Palmer 2012 English by Palmer Project

A timeline of smart innovations and trends from palmersnowboards.com Surfer magazine launched by John Severson Beatles formed in Liverpool Walk Don't Run by The Ventures

Ski Industries of America (SIA) founded. First Human in Space, USSR K2 Skis founded by Bill Kirschner Duane Peters born

Val Surf becomes the first USA retailer to sell skateboards and remains the world's oldest surf-skate-snow shop First Wal-mart in Rogers, Arkansas Vail Ski Resort founded by Earl Eaton and Pete Seibert First intâ&#x20AC;&#x2122;l satellite TV broadcast, Telstar The Twist by Chubby Checker

First skateboard for snow, Tom Sims Surfinâ&#x20AC;&#x2122; USA by the Beach Boys and Ring of Fire by Johnny Cash Makaha Skates, Larry Stevenson Computer Mouse, Douglas Engelbart First Disco, Whiskey-A-Go-Go, LA First skateboard contest, Hermosa Beach, CA First Obscene Lyrics: Louie, Louie, Kingsmen Audio cassette tapes invented by Philips

Skateboarder Magazine Beatles on Ed Sullivan Show, 74 mi viewers Glen Plake is born (father of extreme sports) Hobie Skateboards by Hobie Alter G&S Fibreflex, first laminated skateboard

Letâ&#x20AC;&#x2122;s Rock! Be Smart and keep it simple. Rock with the Smart FLF Rocker from Palmer. Enjoy the combined advantages of the catch-free playfulness of Rocker and the proven performance of Camber with the Smart FLF Rocker design from Palmer. Satisfaction Guaranteed! Experience Feels Like Flying.

First Music Video, House of the Rising Sun by The Animals Smiley Face Logo, Harvey Ball Endless Summer, surf documentary by Bruce Brown

Snurfer Snowboard, Sherman Poppen Satisfaction by the Rolling Stones First National Skateboard Championships, Anaheim, CA. Jerry Garcia & the Grateful Dead appear Kevlar invented, Stephanie Kwolek (Dupont)

Just Built Better! For more than 17 years, Palmer has led the industry in the evolution of snowboard design and introduced the Smart FLF Rocker to the ski industry. Although more expensive than others – we build the most durable and warranty-free products on the market … guaranteed quality built in Europe! Check out our Tech-Icons on each board to learn what’s inside!

Think Smart and progress: the pros and cons of the latest in snowboard technology. Camber or Rocker? Camber now comes in all shapes and sizes, from full rocker to regular camber and different variations in between. Each design has unique performance advantages targeted to a specific riding style. There are various rocker designs but in general the larger the distance off the snow, the more soft snow focused a board becomes. Or, in other words, the more Rocker the less performance!

Vans founded, Anaheim, CA World’s First Skatepark in Anaheim, CA.

So which shape is right for you? Camber or Rocker? How much Rocker? How much Camber? Confused?

Paint it Black by the Rolling Stones, Hey Joe by Jimi Hendrix 8-Track tapes introduced for cars, RCA Victor Craig Kelly is born

Light My Fire by the Doors, All Along the Watchtower by Bob Dylan, I’m a Believer by the Monkees Christian Hosoi is born Rolling Stone Magazine (John Lennon Cover)

Rocker Advantages: In a rockered board design, the negative camber lifts tip and tail off the snow to make it easier to rotate the ski/board from left to right without the tip and tail catching on the surface of the snow. This Catch-Free character makes the board less aggressive, more forgiving, easier and effortless to control. The Rocker also enables the board to float effortlessly on top of softer snow due to the negative camber naturally wanting to float. While going straight (sitting flat), the widest part of tip and tail are out of the snow for a more stable straight riding. And while jibbing allows for a loose, forgiving, catch-free feel.

Shaun Palmer is born Tony Hawk is born Born to Be Wild by Steppenwolf, Fortunate Son by CCR, A Little Less Conversation a Little More Action by Elvis Presley Jake Burton gets his first Snurfer Zephr Shop and Z-Boys, Santa Monica, CA.

Camber Advantages: The regular tip-to-tail Camber gives the board full edge contact for dynamic turn initiation, speed during the turn and powerful out-of-turn acceleration (rebounds) for maximal forward energy. Accuracy, stability and ice biting edge hold especially on hard snow conditions and crud. Provides that stable, secure, in control feel. And Camber takes away the fear of “Rocker Washouts”. Feel the added pop in ollies and nollies, load it up and feel it kick back, slash with power in pow, stomp landings on the tail.

