2018 MEDIA KIT
PHOTOGRAPHY BY K.C. ALFRED WARDROBE BY KRISTI BROOKS HAIR AND MAKEUP BY EILEEN SANDOVAL PHOTOGRAPHER’S ASSISTANT: RYAN MILLER SHOT ON LOCATION AT THE FAIRMONT GRAND DEL MAR
ONE
Amore TIME
A TWO-TIME CONTESTANT FROM “THE BACHELOR” GETS ANOTHER CHANCE AT LOVE BY KARLA PETERSON
52
FEBRUARY 2017 | @PACIFICSD
Excerpt from PACIFIC’s February 2017 Love Issue. Model: Becca Tilley from ABC’s The Bachelor.
MISSGUIDED VELVET ROBE, $103, AND SHORTS, $72, VANESSA MOONEY TASSEL EARRINGS, $68, NORDSTROM FASHION VALLEY; FREE PEOPLE BRALETTES, $38, BLOOMINGDALE’S FASHION VALLEY; SIMPLY KASIA MOON NECKLACE, $1,890, FENDI FUR HEELS, $1,150, NEIMAN MARCUS FASHION VALLEY.
@PACIFICSD | FEBRUARY 2017
53
PACIFIC HAS STYLED AND PHOTOGRAPHED CELEBS INCLUDING ZIGGY MARLEY, BECCA TILLEY (PICTURED ABOVE), CHEECH MARIN, DR. DREW PINSKY, ANTONIO GATES, KENDRA WILKINSON, JOANNA KRUPPA, STASSI SCHROEDER, ANTHONY JESELNIK, CRYSTAL HARRIS HEFNER, SCOTT EASTWOOD, AUDRINA PATRIDGE, THE BELLA TWINS AND BLAKE ANDERSON.
MISSION
AUDIENCE
WHY WE DO WHAT WE DO...
TOTAL SOCIAL AUDIENCE:
San Diego is the coolest city in the country. PACIFIC exists to connect local citizens and tourists with the best our city has to offer.
WHAT WE DO...
PACIFIC makes its advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old consumers.
HOW WE DO IT...
PACIFIC empowers its advertising partners to reach the coveted 25-44 year-old demographic via:
PRINT SOCIAL INTERNET E-MAIL DISPLAY + NATIVE CONTENT PODCASTS STREET TEAMS EVENTS
158,000+ FACEBOOK FANS:
90,000+
TWITTER FOLLOWERS:
32,000+
INSTAGRAM FOLLOWERS:
36,000+
MAGAZINE READERS:
105,000
E-MAIL SUBSCRIBERS:
25,000+
MONTHLY WEBSITE VISITORS:
150,000+
(PACIFIC REACHES MILENNIALS EVERYWHERE THEY LIVE, PLAY AND WORK. WHAT DO YOU WANT TO TELL THEM THIS MOMENT/WEEK/MONTH?)
“As a long-term business partner, PACIFIC has delivered that core 25-34 year-old target audience. Through our partnership, MillerCoors has been able to leverage the relationships PACIFIC has with other local business leaders. Through the past few years, PACIFIC has helped us grow our business and industry network throughout San Diego County.” —Becky Leon, San Diego field marketing manager, MillerCoors
JAY-Z
Go on a spree through San Diego’s shopping districts
The time for4:44 has arrivedWIN
FTW
Blind daters play the field of love
S TICKET DE INSEESI PAGE 88
+
POOL PARTIES JUNE GLAM NEW COASTAL RESTAURANTS CUTWATER’S RIBBON-CUTTING A HORSE-RIDING BLIND DATE — YAY OR NEIGH?
PACK YOUR BAGS
SUGAR HIGH
FOR DETAILS
Vodka company distills with leftover baked goods
HOLIDAY EVENTS, PERFORMANCES AND GIFT IDEAS, CUBAN DELIGHTS, INSPIRED APRONS AND STIFF DRINKS WITH ‘THE GUY’
STASSI SCHROEDER THE STAR OF BRAVO’S VANDERPUMP RULES MAKES A SPLASH IN S.D.
JUNE 2017
DECEMBER 2017
PACIFICSANDIEGO.COM
PACIFICSANDIEGO.COM
10th Annual Dining Issue
SAN DIEGO’S WHERE, WHEN AND WOW!
