PROFESSIONAL
Palgrave Macmillan Professional Business July to December 2013
www.palgrave.com/professionalbusiness @p algravebiz
ISBN: 9780230395886
BUSINESS J U LY - D E C E M B E R 2 0 1 3
CONTENTS
BUSINESS, SOCIETY & CULTURE
ENTREPRENEURSHIP & SMALL BUSINESS
GLOBAL BUSINESS
3
9
15
HUMAN RESOURCES & ORGANIZATIONAL BEHAVIOR
21
MARKETING, BRANDING & ADVERTISING
27
MANAGEMENT & STRATEGY
39
INDEX
48
& CULTURE
BUSINESS, SOCIETY
Environmental Debt The Hidden Costs of a Changing Global Economy Amy Larkin An award-winning environmental activist and consultant argues that, far from being a roadblock to growth, conservation is imperative to economic success
In Environmental Debt, environmentalist Amy Larkin issues a call to recalculate financial contributions of the natural world and the hidden costs of environmental damage. As companies struggle to strategize in these uncertain times, this important book will transform how leaders approach the future of commerce. 9781137278555 | June $27.00 I $31.00 CAN I ÂŁ17.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation Rights contact: Kerry Nordling
T
AMY LARKIN is the Business Advisor for Greenpeace International and the former director of Greenpeace Solutions. She has been featured in The Washington Post, Newsweek, Reuters, Bloomberg, and Greenbiz, appeared on NPR and CNBC, and won multiple awards, including a recent nomination for the United Nations Foundation Clean Energy, Education and Empowerment Award. Amy is the Chair of the Advisory Board of Biomimicry NYC and a Strategic Advisor to the public policy think tank RESOLVE, and is currently advising Mars, Inc. and Unilever on overhauling their supply chain and manufacturing operations.
Related Titles The Third Industrial Revolution 9780230341975 Green Growth, Green Profit 9780230285439 Big Business, Big Responsibilities 9780230243958
For more information on these titles, visit our website:
4
Swarm Intelligence What Nature Teaches Us About Shaping Creative Leadership James Haywood Rolling, Jr A surprising look at the true origins of creativity, urging more group collaboration and social networking in the pursuit of innovation
CEOs around the world rank creativity as the most desirable leadership quality of the future. Employers rate innovation and problem solving as in-demand skills for workers and report a shortage of job candidates that measure up. Yet, our schools are increasingly turning into educational environments that constrict creativity — leaving children cut off from their natural impulses and boxed in by expectations. 9781137278470 | Nov US / Dec ROW $26.00 I $30.00 CAN I £16.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation Rights contact: Kerry Nordling
T
In Swarm Intelligence, Rolling argues that we need to turn our classrooms — and workplaces — into crucibles for collective creativity. Drawing on cutting-edge research in the realms of biological swarm theory, systems theory, and complexity theory, Rolling shows why working in groups makes us both smarter and more creative, and how we can put these principles into practice at the earliest stages of life, to develop the next generation of capable leaders. He argues that this model, rather than the pursuit of individual achievement, promises the greatest potential for the next generation, both as learners and as a nation. JAMES HAYWOOD ROLLING, JR is the Chair of Art Education and a Dual Associate Professor in Art Education, Teaching, and Leadership at Syracuse University. He presently sits on the Board of Directors of the National Art Education Association. He is a frequent speaker, and works for the TED-Ed Brain Trust. James lives in Syracuse, New York.
Related Titles Secrets of Silicon Valley 9780230342118 Borderless Economics 9780230342019 The House Advantage 9780230120631
For more information on these titles, visit our website:
5
iDisorder Understanding Our Obsession With Technology and Overcoming Its Hold on Us Larry D. Rosen Based on decades of research on the social impact of technology, Larry Rosen offers clear, down-to-earth explanations for why many of us are suffering from an iDisorder
9781137278319 | August $16.00 I $18.50 CAN I £9.99 Paperback | 234x156mm | 256 pp Rights contact: Kerry Nordling
T
Our world is changing fast, and technology will continue to penetrate society even deeper leaving us little chance to react to the seemingly daily additions to our lives. Based on decades of research and expertise in the “psychology of technology,” Larry Rosen offers clear, explanations for iDisorder...of what is happening to us, why it is so difficult to combat, and why we must confront this now before we are swept away with an overwhelming feeling of stress. “Thoughtful, clearly written and full of ideas and data you’ll want to throw into dinner-party conversation.” — The New York Times
Free Market Revolution How Ayn Rand’s Ideas Can End Big Government Yaron Brook & Don Watkins Free Market Revolution argues that we must embrace a new way of thinking about capitalism and selfinterest — one first spearheaded by popular US novelist-philosopher Ayn Rand
9781137278388 | Sep US / Oct ROW $17.00 I $19.00 CAN I £9.99 Paperback | 234x156mm | 272 pp Rights contact: Kerry Nordling
T 6
The keepers of Ayn Rand’s legacy argue that the answer to our current economic woes lies not in “trickle-down government” but in Rand’s philosophy of capitalism and self-interest — a philosophy that more and more people are turning to for answers. Free Market Revolution is a fresh and urgent look at the ideas of one of the most controversial figures in modern history — ideas that may prove the only hope for the future.
BUSINESS, SOCIETY & CULTURE BACKLIST
9781137282583 $22.00 | $25.00 CAN | £13.99
9781137006219 $32.00 | $37.00 CAN | £19.99
9780230106079 $32.00 | $37.00 CAN | £21.99
9780230342071 $25.00 | $29.00 CAN | £16.99
9780230252141 $39.00 | $45.00 CAN | £26.00
9780230341227 $25.00 | $29.00 CAN | £16.99
9780230343436 $34.00 | $39.00 CAN | £21.00
9780230341630 $17.00 | $19.00 CAN | £10.99
9780230289222 $44.00 | $50.00 CAN | £32.00
For more information on these titles, visit our website: 7
& SMALL BUSINESS
ENTREPRENEURSHIP
Beyond the Business Plan 10 Principles for New Venture Explorers Simon Bridge & Cecilia Hegarty A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change
Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway.
