2018 Fall & Winter Downtown Freehold

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2018 Downtown Freehold

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Downtown Freehold Bella Bridesmaids - Bella Bridesmaids loves a wedding and they have the largest collection of bridesmaid dresses from the world’s leading designers in their Bella Showroom. With hundreds of dresses to choose from, your personal Bella stylist is ready for anything. Whether you’re getting married in a grand ballroom or having a hoedown on the family farm, they have you covered. Owners Samira Avshalumova and Kyle Bocchino recognize that every bride has her own vision and each bridesmaid is unique. They will give you personal attention to help you find the right dress for your girls and your day-and ship your dresses anywhere in the Continental United States. 5 West Main Street, 2nd Floor Cigar, Cigars’ – Features a walk-in humidor, smoking lounge, and a seemingly endless supply of Padron 1964 & 1926, Ashton VSG and Opus X. Cigar, Cigars’ goal is to provide a great environment to sit in and enjoy smoking fantastic cigars with outstanding company, has friendly and knowledgeable staff, and buy 2 get 1 free on nearly everything. 11 South Street Chips Salon – At Chips Salon the vision was of an indulgent boutique salon offering the ultimate in customer care, fusing up-to-the-minute methods with an old-school approach to service. This is how Chips Salon has ceaselessly cultivated and harvested a gilt-edged team who understand how to deliver on leading-edge creative expectations. Chips represents an extremely talented roster who aims to give lovable, lustrous hair to every client. Their vision celebrates imagination. Their voice endeavors to bring together a generation of new international talent. They aim to empower their clients with the buoyancy and beauty they deserve, educating them on how to love their tresses and leaving them free to enjoy life at its fullest! 21 West Main Street

has extensive experience creating captivating styles. At Cozmo’s, they combine the best talent with continuous training from first-class schools and leaders in the field—such as Beth Minardi, Brad Johns, and Vidal Sassoon. They always take a personalized approach to hair color and styles, using their expertise to ensure clients walk away from the salon looking and feeling their best. 22 East Main Street Especially for You Florist - Especially For You is a third generation, family owned florist serving Central New Jersey for 40 years and wants to be there when your moments are captured, relationships are cherished, and family and friends are celebrated. Expressing your love and kindness is their specialty. Their designs will enhance any special event or occasion making a permanent impression in the minds of your friends and family. They understand that these special moments will never happen twice and have to be perfect the first time. Their experience and love for what they do ensures you can expect the very best. Visit with owner Marlene Rogala, her son, Steve or daughter Laura. They love getting to know their clients and establishing relationships that will last a lifetime. 39 West Main Street Freehold Art Gallery - Feature all mediums of art from both emerging and established local New Jersey artists, select works by artists from around country and the world, as well as prints, historic maps, photographs, documents, and other unique pieces. The Freehold Art Gallery has four show spaces on the second floor of the former J.J. Newbury Co. Department Store. These unique gallery rooms blend the traditional 19th century salon styles inherent to the space with the needs of a contemporary art gallery, creating an elegant but modern atmosphere for artists to display their work and for you to host your small event or function. They are a BYOB and offer catering services from many of the local restaurants. They also host live music concerts, artists talk’s, and other public events. 7 West Main Street, 2nd Floor

Freehold Body Care – Spa visits are often considered simply luxuries or just for special occasions. However, most people forget about the health benefits of massage therapy. At Freehold Body Care they are devoted to offering the very best spa services. Their licensed staff is dedicated to their clients to enjoy the benefits of their services well beyond a relaxing day at the spa. They offer a large variety of Cozmos’s Hair Color Studio - Has been keeping clients one step ahead of the latest massage services to meet your needs, a variety of tanning color options to choose trends in hair color and design for years. Led by one of the nation’s few American from so that you can get the exact tan you want, waxing, Ionic detox, European Board-Certified Master Colorists, Rita Bustamante, Cozmo’s color team boasts facials, European energy treatments, and more. 8 Court Street top color professionals with impressive credentials while the salon’s design crew Continued on page 9

