san diego’s San Diego
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DONALD MIRALE
2 0 1 4
m e d i a
k i t
M i s s i o n Why we do what we do… Pacific believes San Diego is the coolest city in the country. Pacific exists to connect San Diegans with the best our city has to offer. What we do… Pacific makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers. How we do it… Pacific empowers our advertising partners to reach this coveted demographic of San Diego consumers via:
Print* Internet Social Media E-mail Street Team guerRilla marketing Events
1facebook 9,000 fans
*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
,000 150 magazine readers
,500 14 e-mail subscribers ROBERT DAHEY
,000 10 twitter followers
facebook.com/pacificsd
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twitter @pacificsd
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619.296.6300
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pacificsandiego.com
DEMOGRA P HICS
SAN DIEGO’S WHERE, WHEN AND WOW
LATINO FILM FESTIVAL
ARCHITECT
GRAHAM DOWNES
Pacific reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.
PADRES PREVIEW SDSU HOOPS VIDEO GOES VIRAL
CHANGES HISTORY
HOMETOWN HOMEBREWERS CHEER, I-P-YAY!
THE PRINCIPALS OF HOME LIFE— INSIDE & OUT
magazine readers
CHAINSAW’S SWEET 16 (OF NOTORIOUS LUNATICS)
NATALIE PACK MISS CALIFORNIA USA B6G8= '%&' E6 8 > ; > 8 H 6 C 9 > : < D # 8 D B
56%
44%
Female
Male
1%
64%
22%
86%
13%
Under 21
21-34
35-44
21-44
45+
gender
age
Independent, third-party audience research conducted by
income
23%
27%
16%
34%
Under $50,000
$50,000-$74,999
$75,000-$99,999
$100,000+
facebook fans female 55.3% male 43.1%
facebook.com/pacificsd
TOTAL AUDIENCE (AS OF 11/25/13) 19,003
7.4%
28.1%
11.8%
4.8%
2.1%
1.1%
18-24
25-34
35-44
45-54
55-64
65+
4.4%
18.9%
12.3%
4.5%
1.7%
1.3%
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twitter @pacificsd
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619.296.6300
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pacificsandiego.com
JOHN MIRELES
DISTRIBUTION Pacific’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.
,000 15 copies mailed
,000 21 copies picked up
,000 36 total copies per month
Residential Mail: 14,000 copies Every month, 14,000 copies of Pacific are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. Pacific campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns. Waiting Rooms: 1,000 copies Every month, Pacific is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000. Retail Hotspots: 17,500 copies Every month, Pacific readers pick up their hometown magazine from 475 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other high-visibility locations. Grocery/DRUG Stores: 3,500 copies Every month, Pacific has high-visibility distribution racks at Ralph’s grocery stores and CVS drug stores, enabling our advertising partners to reach San Diego consumers while they’re shopping for food, beverages, sun block, makeup, etc.
facebook.com/pacificsd
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twitter @pacificsd
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619.296.6300
475 high-traffic distribution hotspots
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pacificsandiego.com
BREVIN BLACH
s t r e e t
t e a m
Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call Pacific. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.
facebook.com/pacificsd
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twitter @pacificsd
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619.296.6300
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pacificsandiego.com
ROB HAMMER
2 0 1 4
EDITORIAL
CALENDAR
Pacific serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.
January February March April May June July August September October November December
PHOTOGRAPHY LOVE HOMEFRONT ART INTERNATIONAL WATER ADVENTURE MUSIC AUTOMOTION TECH DINING HOLIDAY
Behold, Bewilder, Point + Shoot Kiss, Tell, Repeat Dwell, Design, Decorate Paint, Sculpt, Watch Meet, Experience, Travel Surf, Soak, Splash (+ Summer Dining Preview) Explore, Dare, Discover Listen, Groove, Jam Vroom!, Strut, Motorvate (+ Fall Fashion Preview) Innovate, Fabricate, Launch Taste, Sizzle, Savor 3…2…1…
K R I S T I N A YA M A M O T O
san diego’s
where ! &
when wow facebook.com/pacificsd
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619.296.6300
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pacificsandiego.com
a d v e r t i s i n g
PLAYMATE RAQUEL POMPLUN
Pacific provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers. MAGAZINE ADVERTISING RATES* (monthly rates shown) Ad Size Full-Page 2/3-Page 1/2-Page 1/3-Page 1/4-Page 1/8-Page
1x
3x
6x
12x
$3,200
$2,900
$2,600
$2,300
$800
$700
$600
$500
1x
3x
6x
12x
Premium Positions
Getting Naked in the Year of the Snake Hot Prospects in Cool Golden Hill Steamy Blind Date Produces Love Potion CW6 Reporter Ruben Galvan Like You’ve Never Seen Him
F E B RUA RY 2 0 1 3
PACIFICSANDIEGO.COM
Two-Page Cover Back Cover Inside Front Cover Two-Page Spread Inside Back Cover
*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
digital ADVERTISING RATES E-mail Campaigns 1x 3x
6x
12x
6x
12x
Dedicated E-mail Newsletter Skin Top Banner Newsletter Banner
Website (monthly)
1x
3x
Homepage Header Homepage Rotator Click-Thru Page Web Post/Story Columnar Ad
facebook.com/pacificsd
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twitter @pacificsd
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619.296.6300
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pacificsandiego.com
BREVIN BLACH
s p e c i f i c at i o n s magazine ad specs Keep all live matter (including text) .5 inches from trim on all sides.
LIVE AREA 8”w x 9.875”h TRIM 9”w x 10.875”h bleed 9.25”w x 11.125”h
TWO-PAGE SPREAD (18.25”w x 11.125”h)
FULL PAGE (9.25”w x 11.125”h)
FULL PAGE TRIM: 9”w x 10.875”h BLEED: 9.25”w X 11.125”h 2/3 page VERTICAL: 5”w x 9.875”h
8”w x 4.75”h 5”w x 9.875”h
TWO-PAGE SPREAD TRIM: 18”w x 10.875”h BLEED: 18.25”w X 11.125”h
1/2 page VERTICAL: 3.875”w x 9.875”h HORIZONTAL: 8”w x 4.75”h
3.875”w x 9.875”h
1/4 page 3.875”w x 4.75”h 1/3 page VERTICAL: 2.5”w x 9.875”h SQUARE: 5”w x 4.75”h
2/3 PAGE
1/2 PAGE
2.5”w x 9.875”h
5”w x 4.75”h
1/3 PAGE (SQUARE)
1/3 PAGE (VERT.)
1/2 PAGE (HORIZ.)
1/8 page VERTICAL: 3.875”w x 2.25”h gatefold cover TWO-PAGE SPREAD TRIM: 17.125”w x 10.875”h BLEED: 17.375”w x 11.125”h
3.875”w x 4.75”h
3.875”w x 2.25”h
1/4 PAGE
FULL PAGE TRIM: 8.3125”w x 10.875”h BLEED: 8.4375”w x 11.125”h
1/8 PAGE
Accepted Files:
Illustrator, InDesign, Photoshop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100% Include fonts and support files with InDesign and Illustrator files.
facebook.com/pacificsd
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twitter @pacificsd
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619.296.6300
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pacificsandiego.com
BREVIN BLACH
san diego’s
where ! &
when wow
ROB HAMMER San Diego
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