9781137332868 | Dec US / Nov UK $32.00 I $37.00 CAN I ÂŁ19.99 Hardback | 234x156mm | 180 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
Beyond the Business Plan provides 10 new principles for starting a new business venture, which guarantee the flexibility to face any uncertainties. These principles can be used as an alternative to a traditional business plan or even alongside one, allowing it to adapt when needed. Beyond the Business Plan does not dictate how to run a business, but provides the insight needed to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and demonstrates that flexible development can navigate the changing world economy better than any business plan. SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years. He is co-author of Understanding Enterprise, Entrepreneurship and Small Business — a leading enterprise text book. CECILIA HEGARTY is an active contributor to the national strategy for entrepreneurship education in Ireland and a consultant working directly with SMEs on entrepreneurship and training.
10
Startup Rising The Entrepreneurial Revolution Remaking the Middle East Christopher Schroeder A surprising look at the surge of entrepreneurship that has accompanied the recent uprisings in the Middle East, and why it’s the new best place for Western investment and opportunity
In the midst of the Arab Spring, a quieter revolution has emerged that might ultimately do more to change the face of the region: entrepreneurship. Traveling across the Middle East, seasoned investor Christopher Schroeder met thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. 9780230342224 | August $27.00 I $31.00 CAN I £17.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation Rights contact: Kerry Nordling
T
Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, and Living Social making significant investments, despite the uncertainty in the region. Here, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East — one that promises to reinvent it as a center of innovation and progress. CHRISTOPHER SCHROEDER is an entrepreneur and angel investor. In 2010, he wrote an op-ed for The Washington Post about the startups in Dubai, and was subsequently invited by Secretary of State Hillary Clinton to judge a startup competition in Cairo. Christopher is on the boards of advisors for the American University of Cairo School of Business.
Related Titles The Startup Game 9780230339941 Transformative Entrepreneurs 9780230340268
For more information on these titles, visit our website: 11
Second Stage Entrepreneurship Ten Proven Strategies for Driving Aggressive Growth Daniel Weinfurter A guidebook for growing companies to turn their startup ideas into a long-term success
9781137302588 | Oct US / Nov ROW $30.00 I $34.50 CAN I £20.00 Hardback | 234x156mm | 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
12
Startups can be a dime a dozen, yet few companies make the leap from startup to corporate success. This crucial stage is called second stage entrepreneurship and few businesses do it well. Here, Weinfurter shows the aspiring entrepreneur how to create significant growth as their company scales its way to the top. This book takes second stage businesses through the development of organizational structure, from setting up an effective company culture, to structuring an effective sales team, to helping create stand out customer interactions. Based upon the author’s own experiences leading multiple companies past their founding and into growth, this book offers readers a key look into the challenges entrepreneurs will face at every step of the journey. DAN WEINFURTER is the managing partner of Chicago Growth Consultants and serial entrepreneur with more than 25 years of experience. He has been the founder and CEO of two private equity-backed businesses and has provided both consulting and interim management to a variety of startups and large public companies. He currently serves on the Boards of Colonnade Advisors and ThermoFluids, and was formerly a mentor for the Clinton Foundation’s Institute for Entrepreneurial Excellence. Dan has been quoted in Inc. Magazine, the New York Times, and Wall Street Journal, among others.
ENTREPRENEURSHIP & SMALL BUSINESS BACKLIST
9780230618954 $16.00 | $19.00 CAN | £14.99
9780230108929 $28.00 | $32.00 CAN | £17.99
9780230377288 $30.00 | $34.50 CAN | £18.99
9780230337312 $28.00 | $32.00 CAN | £18.99
9780230252868 $46.00 | $52.00 CAN | £27.99
9780230372030 $35.00 | $40.00 CAN | £22.99
9780230243606 $44.00 | $50.00 CAN | £28.00
9780230222625 $44.00 | $50.00 CAN | £30.00
9780230112193 $58.00 | $67.00 CAN | £30.00
For more information on these titles, visit our website:
BUSINESS
GLOBAL
A Giant Cow-Tipping by Savages The Boom, Bust, and Boom Culture of M&A John Weir Close From corporate boardrooms and coke-filled offices to the nightclubs and summer palaces of the M&A movers and shakers, this dramatic narrative starts at the origin and moves through to the present and next wave of Mergers & Acquisitions
9780230341814 | Oct US / Nov ROW $27.00 I $31.00 CAN I ÂŁ17.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation Rights contact: Kerry Nordling
T
Modern mergers & acquisitions, or M&A as it’s more commonly known, is a new phenomenon. In 2007, before the recession hit, it was a $4.4 trillion global enterprise. And yet, it remains largely unexplored. Discrete stories have been pulled from the annals of M&A, both true and fictionalized, that have become touchstones for wealth and excess. But while there have been iconic characters and tales to emerge, no one has told the rich history of M&A, until now. A Giant Cow-Tipping by Savages is a look into that world and the people who created it. This intriguing narrative brings to light the gritty detail all of the back room drama of such powerful players as Carl Icahn, Joe Flom, Marty Lipton, and Bruce Wasserstein. It also reveals how the new generation, including activist whirlwind Bill Ackman and iconoclastic Delaware judge Leo Strine, will dominate the next tsunamic, and imminent, M&A boom. JOHN WEIR CLOSE is an award-winning journalist who has been covering mergers & acquisitions for decades. He is the editor and founder of The M&A Journal, former editor at The American Lawyer/Court TV, and has worked as a corporate lawyer in M&A on Wall Street. John has been published in the Financial Times and The Wall Street Journal, amongst others.
16
Working Across Cultures Four Competencies For Working in Multinational Teams Ursula Brinkmann & Oscar van Weerdenburg Presents a unique model for developing the four key intercultural competencies needed to work successfully in multinational companies, with insights and tools for organizations to train and support their teams
9781137346971 | December $40.00 I $46.00 CAN I ÂŁ24.99 Hardback | 234x156mm | 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
Drawing on research from over 30,000 individuals from all over the world, Working Across Cultures presents a model for assessing the four key competencies that employees must develop in order to work effectively across different cultures: Intercultural Sensitivity; Intercultural Communication; Building Commitment; and Managing Uncertainty. Combining their practical experience as intercultural management consultants with a decade of research into how to improve team-working and communication, the authors present practical strategies for how to develop these competencies and provide useful insights into the broader landscape of intercultural management. URSULA BRINKMANN is Managing Director at IBI and was formerly a consultant at THT Consulting. She has delivered seminars and coaching all over the world for clients such as France KLM, Ericsson, Siemens, and RWE. OSCAR VAN WEERDENBURG is an international speaker, coach, and renowned expert in cross-cultural management. He is Managing Director at IBI and has held over 1000 workshops and presentations for more than 40 multinational organizations in this field.
