Available December 2013
20% discount
available at www.palgrave.com* * see overleaf
The next level in cutting-edge digital marketing expertise
Have you ever needed to... Measure digital marketing ROI? Accurately measure online influence?
Understand metrics and KPIs? Direct new investments to where they are most effective?
How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success By Laurent Flores Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and the ROI debate rages on. How to Measure Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and expert viewpoints, this indispensable guide will help marketers navigate the digital world. £22.99 / $40 • Hardback • 9781137340689 • Available from December 2013
About the author Laurent Flores is Founder and Director of CRM Metrix, a Digital Marketing Analytics Company, now part of MetrixLab, where he leads commercial strategy whilst also consulting for clients such as L’Oréal, Ferrero, PG and Coca-Cola. He has written for La Tribune, New York Times, Marketing Magazine, CB News, Stratégies and International Herald Tribune. Laurent holds a Phd in marketing and teaches at INSEEC Business School (Paris). He has been a permanent Professor at Fordham University (New York), Université Paris II Panthéon-Assas, and a Visiting Professor at HEC Paris and EADA (Barcelona). He sat on the advisory board for ESOMAR, the professional market research organisation, and WOMMA, the Word of Mouth Marketing Association. He is currently on the board of Adetem, the French Marketing National Association.
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