THE ESSENTIAL
NEW BOOK FROM BEN SIMPFENDORFER
AUTHOR OF THE NEW SILK ROAD
HOW SHOULD WE RESPOND TO THE RISE OF THE EAST? From China, to India, to Dubai, powerfully disruptive forces have resulted from the East’s resurgence, and the clash of these forces has produced unexpected commercial opportunities and complexities.
Taking the reader on a tour of the fast changing East, The Rise of the New East provides simple business strategies for dealing with the world’s growing complexity. In a rare combination of high-level economic and political analysis and street-level experience - China’s vast factories, to Indonesia’s Muslim consumers, to India’s Bollywood films - the emerging world is presented in an accessible and engaging way and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world’s largest multinationals; transacting deals between countries such as China and Pakistan; and assisting mid-sized foreign companies to decide how to enter the East, in order to provide his readers with commercially relevant and tested solutions. Offering accessible and compelling coverage of the key themes of urbanization, the rise of the middle class, resource scarcity, and the post-colonial power shifts, each chapter in The Rise of the New East concludes by providing business leaders with some practical tools that they can incorporate into their business strategy to achieve success in this increasingly complex world.
Publishing 24 June 2014 | 9781137370051 | £14.99 | $26.00 | $30.00 CAN | Hardback | 216x138mm | 240pp
THIS BOOK
WILL OFFER… EXPERT ADVICE MADE ACCESSIBLE. Written by the popular author of The New Silk Road, this book features detailed high-level analysis combined with street-level anecdotes A TRULY GLOBAL APPROACH. Encompasses not only the relationships between East and West but also the Middle East. THE NEXT GENERATION OF PRACTICAL THINKING ON BUSINESS IN THE EAST. Developing the arguments of The New Silk Road, this book accepts that the East is a huge global player in business - and focuses instead on how business can manage the complexities involved AN ESSENTIAL BUSINESS BRIEFING. For those who are looking to do business in the East, this book will be indispensable. Areas covered include • The rise of the East’s Middle Class – reaching the region’s new consumers • Changes in China’s manufacturing programme – why ‘Made In China’ might be a thing of the past • How to tap into the Muslim market – why businesses need a Halal srategy • Bollywood celebs and Indonesian Punk food – a thorough briefing on the local Chinese outbound investment – an exciting new phase • Small trucks and big planes – a briefing on transport and logistics • The region’s fast growing cities – make sense of the new East’s urban future • Water, energy and the need for sustainable growth
THE NEW SILK ROAD – KEY FACTS
BEN SIMPFENDORFER – KEY FACTS • Bestselling author of The New Silk Road egy • He is Founder and Managing Director a strat ces in consultancy based in Hong Kong with offi nals Beijing and Melbourne. He assists multinatio ess busin their lop deve rms fi et and mid-mark strategies in Asia and the Middle East. RBS • He was former Chief China Economist for where rgan JPMo for t and Senior China Economis ial nanc fi st large ’s world the of he advised some nals. inatio mult and s ution instit s a regular column for the beyondbrics • He is a member of CNN’s Globex20, write quotes in Bloomberg News. arly regul is blog in The Financial Times and
• Over 6,500 copies sold worldwide across hardback and paperback. Top 5 selle rs were: o USA: 2060 o China: 1900 o Singapore: 1020 o UK: 650 o United Arab Emirates: 300 • Launched Ben Simpfendorfer as an international expert on business strat egy in Asia and the Middle East