2018 Downtown Freehold

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Freehold Jewelers - Freehold Jewelers is owned and operated by Charles Altiero, who creates a local downtown jeweler atmosphere, where customers become friends and guests. Charles is a member of the Jeweler Board of Trade (JBT), has an A+ Rating by the Better Business Bureau®, and is a Bench Jeweler who offers on-site repairs in plain view as well as appraising Services, including Estate Appraisals In addition to the welcoming environment, Altiero offers customers the expertise of over two decades of experience in the trade. Freehold Jewelers has been operating in Freehold Borough since its opening in 1995. 33 West Main Street Freehold Nails - Provide nail services which include artificial nails, natural nails, pedicures, waxing, nail designs, and much more. They strive to provide their customers with the best and friendly service. Either by appointment or walk-in ask for one of their very talented technicians, Annie, Helen, Kim, Lorrie or Tony. 48 West Main Street JEMM Optical – At JEMM Optical they pride themselves on being an independently owned high-fashion boutique offering the latest styles and the finest service possible. The boutique is the epitome of elegance and taste of European luxury eyewear. Their team travels the world to locate the most unique lines of eyewear. JEMM Optical is on the cutting edge of lens technology using the latest digitally manufactured progressive lenses as their standard to insures the best possible accuracy and clarity in each pair of lenses customized to fit your daily demands. JEMM Optical has highly qualified licensed opticians, independent doctors of optometry, an MD, as well as a personal stylist. The boutique specializes in custom designed, and exclusive high-end frames and challenging prescriptions so you can be assured of a professional experience. 26 East Main Street J & H Dinettes & Upholstery – Proudly serving the tri-state area for nearly 50 years J & H specializes in giving new life to your kitchen with custom booths, custom countertops, tables, and re-upholstery services to improve your kitchen and dining areas. Additionally, they create custom sofas, slipcovers, cornices, and draperies when you want a one-of-a-kind look for your home or business. 21 South Street LC Nails and Spa - From playful polish color collections to custom painted nails, L C Nails and Spa on West Main Street has it all. Indulge in a full-service manicure and pedicure experience from a talented nail tech and leave feeling relaxed and refreshed. For nails that have never looked better, L C Nails and Spa takes the cake in quality, service, and style. 26 West Main Street Olympic Tailor Shop - Established in 1974, Olympic Tailor Shop offers traditional craftsmanship and outstanding workmanship, tailored to perfection. They believe in giving their customers the utmost care all the way down to smallest details. They offer alterations services, repairs, measuring and more, ensuring the perfect fit for your attire. Their approach is very simple; if it’s going to look better, fit better & make you happy, they will do exactly that. 37 East Main Street Sophisti-Cut Salon & Day Spa - At Sophisti-Cut they believe there’s no need to travel to New York to access the latest trends in hair fashion. They strive to provide convenient, comfortable, and professional services to make Central New Jersey beautiful! So skip that trip to New York and find all of the services you need much closer to home and with the friendly staff at competitive prices in a historic 19th century converted firehouse. Joanne Blundell, the owner, developed a strong passion for her craft at a very young age and has continued to build on this passion over the course of the past 25 years. 51 Throckmorton Street Wonderland Smoke Shop - The largest smoke shop in New Jersey and a premier tobacco smoker’s destination specializing in novelty items with an inventory ranging from elegant glass water pipes, to custom heady glass, body jewelry, clothing and tons of accessories in between. If you are a glass enthusiast there is no other smoke shop in New Jersey that you would rather visit. Wonderland Smoke Shop has wall-to-wall display cases loaded with hand-blown glass pipes, water pipes, smoking accessories and body jewelry. 16 West Main Street

2018 Downtown Freehold

Dine

their Seasonally Changing Menu. They offer a modern and casual setting, and are a BYOB. Bring your wine for their Award Winning Spiced Sangria. A must try! 52 West Main Street

Brooklyn Bagels & Deli - If you are looking for a great breakfast or lunch to enjoy, come experience the best at Brooklyn Bagels and Deli. They have got a wide variety of products to choose from and we know you will enjoy anything you choose to eat! Their bagels are made from scratch, they aren’t frozen like Aarzu - Modern Indian cuisine is making rapid strides, and it is their endeavor some other places. Their sandwiches offer only the best in meats, cheeses, and to create new dishes and recreate time tested old recipes into dishes that delight breads to choose from and their salads are always a great way to go when you their guests who are always hungry for something new and exciting. Aarzu want something delicious and tasty! 31 East Main Street focuses is on taste, texture and presentation. Their recipes involve diverse Café 360 - Is a family owned and operated café, creating excellent take-out or elements and unique food pairings with presentation being the focal point. dine-in food, delicious homemade gelato, specialty coffee and tea, and a great After all, we do eat with our eyes first! Aarzu’s innovative menu also brings relaxing atmosphere. Stop by at Café 360 to enjoy a refreshing homemade gelato to light the regional culinary diversity of India. The décor, lighting, colors, art or have, lunch, dinner, a snack or just relax. open from 9:00AM until late, 7 days and even the serving platters in Aarzu are designed to complement the food a week Café 360 has free internet access allowing you to surf the web while you to create the complete modern experience for the guest. 30 East Main Street sip one of their superb house brand coffees or while grabbing a bite to eat. They American Hotel - Hidden behind its classic New Orleans style facade lies a also have Hookahs available for rental and large retail assortment which can be Landmark Masterpiece reborn in the heart of historic downtown Freehold. use on the outdoor porch and patio. 34 East Main Street

Downtown Freehold

Imagine you & your guests enjoying the intimate charm and elegance of this fully renovated 20 room Boutique Hotel and our fireplace lit Lobby Lounge. A perfect destination for travelers and event guests. Their elegant & classical Catering rooms can accommodate your parties from 40 to 220 persons. The Market Yard Grille Restaurant evokes a New York style steak house, serving classic American cuisine. 18 East Main Street

Court Jester - The Court Jester is a pub style restaurant and bar, housed in a historical brownstone building in downtown Freehold. It has been family owned since it was established in 1977. We feature hand crafted burgers, reuben sandwiches, unique salads, and quality steaks. We have a long-standing reputation for the best buffalo wings in the area. To go along with our 31 draft beers we have a large selection of small plate comfort foods including our well Alycia’s Bistro – Alycia’s Bistro is American Cuisine with a contemporary twist. known French onion soup, grande nachos, southwest egg rolls to name a few. Everything is cooked fresh from scratch, in-house, from their dressings to our Our kitchen is open every night until 1:15 am. 16 East Main Street desserts. They aspire to use the freshest ingredients in all of their dishes by Continued on page 15 using Local and Seasonal ingredients as much as possible. This is reflected in

