2016 MEDIA KIT
TIM CANTOR
SARA NORRIS
KATE & MICHAEL AUDA
PETER YANG
Life’s Cool.
Life’s Cool. Win $2,000 in restaurant gift certificates inside • Top Chef California’s Richard Blais
WHY WE DO WHAT WE DO... PACIFIC believes San Diego is the coolest city in the country. PACIFIC exists to connect San Diegans with the best our city has to offer.
chain of gourmanD
10 top S.D. chefs create America’s Finest feast
WHAT WE DO… PACIFIC makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers.
Chef Stephane Voitzwinkler duck confit at Mister A’s in Bankers Hill
thE Dining iSSuE
N O VEMB ER 2015 Pac ific San DiE g o .c o m
HOW WE DO IT… PACIFIC empowers our advertising partners to reach this coveted demographic of San Diego consumers via:
PRINT* INTERNET SOCIAL MEDIA E-MAIL STREET TEAM MARKETING EVENTS
619.296.6300 PACIFICSANDIEGO.COM
in Full Swing with golF Pro
Paige SPiranaC ALSO INSIDE:
San Diego Street StyleS a FaShionable blinD Date 26 new reStaurantS San Diego Film FeStival (the 14th Sequel) SEP TEMB ER 2015 PAC I FI C SAN D I EG O . C O M
DOMINIC KAWAJA
*PACIFIC print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional cost: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
FALL FASHION
Life’s Cool.
, 242 000 TOTAL AUDIENCE + , 33 000 FACEBOOK FANS + , 27 000 TWITTER FOLLOWERS + , 12 000 INSTAGRAM FOLLOWERS
, 150 000 Katrina MAGAZINE READERS Law + , 20 000 E-MAIL SUBSCRIBERS Arrow star
takes aim at the Holidays D E C E M B E R 2 0 1 5 PA C I F I C S A N D I E G O . C O M
San Diego SAN DIEGO’S WHERE, WHEN AND WOW!
OCTOBER 2011
Dr. Drew Superhero of Love
BRAND DIEGO 9 LocaL Products with internationaL aPPeaL
AUGUST 2013 PACIFICSANDIEGO.COM PACIFICSANDIEGO.COM
“We continue to get a fantastic response to our ads in PACIFIC — such a strong response, in fact, that we’ve just booked our tenth annual campaign. I’m excited to be advertising with you through 2016, as I feel that PACIFIC truly reflects San Diego.” —Matthew Spencer, owner, SDCM (Analog, Firehouse, Vin de Syrah, Kettner Exchange)
DEMOGRAPHICS PACIFIC reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.
MAGAZINE READERS GENDER
86% AGE
64%
22%
FEMALE
1%
MALE
56% 44%
thE DINING ISSUE: wIN $2,000+ IN GIFt CERtIFICAtES!
Under 21
COhN hEADS Meet the family
ANthONy jESElNIk
behind San Diego’s dining dynasty
Takes a bite out of San Diego
21-34
INCOME
21-44
45+
27%
$50,000-$74,999 $75,000-$99,999
35-44
Independent, third-party audience research conducted by
23%
Under $50,000 DeaDpan CoMeDian
13%
16% 34%
$100,000+
MasterChef’s
NAtAShA CRNjAC, from reality TV to making serious dough
PlUS:
Chain of Gourmand Get a taste of what the city’s top chefs are eating
TOTAL AUDIENCE (as of January 2016) 31,000
The beach’s best fish tacos Seaport Village’s new restaurant Headquarters FOllOw ME: home recipe for short ribs and polenta San Diego Beer Week preview
NOVEMBER 2013 PACIFICSANDIEGO.COM
23%
FACEBOOK FANS GENDER
13%
AGE
7%
4% 18-24
FEMALE
MALE
52% 48%
January 2015 PACIFICSANDIEGO.COM
•
The NighTclub & bar issue
•
Scene: LED wall at Parq Restaurant and Nightclub.
619.296.6300 PACIFICSANDIEGO.COM
25-34
35-44
45-54
5% 55+
5%
5%
8% 14% 17%
Life’s Cool.
JOHN MIRELES
“PACIFIC has grown quickly to be the voice of San Diego and a vital part of our marketing plan for all of our events. We’re excited to work with you and your staff and truly value the amazing results PACIFIC generates for our clients.” —Laurel McFarlane, owner, McFarlane Promotions
DISTRIBUTION PACIFIC’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.