Smart FLF Rocker Another first from Palmer is the Smart FLF Rocker design that makes you Feel Like Flying. A patent pending design innovation with moving edge pressure defining contact points to combine the proven performance of Regular Camber and the Catch-Free ease of Rocker. Experience more control and easier turn initiation and the confidence and stability to rip any terrain. Remarkably effortless! Forgiving and easy-to-control with playful, lively yet dynamic turning performance. Catch-free ease with great pop, kick back and landing lock. Builds your confidence and helps you to become a better rider. Why Smart Rocker? Smart because the Palmer FLF Rocker technology combines the advantages of the proven performance of Regular Camber and the Catch-Free ease of Rocker. Catch-Free ease without the fear of “Rocker Washouts”! Smart engineering: What’s smart and unique with the FLF Rocker is its Rocker in tip and tail in combination with a regular tip-to-tail Camber allowing the edge pressure defining contact points to move along the edges during a turn: From Camber to Rocker to Camber! Smart experience: Enjoy the confidence, effortless and worry-free riding of Smart FLF Rocker that Feels Like Flying. Ease and versatility, catch-free, dynamic turns, increased flotation with no compromise on performance and speed in any condition or any ability level. Experience confident riding that Feels Like Flying.

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Check out the FLF Rocker principle in action. See why the FLF Rocker Technology puts you in control of a ride that never felt easier.

Full Camber performance at the beginning of a turn due to active tip and tail contact with the snow allowing full edge contact for direct, dynamic turn initiations.

Full Catch-Free ease after turn initiation because of the moving contact points moving in while tip and tail go up releasing tip and tail pressure to prevent tip and tail to get pushed into the snow. Experience effortless, catch free and easy to control turning with higher turn navigation precision, maximum edge grip and stability at any moment of the turn with higher turn speeds due to the reduced turn breaking forces. And while jibbing presses well and allows for a loose, forgiving, catch-free feel.

Full Camber performance at the end of the turn because the contact points move back out while tip and tail go down to actively contact the snow. Again full tip-to-tail edge contact for powerful out of turn acceleration and maximum forward energy and speed.Feel the added pop in ollies and nollies, load it up and feel it kick back, slash with power in pow, stomp landings on the tail. Increased versatility in crud and hardpack and floats effortlessly on top of softer snow due to the negative camber naturally wanting to float. While going straight (sitting flat), the widest part of tip and tail are out of the snow for a more stable straight riding.

Woodstock music festival, NY Man on Moon: Neil Armstrong & Buzz Aldrin Lay Lady Lay by Bob Dylan, Space Oddity by David Bowie Digital Photography (CCD) First Kicktail for SK8, Larry Stevenson SNB with Metal Edges, Winterstick

Honeycomb – Simply Does it All!

Easy Rider starring Peter Fonda, Dennis Hopper, Jack Nicholson and Terry Southern

Recognized for years, Palmer's Honeycomb “simply does it all with a design that floats easily, rides fast, and turns like it can read your mind. The Honeycomb felt stable at speeds that cause other boards to get shaky. ‘Carving feels effortless and faster,’ said one tester. There's also an increase in stability through the turn. And coming out of the turn, this monster accelerates even more.” Outside Magazine

First Winter ISPO, Munich, Germany A Boy Named Sue by Johnny Cash, ABC by Jackson 5, This Time Tomorrow by the Kinks, Our House by Crosby Stills Nash and Young

Nike Swoosh logo

Burn

First Starbucks, Pike Place Market, Seattle

Pioneering the use of honeycomb in almost all of its boards, Palmer puts the lightweight material in the nose and tail for enhanced performance. Results: Turn initiation and exit are smoother and more predictable with the main portion of a turn being tight and responsive. In fact, turning and edging were the Burn’s highpoints with testers. “Solid” and “edges well” were all over the comment cards. “For board construction and high-end details, Palmer is at the front of the pack”. Transworld Snowboarding

Baba O’Riley by The Who Email, Ray Tomlinson

Urethane SK8 Wheels, Cadillac Wheels Powder Magazine: Jake and Dave Moe, Idaho First production SNB: Winterstick by Milovich Rocket Man by Elton John, Nights in White Satin by the Moody Blues, Schools Out by Alice Cooper, Old Man by Neil Young Christian Hosoi starts skateboarding Patent for Skiboard, Bob Weber

Dark Side of the Moon, #3 in Album Sales, Pink Floyd, 43 mi copies First Skateboard Truck, Ron Bennett Zephr Skateboards and Z-Boys team Santa Cruz Skateboards by NHS, Inc. Smoke on the Water by Deep Purple

Flash Twin “Steady as a heartbeat, it was a solid board that held its line and was really fun to ride. The Flash shined during higher speed freeriding, situations where its extra stiffness aided in stability. Also notable was its edge control in the pipe, perfect for blasting lofty airs and easing into smooth landings.” SierraSnowboard.com

