AKUSTIK GITARRE media data by Timezone Records

Print......................... Page 3 Online....................Page 11

MEDIA Data 2011

T h e W h o l e W o r l d O f A K U S T I K G I TA R R E

The Magazine The best place for your advertising – AKUSTIK GITARRE – the biggest European special interest magazine for acoustic guitar players. Around 150 pages of news and test reports, workshops, interviews, features, expert reports, reviews of instruction books, DVDs and CDs, manufacturer’s portraits, exhibition reports and much, much more. AKUSTIK GITARRE – the magazine for finger-style, singer / songwriter, folk, blues, pop, jazz, Latin, rock and classical guitar. And even more important: for your promotional activities!

The CD Attractive in every respect. For each edition of AKUSTIK GUITAR magazine, a high-quality CD is available separately. On this you will find recordings of all workshops mentioned in the magazine plus bonus tracks by the featured artists. And a unique feature: Outstanding sound samples of all instruments and technical equipment tested in the magazine will direct particular focus to your products.

The Website

The Net

Ever-present and up to date. The direct way into the world of AKUSTIK GITARRE and to your online advertising. Video tests and video workshops as well as movies with stories and interviews provide the perfect complement to our magazine and make the website particularly effective for your advertising. Take advantage of our high page ranking and large number of visitors and present your products on www.akustik-gitarre.com!

Start networking now! Would you like to become part of the biggest European acoustic guitar platform? Why not link your web presence with our website and profit from our high page ranking? Create your own profile with all contact data, logo, pictures, sound samples and videos at our extremely favourable terms. In the new category AKUSTIKnetz, our readers can access all the important addresses on the guitar scene – and hopefully very soon yours too.

ProfilE

Our readers – your customers!

KUSTIK GITARRE is the biggest European special interest magazine for acoustic guitar players and the best place for your advertising. Around 150 pages of news and reports, tests and workshops, CD and DVD reviews, book reviews, manufacturer’s profiles, trade fair and event reports. AKUSTIK GITARRE – the magazine for finger-style, singer / songwriter, folk, blues, pop, jazz, Latin, rock and classical style. Every two months we introduce our over 20,000 readers to internationally known artists, discover talented newcomers and also show where the scene is heading with the latest trends. In addition to exclusive interviews and features with and about well-known artists and young up-and-coming talents, in every issue we present the work and service of distributors, producers and working ateliers. We publish detailed test reports in which our experts inform the readers objectively and competently about instruments, technical 3

AK U S T I K G I TARRE Mediadaten 2011

equipment and useful accessories, in order to give decisive help in making important purchases. Extensive reviews provide an overview of interesting instructional publications and worthwhile new CDs and DVDs. Our extensive Workshop Section provides our readers with new inspiration and ideas for their playing. Due to the fact that our publisher Peter Finger, himself an internationally renowned guitarist, enjoys close personal contacts to today‘s leading acoustic guitar players, AKUSTIK GITARRE is able to offer a wide range of outstanding workshops for all levels of ability.

Guest articles by well-known artists consistently attract new readers in addition to our regular readers. The editorial content is rounded off by our extensive service section. In the News category we offer manufacturers and distributors the opportunity to present new products, further developments or special events. Use AKUSTIK GITARRE to boost your success! Place an advertisement with us to inform our readers about your products, events and services.

Established on the market for 15 years: The AKUSTIK GITARRE and the supplement CD

Das Team

Here you‘ll find your contact person for all questions regarding AKUSTIK GITARRE. We can support you in cooperations and ad campaigns just as much as in clearing up technical details or fine tuning editorial contributions. And by the way, since we‘re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us.

Editorial Staff

Publisher

Foto: manfred Pollert

The Team

Stefan Woldach Im Hornisgrund 23 14055 Berlin Tel.: +49 (0) 30 - 31 50 51 82 Fax: +49 (0) 30 - 31 50 51 88

Andreas Schulz Karlstraße 17 64546 Mörfelden Tel.: +49 (0) 61 05 - 27 27 93 Fax: +49 (0) 61 05 - 27 27 94

Peter Finger

Call us - we‘ll be glad to help you!

