PacificSD Media Kit 2014

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san diego’s San Diego

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where ! &

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DONALD MIRALE

2 0 1 4

m e d i a

k i t


M i s s i o n Why we do what we do… Pacific believes San Diego is the coolest city in the country. Pacific exists to connect San Diegans with the best our city has to offer. What we do… Pacific makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers. How we do it… Pacific empowers our advertising partners to reach this coveted demographic of San Diego consumers via:

Print* Internet Social Media E-mail Street Team guerRilla marketing Events

1facebook 9,000 fans

*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.

,000 150 magazine readers

,500 14 e-mail subscribers ROBERT DAHEY

,000 10 twitter followers

facebook.com/pacificsd

twitter @pacificsd

619.296.6300

pacificsandiego.com



DEMOGRA P HICS

SAN DIEGO’S WHERE, WHEN AND WOW

LATINO FILM FESTIVAL

ARCHITECT

GRAHAM DOWNES

Pacific reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.

PADRES PREVIEW SDSU HOOPS VIDEO GOES VIRAL

CHANGES HISTORY

HOMETOWN HOMEBREWERS CHEER, I-P-YAY!

THE PRINCIPALS OF HOME LIFE— INSIDE & OUT

magazine readers

CHAINSAW’S SWEET 16 (OF NOTORIOUS LUNATICS)

NATALIE PACK MISS CALIFORNIA USA B6G8= '%&' E6 8 > ; > 8 H 6 C 9 > : < D # 8 D B

56%

44%

Female

Male

1%

64%

22%

86%

13%

Under 21

21-34

35-44

21-44

45+

gender

age

Independent, third-party audience research conducted by

income

23%

27%

16%

34%

Under $50,000

$50,000-$74,999

$75,000-$99,999

$100,000+

facebook fans female 55.3% male 43.1%

facebook.com/pacificsd

TOTAL AUDIENCE (AS OF 11/25/13) 19,003

7.4%

28.1%

11.8%

4.8%

2.1%

1.1%

18-24

25-34

35-44

45-54

55-64

65+

4.4%

18.9%

12.3%

4.5%

1.7%

1.3%

twitter @pacificsd

619.296.6300

pacificsandiego.com


JOHN MIRELES


DISTRIBUTION Pacific’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.

,000 15 copies mailed

,000 21 copies picked up

,000 36 total copies per month

Residential Mail: 14,000 copies Every month, 14,000 copies of Pacific are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. Pacific campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns. Waiting Rooms: 1,000 copies Every month, Pacific is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000. Retail Hotspots: 17,500 copies Every month, Pacific readers pick up their hometown magazine from 475 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other high-visibility locations. Grocery/DRUG Stores: 3,500 copies Every month, Pacific has high-visibility distribution racks at Ralph’s grocery stores and CVS drug stores, enabling our advertising partners to reach San Diego consumers while they’re shopping for food, beverages, sun block, makeup, etc.

facebook.com/pacificsd

twitter @pacificsd

619.296.6300

475 high-traffic distribution hotspots

pacificsandiego.com


BREVIN BLACH


s t r e e t

t e a m

Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call Pacific. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.

facebook.com/pacificsd

twitter @pacificsd

619.296.6300

pacificsandiego.com


ROB HAMMER


2 0 1 4

EDITORIAL

CALENDAR

Pacific serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.

January February March April May June July August September October November December

PHOTOGRAPHY LOVE HOMEFRONT ART INTERNATIONAL WATER ADVENTURE MUSIC AUTOMOTION TECH DINING HOLIDAY

Behold, Bewilder, Point + Shoot Kiss, Tell, Repeat Dwell, Design, Decorate Paint, Sculpt, Watch Meet, Experience, Travel Surf, Soak, Splash (+ Summer Dining Preview) Explore, Dare, Discover Listen, Groove, Jam Vroom!, Strut, Motorvate (+ Fall Fashion Preview) Innovate, Fabricate, Launch Taste, Sizzle, Savor 3…2…1…

K R I S T I N A YA M A M O T O

san diego’s

where ! &

when wow facebook.com/pacificsd

twitter @pacificsd

619.296.6300

pacificsandiego.com



a d v e r t i s i n g

PLAYMATE RAQUEL POMPLUN

Pacific provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers. MAGAZINE ADVERTISING RATES* (monthly rates shown) Ad Size Full-Page 2/3-Page 1/2-Page 1/3-Page 1/4-Page 1/8-Page

1x

3x

6x

12x

$3,200

$2,900

$2,600

$2,300

$800

$700

$600

$500

1x

3x

6x

12x

Premium Positions

Getting Naked in the Year of the Snake Hot Prospects in Cool Golden Hill Steamy Blind Date Produces Love Potion CW6 Reporter Ruben Galvan Like You’ve Never Seen Him

F E B RUA RY 2 0 1 3

PACIFICSANDIEGO.COM

Two-Page Cover Back Cover Inside Front Cover Two-Page Spread Inside Back Cover

*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.

digital ADVERTISING RATES E-mail Campaigns 1x 3x

6x

12x

6x

12x

Dedicated E-mail Newsletter Skin Top Banner Newsletter Banner

Website (monthly)

1x

3x

Homepage Header Homepage Rotator Click-Thru Page Web Post/Story Columnar Ad

facebook.com/pacificsd

twitter @pacificsd

619.296.6300

pacificsandiego.com


BREVIN BLACH


s p e c i f i c at i o n s magazine ad specs Keep all live matter (including text) .5 inches from trim on all sides.

LIVE AREA 8”w x 9.875”h TRIM 9”w x 10.875”h bleed 9.25”w x 11.125”h

TWO-PAGE SPREAD (18.25”w x 11.125”h)

FULL PAGE (9.25”w x 11.125”h)

FULL PAGE TRIM: 9”w x 10.875”h BLEED: 9.25”w X 11.125”h 2/3 page VERTICAL: 5”w x 9.875”h

8”w x 4.75”h 5”w x 9.875”h

TWO-PAGE SPREAD TRIM: 18”w x 10.875”h BLEED: 18.25”w X 11.125”h

1/2 page VERTICAL: 3.875”w x 9.875”h HORIZONTAL: 8”w x 4.75”h

3.875”w x 9.875”h

1/4 page 3.875”w x 4.75”h 1/3 page VERTICAL: 2.5”w x 9.875”h SQUARE: 5”w x 4.75”h

2/3 PAGE

1/2 PAGE

2.5”w x 9.875”h

5”w x 4.75”h

1/3 PAGE (SQUARE)

1/3 PAGE (VERT.)

1/2 PAGE (HORIZ.)

1/8 page VERTICAL: 3.875”w x 2.25”h gatefold cover TWO-PAGE SPREAD TRIM: 17.125”w x 10.875”h BLEED: 17.375”w x 11.125”h

3.875”w x 4.75”h

3.875”w x 2.25”h

1/4 PAGE

FULL PAGE TRIM: 8.3125”w x 10.875”h BLEED: 8.4375”w x 11.125”h

1/8 PAGE

Accepted Files:

Illustrator, InDesign, Photoshop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100% Include fonts and support files with InDesign and Illustrator files.

facebook.com/pacificsd

twitter @pacificsd

619.296.6300

pacificsandiego.com


BREVIN BLACH


san diego’s

where ! &

when wow

ROB HAMMER San Diego

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facebook.com/pacificsd

twitter @pacificsd

619.296.6300

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pacificsandiego.com


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