17
What Chinese Want Culture, Communism and the Modern Chinese Consumer Tom Doctoroff A look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West and how marketers and businesses can harness the natural strengths to succeed there
9781137278357 | Sep US / Oct ROW $16.00 I $18.50 CAN I £9.99 | Paperback 234x156mm | 272 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson’s (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-firstcentury Chinese and their implications for business people, marketers, and entrepreneurs. “An invaluable primer on the culture and buying patterns of the Chinese.”— Fortune TOM DOCTOROFF is the North Asia Area Director and Greater China CEO for J. Walter Thompson (JWT), the author of Billions, and a leading authority on marketing in China and Chinese consumer culture, with 14 years of experience living and working in mainland China. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio, is a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur and is frequently featured in publications ranging from Business Week to The New York Times. Tom is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates.
Related Titles Billions 9781403976635 To Beijing and Beyond 9781137286758 All Eyes East 9780230120624
For more information on these titles, visit our website:
18
The Power of Global Teams Driving Growth and Innovation in a Fast Changing World Elisabeth Marx A how-to guide showing how executive teams in multinationals can be built to run, change, and restructure a global business and serve global clients successfully
Executive teams in global companies can, and must, work together to successfully drive change, enable fast growth, or restructure a business. The Power of Global Teams is a highly practical book which shows how to get the most out of executive teams and, uniquely, deals with special issues in the not-for-profit sector and emerging markets. 9781137008114 | November $40.00 I $46.00 CAN I ÂŁ24.99 Hardback | 234x156mm | 200 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
ELISABETH MARX is a Partner of the Leadership Advisory and Board Practice of Stonehaven Search and has previously been a partner of the Leadership Consulting and European Board Practice at Hedrick & Struggles. She is a Consultant in Executive Development at INSEAD’s Global Leadership Centre; a frequent international conference speaker on board issues and international management; a regular speaker on Global Leaders and International Teams at Oxford Said Business School, Warwick Business School, and the University of Westminster; and a regular commentator on management issues in national and international press, TV, and radio. Elisabeth also writes for the Financial Times, The Telegraph, The Independent, and The Observer.
Related Titles Developing Global Leaders 9780230337510 Global Cosmopolitans 9780230230781 Global Action Networks 9780230285484
For more information on these titles, visit our website: 19
GLOBAL BUSINESS BACKLIST
9781137286758 $40.00 | $46.00 CAN | £26.00
9780230348769 $40.00 | $46.00 CAN | £26.00
9780230248182 $42.00 | $48.50 CAN | £27.00
9781137008084 $30.00 | $34.50 CAN | £19.99
9780230293557 $40.00 | $46.00 CAN | £26.00
9780230234031 $51.00 | $59.00 CAN | £30.00
9780230284869 $42.00 | $48.50 CAN | £27.00
9780230342149 $27.00 | $31.00 CAN | £16.99
9780230232952 $49.00 | $56.50 CAN | £30.00
For more information on these titles, visit our website:
ORGAZINATIONAL BEHAVIOR
HUMAN RESOURCES &
The End of the Performance Review A New Approach to Appraising Employee Performance Tim Baker A practical guide offering an original, effective and efficient approach to appraising employee performance
9781137347497 | Oct US / Sep ROW $35.00 I $40.00 CAN I £19.99 Paperback | 216x138mm | 160 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
Most organizational leaders are locked into conducting annual or bi-annual performance reviews with their staff although they know the system is not working. Performance reviews are costly, time consuming and often a one-way experience without follow up. Companies need an entirely new approach to performance management. The End of the Performance Review is a thoroughly tested, distinctive alternative that draws on well established principles of organizational behavior. Based around The 5 Conversations, each lasting ten minutes, the reader is offered a new model for performance management that better reflects the changing needs of both sides of the employment relationship. With a timely focus on fostering innovation, the book is practical and easy to use — featuring case studies, interviews and useful templates. TIM BAKER is an international consultant with 17 years of experience, and Managing Director of WINNERSAT-WORK Pty Ltd. He is a published author, executive coach, and keynote speaker. In 2007 Tim’s thesis was recognized by the prestigious international Emerald/ EFMD Outstanding Doctoral Research Awards.
Related Titles Revealed 9781137291981
22
The Talent Mandate
Why Smart Companies Put People First Andrew Benett Chief strategy officer for Havas Creative, Andrew Benett, explores how truly “talent centric” organizations thrive in today’s changing economy
“Our employees are our greatest asset” — it’s a cliché companies feel obliged to spout. Some may even believe it. But as with eating healthy food and getting exercise, lip-service doesn’t make goals come true.
9780230340879 | Sep US / Oct ROW $28.00 I $32.00 CAN I £18.99 Hardback | 234x156mm | 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
Based on original research and in-depth interviews with outstanding leaders of talent-driven organizations such as Zappos, DreamWorks Animation SKG, Nestlé, Dow Chemical, The Motley Fool, AnswerLab, and more, Andrew Benett uncovers emerging trends and benchmarks and shows why it is so important to invest in and develop tomorrow’s talent. Readers will come away with a clear lesson: talent is no longer something to be palmed off down the chain of command. It must be the top business priority of the most senior people in the company — including the CEO. ANDREW BENETT is global president of Havas Worldwide, the fifth-largest advertising agency, with clients that include some of the world’s most renowned brands. Andrew is also chief strategy officer for Havas Creative and his previous books include Good for Business: The Rise of the Conscious Corporation and Consumed: Rethinking Business in the Era of Mindful Spending. He lives in Connecticut.