San Diego
Workaholics star
Blake anderson
RESIDENTIAL MAIL: 14,000 COPIES Every month, 14,000 copies of PACIFIC are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. PACIFIC campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns.
june 2014
pa c i f i c s a n d i e g o . c o m
WAITING ROOMS: 1,000 COPIES Every month, PACIFIC is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000.
the
art
issue APRIL 2014
pa c i f i c s a n d i e g o . c o m
RETAIL HOTSPOTS: 20,000 COPIES Every month, PACIFIC readers pick up their hometown magazine from 450 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other highvisibility locations.
thE
photography ISSUE
DÉJÀ VIEW
Journey through hiStory, froM einStein to VietnaM to JiMMy Page anD giSele bünDChen
PICTURE THIS
San Diego, aS Seen through reaDerS’ eyeS JANUARY 2012 PA C I F I C S A N D I E G O . C O M
, 15 000 COPIES MAILED , 35 000 TOTAL COPIES PER MONTH
, 20 000 COPIES PICKED UP 450 HIGH-TRAFFIC DISTRIBUTION HOTSPOTS
PhotograPher Mark Seliger PoSeS With hiS Portrait of kurt Cobain— Photo by tiM Mantoani
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Life’s Cool.
BREVIN BLACH
“When I advertised a $2,750,000 home for sale in PACIFIC, I received more qualified inquiries than I did from all other local publications combined. I love this magazine and will continue to use it to advertise my clients’ real estate listings.” —Ron Fletcher, owner, Fletcher Coastal Real Estate
STREET TEAM
619.296.6300 PACIFICSANDIEGO.COM
Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call PACIFIC. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.
Life’s Cool.
ROB HAMMER
“As a long-term business partner, PACIFIC has delivered that core 25-34 year-old target audience. Through our partnership, MillerCoors has been able to leverage the relationships PACIFIC has with other local business leaders. Through the past few years, PACIFIC has helped us grow our business and industry network throughout San Diego County.” —Becky Leon, San Diego field marketing manager, MillerCoors
2016 EDITORIAL CALENDAR PACIFIC serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.
DONALD MIRALE
January February March April May June July August September October November December
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HEALTH + FITNESS Maintaining flex-ability. SEX, LOVE + MARRIAGE And a little something on the side. MAKING MOVIES Big stars, local scenes and Sundance. ART + PHOTOGRAPHY Look at that. Watch this. MUSIC Indie, hip-hop, EDM… Let’s rock! BEACHES + WATER Make waves. ACTION/ADVENTURE What a rush! ENTREPRENEURS Top 30-ish under 30-ish. FALL FASHION What to wear… and where. AUTOMOTION What drives you? DINING + LOCAL BEER You are where you eat (and drink). HOLIDAY 3, 2, 1… Happy New Year!
Life’s Cool.
“Whether it’s for hairstyling, teeth whitening or Botox, my ads in PACIFIC generate new business for my Mission Valley med-spa and salon every month.” —Vishal Verma, M.D., owner, Re:vive Salon & Spa
San Diego
ADVERTISING PACIFIC provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers.
Ziggy Marley
Exclusive interview and 1,000 free concert tickets inside
PRINT (monthly rates shown)
1 issue 3 issues 6 issues 12 issues
AUGUST 2014 PACIFICSANDIEGO.COM
1/4-page 1/3-page 1/2-page
hOT swimwear Trends sCrunChY, surfY, seXY & sTreeT
JuníPerO serra san dieGO’s OriGinal valleY GuY
sOunds Of summer
91X, Z-90 & fm 94/9 musiC fesTivals, s.d. COunTY fair, lmfaO
water world
servinG uP shellfish, CeviChe and alliGaTOr
win! padres, intervention sundaYs and oYsterfest tickets
joanna krupa The supermodel, animal rights activist and real housewife of miami makes waves aT windansea BeaCh
Full-page Two-page (aka “Double Truck”) Inside back cover Inside front cover
FOR INFORMATION ABOUT ADVERTISING, PLEASE CALL (619) 296-6300 OR EMAIL ADSWORK@PACIFICSANDIEGO.COM.
Back cover *PACIFIC print campaigns are bolstered by high-visibility Internet and social media exposure at no additional charge: magazine ads are published with hyperlinks on PACIFICsandiego.com, posted on Facebook and promoted via Facebook and email blasts.
“After just the first week of exposure in PACIFIC, we were already getting a great response to our ad. Now, six years later, we keep getting new calls and closing deals with new patients. PACIFIC is clearly a perfect fit for our upscale laser clinic.” —Brock Heckmann, marketing director, Laser Away
P A
San Diego SAN DIEGO’S WHERE, WHEN AND WOW
Wild, Wild West Meet the free-range huMans and other wild animals that call san diego hoMe
PROGRESSIVE BAR FARE TO SHARE MICROBREWS & FINE BOURBONS ORGANIC FOOD MADE FROM SCRATCH BARLEY BREADS BAKED FRESH WITH SAN DIEGO CRAFT BEER
INSIDE: lIONS, DOlpHINS, GARIbAlDI, SEA GullS, lIzARDS, RAttlESNAkES, OctOpuSES, HummINGbIRDS, pElIcANS, SEA HORSES, lEOpARD SHARkS, GREy SquIRRElS, pIGEONS, OpOSSumS, pARROtS, SEA uRcHINS, SkuNkS, OWlS, cOyOtES, AN OvERINDulGING lIfEGuARD AND A flOck Of DRAG quEENS.