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2018 Downtown Freehold

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2018 Downtown Freehold

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Don Pepe Peruvian Restaurant – Offers the best and Peruvian food around, always made fresh onsite; Unlike other restaurants they have a carbon oven brought from Peru, so the flavor of their chicken is tastier. Among their specialties of the house are: Pichanga Don Pepe which is a combination of fish ceviche + jelly (fried seafood) and tiger milk juice. Another highlight is roulette Don Pepe which is rice with seafood + squid chicharrón + fish ceviche + fish tiradito and chicken cause. 32 West Main Street El Meson Café – El Meson is a great casual BYOB restaurant for a good Mexican meal. The indoor seating area is a bit small but nicely arranged and attractively decorated in a traditional manner. As you enter, there is a small grocery store where items are sold and some of their yummy looking pastries are displayed. In good weather, and even in less than ideal weather thanks to strategic awnings and umbrellas, you can sit outside on the patio. 40 West Main Street Federici’s Family Italian Restaurant - In business for over 93 years Frank and Ester Federici (better known as “Mom” and “Pop”) bought this very location in 1921 and Mom’s recipe for cheese lasagna is still used today. In 1946 their sons, Dante and Frank “Spat” entered the business. It was then that their famous, award winning, thin crust pizza was perfected! Today, as the business continues to grow and expand, the fourth generation along with other family members have become involved. They have helped to modernize so you can like them on facebook, follow them on instagram and visit their website. They are looking forward to serving you for generations to come. 14 East Main Street Fusha Fusion – Whether it Japanese, Chinese, or Thai, Fusha Fusion offer over 100 different Asian dishes to this bustling BYOB Pan-Asian venue with a snug interior. Half-price sushi rolls draw in a young and fun crowd day and night. 27 South Street Continued on page 16

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Istanbul Kabab House - When you want an authentic and exciting new flavor in your next meal. Look no further than Istanbul Kebab House where we have a variety of incredible tasting Mediterranean dishes that are bold and flavorful. We use fresh ingredients and traditional recipes to create a true taste of the Mediterranean. 4 West Main Street

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Kohinoor Grill – Kohinoor grill offers a variety of fresh vegetarian, juicy meats and seafood grilled to perfection. Paired consciously with award winning recipes of Biryani Rice and Naan breads, to inspire your taste-buds. Kohinoor Grill aspire to preserve the authenticity of classic Indian food while also catering to seasoned food lovers who appreciate delicious bold flavors. They are looking forward to having you as their guests while they take you on a culinary journey through India. Offering you not only the best service, but the ultimate goal at Kohinoor Grill is to ensure that their guests leave with an unforgettable dining experience. 5 West Main Street La Cipollina Ristorante - Anthony Braica established La Cipollina over three decades ago. The central goal was to create a team of exceptional characters with unmatched work ethic, refinement, and ability to provide customers with an experience of unparalleled quality and service, focusing on authentic Italian cuisine with a fresh, flavorful, artistic approach. La Cipollina operates its own seasonal organic garden that is a stone’s throw from its kitchen. Executive chef Matt Higgins incorporates diverse ingredients like Thai basil, pea shoots, chanterelles, varieties of peppers and tomatoes layering locally produced flavor into every bite of our meticulously-developed, distinctive menus. 16 West Main Street Little Bit of Cuba Dos – Is the hot spot for fine Cuban dining in NJ! Come taste their signature menu inspired by the traditional flavors of Cuban cuisine with an elegant, modern twist - all in an upscale, seductive space. Open for lunch and dinner, A Little Bit of Cuba brings authentic Cuban flavors to diners in the Tri-State area. 2 East Main Street Manny’s Rotisserie Grill - Come in and enjoy the authentic flavor of their rotisserie chicken as well as their Mexican food prepared with fresh ingredients, unique recipes and awesome flavors. 46 West Main Street

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Metropolitan Café – A unique New American Menu with a Pacific Rim flair. Whether you are in the mood for some sushi or small plates in the lounge, a glass of wine from their Wine Spectator Award Winning list, a cocktail from their lively martini bar or an exquisite lunch or dinner, Metropolitan Café offers a wealth of choices in a hip, upscale yet casual atmosphere. 8 East Main Street Oyako Tso - A BYOB pick for sushi & other Japanese eats, plus a hopping hibachi area for grilled-to-order items. Oyako Tso’s is a cornerstone in the Freehold community and has been recognized for its outstanding Sushi cuisine, excellent service, and friendly staff. Their Sushi restaurant is known for its modern interpretation of classic dishes and its insistence on only using high quality fresh ingredients. 6 West Main Street Rita’s Ice - At Rita’s, “Ice, Custard, Happiness” is their way of life! They are dedicated to providing each Guest with a fresh, delicious, customized treat while delivering superior service and a dose of happiness. All their Ice is made fresh daily at on location to ensure you receive only the freshest product available. Because the freshness and quality of their Ice is paramount they are not able to offer all of our 70 plus flavors each day; However, they do rotate their flavors to create as much variety as possible and ensure there is always a flavor that appeals to each Guest’s taste buds. 47 West Main Street San Marzano Trattoria – Enjoy the trattoria’s casual style and airy feel and watch your pizza being prepared and baked in the famous wood-burning brick