Related Titles The New Workforce Challenge 9781137302984 Building Resilience for Success 9780230361287 Untapped Talent 9781137282224
For more information on these titles, visit our website: 23
The Rise of the Naked Economy How to Benefit from the Changing Workplace Ryan Coonerty & Jeremy Neuner An optimistic, humorous, and inspirational vision of the new era of non-traditional employment. Learn how to not only survive, but to thrive in this changing economy
9780230342194 | July US / Aug ROW $28.00 I $32.00 CAN I £18.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation Rights contact: Kerry Nordling
T
What happens when work is no longer a place but a state of mind? When the trappings that have defined the economy as we knew it are stripped away and we start from the bare essence of what it means to make a living? From corner coffee shops to Fortune 500 companies, workers from all different backgrounds are creating a new reality and prosperity. The Rise of the Naked Economy shows readers how to achieve both personal and professional success in an economy that does not guarantee lifetime employment. RYAN COONERTY is the co-founder and Chief Strategist for NextSpace. He served two terms as the Mayor of Santa Cruz, California and was selected by the Aspen Institute as “one of the nation’s most promising young leaders.” Ryan teaches constitutional law at the University of California, and is the author of Etched in Stone: Enduring Words from Our Nation’s Monuments. JEREMY NEUNER is the co-founder and CEO of NextSpace, where he and his team are leading the charge in the future of work. Before that, he was a Navy pilot, a management consultant, and a local government official. Jeremy was a fellow at the Aspen Institute’s Business and Society program where he studied the future of work with leaders of Fortune 500 companies.
Related Titles Future Work 9780230284227 What’s Next? 9780230291256
For more information on these titles, visit our website: 24
ON BECOMING A LEADERSHIP COACH A Holistic Approach to Coaching Excellence 2nd
Edition
On Becoming a Leadership Coach A Holistic Approach to Coaching Excellence 2nd Edition Edited by Christine Wahl, Clarice Scriber & Beth Bloomfield A guide for coaching leaders drawing on the curriculum of the Georgetown University Leadership Coaching Certificate Program
Edited By
Christine Wahl, Clarice Scriber, and Beth BloomďŹ eld
9781137322883 | Sep US / Oct ROW $40.00 I $46.00 CAN I ÂŁ26.00 Hardback | 234x156mm | 272 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
On Becoming a Leadership Coach is an edited collection which focuses on coaching leaders in the context of the organizational systems within which they lead. Forty percent of this edition consists of new and revised material, including chapters on professional coaching, self-awareness, cultures in coaching, coaching relationships, behavioral practices, and grounded assessments. CHRISTINE WAHL is the creator and director of the Georgetown University Leadership Coaching Certificate Program, as well as a Certified Professional Effectiveness Coach (NVW) and a Master Certified Coach (ICF). CLARICE SCRIBER is the founder of Clarity Consulting, Inc., and a former internal coach at Fannie Mae. BETH BLOOMFIELD is the founder and principal of Bloomfield Associates, LLC.
Related Titles Tricky Coaching 9780230280229 The Coaching Kaleidoscope 9780230239982
For more information on these titles, visit our website: 25
HUMAN RESOURCES & ORGANIZATIONAL BEHAVIOR BACKLIST
9780230584747 $42.00 | $48.50 CAN | £28.00
9780230222595 $44.00 | $50.00 CAN | £34.00
9780230282803 $42.00 | $48.50 CAN | £27.00
9780230369740 $33.00 | $38.00 CAN | £19.99
9780230289208 $42.00 | $48.50 CAN | £28.00
9780230294011 $40.00 | $46.00 CAN | £26.00
9780230298545 $33.00 | $38.00 CAN | £21.00
9780230243521 $42.00 | $48.50 CAN | £26.99
9780230341906 $27.00 | $31.00 CAN | £16.99 NORTH AMERICAN RIGHTS ONLY
For more information on these titles, visit our website:
& ADVERTISING
MARKETING, BRANDING
Buyographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers Matt Carmichael A smart, engaging look at changing American consumer trends based on demographic data
9781137278630 | Nov US / Dec UK $28.00 I $32.00 CAN I £18.99 Hardback | 234x156mm | 240 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
28
Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. Buyographics follows eleven families in eleven representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because each of these numbers — in datasets big and small — is a person. Each of them has a story. As you read these stories, the trends come to life and give you a greater understanding of how to reach your target — whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the U.S. MATT CARMICHAEL is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously, he spent over 12 years at Advertising Age and Crain’s Chicago Business producing data driven stories about the intersection of demographics and economics, consumer trends, and market conditions. Matt launched and produced the AdAgeStat blog and has moderated panels for brands such as the NFL, Unilever, and Federal Express. As a freelance writer his work has appeared in Rolling Stone, USA Today, and more.
The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers Kalle Lyytinen, Michael T. Fisher & Martin L. Abbott Explores the phenomenon of customer driven innovation and shows how companies can spot product misuse, and use this knowledge to develop their products and improve customer loyalty
9781137348913 | December $32.00 I $37.00 CAN I ÂŁ19.99 Hardback | 234x156mm | 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
The Power of Customer Misbehavior is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. The authors reveal three newly discovered drivers of viral growth that come from radical customer innovation and present these concepts as simple, actionable principles with case studies based on rigorous new research. KALLE LYYTINEN is the Iris S. Wolfstein Professor of Information Systems at Case Western Reserve University in Cleveland and the Director of CWRU’s Doctorate and PhD in Management programs. MICHAEL T. FISHER is a co-founding partner in the growth and scalability advisory company of AKF Partners and an international speaker and consultant and writer. MARTIN L. ABBOTT is a co-founding partner of the growth and scalability advisory firm AKF Partners.
29
How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success Laurent Flores A unique guide to assessing the success of a digital marketing campaign
Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and the ROI debate rages on.
