Packaging In Focus - April 2021 - Beauty & Personal Care

Page 10

The revolutionary reuse model By Amy Hasell, Social Media & PR Manager, Beauty Kitchen

t’s well known that we are facing a global plastic crisis, but it’s now time for the industry to take responsibility and use its voice collectively to make a change. Circular economy expert Jo-Anne Chidley, Co-founder of indie brand Beauty Kitchen and their Return•Refill•Repeat service, is stepping up to do just this. To put the plastic crisis into context, 2 million tonnes of plastic per year was produced in the 1950s in comparison to 2020, where this figure has grown

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