2018 Downtown Freehold

oven that imbues the authentic taste and texture of these delicious pizzas. Sam well known for its great breakfast, homemade soups, salads, sandwiches and Marzano is a BYOB serving authentic Italian food, everything from pizza, to their daily Blackboard Specials. Through the years, Sweet Lew’s has also become seafood, to specialty pasta dishes and daily specials. 31 East Main Street known for its staff. Their hostess, wait, cook, bus and dish staff are dedicated, hardworking, friendly, and fun people who keep the whole operating at its best. Shloka Indian Restaurant - Their restaurant is known for its modern 6 East Main Street interpretation of classic dishes and its insistence on only using high quality fresh ingredients. Shloka Indian Restaurant is a cornerstone in the Freehold Texas Mexican Restaurant - Homemade Mexican Cuisine with Traditional community and has been recognized for its outstanding Indian cuisine, Recipes and One of a Kind Flavor served in a one of a kind space. They excellent service and friendly staff. 24 South Street understand the importance of flavor and that is why they choose the best and freshest ingredients to prepare your favorites. Stop in and enjoy tacos, burritos, Solo Trattoria – Solo Trattoria masterfully prepares delicious and healthy enchiladas and much, much more! 3 West Main Street Italian specialties, such as homemade pastas, risotto’s and carpaccio’s together with a wide selection of fresh grilled seafood, succulent New York sirloin steaks Tony’s Freehold Grill – It doesn’t get more Jersey than an American Classic and savory veal chops. Ah, but don’t stop there! Tempt your palate with Solo’s 1947 vintage Jerry O’Mahoney modern diner serving breakfast, lunch, and traditional Italian desserts. Their unique approach to Italian cooking tradition, dinner 7 day a week to generations of their local and visiting friends! Since it’s offers hand-made “home style” dishes in an environment that reflects who opening in 1955, Tony’s has been an ingrained part of Freehold’s history and has they are: a young generation of Italians who celebrate their culinary heritage, been featured in Bruce Springsteen music video. 59 East Main Street presented in a modern, relaxed, and inviting restaurant. Solo is truly a dining destination for those who seek fresh, quality ingredients cooked creatively. 7 Uncle Ralston’s Jamaican Homestyle Cooking - Uncle Ralston’s is an old-style, gourmet restaurant located on South Street and serves the entire tri-state South Street area. Although Chef Ralston comes from Jamaican and Bermudian roots, he Stefano’s Pizzeria and Restaurant – Serving traditional Jersey pizza and is inspired by the world around him as food ties the world together. Visit the Italian staples for 20 years Stefano’s specialize in gourmet pizza and was voted restaurant to indulge in his delicious homemade Jamaican style food with a Monmouth County’s Best Pizza as “Simply the Best” Offering catering for all savory bite! 26 South Street occasions, Daily Lunch Specials, and Free Delivery. 35 East Main Street West Main Street Falafel - Authentic Middle Eastern Cuisine featuring delicious Sweet Lew’s Café - In 1990, Sweet Lew’s was opened based on good, old hummus, baba ganoush, tabouli and many more vegetarian items. For meat fashioned principles of American hospitality: good food, good service, good lovers they have savory lamb & chicken shish kababs, shawarma, kafta. Freshly prices. They created a down home, cozy atmosphere in which they developed made on premises! Don’t forget to try their traditional desserts: baklava, kanafe, their friendly and attentive staff. At Sweet Lew’s they use the best quality namoura, mabrouma, and silky creamy rice pudding. 4 West Main Street products to create a homemade menu of fresh, delicious meals. Sweet Lew’s is