9781137340689 | Jan 2014 US / Dec ROW $40.00 I $46.00 CAN I £22.99 Hardback | 234x156mm | 274 pp World English language rights; all standard sub-rights except translation Rights contact: Elisa Risquez
P
How to Measure Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are, as well as how to measure and use them. Includes reallife case studies and expert viewpoints that will help marketers navigate the digital world. LAURENT FLORES is Founder and Director of CRM Metrix, a Digital Marketing Analytics Company, now part of MetrixLab, where he leads commercial strategy while also consulting for key clients such as L’Oréal, Ferrero, P&G, and Coca-Cola. He has written for and advised publications including La Tribune, Marketing Magazine, CB News, Stratégies, LCI (TV), the New York Times, International Herald Tribune, Times of India, and websites such as Imediaconnection.com and influencia. com. He speaks regularly at conferences such as AMA, Admap, ARF, and ESOMAR. Laurent holds a PhD in marketing and teaches at INSEEC Business School, Paris.
Related Titles The Social Media Manifesto 9781137271419 Making Social Media Work 9781137024817 Online Video Revolution 9781137003072
For more information on these titles, visit our website: 30
Capture the Mindshare and the Market Share Will Follow The Art and Science of Brand Building Libby Gill An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology
9781137278517 | Aug US / Sep ROW $26.00 I $30.00 CAN I ÂŁ16.99 Hardback | 234x156mm | 240 pp World English language rights; all standard sub-rights except translation and audio Rights contact: Elisa Risquez
P
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Branding expert Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master her Seven Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Compete, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value. LIBBY GILL is an internationally respected executive coach, brand strategist, and best-selling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more. She is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. Libby has appeared on the Today Show, Dr. Phil Show, CNN, NPR, Oprah & Friends Radio, and many more.
31
Reputational Economics Why Who You Know is Worth More Than What You Have Joshua Klein In an increasingly Internet-focused world, online reputation, from Twitter followers to shopping habits, has become a new form of currency — and both consumers and companies are cashing in
9781137278623 | November $28.00 I $32.00 CAN I £17.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation Rights contact: Kerry Nordling
T
32
A new currency based on reputation has been created as the Internet has become more social. Companies are not only tracking what an individual is tweeting and what sites they use, but they’re using this knowledge to offer tailored discounts and offers. Welcome to the age of Reputational Economics, where Avis is currently discounting car rentals based on Twitter followers; Carnival Cruise Lines are offering free upgrades based on Klout scores; and Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer’s reach and reputation online. JOSHUA KLEIN is an internationally known technology systems expert. His recent projects include the National Geographic Channel’s acclaimed television series The Link, and the development of a cell phone application to create education and employment opportunities in South Africa. Joshua’s work has been covered in The New York Times, Wired, O Magazine, and The Harvard Business Review. He has appeared on MSNBC and NPR, and has spoken at conferences including TED and Davos.
Marketing in Context Setting the Scene Chris Hackley The latest research on the importance of context and culture in marketing, providing need-to-know content for marketing professionals
9781137297105 | November $40.00 I $46.00 CAN I £29.99 Hardback | 234x156mm | 256 pp Rights contact: Elisa Risquez
P
Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn’t just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment, and lifestyle and analyzing their choices and behaviors in this context, so that the customer isn’t even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
Tribal Marketing, Tribal Branding
An Expert Guide to the Brand Co-creation Process Brendan Richardson Explores the opportunities for marketing and branding professionals to develop new methods to market to tribal groups and communities
9780230368828 | Aug US / Jul UK $40.00 I $46.00 CAN I £24.99 Hardback | 234x156mm | 224 pp Rights contact: Elisa Risquez
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Brendan Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Featuring insightful case studies and examples of tribal marketing at Red Bull, Salomon and the snowboarding tribe, and The Harley Davidson, amongst others.
P
33
Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World Fraser P. Seitel & John Doorley Rethinking Reputation argues that PR is more important to business success than marketing, and shows how to harness PR power to protect a company’s reputation
9781137278708 | Sep US / Oct UK $17.00 I $19.00 CAN I £14.99 Paperback | 234x156mm | 256 pp
Good public relations is a strategic imperative more important to competitive success than even advertising or marketing. Two expert authors examine case studies from major brands to glean the PR dos and don’ts for the new media world and offer a wake-up call for anyone tasked with representing their business to the world.
Rights contact: Kerry Nordling TT
Luxury, Lies and Marketing Shattering the Illusions of the Luxury Brand Marie-Claude Sicard Is there a difference between luxury and consumer brand marketing campaigns? Luxury, Lies and Marketing uncovers the secrets to luxury and presents a new model for understanding how luxury brands set themselves apart
9781137264688 | Dec US / Nov UK $40.00 I $46.00 CAN I £24.99 Hardback | 234x156mm | 176 pp Rights contact: Elisa Risquez
P
34
Luxury brands would like the world to think they are above mass marketing; that they rely only on prestige, status and inherent quality to gain and retain their customers’ loyalty. The truth is quite different. Through revealing new case studies of some of the world’s leading luxury brands, Luxury, Lies and Marketing demonstrates how traditional their marketing strategies really are. Based on new research, Marie-Claude Sicard presents an innovative model for creating a luxury marketing campaign, the Swerve Theory, showing how brands can convince their consumers that they are a cut above the mainstream.
The Meaningful Brand How Strong Brands Make More Money Nigel Hollis Discover the secrets to building a meaningful, different, and salient brand, and find the key to unlocking financial value growth in today’s hypercompetitive marketplace
9780230342262 | Nov US / Dec UK $28.00 I $32.00 CAN I £17.99 Hardback | 234x156mm | 240 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand’s social standing? Nigel Hollis believes the answer is all three. Yet the vast majority of brands today trade on past equity and transient buzz, and marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty is the key to long-term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. The Meaningful Brand focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference. Each section of the book is supported by data analysis, case studies, and interviews with some of the world’s leading marketers. NIGEL HOLLIS is executive vice president and chief global analyst at Millward Brown. A four-time winner of WPP’s Atticus Award (for original published thinking in marketing services), his insights are published in a wide selection of journals, his book The Global Brand and his popular brand blog Straight Talk with Nigel Hollis.
