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Luxury packaging needs to be more than just ‘skin deep’ By Simply Cartons
he Clean Beauty movement is growing and today’s modern consumers are becoming more and more conscious of the ingredients they put on their skin. But while users of beauty and skincare products want to remove ingredients they feel may have a negative impact on the environment, they are also increasingly aware of the packaging the product arrives in. The landscape of packaging is therefore changing. Sustainability is objective number 1 and with the beauty industry set to grow to $131 billion by 2025, brands and ultimately consumers alike are leading the fight to ‘go green’ by questioning: • Origins of materials – are they ethically sourced? • Supply chains – what’s the carbon footprint? • Recyclability – what is life after use? • Reductions – does this serve a purpose/is it necessary? • Re-use – can the packaging fulfil other usages? This school of thought combined with the introduction of new laws and government targets intending to abolish single-use plastics by 2040 and aiming for 100% recycled packaging by 2025, is initiating innovation within beauty packaging at a substantial rate. Nottingham-based packaging
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company Simply Cartons is committed to such sustainability. Head of Luxury Sales and Marketing Emily Bartlett says: “Every customer we talk to now is asking the same questions about sustainability. They want to choose a packaging partner, who is aligned with their values and principles.
experience to help them achieve their goals and objectives.” “The process is collaborative what do we need to achieve and how can we achieve it. Drawing on our experience to ensure that one objective does not counteract the other when developing beautiful packaging inside and out.” “There must be synergy between aesthetics and sustainability for this to be a success.” In keeping with their sustainability ethos, Simply Cartons has recently launched EnviraMet, an ecofriendly foil produced in-house, which is fully recyclable and used in multiple applications to elevate branding and aesthetic design.
They want a more holistic engagement with their partner, it’s important to them that we have the right green credentials and the
“For packs to be sustainable they don’t have to be colourless, they don’t have to be lifeless. You can still achieve beauty whilst being
