Mediadaten AG 2013 English by Timezone Records

Readership PROFIL

English

The Readership of AKUSTIK GITARRE In order to enable you to assess the reader ship of AKUSTIK GITARRE as accurately as possible and to adjust your product informa tion accordingly, here are the most important results of our latest readers’ survey:

AKUSTIK GITARRE is the specialist journal with the largest circulation in Europe for acoustic guitarists and lovers of all styles of acoustic guitar music: Folk, fingerstyle, pop, singer/songwriter, rock and classical guitar. Its 150 elaborately produced pages focus on news and reviews, workshops, interviews and portraits of guitarists and luthiers, reports and much more.

98% of our readers are active guitarists, more than half of them also play another instru ment. A total of 80% pay close attention to the advertisements and over 70% find them interesting and helpful.

AKUSTIK GITARRE is the leading print medium and most important source of information for the entire acoustic guitar scene (and for many electric guitarists as well). Our singular audio CD contains all workshops and exercises, bonustracks by the musicians featured in our magazin, recordings of all testinstru ments and other specials. www.akustik-gitarre.com is the perfect complement to our magazine. We expand on the instrument tests, interviews and workshops presented in the magazine with videos and sound samples.

M E D I A 26

AK U STIK G ITARRE Mediadaten 2013

D a t a

Print................................Page 28 Online............................Page 32 Deadlines.....................Page 9

2 0 1 2

Education

Because of ads in AKUSTIK GITARRE, 76% of our readers have recently contacted manu facturers or retailers at least once, 60% more than once and 12% more than five times. 65% of our readers are aged between 30 and 50, the majority are educated and have an above average income. Almost 20% of our readers are music and guitar teachers, making them significant mul tipliers with considerable influence over the purchasing decisions of their students. This also shows the high degree of acceptance our authors enjoy among critical experts.

Occupation White collar employee: 46%

University/College degree: 46%

Self-employed 21%

Highschool diploma/A-levels: 22%

Managerial employee: 16%

O-level/GCSE: 18% other: 14%

Blue collar worker: 7% Student/trainee:: 5% other: 5%

Contact information to get in touch with the guitar playing team at AKUSTIK GITARRE can be found on page 6/7 Here you’ll find your contact person for all questions regarding AKUSTIK GITARRE. We offer support in cooperations or ad campaigns as well as in clearing up technical details or arranging coordination with editorial contributions. By the way, since we’re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us. Call us - we’re there for you!

Monthly net income Over 2.500 Euro: 30% 2000 to 2500 Euro: 14% 1500 to 2000 Euro: 18% 1000 to 1500 Euro: 14% 750 to 1000 Euro: 4% under 750 Euro: 9% no answer 11% Mediadaten 2013 A KU STIK GITA RRE

Sizes/Rates

2/1

Double page spread

1/1

non-bleed

Sizes/Rates

1/1

full-bleed

1/2

horizontal

1/3

horizontal

1/3

upright

1/3

square

1/4

horizontal

1/2

upright

square

1/4

upright

square

*In the case of bleed formats at least 3mm edge trim is necessary on all sides! Please stick to the safety margin. Edge Trim: Area which is cut away (avoids white cutting edges)

1/6

upright 28

AK U STI K G ITARRE Mediadaten 2013

English

Price list No. 17 · effective Jan 1st, 2013

1/8

horizontal upright

1/16

horizontal upright

Safety Margin: Distance between text/information and edge of data format (avoids unwanted bleed).

be an

3mm bleed 4mm safety margin

For all deadlines please consult p. 9!

Size

Non-bleed width x height mm

Full-bleed* width x height mm

black/white Price in v

4-color Price in v

2/1

400 x 254

430 x 280

3.450,-

5.730,-

Discounts

1/1

185 x 254

215 x 280

1.800,-

2.950,-

on purchases within a one year period

1/2 horizontal

185 x 127

215 x 142

1/2 upright

90 x 254

105 x 280

1/2 square

122 x 169

137 x 184

1/3 horizontal

185 x 84

215 x 99

1/3 upright

59 x 254

74 x 280

1/3 square

122 x 127

137 x 142

1/4 horizontal

185 x 63

215 x 78

1/4 upright

43 x 254

58 x 280

1/4 square

90 x 127

105 x 142

1/6 upright

59 x 127

–

1/8 horizontal

90 x 63

–

1/8 upright

43 x 127

–

1/16 horizontal

90 x 30

–

1/16 upright

43 x 63

–

1050,-

1.840,-

820,-

1.420,-

630,-

1.100,-

430,-

750,-

330,-

570,-

195,not discountable

Please note: All ad rates are NET prices and are subject to VAT • Guaranteed positions: + 15 % • Agency commission: 15 %