SUMMER DINING GUIDE PAGE 78
MAY 2012 PA C I F I C S A N D I E G O . C O M
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Life’s Cool.
“We’ve gotten a great response to our ad in PACIFIC. Thank you for designing such a beautiful ad for us. Really great looking mag!” —Tal O’Farrell, owner, Wahoo’s Fish Taco
1 email 3 emails 6 emails 12 emails
Email banner ad Email content space (photo, 25 words, link) Dedicated email
ONLINE1/4
1x
3x
6x
12x
Online exposure included with all print campaigns.
Event listing (includes photo) Banner ad: Leaderboard (monthly) Banner ad: Big Box (monthly) Banner ad: Monster (monthly)
FOR INFORMATION ABOUT ADVERTISING, PLEASE CALL (619) 296-6300 OR EMAIL ADSWORK@PACIFICSANDIEGO.COM.
Inclusion in online story Online story
SOCIAL MEDIA1
1 post
Magazine ad posted on Facebook
3 posts
6 posts
12 posts
Social media exposure included with all print campaigns.
Twitter Instagram Facebook (includes cash “boost”)
San Diego
San Diego SAN DIEGO’S WHERE, WHEN AND WOW
Mural by Madsteez: Mark Paul deren “WEENzEE GIDDy Up’N ON TOp Of WEENOSAURUS REx” RAy STREET AT UNIvERSITy AvENUE, NORTH pARk COmmISSIONED by Pacific San Diego mAGAzINE, mARCH 2012
APRIL 2012 PA C I F I C S A N D I E G O . C O M
DECEMBER 2014 PACIFICSANDIEGO.COM
Catching some air while riding the Hyatt. When the Ice Age hits, you think you will try it?
“La Valencia advertises in PACIFIC to reach a fresh, young audience, and you guys sure deliver! What an incredible response we received to our multimedia and event campaign. PACIFIC is the perfect vehicle for La Valencia to reach 25-40 year-old active San Diegans.” —Kristen Poole, Marketing Coordinator, La Valencia Hotel
SPECIFICATIONS MAGAZINE AD SPECS LIVE AREA 8”w x 9.875”h TRIM 9”w x 10.875”h BLEED 9.25”w x 11.125”h
TWO-PAGE SPREAD (18.25”w x 11.125”h) TWO-PAGE SPREAD TRIM: 18”w x 10.875”h BLEED: 18.25”w X 11.125”h FULL PAGE TRIM: 9”w x 10.875”h BLEED: 9.25”w X 11.125”h 1/2 PAGE VERTICAL: 3.875”w x 9.875”h HORIZONTAL: 8”w x 4.75”h 1/4 PAGE 3.875”w x 4.75”h 1/3 PAGE VERTICAL: 2.5”w x 9.875”h SQUARE: 5”w x 4.75”h 1/8 PAGE VERTICAL: 3.875”w x 2.25”h
GATEFOLD COVER TWO-PAGE SPREAD TRIM: 17.125”w x 10.875”h BLEED: 17.375”w x 11.125”h
ACCEPTED FILES: Illustrator, InDesign, Photoshop PDF, TIFF or JPG. CMYK files at 300 dpi.
3.875”w x 9.875”h
1/2-PAGE (HORIZ.)
1/2-PAGE VERT)
Include fonts and support files with InDesign and Illustrator files. Keep all live matter (including text) .5 inches from trim on all sides.
DEDICATED EMAIL 600 pixels wide x 800 pixels tall LEADERBOARD 728 pixels wide x 90 pixels tall BIG BOX 300 pixels wide x 250 pixels tall
2.5”w x 9.875”h
LEADERBOARD 728 pixels wide x 90 pixels tall BIG BOX 300 pixels wide x 250 pixels tall MONSTER 300 pixels wide x 600 pixels tall
619.296.6300 PACIFICSANDIEGO.COM
8”w x 4.75”h
FULL PAGE TRIM: 8.3125”w x 10.875”h BLEED: 8.4375”w x 11.125”h
ONLINE BANNER AD SPECS
EMAIL AD SPECS
FULL-PAGE (9.25”w x 11.125”h)
3.875”w x 4.75”h
5”w x 4.75”h
1/3- PAGE (VERT & SQUARE)
1/4-PAGE
Life’s Cool.
KRISTINA YAMAMOTO
“PACIFIC has been an exceptional media partner for the Grant Grill and Lounge at The US Grant Hotel. The creative collaboration extends well beyond the print ad with opportunities for special events, e-mail marketing and social media contests that reach San Diego’s young, upscale audience.” —Vanessa Randazzo, marketing manager, The US Grant Hotel
“Just like PACIFIC, the Catamaran Spa appeals to an upscale clientele. I love this magazine!” KATE & MICHAEL AUDA
—Mike Staples, general manager, Catamaran Resort Hotel
ROB HAMMER COURT JONES
BREVIN BLACH
2016 MEDIA KIT
619.296.6300 PACIFICSANDIEGO.COM