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Embracing the changing face of business By Spectra Packaging
Since the outbreak of COVID-19, many businesses have been forced to adapt to a changing landscape beset with lockdowns, restrictions, and limited human contact. any have had to close their doors, placing employees on furlough or, worse still, making redundancies. Others have had to continue operating safely in often challenging conditions to provide essential products that help in the fight against coronavirus. One such business is Spectra Packaging, an independent, self-financing rigid plastics manufacturer based in Suffolk in the UK. Founded in 2008, Spectra epitomises a forward-thinking business that embraces innovation and new ways of doing things. At the height of the pandemic, the company witnessed unprecedented orders for hand sanitiser bottles, working roundthe-clock shifts to ensure products reached those in need as quickly as possible. The difficulties thrown up by the pandemic have undoubtedly
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tested many companies who are having to navigate through what many now refer to as the ‘new norm’. One could argue that the business landscape will never be the same again. Businesses such as Spectra, which thrive on human interaction to provide a personalised service, have had to re-evaluate strategies to adhere to their core values. With a greater reliance on remote technology, which some may see as an inferior makeshift substitute to human interaction, Spectra very much sees its role as complementary with genuine added benefits. Jonathan Powell, Sales Director for Spectra, understands there are positive opportunities despite the uncertainties that lay ahead. He remarked, “Covid-19 has impacted everyone’s lives, both on a personal level and in the workplace. As a business, we have
had to counter many challenges over the past year, ensuring the safety of our employees while satisfying unprecedented demand for our products. He added, “Customer interaction continues to be fundamental to our on-going success. However, as more and more people work remotely, we have had to adapt to the changing face of business to ensure customers continue to feel supported. Technology has most certainly helped us achieve that”. Unsurprisingly, one of Spectra’s initial concerns was whether the available technology would align with their customer-focused business model. However, what they found was the enforced changes had reaped benefits for both them and their customers. Rather than seeing a decrease in customer contact, the firm has witnessed increased interaction thanks to platforms like Teams, Zoom, or Google Hangouts.
