San Diego
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Pacific’s December 2013 cover model, Audrina Patridge
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san diego’s
where, when & wow!
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M i s s i o n Why we do what we do… Pacific believes San Diego is the coolest city in the country. Pacific exists to connect San Diegans with the best our city has to offer. What we do… Pacific makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers. How we do it… Pacific empowers our advertising partners to reach this coveted demographic of San Diego consumers via:
Print* Internet Social Media E-mail Street Team guerRilla marketing Events
,000 29 facebook fans
*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
,000 150 magazine readers
,000 20 e-mail subscribers
ROBERT DAHEY
,000 24 twitter followers
facebook.com/pacificsd
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pacificsandiego.com
“We continue to get a fantastic response to our ads in Pacific — such a strong response, in fact, that we’ve just booked our ninth annual campaign. I’m excited to be advertising with you through 2015, as I feel that Pacific truly reflects San Diego.” —Matthew Spencer, owner, SDCM (Analog, Firehouse, Vin de Syrah, Kettner Exchange)
San Diego
DEMOGRA P HICS Pacific reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.
magazine readers Catching some air while riding the Hyatt. When the Ice Age hits, you think you will try it?
DECEMBER 2014 PACIFICSANDIEGO.COM
56%
44%
Female
Male
1%
64%
22%
86%
13%
Under 21
21-34
35-44
21-44
45+
gender
age
Independent, third-party audience research conducted by
income
23%
27%
16%
34%
Under $50,000
$50,000-$74,999
$75,000-$99,999
$100,000+
facebook fans female 50% male 49%
TOTAL AUDIENCE: 29,000 fans
0%
5%
22%
12%
6%
3%
2%
13-17
18-24
25-34
35-44
45-54
55-64
65+
.007%
6%
18%
13%
7%
2%
2%
facebook.com/pacificsd
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pacificsandiego.com
JOHN MIRELES
d i s t r i b u t i o n Pacific’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.
,000 15 coPies mailed
,000 21 coPies Picked uP
,000 36 total coPies Per month
residential mail: 14,000 copies Every month, 14,000 copies of Pacific are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. Pacific campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns. waiting rooms: 1,000 copies Every month, Pacific is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000. retail Hotspots: 17,500 copies Every month, Pacific readers pick up their hometown magazine from 475 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other high-visibility locations. grocery/drUg stores: 3,500 copies Every month, Pacific has high-visibility distribution racks at Ralph’s grocery stores and CVS drug stores, enabling our advertising partners to reach San Diego consumers while they’re shopping for food, beverages, sun block, makeup, etc.
facebook.com/pacificsd
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619.296.6300
475 high-traffic distribution hotsPots
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Pacificsandiego.coM
BREVIN BLACH
s t r e e t
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ROB HAMMER
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EDITORIAL
CALENDAR
Pacific serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.
January February March April May June July August September October November December
NIGHTCLUB & BAR Behind the scenes and where to be seen. SEX, LOVE & MARRIAGE And a little something on the side. TRAVEL & STAYCATION Get out of town or stay and play. ARTS & COOLTURE Look at that! Watch this! MUSIC Local, indie, international, EDM… Let’s rock! BEACHES & WATER On the sand and against the grain. BODY Health, Sports, Fitness. ENTREPRENEURS Top 30 Under 30. FALL FASHION What to wear… and where. TRANSPORTATION What moves you. DINING You are where you eat. HOLIDAY 3… 2… 1… Happy New Year!