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2018 Downtown Freehold

Discover

Downtown Freehold

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Provisions Pharmacy – Believes in genuine and lasting relationships with customers is the foundation of customer loyalty. They are proud to serve the customers and healthcare professionals of Freehold and its neighboring communities. Working honestly and ethically with patients and healthcare professionals; Your doctor, your home care provider or your family – they work with everyone who is involved in your health management. This is the very definition of UNITY – working as one to achieve one goal…and that goal is to ensure that you can get access to affordable and high-quality medications to Coffee Haus Studios - Whether you need a place to gather with the band and treat your medical needs and preserve your health. hash out your set or record your next album they have just the room for you. Come make their studio your studio. Featuring a 24x35 live room, Coffee Haus Re/Max Homeland Realty – Works hard to provide their clients with the has a big drum sound. Great for rehearsal or recording. Make Coffee Haus most positive real estate experience possible. A vital part of today’s real estate industry is technology, and to that end they provide their clients with state-ofStudios your new home for that next great idea. 84 West Main Street the art web tools and marketing. It’s just one of the many things that has made Dolly Screen Printing, Embroidery & Promotions – Dolly’s is a full-service Re/Max Homeland Realty a respected real estate company in this area! 42 East apparel and promotional products company which serves an impressive host Main Street of diverse industries. They are dedicated to satisfying their growing list of loyal customers with personalized attention to detail, quality products and services. Simon & Deitz, LLC CPA’s – Specializing in accounting, tax, and financial They have outstanding customer service dedicated to the complete satisfaction services. They believe in the value of relationships and view every client of their customers with professionalism, order fulfillment, accuracy and on relationship like a partnership, and truly believe that their success is a result of your success. They take pride in giving you the assurance that the personal time deliveries. 17 Elm Street assistance you receive comes from years of advanced training, technical Freehold Savings Bank - Freehold Savings Bank is New Jersey’s oldest savings experience and financial acumen. institution. Founded in 1853 as the Freehold Mutual Loan Association, a name that was retained until 1955. Freehold Savings Bank has a banking approach T & K Contractors - Founded by Anthony Cammallere in 1980, T&K that focuses on delivering the best in community banking for the financial well- Contractors has set out to provide homeowners in Monmouth, Middlesex, being of the community. We carry out our commitment to our customers by Mercer and Ocean Counties with the highest quality remodeling, construction, combining exceptional personal service, competitive banking products, and and superior client services. They have extensive experience and knowledge local expertise to provide a convenient and rewarding banking experience. 68 in all types of building and home exterior and interior renovations. Over the years, they have added Design/Build remodeling services and developed many West Main Street systems, standards, and processes that help them make our commercial and Freehold Tire Pro’s - The driving force behind Freehold Tire Pros are owners residential remodeling clients very happy. In fact, on average, 80% of their Jody Gilpin and his father Joe Gilpin. Customers who know Jody say he is one of business is either repeat or referral based. 11 Broadway the most caring and knowledgeable professionals in the car care business. With over 40 years of experience in the tire business, Joe is a man who knows tires. The Eric Fasano Agency - The Owner, Eric Fasano, graduated Rutgers University When you come to Freehold Tire Pros, you deal with dedicated professionals in 1989 with a Bachelor of Science degree in Environmental Economics. He has who know tires and cars inside and out. They don’t just sell you a tire or brake been in the insurance industries since graduation. Eric holds two degrees in the insurance industry: Chartered Property and Casualty Underwriter (CPCU) and job, they sell you peace of mind. 10 Center Street Certified Insurance Counselor (CIC). He has the knowledge and experience to Galis Photography & Video - If you’re a bride who wants her wedding to be help you be properly prepared for your future. 80 West Main Street the most romantic, beautiful and emotional day of your life; if you want to enjoy every minute of your day; if you want to be the most ravishing beautiful The Leigh Agency - Proudly serving all of Monmouth County since 1990, The bride your friends and relatives have ever seen; if you want to spend wonderful, Leigh Insurance Agency is a member of the Independent Insurance Agents quality time with your guests; if you want to remember with happy tears in your of America and is a Trusted Choice Agency. As a Freehold independent eyes all the love, emotion and joys of the day. Then visiting with Galis is going agent, they work for you, the client. they represent many companies and can to be the best experience you could have with your wedding planning! Really! comparison shop for you. They are big enough to handle almost any insurance need but small enough to give you the personal service and advice you want 9 Broadway from an agent. 10 East Main Street Garden State Chiropractic – Chiropractic services specializes in Diversified Technique and rehabilitation services. In addition, they provide their patients The Detail Center - A full service Auto Spa facility with over 30 years of with many alternative health and wellness treatments and services including experience and a state of the art facility. They treat every vehicle as if it were their Extracorporeal Pulse Activation Technology, Physiotherapy, Pregnancy own. At the Detail Center there is no need to worry about “less than desirable” Chiropractic, Pediatric Chiropractic, Cold Laser Therapy, Therapeutic workers taking care of your vehicle because they are an owner operated facility that only employs top notch employees that pass rigorous tests to ensure Ultrasound and much more! 1 Broad Street, Rear the quality of service both to your vehicle and as well as yourself. The Detail KB Taxi & Car Service - Reach your destination on time, every time by calling also offers Window Tinting, Paintless Dent Removal, Headlight Restoration, KB Taxi and Car Service. From same-day airport transportation to New York Windshield Chip Repair, and much more! 60 Throckmorton Street BrightStar Freehold – Owned by Joseph & Kathleen Sandford, their home care agency provides quality home care, caregivers, and medical staffing solutions to families and businesses in the area. They offer compassionate care, peace of mind and exceptional service — any time, any place. They have voluntarily attained accreditation for our home care agency by the Joint Commission which is a nationally recognized quality standards organization with rigorous standards. 3 Broad Street

