume, as well as provide contact information for three professional references with their online application.
SUBMIS SION P OR TAL
R EQ UIR ED
Pacific.peopleadmin.com/postings Cover letter Current resume
University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression or mental or physical disability. The university will provide reasonable accommodations to individuals with a disability.
Sacramento Campus | 3200 Fifth Avenue, Sacramento, California 95817 San Francisco Campus | 155 Fifth Street, San Francisco, California 94103 Stockton Campus | 3601 Pacific Avenue, Stockton, California 95211 Pacific.edu