Related Titles The Global Brand 9780230620568 Brandstorm 9780230341685 Brand Simple 9781403984906
For more information on these titles, visit our website: 35
Breakpoint Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain Jeff Stibel Brain Scientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet
9781137278784 | Jul US / Aug UK $28.00 I $32.00 CAN I £17.99 Hardback | 234x156mm | 256 pp World English language rights; all standard sub-rights except translation and audio Rights contact: Kerry Nordling
T
What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. All networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Using examples such as startups adopting crowdsourcing to create something much “smarter” than the sum of their parts, Stibel offers a fresh and engaging look at the future of business and technology. JEFF STIBEL is a Brain Scientist and entrepreneur. He is currently serving as Chairman and CEO of The Dun & Bradstreet Credibility Corporation and was previously President and CEO of Web.com, Inc. Jeff is Chairman of BrainGate and was the recipient of a Brain and Behavior Fellowship while studying for his PhD at Brown University.
36
MARKETING, BRANDING & ADVERTISING BACKLIST
9781137271471 $40.00 | $46.00 CAN | £26.00
9780230341807 $27.00 | $31.00 CAN | £16.99
9780230392182 $17.00 | $19.00 CAN | £10.99
9781137276612 $28.00 | $32.00 CAN | £16.99
9780230340336 $25.00 | $29.00 CAN | £17.50
9780230378193 $30.00 | $34.50 CAN | £19.99
9781137278500 $28.00 | $32.00 CAN | £16.99
9780230342248 $27.00 | $31.00 CAN | £17.99
9780230341791 $28.00 | $32.00 CAN | £16.99
For more information on these titles, visit our website: 37
STRATEGY
MANAGEMENT &
DENISE KENYON-ROUVINEZ, ALEXANDER KOEBERLE-SCHMID & ERNESTO POZA
Governance in Family Enterprises Maximising Economic and Emotional Success Alexander Koerbele-Schmid, Denise Kenyon-Rouvinez & Ernesto Poza
GOVERNANCE IN FAMILY ENTERPRISES MAXIMISING ECONOMIC AND EMOTIONAL SUCCESS
9781137293893 | November $40.00 I $46.00 CAN I £29.99 Hardback | 234x156mm | 256 pp
An exploration of the challenge of governance in family businesses, with tools and guidelines for implementing successful strategies
A comprehensive overview of governance in family enterprises, including interviews with renowned family enterprise owners. Taking a systematic approach, Governance in Family Enterprises provides practical frameworks and valuable lessons from the experience of other family enterprises.
Rights contact: Elisa Risquez
P
How Excellent Companies Avoid Dumb Things Breaking the 8 Hidden Barriers that Plague Even the Best Businesses Neil Smith with Patricia O’Connell A corporate manifesto that helps companies break down the barriers that prevent their success
9781137278401 | Sep US / Oct UK $16.00 I $18.50 CAN | £9.99 Paperback | 234x156mm | 240 pp Rights contact: Kerry Nordling
T
40
New York Times best-selling author Neil Smith, with more than 20 years experience leading large-scale performance improvements, reveals the hidden barriers that cause excellent companies to do dumb things and cause smart people within companies to act in dumb ways. Drawing on his years of experience, Neil has identified eight barriers that prevent organizations from both achieving and maintaining sustainable success. Rich with anecdotes and case studies, Neil outlines a fast and proven process in which twelve principles of business transformation can break down the barriers holding companies back.
Making the Compelling Business Case Decision Making Techniques for Successful Business Growth Wolfgang Messner How to formulate and present a professional judgement on corporate investments based on cost, benefit, risk, and strategic flexibility
9781137340566 | Dec US / Nov UK $40.00 I $46.00 CAN I ÂŁ22.99 Hardback | 234x156mm | 232 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
P
Managers, despite a common clear objective, often make decisions on projects with uncertain outcomes that result in failed initiatives, missed delivery goals, and over-running costs. A business case can help to build a consensus among stakeholders and provide a top-down justification for a rational decision. They can be used by a sales team to prove that the business value offered by the vendor matches the client’s needs. Making the Compelling Business Case shows readers how to champion new ideas, and simplify the decisionmaking process by explaining the key theories and practices behind finance and corporate investments. The principles and methods presented can be applied to many kinds of investment decisions, such as strategic choices, capacity management, budget allocation alternatives, or choices related to information systems. WOLFGANG MESSNER is the Director and Principal Consultant of GloBus Research Ltd. He was a business analyst and international project manager for Deutsche Bank AG as well as a consultant for Capgemini and many major European companies. Wolfgang is also a visiting faculty member at the Indian Institute of Management Bangalore.
Related Titles The Art of the Pitch 9780230120518 Making Negotiations Predictable 9781137024787 Getting to We 9781137297181
For more information on these titles, visit our website: 41
Managing the Cloud Corporation How to Face the Challenges and Harness the Potential of Cloud Outsourcing Leslie Willcocks, Edgar Whitley & Will Venters An evidence and research-based guide that will enable managers to make successful and timely decisions about cloud technology
9781137347466 | December $40.00 I $46.00 CAN | £29.99 Hardback | 234x156mm | 256 pp Rights contact: Elisa Risquez
P
Providing a management perspective on cloud technology, this book outlines the need to know information for strategic decisions on cloud technology and how it can be implemented. Guiding the reader through the potential benefits and risks, and drawing on an international survey of over 1,000 business and executives the book provides a critical overview of how cloud has been adopted so far with argument that the IT function must adopt a new operating model for the cloud era. The result is an essential guide to becoming a cloud corporation.
Developing Social Media Practices at Work Learning How to Share Control Kelly Page Learn the skills for communicating online within and across organizations and train your teams to develop the right habits, behaviors, and attitudes for effective social media communication
9781137346766 | Jan 2014 US / Dec 2013 UK $38.00 I $43.50 CAN I £24.99 Hardback | 234x156mm | 240 pp Rights contact: Elisa Risquez
P
42
The way we engage with social media at work requires a different mindset from using traditional communication tools. The social media space makes it hard for organizations to own and manage how they interact with their community, and they have to learn to share control. Developing Social Media Practices at Work sets out a framework for managers and their teams to develop effective communication practices and enable the digitalsocially “illiterate” to use digital-social media effectively. Kelly Page guides readers how to build adaptive communications which allow learning, co-creation, and shared control, leading to the establishment of a receptive, loyal, and creative community of stakeholders.
