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Style and substance for cosmetic labelling By Denny Bros
sector that represents beauty must be easy-onthe-eye when it comes to packaging. But there must also be substance alongside style when deciding on how to label cosmetic products. It is easy to fall foul of standards and regulations, not to mention the risk of a product being counterfeit and severely knocking customer confidence. At Denny Bros, we have a proud and long-established history in producing the right packaging and labelling solution for any industry. Cosmetic products come in all shapes and sizes and often pose a challenge of containing obligatory regulatory information with practical, yet eye-catching, packaging. Our renowned range of multipage labels, led by our patented Fix-a-Form® multi-page label, offer an innovative and versatile combination of a printed and folded leaflet to accommodate extra content for the product user. Suitable for a wide variety of purposes and available in custom finishes, shapes and sizes, the Denny Bros’ multi-page label can fit the obligatory information all on pack without having to change the design of the current packaging. Supplied in a standard reel format, they can be tailored to suit different product needs and
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applied with standard industrylabelling equipment.
What labels are out there?
Designed more than 40 years ago, Fix-a-Form® continues to solve the puzzle of how to add information
requirements, offer the advantage of being a concertina-style pullout information pack which can be tailored exactly to meet the manufacturer’s requirements. A multi-page label occupies the same space as an original single panel label but may contain up to 120 pages of extra product information. We use carefully chosen materials to help keep labels flexible, easy to apply and fit for purpose for the item it is applied to. For the cosmetics sector, this can be an ideal way of providing the necessary information while best representing the brand.
to products without making packaging more complex. Multi-page labels, designed specifically to meet the challenges of small or non-standard labelling
This is especially true as there is often so much information that has to be included such as ingredients, usage and contact details, expiration dates and a brand backstory.
