CONSULTANTS THAT STAY WITH YOU A dynamic new series from Palgrave Macmillan Professional Business. Authoritative, practical guidance for building your business – be your own expert and have the advice you need at your fingertips. Palgrave Pocket Consultants is a new series of concise, market driven, technical guides which provide actionable solutions to specific, high-level business problems. Written for aspiring middle-to-senior managers working for start-ups, through to multinational corporations, Palgrave Pocket Consultants cover a range of key topics in modern business, including: Marketing, Branding and Advertising; Entrepreneurship and Small Business; HR and OB; Management and Strategy; Global Business; Business, Society and Culture and Innovation.
Myth Busting China’s Numbers
The New Chinese Traveller
Matthew Crabbe 9781137353191 I £14.99 April I Paperback
Gary Bowerman 9781137397287 I £14.99 October I Paperback
A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future.
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Attracting and Retaining Talent
Managing Online Reputation
Tim Baker 9781137411730 I £14.99 May I Paperback
Charlie Pownall 9781137382290 I £14.99 November I Paperback
Many companies are striving to adopt an ‘employer of choice’ strategy in an attempt to attract and retain quality staff, although few do this well. This book offers a practical roadmap for developing a more productive workplace culture; one that reflects the changing needs of the modern employee and the progressive organisation.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Risky Business in China
Creating a Reliable Workforce
Jeremy Gordon 9781137433213 I £16.99 September I Paperback
Cary Cooper and Ivan Robertson 9781137383754 I £14.99 TBC 2015 I Paperback
Risk is a major reason that companies fail in, or fail to enter, China. Packed with case studies, this unique book demonstrates how correctly applied due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships.
Evidence based advice for improving the well-being and overall performance of a workforce. Based on the consulting experience of experts in the field and established authors, Cooper and Robertson, including recent case studies of their clients.