2018 Downtown Freehold

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2018 Downtown Freehold

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Downtown Concert Series at St. Peters - The Downtown Concert Series, presented at St. Peter’s Church, offers the highest quality classically influenced musical performances with professional artists in an historical landmark. In fact, many of the performers perform in the finest music hall throughout the Amazing Escape Room - Taking reality gaming to a whole new level; offering world. From as far as Vennie or Moscow, or as close as New Brunswick or New a one of a kind experience, which customers consistently rave about. Go with York the Downtown Concert Series bring the best to Downtown Freehold. Visit a friend, a group of friends, or make new friends while you’re there. Groups of their website at DowntownConcertSeries.org 33 Throckmorton Street up to 10-12 work together to solve problems, uncover clues, and crack codes in order to progress as a team. You and your team have 60 minutes to escape the Freehold Art Gallery - Feature all mediums of art from both emerging and room. Each room has a storyline that you’ll be introduced to upon entering, established local New Jersey artists, select works by artists from around country along with basic instructions on what you’ll need to uncover to escape. A Game and the world, as well as prints, historic maps, photographs, documents, and Master will be watching you via camera to assist with hints if your group gets other unique pieces. The Freehold Art Gallery has four show spaces on the stuck at any point. 2 Monmouth Ave, Bldg. C second floor of the former J.J. Newbury Co. Department Store. These unique gallery rooms blend the traditional 19th century salon styles inherent to the ARTeVINO - A premier art and wine studio for BYOB art classes, private space with the needs of a contemporary art gallery, creating an elegant but parties, corporate events and kids painting activities. Their handpicked artists modern atmosphere for artists to display their work and for you to host your will guide you through the creative process and help you complete your art small event or function. They are a BYOB and offer catering services from many work. At ArteVino Studio, all you have to do is sign up, show up, sip up, paint, of the local restaurants. They also host live music, artists talk’s, and other public create, socialize and unwind for a fun filled evening. If you are looking for a events. 7 West Main Street, 2nd Floor unique venue for your next birthday, anniversary, baby shower, girls’ night out, bachelorette or engagement party or a fundraiser, you are at the right place. Our Freehold Borough Arts Council - Is the creative community in Freehold unique art studios will provide the perfect setting for your event. No experience Borough and is an open commonwealth of artists, designers, performers, required! 1 West Main Street writers, musicians and other creative innovators of all ages and skill levels. Their strength and diversity grows and evolves with each new member. All are Center Players of Freehold – The Center Playhouse is home to Center Players. welcome. They run events and programs like the Sunday Jazz & Blues Series, It is an intimate, 49-seat community theater located in Downtown Freehold. The St. Patrick’s Day Parade, Summer Jazz Camp, and more. Visit their website Following a five-year development effort, its doors opened in March, 2001 with at Freeholdborougharts.org for more information. a gala celebration and sold-out run of “Crossing Delancey,” Center Players’ debut presentation in the new space. The theater is handicapped-accessible Freehold Carnegie Library - The Freehold Carnegie Library was built through and hosts four to five Signature Series productions each year, as well as Special a grant from industrialist Andrew Carnegie, and opened in 1904. The $10,000 Events like Improv Shows, Short Films, and monthly “Book in Hand” play grant stipulated that the Borough provide a site for the library, and it would readings. Parking is allowed for our patrons directly across the street from the provide at least $1,000 per year in support to the library. Today, the Library theater in the County lot on Mechanic Street. Dinner packages are offered with serves residents with a collection of approximately 26,000 volumes. The library local restaurant partners for most events. The Playhouse is available for rental offers a variety of programs for children, teens and adults. Reference service is for special events, meetings and as a performance venue. Visit their website available to research various topics. 28 ½ East Main Street www.centerplayers.org for upcoming shows and tickets. 35 South Street Freehold Yoga Center - In 2016, the Center celebrated 30 years of yoga Copper Kettle Spirits Distillery - The Distillery Crew at Copper Kettle Spirts instruction offering classes seven days a week for all levels from Beginners to are Artisan Craft Distillers who prefer Main Street USA over Chain Street USA. special Yoga workshops. Their philosophy is that anyone can do yoga; If you Local guys just following their passion, working hard and chasing the American can breathe, you can do yoga. They offer expert instruction in their Beginner Dream. Unlike Most vodkas, foreign or domestic, which are generally made in Yoga classes so that upon completion, you can easily move to an intermediate large industrial factories, the guys at Copper Kettle Spirts make their Beach yoga class or open class. They focus on the core aspects that define Yoga, the Badge Vodka slowly with purpose, in New Jersey for the people who love New union of body, mind and spirit. Pranayama (breathing techniques), Savasana Jersey. Their craft distillery equipment looks more like a metal art gallery than (relaxation) and Asana (postures) being the core components of their teaching. a made for TV moonshine still. Additionally, they are proud to say we are red Beyond Asana practice, the Freehold Yoga Center offers Meditation, Satsang, white and blue-collar guys. Ken, Steve, and Gus welcome you to tour the copper Restorative Yoga, Special Workshops and lectures on Yoga philosophy. More kettle spirits distillery and learn about the art of distilling and promoting the than a place to practice, you will find that the Center will become your home, American way. 54 West Main Street your safe haven, your sanctuary and retreat. 3 West Main Street, 2nd Floor

Downtown Freehold

CrossFit Freehold - At CrossFit Freehold they do a lot more than tell you what machine to use, how many reps to do and what buttons to push. They teach you new skills, challenge you to work harder than you ever have before and demand commitment to ensure the best possible results. In order to ensure their program is as safe, efficient and effective as possible for everyone that trains at CrossFit Freehold their coaches take time to get to know you and give you the tools you need to succeed. 54 West Main Street

Monmouth County Historical Association Museum – For over 100 years, since 1898, the Monmouth County Historical Association has collected over 30,000 objects relating to Monmouth County life. The collections span over three centuries of the lives of Monmouth County residents of virtually every social and economic background. Many of the objects are on view at the Association’s four historic houses open to the public, and the Association incorporates many of its objects into its changing exhibitions. 70 Court Street

2018 Downtown Freehold

Come in and Celebrate our 165th Anniversary with a

2.25% APY 13 Month CD Annual Percentage Yield (APY) listed is available as of August 1, 2018 for money not currently on deposit at Freehold Savings Bank. APY assumes that principal and interest will remain on deposit at the same rate until maturity. Minimum deposit to open certificate and obtain stated APY is $1,000.00. Interest rate and terms are subject to change without prior notice. A penalty will be assessed for early withdrawal and could reduce earnings on this account.

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Freehold Borough – Moving Forward by Jean A. Holtz

a high quality of life and inclusivity for all residents and visitors, and, an emphasis on development projects that are sustainable.

