Palgrave Macmillan Professional Business

Palgrave Macmillan publishes innovative and influential books for business professionals and executives. Featuring the world's leading business authors on subjects such as strategy, innovation, marketing and branding, global business trends and human resources management, our professional programme features expert, rigorous but accessible must-have texts, aimed at the full range of professional readers, from new starters to the most senior executives. Our books are not only substantial and evidence based but also practical and focused, giving our readers a head-start, whatever their needs.