E-Mail: redaktionsteam@akustik-gitarre.com

Graphic Designer

Advertising Manager

Webmaster

Publishing house PO Box 1945 D-49009 Osnabrück - Germany Jahnstraße 1a D-49080 Osnabrück- Germany

Foto: Robert Schäfer

Foto: manfred Pollert

Acoustic Music GmbH & Co. KG

Tel.: +49 (0) 541 71 00 20 Fax: +49 (0) 541 70 86 67

Hermann Otte Tel.: +49 (0) 54 51 - 73 77 8 Fax: +49 (0) 54 51 - 17 25 5

Gerald Oppermann Tel.: +49 (0)5 41 - 7 60 79 82-3 Mobil: +49 (0)170 - 2278239

Mechthild Moreno Tel.: +49 (0)5 41 - 6 36 13 Fax: +49 (0)5 41 - 6 36 53

E-mail: media@acoustic-music.de

E-Mail: hermannotte@t-online.de

E-Mail: goppermann@mediaservice-os.de

E-Mail: mecmoreno@akustik-gitarre.com

AK U S T I K G I TARRE Mediadaten 2011

Readership PROFIL

The Readership of AKUSTIK GITARRE In order to enable you to assess the readership of AKUSTIK GITARRE as accurately as possible and to adjust your product information accordingly, here are the most important results of our latest readers’ survey: 98% of our readers are active guitarists, more than half of them also play another instrument. A total of 80% pay close attention to the advertisements and over 70% find them interesting and helpful.

Education

Because of ads in AKUSTIK GITARRE, 76% of our readers have recently contacted manu facturers or retailers at least once, 60% more than once and 12% more than five times. 65% of our readers are aged between 30 and 50, the majority are educated and have an above average income. Almost 20% of our readers are music and guitar teachers, making them significant multipliers with considerable influence over the purchasing decisions of their students. This also shows the high degree of acceptance our authors enjoy among critical experts.

Occupation White collar employee: 46%

University/College degree: 46%

Self-employed 21%

Highschool diploma/A-levels: 22%

Managerial employee: 16%

O-level/GCSE: 18% other: 14%

Blue collar worker: 7% Student/trainee:: 5% other: 5%

AK U S T I K G I TARRE Mediadaten 2011

Contact information to get in touch with the guitar playing team at AKUSTIK GITARRE can be found on page 6/7 Here you’ll find your contact person for all questions regarding AKUSTIK GITARRE. We offer support in cooperations or ad campaigns as well as in clearing up technical details or arranging coordination with editorial contributions. By the way, since we’re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us. Call us - we’re there for you!

Monthly net income Over 2.500 Euro: 30% 2000 to 2500 Euro: 14% 1500 to 2000 Euro: 18% 1000 to 1500 Euro: 14% 750 to 1000 Euro: 4% under 750 Euro: 9% no answer 11%

Release Schedule

Deadlines 2011

Issue

Editorial Deadline

Ads Close

Artwork Deadline

Date Of Sale

1-2011

Mon 12.11.10

Thu 25.11.10

Mon 06.12.10

Fri 24.12.10

2-2011

Fri 14.01.11

Thu 27.01.11

Mon 07.02.11

Fri 25.02.11

3-2011

Fri 11.03.11

Fri 25.03.11

Thu 31.03.11

Fri 29.04.11

4-2011

Fri 13.05.11

Wed 25.05.11

Mon 06.06.11

Thu 30.06.11

5-2011

Fri 15.07.11

Wed 27.07.11

Mon 08.08.11

Fri 26.08.11

6-2011

Fri 16.09.11

Wed 28.09.11

Mon 10.10.11

Fri 28.10.11

1-2012

Fri 11.11.11

Wed 23.11.11

Mon 05.12.11

Fri 23.12.11

AK U S T I K G I TARRE Mediadaten 2011

Sizes/Rates

2/1

Double page spread

1/1

non-bleed

1/1

full-bleed

1/2

horizontal

1/3

horizontal

1/3

upright

1/3

square

1/4

horizontal

1/2

upright

square

1/4

upright

square

*In the case of bleed formats at least 3mm edge trim is necessary on all sides! Please stick to the safety margin. Edge Trim: Area which is cut away (avoids white cutting edges)

1/6

upright 7

AK U S T I K G I TARRE Mediadaten 2011

1/8

horizontal upright

1/16

horizontal upright

Safety Margin: Distance between text/information and edge of data format (avoids unwanted bleed).

be an

3mm bleed 4mm safety margin

Sizes/Rates

Price list No. 15 · effective Jan 1st, 2011

Sizes/Rates For all deadlines please consult p. 9!