Freehold Borough, best known as the hometown of rock legend Bruce Springsteen and the site of the historical Battle of Monmouth during the revolutionary war, has grown “Freehold has great bones,” the mayor continues, “and these values reflect that. We into a dynamic and vibrant urban center over the past decade thanks in large part to also have some challenges, like parking. However, it is a good problem to have. It means Downtown Freehold, the Borough’s Special Improvement District. people are coming to town. I would rather figure out how to better manage parking through an integrated system than look at empty parking lots on a Saturday night. Either With dozens of live performances, activities, promotions, and feel-good events all way though, it is a definite priority.” year round, Downtown Freehold has propelled Freehold Borough to the top spot of downtown centers in Western Monmouth County. In “A Bold and Attainable Vision for Our Community,” the Freehold Borough Community Redevelopment Committee also indicates that the vision is farsighted and “The good news is that people in surrounding areas from throughout Central New creative, rather than reactionary. Jersey -- and as far away as Pennsylvania and Staten Island -- stream into town whenever we host events,” notes Jeffrey Friedman, Downtown Freehold’s business advocate. “The According to co-chairs of the committee, Richard Ginn, owner of local business Black better news is that these events turn one-time visitors into regulars who continue to Rocket, and Jamie Bennett, a local real estate attorney, the report is meant to allow patronize our restaurants, stores, and theatre on a steady basis. That keeps Freehold lively Freehold Borough stakeholders to guide the redevelopment process in town, as opposed all year long.” to being led by or controlled by outside interests. Other major stakeholders in Freehold also know they have a good thing going. And “It allows for a collaborative, thoughtful process to occur to create successful publicthey want to capitalize on it. private partnerships in a reimagined Freehold Borough.” According to Freehold Borough Mayor Nolan Higgins, “The lure of a real downtown for people in surrounding suburban areas has had a very positive impact on Freehold. Those of us who grew up here, and who have lived here most of our lives, always knew our town was a jewel. And now, thanks to Downtown Freehold, our neighbors are discovering more and more of what we knew all along.”

In addition to local resources, Freehold Borough is tapping in to state and federal sources to jumpstart revitalization efforts. The town is working closely with the North Jersey Transportation Planning Authority. The NJTPA is the federally authorized Metropolitan Planning Organization for 6.7 million people in the 13-county northern New Jersey region, Through NJTPA’s “Planning for Emerging Centers” Program Freehold received a competitive grant, awarded a team of professional planners and consultants to conduct Mayor Higgins and others in town are working to harness the rising popularity of planning activities for the Borough to become designated as a Transit Village by New downtown Freehold to boost economic redevelopment throughout the Borough. He Jersey Department of Transportation. The area to be designated is within the ¼ mile cites increasing demographic trends regarding Millennials, empty nesters and others circumference of the bus station at West Main Street and Throckmorton Avenue. looking to move back into downtowns across New Jersey, along with start-up businesses and entrepreneurs, who too prefer a more urban atmosphere as a major catalyst for According to the NJDOT’s website, Transit Village designation creates incentives for future economic development. municipalities to redevelop or revitalize the areas around transit stations using design standards of transit-oriented development (TOD). TOD helps municipalities create “We’re not a full-fledged city,” the Mayor notes, “but we have many of the critical attractive, vibrant, pedestrian-friendly neighborhoods where people can live, shop, work elements of one. We know we have work to do on others. It is time now to take advantage and play without relying on automobiles. of our strengths to improve the economic and social situations in Freehold. We need to plan strategically for economic redevelopment to be ready for future growth.” “This effort may include the adoption of a TOD zoning district; identification, characterization and prioritization of sites for TOD development; and recommended To help Freehold move forward in this regard Mayor Higgins, with approval by improvements to parking, pedestrian and bicycle facilities,” cites Jeffrey Perlman, members of the Freehold Borough Council, created a community redevelopment Freehold’s project head at NJTPA. This project will also update the site design, committee to construct a vision plan to do just that. After lengthy research, community architectural and parking guidelines in accordance with the state’s Transit Village input, and planning, the volunteer committee, comprised of local residents, business Designation Criteria. owners, commercial property owners and operators, realtors, municipal officials, and others in town with professional land use and/or real estate development experience, “The Transit Village Initiative is an excellent model because it encourages growth in proposed the “Freehold Borough Vision Report: A Bold and Attainable Vision for Our areas where infrastructure and public transit already exist. Municipalities must meet Community.” the Transit Village Criteria and complete a Transit Village Application in order to be designated a Transit Village,” says Perlman. This 20-page document provides a comprehensive and community-supported growth and development framework for Freehold Borough. In addition to community revitalization, the Transit Village Initiative seeks to reduce traffic congestion and improve air quality by increasing transit ridership. Studies have Mr. Friedman, also a member of the community redevelopment committee says, shown that adding residential housing options within walking distance of a transit “The report includes suggestions for how to make Freehold Borough more livable and facility increases transit ridership more than any other type of development. Therefore, sustainable, and in this way provides guidance on how to decide community issues as one of the goals of the Transit Village Initiative is to bring more housing, businesses, and they arise regarding future development.” people into the neighborhoods around transit stations. He continues, “We want to ensure Freehold Borough, which has always been the “Freehold is a town with deep community ties, diversity, and close-knit neighborhoods. commercial, cultural, social, and historic hub of western Monmouth County, becomes One of the major things lacking in recent years has been an influx of tax ratables. We are a highly desirable and competitively sought after place to live, work, and do business.” looking for public-private partnerships that can bring in property tax revenue to relieve He added, “We want to spur public and private investment throughout the community. the burden on current local taxpayers, and improve the town,” says Higgins. “We plan to We want to attract young professionals, entrepreneurs, and investors who appreciate and make Freehold Borough an even better place through these efforts.” value the town’s enhanced livability, historic distinction, and access to transit options.” “One thing we can all count on: change will occur,” predicts Mayor Higgins. “The The report offers fundamental principles to guide Freehold Borough’s growth in a vision report ensures that those who care most about a vibrant, healthy, and prosperous smart and strategic manner. It also provides a framework for evaluating development Freehold Borough are holding the reins when that time comes.” opportunities and land use policy in the coming years. These values include connectivity To read the full Vision Report, go to this link: throughout town that is safe, convenient and aesthetically pleasing, respect for arts http://www.freeholdboroughnj.gov/Borough-Vision-Report.pdf and cultural resources celebrating the town’s diverse populations, encouragement of entrepreneurship, promotion of Freehold’s unique historic integrity, a commitment to

