Identity Manual
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Table of Contents Company Description
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LOGO Logo Statement
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Logo Process
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Typography
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Color Palette
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Logo Treatment
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Inappropriate Use
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APPLICATIONS Applications
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Stationery
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Business Letter
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Size and Margins
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Mission Statement Coastal Waters Sailing strives to create a happy and memorable shopping experience and provide nothing but the best products for our customers. We promise to help as much as we can with all of your sailing needs as well as promising the safety of our customers.
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Company Description Coastal Waters Sailing is a family owned company that focuses on both quality and customer satisfaction. We have one main location in Newport, Rhode Island and several other personally owned locations throughout the coast of New Jersey, New York, and several other states. Here at Coastal Waters Sailing, we sell sailboats, sailboat parts and equipment, and even apparel that can suit any weather. Our company allows individuals to invest into our company and open up their own personally ran store wherever they please to set up shop! Coastal Waters Sailing has over one thousand employees and are growing more and more each day.
We value our customers and strive to provide them with everything they may need for their sailboat adventure. Coastal Waters Sailing guarantees to sell the best products for you and your families. We are on standby in every store to help our customers with any questions or concerns they may have throughout their shopping experience and are even available through phone and email after they have made a purchase. We offer lifetime warranties on all of our products to ensure that our customers feel content with their purchases.
Logo The Coastal Waters Sailing logo was created to convey to our projected customers to feel untroubled, ambitious, blissful, enthusiastic, and overall fulfilled. We rely on preserving the usage of our logo due to the recognition it has with the company. In this section, we will give the readers important details referring to our logo and how it came to be.
Logo Statement
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The Coastal Waters logo was inspired by our love of coastal sailing and the art of sailing. We wanted our logo to emanate feelings of serenity and tranquility. These emotions can be conveyed through the color palette. The rich blue gradient transitioning into a softer blue emulates these emotions. The hidden lighthouse within the sails gives the logo its uniqueness and emphasizes the love for coastal sailing that we have here at Coastal Waters.
Logo Process
Our logo has went through many transformations before reaching the final logo that you see today. Here are just a few of the first early sketches and design concepts Coastal Waters played around with. From waves to sails, to lighthouses to a combination of the three, these concepts in the end helps us discover our initial and final logo.
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Typography The Coastal Waters typography was chosen to help portray tranquility such as the logo does. The Coastal Waters fonts, Sukhumvit Set and Baskerville, are legible in a variety of sizes and weights.
Sukhumvit Set ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Regular
Bold
Baskerville ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Regular
Bold
Logo Typography Steelworks Vintage A BCDEF GHIJ KLMNOPQR ST UVWX YZ abcdefghijklmnopqrstuvwxyz 0123456789
Regular
Color Palette
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The three colors that represent Coastal Wasters are valuable to us due to their connection to our company and where we began our journey: right by the coast. Use only the provided CMYK, RGB, or HEX values to maintain brand consistency.
HEX: #369ACC RGB: 54,154,204 CMYK: 73,26,5,0
HEX: #4FBADB RGB: 79,186,219 CMYK: 62,7,8,0
HEX: #50C2EF RGB: 80,194,239 CMYK: 58,4,0,0
Black & White Even though its usage is a rarity, we still do approve of the usage of black and white with the logo when done correctly. Here are two examples of what the logo looks like when converted to black and white. Even though these are options, these should not diminish the true Coastal Waters color palette.
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Logo Treatment Our logo can be used horizontally or vertically without the text included. However, if the vertical usage does not include the Coastal Waters name somewhere within the application, then it will be demolishing the brand. Following this will help you succeed in keeping brand consistency.
While the horizontal logo is the primary logo, the vertical logo suffices in certain situations where the horizontal logo cannot be used without wrongful altercations.
While the horizontal logo is the primary logo, the vertical logo suffices in certain situations where the horizontal logo cannot be used without wrongful altercations.
Inappropriate Use
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Examples of inappropriate usage of the Coastal Waters Sailing logo can be found below. However, these are not the only possible unacceptable usage of the logo. Acceptable sizing of our logo can be found under the Size & Margins section of this manual.
Do not alter the color on the logo in any type of way.
Do not flip the logo in any way, this will negativity alter the logo entirely.
Do not shift or rotate any portion of the logo or the logo as a whole.
Morphing and changing the portions of it will ruin its integrity.
Do not separate the logo and overlap them.
Do not damage by outlining the logo in any size or color.
Applications Our logo will appear throughout our many products. The Coastal Waters Sailing logo can be found on all of our apparel, our sailing equipment and accessories, our shipping packagings, throughout our website, important messages and emails, and anything else we distribute. Our main usages for our logo referring to our products can be found on our clothing, sails, and packages. In this section, examples of our logo usage can be found.
