Our charity update

Introducing the new brand

We are pleased to introduce the new brand for The Princess Alexandra Hospital Charity.

You can see the designs in a range of colours and examples overleaf.

Design inspiration: modern, contemporary, abstract

This design represents people and diversity, inspired by the different cultures in our area and the abstract sculptures and shapes around Harlow.

The people shapes are quirky, like the structure of Dame Elisabeth Frink’s Boar and celebrate the bold shapes of The Harlow Family Group by Henry Moore. This graphic device can be playful and colourful to represent diversity and fun, events, gathering of people, family and community. It can also work in monochrome for a more reflective mood for particular campaigns.

Pictured left, Boar by Dame Elisabeth Frink.

Pictured centre, The Harlow Family Group by Henry Moore.