2018 Downtown Freehold

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Businessmen present idea for new municipal building in Freehold Borough by Matthew Sockol

The partnership came to the conclusion, he said, that Freehold Borough could develop the new municipal building site in a way that would generate more revenue than it would A partnership of business owners and property owners in Freehold Borough is cost to build or rent a new municipal building on another site that is less of an ideal proposing a project to create a new Borough Hall on Broad Street and Court Street. location for a transit village. KFM Partnership, LLC, has created a concept plan to move Borough Hall from “While we know over the long term [that] building the Statesman at the subject site its existing location at 51 W. Main St. to Broad and Court streets. Members of the would make us more money directly from the subject site than building a Borough Hall partnership, which is comprised of borough business owners and property owners Rob and renting to the borough at a fixed rate for a long term, we believe our other businesses, Kash, Jeff Friedman, Joe Mosco, George Dittmar and Michael Federici, presented a everyone’s businesses, and everyone’s taxes, including residents, would benefit more preliminary outline for the plans before the Borough Council on June 4. by moving Borough Hall to the corner of Court and Broad [streets] and opening up “As a group, the five of us have over 100 years of experience doing business in Freehold the most prime property around the bus station to be available to generate substantial Borough and over 50 years of service on the Board of Directors for the Freehold Center revenue for the borough, which will reduce the tax burden for all borough taxpayers,” Management Corporation [doing business as Downtown Freehold],” Friedman told Friedman said. council members. “We believe moving Borough Hall is a win for our and all other businesses downtown “We have all made substantial financial and personal investments and commitments in because we will be removing a current blight from downtown and create a real and to this community, we all share a common dedication to improving this community opportunity for the borough to bring in a larger built-in consumer base to use local as a whole, and we all believe Freehold Borough’s best days are still ahead of us,” he said. businesses, a win for the borough because the borough will get a new building which The proposed location for the new Borough Hall is a 0.75-acre property at 2, 4 and 6 fits the borough’s current size and access needs at a lower opportunity cost, and a win for Broad St., the southern side of that street, and the rear yard of 26 Court St., the western taxpayers because it will generate positive cash flow to the borough which can be used to cover other borough expenses,” he continued. side of that street, according to Friedman.

Situated in the borough’s Historic District, Special Improvement District, Freehold In an email to Mayor Nolan Higgins, Richard Ginn, co-chair of the Freehold Borough Center Core Redevelopment Plan Area and Transit Village Study Area, the location Vision Committee and owner of a building directly across from the proposed new at 2, 4 and 6 Broad St. is one-and-a-half blocks from the current Borough Hall and is municipal structure, voiced his support for the project. presently occupied by four properties. “I believe the idea to move the borough offices to Court Street would be a wonderful The four properties have been owned by KFM Partnership since 2015. Friedman said improvement for the town,” Ginn wrote. “Beyond the upgrade to the offices, the town the buildings are not listed on national, state or county registers of historic properties, would also get the benefit of creating additional space for a developer that would come and he said KFM Partnership has received preliminary approval from the Historic in to bid on the (NJTPA) plans proposed for the bus station. Preservation Commission to demolish the structures.

“Although I also support the original plan for a mixed use building, this second proposal (for a new municipal building) makes a lot of sense,” he wrote. “From talking to “[In 2008], the subject properties were run down, overcrowded, and the rents for the office space were half of what I was charging just across the street, which in turn caused my fellow committee members, I believe many of them agree.” downward pressure for my rents,” Friedman said. “The biggest complaint I got from my Kash emphasized that the concepts presented to the council for a new Borough Hall own tenants was how bad the view was from out the window. were preliminary and subject to change. He said the KFM Partnership is looking for “While (the properties) are no longer overcrowded, they are still run down and feedback on the project before moving forward on its potential development. continue to be sore thumbs surrounded by well-maintained properties. The buildings Council members took no action following the presentation, but said they would have, due to the previous owner’s neglect, lost the historic integrity, and the properties continue to discuss the project with the members of the KFM Partnership. were and are underutilized,” he said. According to Friedman, the concept to develop the southwest corner of Court and Broad streets came from a 2008 study about downtown revitalization that focused on the walking size of a downtown area that is needed to maintain a sense of destination (45 minutes walking/five square blocks) and on the necessity of having a built-in consumer base residing above the retail, commercial and office uses necessary to keep retail business thriving. The original project proposed by KFM Partnership for the location was the Statesman, a four-story mixed use building with up to eight retail office units on the ground level and 32 apartments ranging from studio apartments to two-bedroom apartments, according to Friedman. After the question of moving Borough Hall was raised when the North Jersey Transportation Planning Authority (NJTPA) presented a draft concept in late 2017 for a transit village around the borough’s bus station, which is next to Borough Hall, the members of the KFM Partnership began to consider using 2, 4 and 6 Broad St. for a new municipal building instead of an officeresidential building. Friedman told council members KFM Partnership was pursuing a new Borough Hall instead of the Statesman because a new municipal building would be more beneficial to the borough, and in turn, more beneficial to businesses and residents.

2018 Downtown Freehold