OCTOBER 2011
10 Top S.D.
WIN $2,500 in Restaurant Gift Certificates
Chefs
(DETAILS PAGE 66)
CALL OUT THE
City’s Best
P.B.’s Culinary Clock Goes Tiki-Tock Getting Knotty at East Village’s Latest Brewery Fundraising the Bar: Elevating Industry Four Play: a (somewhat) Satisfying Blind Date
BRAND DIEGO 9 LocaL Products with internationaL aPPeaL
“THE BACHELOR’S” WAYPOINT PUBLIC’S THE WAYPOINT BURGER
NOVEMBER 2016 PACIFICSANDIEGO.COM
+ Also
Inside:
ART OPENINGS, CONCERTS + EDM SHOWS, STAND-UP COMEDY, MOVIE RELEASES, STAGE PERFORMANCES, BEER FROM HERE & OTHER YUMMY STUFF
BECCA TILLY GETS LUCKY (IN LOVE) PACIFICSANDIEGO.COM
A NAKED PORN STAR AND HIS HEART-SHAPED BOX • FOURTEEN TABLES FOR TWO ON 2/14 • BLIND DATE, BOUDOIR-STYLE • OFF-AIR WITH KUSI’S LAUREN PHINNEY • FEELING VINE – URBAN WINERIES OFFER A GRAPE ESCAPE
FEBRUARY 2017 PACIFICSANDIEGO.COM
San Diego
San Diego
SAN DIEGO’S WHERE, WHEN AND WOW
Wild, Wild West
thE
photography ISSUE
Meet the free-range huMans and other wild animals that call san diego hoMe
DÉJÀ VIEW
Journey through hiStory, froM einStein to VietnaM to JiMMy Page anD giSele bünDChen
INSIDE: lIONS, DOlpHINS, GARIbAlDI, SEA GullS, lIzARDS, RAttlESNAkES, OctOpuSES, HummINGbIRDS, pElIcANS, SEA HORSES, lEOpARD SHARkS, GREy SquIRRElS, pIGEONS, OpOSSumS, pARROtS, SEA uRcHINS, SkuNkS, OWlS, cOyOtES, AN OvERINDulGING lIfEGuARD AND A flOck Of DRAG quEENS.
PICTURE THIS
San Diego, aS Seen through reaDerS’ eyeS JANUARY 2012 PA C I F I C S A N D I E G O . C O M
PhotograPher Mark Seliger PoSeS With hiS Portrait of kurt Cobain— Photo by tiM Mantoani
Ziggy Marley
Exclusive interview and 1,000 free concert tickets inside
MAY 2012 PA C I F I C S A N D I E G O . C O M
AUGUST 2014 PACIFICSANDIEGO.COM
Shine Bright VEGAN HAIR PRODUCT FOUNDER EXPLODES WITH COLOR
TRENDSETTER
HATS OFF TO BLOGGER FRANK VINYL + HER FALL FASHION PICS
MALL OVERHAUL
WESTFIELD UTC UNVEILS NEW SHOPS + RESTAURANTS
STRIKE A POSE BLIND DATERS SMILE FOR THE CAMERA
So
Sweet BEAUTY BAKERIE CREATOR WHIPS UP DESSERT-THEMED COSMETICS
A FEAST FIT FOR A KING BAR CART HOW-TO BIG APPLE LIBATIONS STAND-UP COMEDY PERFORMING + VISUAL ARTS SEPTEMBER EVENTS CONCERTS + EDM PERFORMANCES
SEPTEMBER 2017 PACIFICSANDIEGO.COM
@PACIFICSD
DEMOGRAPHICS
DISTRIBUTION
PACIFIC reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making its advertising partners successful.
PACIFIC’s strategic distribution methodology gives the magazine’s advertising partners access to 2544 year-old consumers (locals and tourists) everywhere they live, work, play, eat, shop and exercise.
MAGAZINE READERS GENDER
86%
AGE
64%
22%
FEMALE
13%
1%
MALE
56% 44%
Under 21
21-34
35-44
21-44
45+
ON THE SCENE: 400 POPULAR HOTSPOTS Every month, PACIFIC readers pick up their hometown magazine (which also serves as the go-to entertainment guide for visitors) at 400 of the city’s most popular restaurants, hotels, bars, boutiques, salons, coffee shops, gyms and other high-visibility indoor locations from South Bay to Oceanside to East County (and everywhere in-between).
INCOME
23% 27%
Under $50,000 $50,000-$74,999 $75,000-$99,999
16% 34%
$100,000+
28%
FACEBOOK FANS GENDER
18%
AGE
7%
3% 18-24
FEMALE
MALE
61% 39%
25-34
35-44
45-54
3% 55+
2%
4%
ON THE STREET: 100 KEY INTERSECTIONS Active local consumers and tourists pick-up free copies of PACIFIC from prominent on-the-street distribution boxes located at 100 high-visibility, high-traffic intersections across San Diego County.
5% 12% 16%
TOTAL AUDIENCE (as of January 12, 2018) 90,286
DISTRIBUTION HOTSPOTS:
500
TOTAL COPIES PICKED UP EACH MONTH:
30,000
“Whether it’s for hairstyling, teeth whitening or Botox, my ads in PACIFIC generate new business for my Mission Valley med-spa and salon every month.” —Vishal Verma, M.D., owner, Re:vive Salon & Spa
THE SCHIZOPHONIC Pat Beers: guitar, vocals Lety Beers: drums Brian Reilly: bass Established: 2008 Genre: Garage-rock (“but with more of a soul and R&B take”) Label: Pig Baby and Sympathy for the Record Industry Biggest hit: “Red Planet” ONLINE: schizophonics.com Facebook: @TheSchizophonics (3K followers) Twitter: @SchizophonicsSD (1K followers) Instagram: @TheSchizophonics (1K followers)
Worst day job: “Working for a health insuran and calling hospitals that overcharged. I got big exit.” (Pat Beers) “I was the manager at a back-rehab facility. M fine, but sh***y administrators ruined it.” (Let “When I drove a cab in North County; I was several times.” (Brian Reilly) If it weren’t for music, we’d be: “Depressed Next local gig: July 14 at the Casbah (2501 K Little Italy). Of note: When not performing on their own, Schizophonics tour with El Vez Elvis) in the Little Richard trib The Little Richards.
