Packaging In Focus - November 2021 - Drinks

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Awarding packaging innovation By Carolina Garcia-Porras, PLD

We review the winners of the first annual PLD Innovation Awards, which highlight many of the key trends in drinks packaging innovation today.

he PLD Innovation Awards aim to identify and celebrate the world’s best packaging innovations in all types of premium and luxury drinks – from wines and spirits to beers, ciders and soft drinks – that have launched into the market in the past year. From the entries submitted each year by brand owners, packaging manufacturers and design agencies, the judges will be looking for packs that demonstrate true innovation in at least one of the following aspects: technical innovation in production, processing or filling; sustainability; consumer experience relating to decoration, shape, ergonomics or ease of use; creation of new market opportunities; excellence in production; new launches; and beautiful design.

PLD Award Winners 2021 The winners of the PLD Awards 2021 were announced during an official ceremony. The jury had identified the key design and innovation trends resulting in 11 outstanding winning designs. Judging panel 2021 The jury is made up of leading packaging experts representing some of the market’s most recognised brand owners, as well as internationally acclaimed design and innovation experts. • Jean-Dominique Andreu – Managing Director, XO Consulting • Isabelle Baruel – Purchasing & Packaging Development Director, La Martiniquaise • Stephane Bernelas – Purchasing Director & Primary Packaging, Hennessy • Lucile Cussenot – Global Packaging Development Specialist, AB InBev

• Thomas Gueller – Editor-inchief, V&S News • Audrey Guérin – Packaging Development Manager, Martell Mumm Perrier-Jouët • Jérôme Labie Duflot – Innovation Manager, The CocaCola Company • Christophe Mantoz – Worldwide Sales Manager, Eurostampa S.p.a. • Jean-Pascal Martin-Festa – Group Chief Purchasing Officer, Rémy Cointreau • Julien Romdane – POS & Packaging Development Manager, Havana Club, Pernod Ricard

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