MANAGEMENT & STRATEGY BACKLIST
9780230301320 $40.00 | $46.00 CAN | £26.00
9780230319455 $44.00 | $50.00 CAN | £27.00
9780230308169 $42.00 | $48.50 CAN | £26.00
9781137276179 $40.00 | $46.00 CAN | £26.00
9780230120556 $27.00 | $31.00 CAN | £16.99
9780230341890 $26.00 | $30.00 CAN | £16.99
9781137290267 $32.00 | $46.00 CAN | £19.99
9780230297890 $40.00 | $46.00 CAN | £26.00
9781137273864 $40.00 | $46.00 CAN | £26.00
For more information on these titles, visit our website: 43
PROFESSIONAL FINANCE FROM
PALGRAVE MACMILLAN www.palgrave.com/professionalfinance | @PalMacFinance on Twitter
Palgrave Macmillan is delighted to introduce a range of new titles in our professional finance program. These books provide practitioners, researchers, and students with the latest knowledge, tools, and techniques required to understand modern finance as it is applied in practice. Sign up to our new newsletter for exclusive content, news and new title updates www.palgrave.com/mypalgrave
The Gold Cartel By Dimitri Speck $30.00 | $34.50 CAN | £19.99 9781137286420 Sep 2013
Options for Risk Free Portfolios
Investor Relations For the Emerging Company
By Michael Thomsett $55.00 | $63.00 CAN | £35.99 9781137282576 Mar 2013 US / Apr 2013 ROW
By Ralph Rieves & John Lefebvre $65.00 | $75.00 CAN | £42.50 9780230341968 Jan 2013 US / Feb 2013 ROW
Financial Engineering Explained Series - New for 2013 SERIES EDITOR: WIM SCHOUTENS
HEDGING OPTIONS AND GREEKS
EXPLAINED PETER LEONI
Financial Engineering Explained is new a series of concise, practical guides to modern finance, focusing on key technical areas of risk management and asset pricing. Written for practitioners, researchers, and students, the series discusses a range of topics in a non-mathematical but highly intuitive way. Each self-contained volume will be dedicated to a specific topic and offer a thorough introduction with all the necessary depth, but without too much technical ballast. Where applicable, theory will be illustrated with real world examples and computational examples will be written for Excel implementation. Hedging Options and Greeks Explained By Peter Leoni $30.00 | $34.50 CAN | £19.99 9781137350732 Dec 2013
44
Global Financial Markets Series - New for 2013 Our new Global Financial Markets series offers practical guides to the latest financial market tools, techniques, and strategies. Written for practitioners across a range of disciplines, these books provide comprehensive but practical coverage of key topics in finance. This series will appeal to practitioners across the financial services industry, including areas such as institutional investment, financial derivatives, investment strategy, private banking, risk management, corporate finance, M&A, financial accounting, governance, and many more. www.palgrave.com/globalfinancialmarkets
BILATERAL TRADING & CENTRAL CLEARING
A GUIDE TO THE PRACTICAL AND BEHAVIOURAL ASPECTS OF INVESTMENT STRATEGY
AN INTRODUCTION TO REGULATORY POLICY, MARKET IMPACT AND SYSTEMIC RISK
GUY FRASER-SAMPSON
DAVID MURPHY
Investing in Asian Offshore Currency Markets
OTC Derivatives, Bilateral Trading and Central Clearing
By Michael Wong & Wilson Chan $100.00 | $115.00 CAN | £60.00 9781137034632 Jul 2013 US / Jun 2013 ROW
By David Murphy $30.00 | $34.50 CAN | £19.99 9781137289698 Aug 2013
Intelligent Investing By Guy Fraser-Sampson $50.00 | $57.50 CAN | £34.99 9781137264084 Jul 2013
Practical Implications of QI and FATCA
Frances Cowell
Ross McGill
Risk Based Investment Management in Practice By Frances Cowell $80.00 | $92.00 CAN | £50.00 9781137346391 Dec 2013
The Complete Guide to Hedge Funds and Hedge Fund Strategies By Daniel Capocci $80.00 | $92.00 CAN | £50.00 9781137264435 Jul 2013
GLOBAL FINANCIAL MARKETS
GLOBAL FINANCIAL MARKETS
GLOBAL FINANCIAL MARKETS
DANIEL CAPOCCI
SECOND EDITION
GLOBAL FINANCIAL MARKETS
GLOBAL FINANCIAL MARKETS
EDITED BY MICHAEL C. S. WONG & WILSON F. C. CHAN
GLOBAL FINANCIAL MARKETS
THE SHIFT FROM DOLLARS TO RENMINBI
US Withholding Tax Hardback By Ross McGill $90.00 | $104.00 CAN | £60.00 9780230364615 Dec 2013
45
DISCOUNTS T
= Trade
P
= Professional
RIGHTS Elisa Risquez Senior Foreign Rights Executive Email: translations@palgrave.com Kerry Nordling Subsidiary Rights Director Email: foreignrights@stmartins.com
UK & EUROPE Palgrave Macmillan Brunel Road Houndmills Basingstoke Hampshire RG21 6XS United Kingdom Laura Parsons Tel: +44 (0)1256 302577 Fax: +44 (0)1256 330688 Email: l.parsons@palgrave.com UK DIRECT ORDERS Tel: +44(0)1256 302866 Fax: +44(0)1256 330688 Email: orders@palgrave.com UK LECTURER ORDERS Tel: +44(0)1256 302794 Fax: +44(0)1256 330688 Email: lecturerservices@palgrave.com