“We try to express ours on stage and make rec enjoy and would like to with music that makes move. Music used to b putting on a show, but bands now have lost t want to combine good visually captivating show.”
EDUARDO CONTRERAS
56
APRIL 2017 | @PACIFICSD
Excerpt from PACIFIC’s April 2017 Music Issue.
CS
insurance company d. I got fired; I had a
acility. My staff was it.” (Lety Beers) ; I was robbed
pressed.” (2501 Kettner Blvd.,
eir own, The El Vez (the Mexican ard tribute band .
ss ourselves freely ake records we’d d like to listen to, makes people ed to be about ow, but a lot of e lost that. We e good music with a show.” (Pat Beers)
@PACIFICSD | APRIL 2017
57
PACIFIC COVERS LIVE MUSIC AND DJ SHOWS, THE DINING SCENE, NIGHTLIFE, ENTERTAINMENT, COMEDY, COCKTAILS, FASHION, ARTS, EVENTS, DATING, CELEBRITIES, CHEFS, LOCAL BEER + ANYTHING/EVERYTHING ELSE THAT PROVES LIFE’S COOL IN SAN DIEGO EVERY DAY (VIA SOCIAL/WEBSITE), WEEK (VIA EMAIL NEWSLETTERS) AND MONTH (VIA THE MAGAZINE) OF THE YEAR.
SOCIAL MEDIA @PACIFICSD PACIFIC’s Facebook and Instagram feeds have become some of the city’s most popular social media gathering places. PACIFIC’s advertising partners use this medium to boost interactivity at scale.
Sample Facebook post: San Diego Symphony • 97,849 people reached • 1,053 likes • 1,011 comments • 4,713 clicks
PACIFICSANDIEGO.COM Whether searching online for things to do, liking a post on social media or clicking directly to the site to see what’s happening around San Diego, more than 150,000 PACIFIC fans visit pacificsandiego.com every month.
Sample Facebook post: Romantic Hot Spots • 110,612 people reached • 841 likes • 170 comments • 8,038 clicks
MLB ALLSTAR GAME PREVIEW PRIDE WELCOMES
KESHA
HORSING AROUND AT DEL MAR COMIC-CON’S COMING! DEUX NEW FRENCH RESTAURANTS HOT AIR BALLOON BLIND DATE
JULY 2016 PACIFICSANDIEGO.COM
SCOTT EASTWOOD
AMERICA’S NEXT ACTION HERO
STREET TEAM Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call PACIFIC. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.
PACIFICSANDIEGO.COM @PACIFICSD
ADVERTISING RATES PACIFIC provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers.
CENTERFOLD: the new PACIFIC centerfold comes with six full-page ads in PACIFIC magazine plus native content on PACIFIC’s website, a boosted in-feed post on PACIFIC’s Facebook page and an email blast to PACIFIC’s responsive subscriber database ($5,000).
PRINT (monthly rates shown)
1 issue 6 issues 12 issues 1/4-page $900 $750 $600 1/2-page $1,400 $1,200 $1,000 Full-page $2,300 $2,000 $1,700 Full-page, fixed position (20-percent premium) $2,900 $2,500 FOR $2,100 CALL Two-page (aka “Double Truck”) $4,000 $3,500 $3,100 PRICING Inside cover (inside front or inside back) $4,000 $3,500 $3,100 Back cover $9,900 $8,600 $7,500 Fold-out back cover (five pages including back + inside back) $11,400 $10,100 $9,000
SOCIAL MEDIA
CALL FOR $350 PRICING
Instagram post ($100 used for boosting) Facebook post ($150 used for boosting)
$500
Email banner ad (300x250 px rectangle) Marquis banner ad (500x100 px leaderboard) Dedicated email (your ad, sent by itself, with no other ads/content inlcuded) Email newsletter takeover (all ad units included)
ONLINE
$300 CALL FOR $500 PRICING $1,000
IAB banner ads Sponsored content (includes boosted Facebook post to drive extra traffic) Sponsored content/contest (includes Facebook post + email-capture form) Homepage take-over (every above-the-scroll ad on homepage for one week) Full-site take-over (every above-the-scroll ad on every story/page for one week)
$1,000
$8 CPM $750 $1,000 $1,000 $2,500
“PACIFIC has grown to be the voice of San Diego and a vital part of our marketing plan for all of our events. We’re excited to work with you and your staff and truly value the amazing results PACIFIC generates for our clients.” —Laurel McFarlane, owner, McFarlane Promotions
PACIFIC is published by: