a new tune everyday
brand manual
Contents
Concept Evolution of the logo Colour palletes Usage
Concept
Rattle, a contemporary brand of earphones, targeted towards young music lovers with their music being their distraction, or escape for the day. It ‘rattles’ a thought in their heads, prods them and sometimes makes them oblivious to the world around them
. Colourful and eye catching in its appearance, with its tagline’ a new tune everyday’ this brand is meant to capture the attention of the target audience aged between sixteen to thirty year olds.
1
evolution of the logo
Reference typeface: Argocksaz Bold_viper78
2
colour palletes
C M Y K
C M Y K
85 40 50 15
30 30 35 0
C M Y K
C M Y K
70 20 30 0
10 75 100 0
C M Y K
C M Y K
15 5 55 0
10 75 100 0
3
colour palletes
C M Y K
C M Y K
70 20 30 0
100 100 20 15
C M Y K
C M Y K
25 100 55 10
10 75 100 0
C M Y K
C M Y K
90 70 0 0
100 90 35 40
4
usage Usage in A3sz print ads (double spread for magazines) 10 / 3.93
(measurement in centimetres)
a new tune everyday
5
usage Used on the top left corner, next to the title of the web page.
stores city
order online now!
location
Now available at all Planet M outlets!
Mumbai
Bangalore
Delhi
Kolkata
Chennai
Pune
1.8 / 4.7
Usage in web layouts and packaging (measurement in centimetres)
Used on the left, with the tagline a new tune everyday
6
Billboards
usage
a new tune everyday
Tshirts
a new tune everyday
7
www.rattleearphones.com