ANUGA 2021 - Featuring International Organic Products

A full spectrum of organic products that carry proof of a recognized organic certification, commonly found on the marketplace, awaits visitors in the specialized ‘Anuga Organic’ trade show at Anuga 2021, held from 9 to 13 October.

The theme 'organic' has gained significance over the past few years due to consumers' growing awareness of health and the environment. The global market for organic food and beverages and related innovations have experienced an additional boost due to the COVID-19 pandemic and inclination towards healthy, regional and natural products.

According to a market survey by Global Industry Analysts Inc. (GIA), the international market for organic products, which was estimated to be worth US$198.1 billion in the year 2020, is anticipated to increase up to US$ 495.9 billion by 2027. An annual growth rate of 14.7% has been forecast for the fruit and vegetables segment alone. For meat, fish and poultry, an annual growth rate of 15.3 % is expected for the next sevenyear period. The list of exhibitors at Anuga currently includes around 2,000 suppliers for organic, clean label and nonGMO products. Out of this total, about 180 exhibitors were directly exhibited at Anuga Organic. Some prominent exhibitors included BioOrto, English Tea Shop, Followfood, Lauretana, Natur'inov, Sipa, Spack, Trouw, The iidea Company, Veganz, Wechsler Feinfisch and Wholey.

Anuga Organic also boasts an excellent international alignment with group stands from Denmark, Italy, Latvia, Lithuania, Austria, Peru, Hungary and the USA.

Anuga Organic Market and the Anuga Organic Forum

graphically demonstrates the possibilities of a diversified organic line-up. An organic range that suits the customers and location, offered regional products, fair trade and vegan food continue to set trends and drive the industry.

The focus additionally lies on fresh meat, milk and dairy products, Matcha products, organic delicatessen and organically grown wines. Parallel to the 'Anuga Organic Market' special event, high-calibre speakers discussed the current and forward-looking themes of the organic industry in the 'Anuga Organic Forum' of the digital format Anuga @home.

The focus here lies on practical information and training. The aim is to promote and enhance knowledge on organic products and their marketing. The top themes included: The development of the organic landscape in Europe in the context of the green deal

Organic in the USA: Maintaining integrity 25% organic in the EU - how will we manage that by 2030? Organic in Russia - current status and where the development is headed Organic brand essence as a driver of the transformation

Around 4,000 companies from 91 countries have participated in Anuga 2021, more exhibitors this year than the previous ones, particularly in the form of joint country participation.

With the aid of the new funding program of the Federal Government in Germany, the leading global trade fair for food and beverages wss supporting the re-start of German exhibitors at trade fairs.

Small and medium-sized companies based in Germany received financial support from the Federal Ministry for Economic Affairs and Energy (BMWi) in participating at leading international trade fairs in Germany, including Anuga.

This program aimed to support the marketing of innovative products, processes, and services as efficiently as possible to open up export markets. The funding comprised a subsidy towards the costs for stand rental and stand construction of up to Euro 12,500.

This year's trade fair won't quite match the full international scope of exhibitors compared to previous events due to the pandemic. The event has set a new concept-related benchmarks as it combines the advantages of a physical event with digital features in the form of Anuga@home.

However, all ten trade shows are taking place, and the entire grounds of Koelnmesse are covered. Countries with the highest number of exhibitors come from Belgium, Germany, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey and the USA.

Future Themes

Under the key theme 'Transform', the leading global trade fair for food and beverages has picked up on future themes this year and presented, among others, innovations from the cell-based proteins, meat substitute products, clean label, free-from, health and functional foods sections.

The congresses that were being staged parallel to the trade fair also addressed the key topics. For example, the New Food Conference was celebrating its Anuga debut this year, focusing on cell-based proteins.

The sustainability conference of the Centre for Sustainable Corporate Management (ZNU) examined the complexity of a wide range of challenges across the supply chain, such as climate, packaging, food losses and human rights.

The innovation summit, Newtrition X, addressed the topics of change and provide insights into new cognitions regarding personalised diets.

The International Frozen Food Network (IFFN), a gathering of the world's leading frozen food associations, took part in Anuga for the first time in 2021.

The IFFN aims to raise international awareness of the benefits of frozen food and share best practices within the international frozen food industry. In Cologne, the network focused on its efforts in communications, sustainability and food safety.

Koelnmesse - Global Competence in Food and FoodTec

Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders.

Koelnmesse not only organized food and food technology trade fairs in Cologne, Germany, but also in other growth markets around the globe, including Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates.

These activities enable Anuga offered its customers a network of events that grant access to different markets, creating a sustainable and stable international business.

Anuga Frozen Food, part of the Anuga 2021 trade show, was the international business platform for the global frozen food industry – a segment that has proved popular with consumers during the pandemic period.

According to the organisers, some 370 national and international exhibitors from across the frozen food segment represented at the event, supported by a digital extension, Anuga@home. Anuga Frozen Food 2021 will help shape the international exchange in the frozen food business.

Anuga Meat, which forms part of Anuga 2021, was the most comprehensive business platform for the meat industry, encompassing unprocessed meats, meat preparations and convenience products.

While the pandemic is likely to mean that this year's Anuga Meat exhibition didn't quite match the usual scope of international exhibitors, suppliers from more than 30 countries are set to attend this important trade fair for the meat industry.

From an international perspective, Argentina, Belgium, Brazil, France, Germany, Italy, Spain, Turkey and the USA participated in Anuga Meat, while further exhibitors have already announced their digital participation in the accompanying Anuga @home platform.

The Anuga Dairy trade fair, which forms part of Anuga 2021, recorded 'good registration figures', the organisers have said, as the industry readies itself for the return to in-person events.

Businesses already registered to take part in Anuga Dairy which occupied Hall 10.1 at Koelnmesse, include major producers such as Emmi, FrieslandCampina and Lactalis, as well as a broad range of national and regional firms and representative groups.

Showcasing The Dairy Alternatives Market

In keeping with the theme of Anuga 2022, 'Transform', this year's Anuga Dairy will devote special attention to the 'Dairy Alternatives' market this year.

Plant-based milk alternatives have been enjoying rapid market growth for several years. According to the statistics, the worldwide market of alternative dairy products is forecast to reach a market volume of around $34.6 billion by the year 2029.

In particular, milk and dairy products based on plants such as soya, oats and almonds are popular among consumers, while more and more plant-based cheese alternatives are similarly establishing themselves.

Alongside new players on the market, the traditional dairy industry is taking advantage of this market opportunity and is developing new, high-quality trend brands. For example, over the past years more and more milk alternatives and young brands like Simply V, Happy Cheeze or Jogurty Magda Sp. z o.o. have earned themselves a place in the refrigerated aisle.