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How a Band of Microbrewers Is Transforming the World’s Favorite Drink
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By Steve Hindy, President and co-founder of the Brooklyn Brewery
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Steve Hindy The man behind the Brooklyn Brewery Steve Hindy is the author of Beer School and co-Founder, Chairman and President of The Brooklyn Brewery, one of America’s top twenty breweries. A former journalist, he became interested in homebrewing while serving as a Beirut-based Middle East Correspondent for The Associated Press. He and the Brooklyn Brewery have been featured in the New York Times, CNN, the Huffington Post, and countless beer blogs and specialty publications. Hindy is a member of the Board of Directors of the Beer Institute and the Brewers Association.
The American Craft Beer Industry Beer is a rare business category where small startup brands have made a real dent in the market, challenging the domination of giants like Coors and Budweiser (so much so that the major breweries are now creating their own ‘craft brands’). Companies like Brooklyn Brewery, Dogfish Head and Stone are now household names in the US.
Apr US | May ROW $25.00 I $29.00 CAN I £16.99 Hardback I 234x156mm I 256pp 9781137278760 Over the past thirty years craft beer has exploded in growth. Today, there are over 2,400 craft breweries in the US, and their influence is spreading globally. Steve Hindy, co-founder of the Brooklyn Brewery, tells the inside story of how a band of microbrewers came together to become one of America’s great entrepreneurial triumphs.
Charlie Papazian
Frederick Louis “Fritz” Maytag III
John A. “Jack” McAuliffe
Key Players Charlie Papazian, President of the Brewers Association
Frederick Louis “Fritz” Maytag III, former owner of Anchor Brewing Company in San Francisco
A nuclear engineer with a gentle handshake and a passion for home brewing. Papazian wrote The Complete Joy of Homebrewing, a how-to book that taught generations of beer nuts how to brew their own beer. Papazian nurtured a small gathering of home brewers in Boulder, Colorado in the late 1970s as it evolved into the Brewers Association, a $16 milliona-year trade association that has challenged the international conglomerates in surprising ways
Hearing that the Anchor Brewing Company was about to close and looking for something serious to do with his life, Maytag bought the company in 1965 and made it his mission. To revive the company, Maytag altered the recipe and the brewing process and the beer soon surged in popularity. Not wanting to sacrifice the small size of the brewery, and in turn the quality of the beer, Maytag helped competitors become proficient in microbrewing.
Key Facts The American Beer Industry is now worth $100billion. The craft Beer industry makes up 10% of this
John A. “Jack” McAuliffe, founder of the New Albion Brewing Company in California
McAuliffe had taken up home brewing while serving in the US Navy repairing nuclear submarines at a base in Scotland. When he returned to the United States, he decided to start a brewery because US beer was a “national disgrace” compared to the rich ales of the UK. His New Albion brewery is considered the first American microbrewery in the modern era.
In 2013 the Brewers Association reported mid-year growth of 15% in dollar sales of craft beer. If this trends hold up, it will mark the fourth-straight year of double-digit growth.
In America there are almost 2,500 craft breweries and 1,500 more in the making
Brooklyn Brewery European MASH events 2013
Brooklyn Brewery was started in 1987 by Steve Hindy and Tom Potter. Brooklyn beers are currently distributed in 20 countries across the world.
Global sales stats
• In the UK Brooklyn Brewery sells about 200,000 cases of beer annually. • Brooklyn Brewery is popular in Scandinavia, selling about 300,000 cases of beer in Sweden, and 50,000 cases across Norway and Finland. They are growing in Denmark too. • Brooklyn Brewery is also popular in France, Italy, Spain, Brazil, Australia, China, Hong Kong and Japan.
This makes them one of the biggest, if not the biggest, exporter of US craft beer in the world.
The Brooklyn Brewery Mash event series kicks off at SXSW Interactive in Austin, and will drop into 11 US cities during 2013 and roll out a roster of parties, concerts, private dinners and readings. They are also organising some events in Europe, catering to the growing British and Scandinavian markets…
Key European dates
• Stockholm: 18-24 May • London: 27 July – 2 August 2
Beers covered in the book Pyramid, Seattle, WA Red Hook, Seattle, WA
Widmer Brothers, Portland, OR Rogue Ales, Newport, OR Deschutes Brewery, Bend, OR Sierra Nevada, Chico, CA North Coast, Fort Bragg, CA Russian River, Sonoma, CA Anchor Brewing Co., San Francisco
Full Sail, OR
Bell’s, Kalamazoo, MA Great Lakes, Cleveland, OH New Glarus, New Glarus, WI Vermont Pub & Brewery, Burlington, VT Magic Hat, Burlington, VT Barrier, NY Allagash, Portland, ME Victory, Gritty McDuff’s, Portland, ME PA D.L. Geary, Portland, ME Shipyard, Portland, ME Boston Beer Co, Boston, MA Bluepoint, NY Six Point, Brooklyn, NY Yuengling, Pottsville, PA
Stone, San Diego, CA New Belgium, Fort Collins, CO Odell’s, Fort Collins, CO Oscar Blue’s, CO Wynkoop, Denver, CO
Boulevard, Kansas City, MO
Dogfish Head, Milton, DE Goose Island, Chicago Gordon Biersch, Chattanooga, TN Schlafly, St. Louis, MO