PROFESSIONAL
BUSINESS GLOBAL BUS I NE S S
How Asian Women Lead
Myth-Busting China’s Numbers
Jane Horan 9781137378712 I Jan I $35.00 I £21.99 I HB How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives.
Matthew Crabbe 9781137353191 I April I $24.00 I £14.99 I PB A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future.
China Goes West
The Rise of the New East
Joel Backaler 9781137293923 I April I $32.00 I £19.99 I HB Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Ben Simpfendorfer 9781137370051 I June I $26.00 I £14.99 I HB Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
The Power of Global Teams
Intercultural Readiness
Elisabeth Marx 9781137008114 I Nov 2013 I $40.00 I £24.99 I HB
Ursula Brinkmann and Oscar van Weedenburg 9781137346971 I Apr I $40.00 I £24.99 I HB
China and the EU in Context Kerry Brown 9781137352385 I Apr I $45.00 I £29.99 I HB
Brand Breakout Nirmalya Kumar and JanBenedict E.M. Steenkamp 9781137276612 I June I $28.00 I £17.99 I HB
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