Sustainable Luxury Packaging Design By Adam Ryan, Head of Pentawards
he sustainability agenda has become one of the most important issues for the luxury packaging industry. Entries into last year’s Pentawards have been highlighting this change, so to celebrate the brand new sustainable luxury packaging design category, we identified some design studios and luxury brands that are taking significant steps to deliver more ecoconscious packaging solutions. Burberry Sustainable Packaging
free, fully recyclable and is certified by the Forest Stewardship Council (FSC). Find out more on Burberry sustainable packaging here. Origins, Estée Lauder Estée Lauder Companies has
Using an innovative manufacturing technique, at least 40% of Burberry packaging material is made from recycled coffee cups. Since the launch of this new packaging, the brand has recycled 58 million coffee cups into packaging. The resulting product, which has a beautiful, luxurious feel, is plastic-
24.
www.packaging-london.com
announced a new sustainable packaging partnership with global chemistry leader Sabic and Albéa. As a result of the partnership, Origins will be the first prestige beauty brand to leverage Sabic’s innovative, advanced recycling technology to produce a tube made from previously difficult to recycle, post-consumer mixed plastics material. Francesca Damato, Vice President of Global Marketing and product development at Origins, says, “We have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumer and the planet.” Find out more on ELC sustainable packaging partnership here.
