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Croxsons creates added value through customer journey By Croxsons
eading glass packaging company, Croxsons, has been supplying a broad base of global clients with primary packaging and closures for nearly 150 years. One of the main reasons for its continued success is the company’s relentless attention to execution, not just in delivering a product, but also in providing service excellence. A multiple award winner, including a prestigious Queen’s Award for International Trade, Croxsons’ brand message – ‘a family of packaging’ – is focused on the importance it places in nurturing business relationships, whilst also demonstrating the breadth and completeness of its offering – the provision of single-source, multichoice glass packaging and closure expertise. Closely related to the company’s brand message is Croxsons’ commitment to the customer journey, which promises that
from Collaboration, Design and Containers, to Closures, Decoration and Logistics, customers can find everything that they need at Croxsons. A good example of this customer journey in practice is Croxsons’ long association with distiller, Eden Mill. Being Scotland’s first and only single-site distillery and brewery, crafting gin, whisky and beer, Eden Mill’s mission was to revive the lost art of distilling and brewing in St Andrews by creating small batch, craft products from a site on the bank of the Eden Estuary. In 2019, Eden Mill opted to change the packaging of its best-selling brand, Love Gin, from ceramic to glass. With the move being in response to trade and consumer feedback, Croxsons took Eden Mill on the full end-to-end Croxsons’ customer journey, resulting in an on-brand glass solution that complements its existing range and reinforces its heritage in a striking and stylish way.
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Croxsons designed and produced a new bespoke 70cl lightweight glass bottle for trade and a 50cl size for retail, both of which being more easily recycled than their ceramic counterparts. Croxsons also used 18% less glass for the packaging than most other industry-standard spirit bottles, thereby helping Eden Mill to emphasise its sustainability commitment. From an aesthetic perspective, the distinctive, crystal-cut dimple effect reflects the heritage of St Andrews and golf, replicating the style of bottle previously used on the Eden Mill distillery site back in the 1800s. The transparent bottle, which includes a printed shield label design on the front and a white custom debossed GPI closure, allows the natural colour of the alcohol to shine through, while the dimpling adds extra elegance. Given the success of the ceramic to glass transition, Eden Mill has since moved its complete range of premium and heritage gins over to the dimple effect glass designs for both on and off trade, resulting in significant commercial and sustainable benefits.
CONTACT Croxsons 020 8337 2945 hello@croxsons.com www.croxsons.com