Size

Non-bleed width x height mm

Full-bleed* width x height mm

2/1

400 x 254

430 x 280

Discounts

1/1

185 x 254

215 x 280

on purchases within a one year period

1/2 horizontal

185 x 127

215 x 142

1/2 upright

90 x 254

105 x 280

1/2 square

122 x 169

137 x 184

1/3 horizontal

185 x 84

215 x 99

1/3 upright

59 x 254

74 x 280

1/3 square

122 x 127

137 x 142

1/4 horizontal

185 x 63

215 x 78

1/4 upright

43 x 254

58 x 280

1/4 square

90 x 127

105 x 142

1/6 upright

59 x 127

–

1/8 horizontal

90 x 63

–

1/8 upright

43 x 127

–

1/16 horizontal

90 x 30

–

1/16 upright

43 x 63

–

AK U S T I K G I TARRE Mediadaten 2011

black/white Price in v

4-color Price in v

Frequency 2 insertions 4 insertions 6 insertions 12 insertions

5% 10% 15% 20%

Quantity 3 pages 6 pages 12 pages 18 pages

5% 10% 15% 20%

Payment Due: Within 14 days net cash; automatic debit transfer or payment in advance: 2% cash discount Right of cancellation: Written notice within a week after reservation, for inserts and cover pages 3 weeks before submission deadline

Please note: All ad rates are NET prices and are subject to VAT • Guaranteed positions: + 15 % • Agency commission: 15 %

Special Inserts

Top Shop

Size

Black-and-white insertions at low prices These special prices apply per issue and must be booked for one year (6 issues). They are not subject to any discounts.

1/8

horizontal or upright

1/12

1/16

horizontal or upright

Cover Inserts Inside cover (front or back) (4-color only)

1/24

Non-bleed width x height mm

1/8 horizontal

90 x 63

1/8 upright

43 x 127

1/12

59 x 63

1/16 horizontal

90 x 30

1/16 upright

43 x 63

1/24

59 x 30

black/white Price in v

Please note: All ad rates are NET prices and are subject to VAT Guaranteed positions: + 15 % â&#x20AC;˘ Agency commission: 15 %

Loose inserts

Size: max. 210 x 280 mm

Back cover (4-color only)

CD Booklet Special inserts on request

AK U S T I K G I TARRE Mediadaten 2011

The two inside pages of the CD booklet are also avaiÂ lable for your advertising.

Printing Information

For all deadlines please consult p. 9!

Digital file formats:

Data transmission

• PDF • TIFF • JPEG • PSD • EPS/Postscript All fonts must be embedded Picture files 300 dpi min/ vector graphics 600 dpi min Scale: CMYK – Euroscale

Per e-mail: Artwork (50 MB max.) may be forwarded to our graphic department: hermannotte@t-online.de

Proof

Per internet: Please make sure before upload to put all files to one folder (e.g. ZIP file) and ask for access code to our ftp server by e-mail at: goppermann@mediaservice-os.de

In case of 4-color ads please send a final digital proof to our graphic departement: GRAFIKBÜRO OTTE Siegfriedstr. 6 D-49477 Ibbenbüren Tel.: +49-54 51 / 73 77 8

If files are damaged, we will inform you in due time.

Warranty/Liability We would like to explicitly point out that any data sent by email, ISDN or data media will be checked for completeness and functionality to the best of our knowledge. However, we cannot provide any guarantee in the event of faulty print owing to wrong, late or incomplete data or technology-based layout errors! 10

A K U S T I K G ITARRE Mediadaten 2011

Profil

The Website www.akustik-gitarre.com is the perfect supplement to our magazine. Videos and sound samples are directly connected with the detailed instrument tests, interviews and workshops featured in the print magazine and give a real-life dimension to these articles. Other services our visitors can use are the very popular cost-free classified ads section, interesting latest news, features and up to date concert announcements, in addition to the complete online archive with the topic overview on all issues of the AKUSTIK GITARRE from the first issue in April 1994 until today.

possibilities. Here users find all relevant addresses relating to guitar business, guitar brands and producers, manufacturers, music shops, schools and workshop providers as well as music publishers or event and concert promoters.

Our new AKUSTIKnetz column provides the guitar scene with interesting networking

Promote yourself and your products here â&#x20AC;&#x201C; join in and become part of the scene!

AK U S T IK G ITARRE Mediadaten 2011

INTERNETBANNER

WEBSITE We offer a variety of banner formats to present your products on our website. As the number of visitors varies from page to page, you can choose between different formats and positions, from a place on the start page with the most hits to our interactive audiovisual pages with the greatest length of stay.

Banner Formats on our Website www.akustik.gitarre.com Sizes (in Pixel)

Rotation

Positioning

720 x 60

Max. 3 customers

At the top in the page header