340,-

Frequency 2 insertions 4 insertions 6 insertions 12 insertions

5% 10% 15% 20%

Quantity 3 pages 6 pages 12 pages 18 pages

5% 10% 15% 20%

Payment Due: Within 14 days net cash; automatic debit transfer or payment in advance: 2% cash discount Right of cancellation: Written notice within a week after reservation, for inserts and cover pages 3 weeks before submission deadline

Mediadaten 2013 A KU STIK GITA RRE

Special Inserts

Top Shop

Size

Black-and-white insertions at low prices These special prices apply per issue and must be booked for one year (6 issues). They are not subject to any discounts.

1/8

horizontal or upright

1/12

1/16

horizontal or upright

Cover Inserts Inside cover (front or back) (4-color only) .......v 3.090 Back cover (4-color only) ........v 3.200

1/24

Special inserts on request Reservation: Mechthild Moreno E-Mail: mecmoreno@akustik-gitarre.com A K U STI K G ITARRE Mediadaten 2013

Non-bleed width x height mm

1/8 horizontal

90 x 63

1/8 upright

43 x 127

1/12

59 x 63

1/16 horizontal

90 x 30

1/16 upright

43 x 63

1/24

59 x 30

black/white Price in v

Printing Information

For all deadlines please consult p. 9!

220,160,140,100,-

Please note: All ad rates are NET prices and are subject to VAT Guaranteed positions: + 15 % • Agency commission: 15 %

Digital file formats:

Data transmission

• PDF • TIFF • JPEG • PSD • EPS/Postscript All fonts must be embedded Picture files 300 dpi min/ vector graphics 600 dpi min Scale: CMYK – Euroscale

Per e-mail: Artwork (50 MB max.) may be forwarded to our graphic department: hermannotte@t-online.de

Proof

Per internet: Please make sure before upload to put all files to one folder (e.g. ZIP file) and ask for access code to our ftp server by e-mail at: goppermann@mediaservice-os.de

In case of 4-color ads please send a final digital proof to our graphic department:

Loose inserts

GRAFIKBÜRO OTTE Siegfriedstr. 6 D-49477 Ibbenbüren Tel.: +49-54 51 / 73 77 8

Size: max. 210 x 280 mm CPM – amount rounded up to nearest 1000 units: up to 20 g ...............v 120 up to 40 g ...............v 170 over 40 g/every 20 g plus .v 40 All prices plus postage fee

English

Price list No. 17 · effective Jan 1st, 2013

CD Booklet

The two inside pages of the CD booklet are also avai lable for your advertising.

If files are damaged, we inform you in due time.

Warranty/Liability We would like to point out explicitly, that any data arriving via email, ISDN or data media will be checked for completeness and func tionality to the best of our knowledge. However, we cannot provide any guarantee in the event of faulty print owing to wrong, late or incomplete data or technology-based layout errors! Mediadaten 2012 2013 A KU STIK GITA RRE

INTERNETBANNER

English

Price list No. 17 · effective Jan 1st, 2013

WEBSITE www.akustik-gitarre.com is the perfect complement to our magazine. We expand on the intrument tests, interviews and workshops presen ted in the magazine with videos and sound samples in order to bring the contents of AKUSTIK GITARRE into vivid perspective. A further service for our users is the popular small ads section, interesting news coverage, the latest concert dates and our continually updated online archive.

We offer a variety of banner formats to present your products on our website. As the number of visitors varies from page to page, you can choose between different formats and positions, from a place on the start page with the most hits to our interactive audiovisual pages with the greatest length of stay.

Banner Formats on our Website www.akustik.gitarre.com

Superbanner

Skyscraper

Sizes (in Pixel)

Rotation

Positioning

720 x 60

Max. 3 customers

At the top in the page header

120 x 600

Max. 3 customers

In the left or right outside column