Clothing
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Here at Coastal Waters Sailing, we create all of our clothes with 100% cotton and are animal cruelty free. Our logo can be found in various sizes throughout all of our clothing options and some are even available for personal customization. We make clothes for all ages and all body types and for all weather conditions. Our high quality products have been tested and approved to perform in the best and worst weather conditions in order to keep you as comfortable as possible. We strive to make sure every detail is as close to perfect as possible and personally stitch all of our products.
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Outdoors
When you are not in stores you can spot our logo all around you! The Coastal Waters logo can be spotted on our sailboat equipment such as sails, life-preservers, and even flags. Our shipping packages are embedded with the logo and are also 100% recyclable. Our logo can also be seen on boat stickers, bumper stickers, laptop stickers, phone cases, and many other little fun memorabilias that the whole family will enjoy!
In Store While you enjoy your visit at you local Coastal Waters Sailing store, you will be able to notice our logo throughout the store. When you make a purchase in store, various sized items will be wrapped and placed in one of our 100% recycled shopping bags, which includes out logo and our website on the cover of the bag. Outside of every Coastal Waters location is a sign with our logo and store hours of the day, just notice that times may vary depending on the day. We know shopping can be tiring, so within select stores is a family ran coffee shop where you can purchase drinks and mini snacks and use our logo embedded coffee sleeves.
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Stationery
Coastal Waters
Coastal Waters 21 Castle Hill Avenue Newport, Rhode Island 02840
Coastal Coastal Waters Waters 21 Castle Avenue 21 Hill Castle Hill Avenue Newport, Rhode Rhode Island 02840 Newport, Island 02840 401-736-1150 401-736-1150 coastalwaterssailing.com coastalwaterssailing.com
21 Castle Hill Avenue Newport, Rhode Island 02840 401-736-1150 coastalwaterssailing.com
Business Letter
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2.5”
October 13, 2023 Daniel Kearney 1150 Venango St. Philadelphia, PA 19187 Dear Mr. Kearney, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam ut arcu eu leo fermentum consequat et vel nunc. In bibendum, metus quis ullamcorper pulvinar, sapien tellus eleifend urna, eget tincidunt urna enim at risus. Aenean sapien nisl, feugiat ut tellus vel, bibendum porta tellus. Sed id tortor purus. Etiam faucibus, neque eu condimentum imperdiet, augue mi egestas elit, sit amet sodales magna est at arcu. Quisque congue pellentesque semper. Curabitur vestibulum nec urna vulputate condimentum. Quisque ut dui turpis. Fusce eget finibus dolor. Interdum et malesuada fames ac ante ipsum primis in faucibus. In vehicula tristique urna id gravida. Nulla sollicitudin eu orci vitae egestas. Maecenas semper erat et nisi sollicitudin porttitor. Integer ac sem in ipsum consectetur pretium. Mauris vel sapien in elit tincidunt eleifend. Phasellus ut feugiat ipsum. Cras quam purus, rhoncus ac ultrices a, luctus non nisi. Sed sed pharetra quam, nec efficitur lectus. Donec rhoncus eget mi in tincidunt. Nulla auctor pulvinar quam ornare ultricies. Suspendisse potenti. Curabitur volutpat purus quam, quis volutpat erat egestas suscipit. Suspendisse potenti.
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Phasellus dapibus sodales felis. Nunc tincidunt ligula non condimentum interdum. Duis et viverra eros. Nunc sit amet odio id urna efficitur rhoncus. Etiam dignissim quam sed arcu finibus gravida. Curabitur suscipit metus quis orci elementum, at bibendum nisl sodales. Pellentesque vel nulla vitae diam sollicitudin euismod. Etiam ornare elementum libero, consequat gravida leo. Integer placerat justo orci. Morbi varius ligula nec scelerisque facilisis. Nulla eu massa commodo ante rutrum laoreet a viverra lorem. Suspendisse potenti. Phasellus congue lobortis diam, ut placerat nisi gravida at. Sed mauris odio, convallis vitae lectus in, venenatis maximus justo. Sincerely, James Gregory Owner
2.5” 21 Castle Hill Avenue Newport, Rhode Island 02840 401-736-1150 coastalwaterssailing.com
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Size & Margins In order to protect the full effects of the Coastal Waters logo, it is important to follow these guidelines during any occasion of usage. These guidelines help ensure that the Coastal Waters logo remains legible, constant, and clear for others.
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C The Coastal Waters family is content with keeping the surrounding area clean in order to not overcrowd and overpower the logo. These areas are marked with the blue circles that can be seen above within all four sides of the logo. These guidelines help ensure that the Coastal Waters logo remains legible, constant, and clear for others. To the lower right of the page is the lowest reduction that can occur to the logo. The width must never be reduced any smaller than a 2.0049�. Doing so would cause the logo to become illegible.
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