K R I S T I N A YA M A M O T O
“Whether it’s for hairstyling, teeth whitening or Botox, my ads in Pacific generate new business for my Mission Valley med-spa and salon every month.” —Vishal Verma, M.D., owner, Re:vive Salon & Spa
san diego’s
where, when & wow! facebook.com/pacificsd
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619.296.6300
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pacificsandiego.com
a d v e r t i s i n g Pacific provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers. MagaZine advertising rates* (monthly rates shown) Ad Size
1x
6x
12x
Full-Page $3,200 $2,900 $2,600 2/3-Page $2,400 $2,200 $2,000 1/2-Page $2,000 $1,800 $1,600 1/3-Page $1,400 $1,300 $1,200 For pricing information, please contact: 1/4-Page $1,100 $1,000 $900 Scott Fisk, Advertising Director 1/8-Page $800 $700 $600 619.296.6300, scott@pacificsandiego.com
$2,300 $1,700 $1,400 $1,000 $800 $500
Premium Positions Two-Page Cover Back Cover Inside Front Cover Two-Page Spread T Inside Back Cover
3x
1x
3x
6x
12x
$11,400 $10,400 $7,000 $5,900 $5,700
$9,900 $9,000 $6,400 $5,400 $5,200
$8,600 $7,900 $5,800 $4,900 $4,700
$7,500 $6,900 $5,100 $4,300 $4,100
*Pacific Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
digital advertising rates E-mail Campaigns 1x 3x Dedicated E-mail $1,500 Newsletter Skin $1,000 Top Banner T $600 Newsletter Banner $300
$1,300 $900 $500 $250
6x
12x
$1,200 $800 $400 $200
$1,000 $700 $300 $150
For pricing information, please contact: Scott Fisk, Advertising1xDirector 3x Website (monthly) 6x 619.296.6300, scott@pacificsandiego.com Homepage Header Homepage Rotator Click-Thru Page Web Post/Story Columnar Ad
$800 $700 $500 $500 $300
facebook.com/pacificsd
$700 $600 $400 $400 $250
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$600 $500 $300 $300 $200
twitter @pacificsd
12x $500 $400 $200 $200 $150
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Pacific’s February 2012 cover model, Kendra Wilkinson
BREVIN BLACH
s p e c i f i c at i o n s magazine ad specs Keep all live matter (including text) .5 inches from trim on all sides.
LIVE AREA 8”w x 9.875”h
TWO-PAGE SPREAD TRIM: 18”w x 10.875”h BLEED: 18.25”w X 11.125”h
TRIM 9”w x 10.875”h
FULL PAGE TRIM: 9”w x 10.875”h BLEED: 9.25”w X 11.125”h
bleed 9.25”w x 11.125”h
TWO-PAGE SPREAD (18.25”w x 11.125”h)
FULL PAGE (9.25”w x 11.125”h)
2/3 page VERTICAL: 5”w x 9.875”h 8”w x 4.75”h
5”w x 9.875”h
1/2 page VERTICAL: 3.875”w x 9.875”h HORIZONTAL: 8”w x 4.75”h
3.875”w x 9.875”h
1/4 page 3.875”w x 4.75”h 1/3 page VERTICAL: 2.5”w x 9.875”h SQUARE: 5”w x 4.75”h
2/3 PAGE
1/2 PAGE
2.5”w x 9.875”h
5”w x 4.75”h
1/3 PAGE (SQUARE)
1/3 PAGE (VERT.)
1/2 PAGE (HORIZ.)
1/8 page VERTICAL: 3.875”w x 2.25”h gatefold cover TWO-PAGE SPREAD TRIM: 17.125”w x 10.875”h BLEED: 17.375”w x 11.125”h
3.875”w x 4.75”h
FULL PAGE TRIM: 8.3125”w x 10.875”h BLEED: 8.4375”w x 11.125”h
3.875”w x 2.25”h
1/4 PAGE
1/8 PAGE
Accepted Files:
Illustrator, InDesign, Photoshop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100% Include fonts and support files with InDesign and Illustrator files.
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issue APRIL 2014
pa c i f i c s a n d i e g o . c o m
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Pacific’s January 2011 cover model, San Diego Chargers star player Antonio Gates
BREVIN BLACH
“ Pacific has been an exceptional media partner for the Grant Grill and Lounge at The US Grant Hotel. The creative collaboration extends well beyond the print ad with opportunities for special events, e-mail marketing and social media contests that reach San Diego’s young, upscale audience.” —Vanessa Randazzo, marketing manager, The US Grant Hotel
san diego’s
where, when & wow!
ROB HAMMER San Diego
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