Central & Eastern Europe Jacek Lewinson Tel /fax: +48 22 6283956 Mobile: +48 (0)502603290 Email: jacek@jaceklewinson.com Austria, Germany & Switzerland Annika Fesch Tel: +49 71112157184 Mobile: +49 17661358876 Email: A.fesch@palgrave.com Italy & France David Pickering Mare-Nostrum Tel: +39 348 3183884 UK Mobile: +44 798 6559391 Denmark, Norway, Sweden, Finland & Iceland Jo Waller Tel: +44 (0)1256 302735 Email: j.waller@palgrave.com Greece & Cyprus Zitsa Seraphimidi Tel: +210 5245 798 Fax: +210 9816816 Mobile: + 0030 6944 441184 Email: zitsaser@otenet.gr Netherlands, Belgium & Luxembourg Daan Timmermans Tel: +31 (0)650614101 Email:d.timmermans@palgrave.com Russia Email: office@macmillan.ru
UK TRADE ORDERS Tel: +44 (0) 1256 302577 Fax: +44(0)1256 812558 Email: orders@macmillan.co.uk
Spain Trinidad Lopez Tel/Fax: +34 91 3528349 Email: trini@arrakis.es
UK PRESS ENQUIRIES Email: reviews@palgrave.com
LATIN AMERICA & CARIBBEAN
UK MARKETING ENQUIRIES Email: booksellers@palgrave.com
46
EUROPE (except areas listed ) European Department - Jo Waller Tel: +44 (0)1256 302735 Fax: +44 (0)1256 330688 Email: j.waller@palgrave.com
Palgrave Macmillan Limited Tel: +44 (0)1256 329242 Fax: +44 (0)1256 330688 Latin America: j.waller@palgrave.com Caribbean: s.milton@palgrave.com
Colombia GRUPO K-T-DRA Ltda Tel: +2570895/2187629 Fax: +2187629 Email: aramirez@k-t-dra.com
Taiwan Macmillan Taiwan Ltd. Tel: +886 2 2388 3208 Fax: +886 2 2375 6882 Email: taipei@macmillan.com.tw
NORTH AMERICA
Singapore & Brunei Pansing Distribution Pte Ltd Tel +65 6319 9939 Fax +65 6459 4930 Email: infobooks@pansing.com
USA & CANADA Palgrave Macmillan Tel: +1 800 221 7945 Fax: +1 212 777 6359
AUSTRALIA & NEW ZEALAND AUSTRALIA Palgrave Macmillan Tel: +61(0)3 9825 1111 Fax: +61(0)3 9825 1010 Email: palgrave@macmillan.com.au www.palgravemacmillan.com.au
AFRICA SOUTHERN AFRICA Including Botswana, Lesotho & Swaziland Cory Voigt Tel: +00 27 11 731 3300 Fax: +27 11 731 3569 Email: palgrave@macmillan.co.za All areas not listed Palgrave Macmillan Limited Tel: +44 (0)1256 329242 Fax: +44 (0)1256 330688 Email: s.milton@palgrave.com
ASIA Hong Kong, Philippines, Thailand, Vietnam & Indonesia Macmillan Education East Asia Tel: +852 2811 7176 Fax: + 852 2811 0743 Email: macasia@macmillan.com.hk Korea Macmillan Publishers Tel: +82-2-723-8422~3 Fax: +82-2-723-8424 Email: korea.info@macmillan.com
Malaysia UBSD DISTRIBUTION SDN. BHD. Tel: +603 80763042 Fax: +603 80763142 Email: enquiry@ubsd-dist.com China Macmillan Ltd - Bejiing Rep Office Tel: +86 (10) 8881 1358 Fax: +86 (10) 8881 1359 Email: china@macmillan.com Japan Palgrave Macmillan Limited Tel: +44 (0)1256 329242 Fax: +44 (0)1256 330688 Email: n.tigwell@palgrave.com INDIA Naval Shukla Senior Vice-President & Head of Higher Education Division Tel: +91 120 4788 666 (Ext. No. 692) Email: navalshukla@macmillan.co.in Jagat Bahadur Tel: +91 120 4788 666 (Ext. No. 626) Mobile: +91 8826895838 Email: jagat.bahadur@macmillan.co.in PAKISTAN M. Anwer Iqbal Book Bird, Tel : +92 42 35956200 Fax :+92 42 35956161 Mobile Tel. +92 313 8464747 Email: anwer.bookbird@gmail.com
MIDDLE EAST Palgrave Macmillan Ltd Tel: +44 (0)1256 329242 Fax: +44 (0)1256 330688 n.tigwell@palgrave.com
47
INDEX A Abbott, Martin L. A Giant Cow-Tipping by Savages
M 29 16
B
Making the Compelling Business Case Managing the Cloud Corporation Marketing in Context Marx, Elizabeth Meaningful Brand, The Messner, Wolfgang
Baker, Tim 22 Beyond the Business Plan 10 23 Benett, Andrew N Bloomfield, Beth 25 Neuner, Jeremy Breakpoint 36 10 Bridger, Simon O 17 Brinkmann, Ursula O’Connell, Patricia Brook, Yaron 6 On Becoming a Leadership Coach Buyographics 28
31 28 16 24
42 18 34
E End of The Performance Review, The Environmental Debt
22 4
F Fisher, Michael T. Flores, Laurent Free Market Revolution
29 30 6
G Gill, Libby Governance in Family Enterprises
31 40
H Hackley, Chris Hegarty, Cecilia Hollis, Nigel How Excellent Companies Avoid Dumb Things How to Measure Digital Marketing
33 10 35 40 30
Page, Kelly 42 Power of Customer Misbehavior, The 29 Power of Global Teams, The 19 Poza, Ernesto 40
Reputational Economics Rethinking Reputation Richardson, Brendan Rise of the Naked Economy, The Rolling Jr., James Haywood Rosen, Larry D.
32 34 33 24 5 6
S Second Stage Entrepreneurs Seitel, Fraser P. Schroeder, Christopher Scriber, Clarice Sicard, Marie-Claude Smith, Neil Startup Rising Stibel, Jeff Swarm Intelligence
12 34 11 25 34 40 11 36 5
T Talent Mandate, The Tribal Marketing, Tribal Branding
23 33
V Venters, Will
42
W
I iDisorder 6
K Kenyon-Rouvinez, Denise Klein, Joshua Koeberle-Schmid, Alexander
40 25
R
D Developing Social Media Practices at Work Doctoroff, Tom Doorley, John
24
P
C Capture the Mindshare and the Market Share Will Follow Carmichael , Matt Close, John Wein Coonerty, Ryan
41 42 33 19 35 41
40 32 40
L Larkin, Amy 4 Luxury, Lies and Marketing 34 Lyytinen, Kalle 29
Wahl, Christin Watkins, Don Weerdenburg, Oscar van Weinfurter, Daniel Whitley, Edgar Willcocks, Leslie What Chinese Want Working Across Cultures
25 6 17 12 42 42 18 17