Liberty – Liberating “GIVE ME LIBERTY, or give me death!” one tester exclaimed after banking 6000 vert on Palmer's women-specific all-mountain freestyle offering. Enhanced by a Nomex Honeycomb core (made of impregnated aramid fiber, 10 times lighter than wood) at the tip and tail, the Liberty is quick on the draw. “You'd think it'd be a bad idea to take a playful, butter-licious board into some steep, hairy chute, but it was really Liberating,” another tester said. Backcountry Magazine

Jade Twin “The Palmer Jade is the epitome of park confidence, and it was great fun to ride. I found it playful and flexible, and it just wanted to bounce around the mountain. I think it’s a board for girls who are just discovering the park as it was easy to turn into switch and I was confidently in control when lining up to jumps.” Snowboard-Review.com

Rubik’s Cube by Erno Rubik Tracker Trucks by Larry Balma Waterloo by Abba First Twin-Tip Ski: Olin Mark IV comp Terje Haakonsen is born

Sims Skateboards & Dogtown Skateboards. Skateboarder Magazine revived First Vert Pool Skating, CA Skateboard Magazine by James O’Mahoney Road Rider Wheels, Rhode Island SK8 Safety Gear: Mike Rector, Bob Wolfe Rock and Roll All Nite by KISS, Slow Ride by Foghat First freestyle skateboarding competitions, FL First aerial in surfing, Kevin Reed First SNB features in Newsweek, Playboy, Powder First SK8 Precision Wheel Bearing

Gore-tex fabric by W.L. Gore Apple Personal Computer, First PC featuring mouse and graphical interface Gullwing Skateboard Trucks First grabbed SK8 aerial: George Orton (Sims), Tony Alva (Dogtown) Home Video Cassette Recorder, Sony Betamax Tony Hawk starts skateboarding First SK8 Park, Skateboard City, FL Tom Sims wins World Skateboarding Championships in CA Great North Country Skates (Skull Skates) Freewheelin’ Movie Don't Fear the Reaper by Blue Oyster Cult

Burton Snowboards founded First Production Webber/Sims Skiboard

First superlight skateboard: Sims Superlight Outside Magazine debuts. Cassette Tapes surpass Vinyl Record Sales Vision Sports, one of the largest skateboard companies in history, by Brad Dorfman Pepsi Skateboard Team First Indoor concrete skatepark Saturday Night Fever by Bee Gees Mike Olson makes his first SNB in woodshop SK8 Record for 360 Spins: 163, Russ Howell Tony Alva wins his first World Skateboarding Championship

Powell-Peralta, George Powell and Stacy Peralta, Goleta, CA The Ripper graphic for Powell Peralta First Laminated Wood SNB: Burton First Burton Ad in Powder National Lampoon’s Animal House Chuck Barfoot develops a fiberglass prototype SNB for Sims Tom Sims is first to ride Mammoth, Squaw, Mt. Waterman and Mt. High Skateboards go from 8 inches to 10 inches wide Skateboard starring Leif Garrett and skaters Tony Alva and Ellen O’Neal Independent Trucks by Fausto Vitello I Don’t Want You by the Ramones, Surrender by Cheap Trick SK8 Ollie Invented, Alan Gelfand Skateboarding banned in Norway (until 1989) Poppen Snurfer championships at Blockhouse Hill, Muskegon, MI

Portable Music: Sony Walkman First snowboarding commercial on TV: Paul Graves Snurfing in Labatts beer spot Summer SKI, Timberline, Mt. Hood, OR Spanish Bombs by the Clash, Delight by Sugar Hill Gang Tahoe City Halfpipe discovery, Mark Anolik

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Superlight, Smooth, Responsive DESCRIPTION: Awarded Outside Magazine’s First Gear of the Year Award, the new Honeycomb is the lightest high-performance snowboard ever. The Smart FLF Rocker shape enhanced by its cap-sidewall prepreg construction gives back a playful, smooth, and responsive ride. Carbon fiber strips add energy and rebound, the 7200 graphite base adds speed, and the smooth lacquered top reduces drag. RIDER: Whether it's an epic dump, late day crud, or just cruising the groomed, the Honeycomb will put a smile on your face every time you use it. Why pay more for anything less?

+ Smart FLF Rocker Shape + Nomex™ Honeycomb in Tip and Tail + 4 Tip-to-Tail Carbon Fiber Strips + Prepreg

Board

+ Full Sidewall Construction

Length

+ Poplar/Okume Woodcore

Effective Edge

+ Stone Ground Inlaid 7200 Graphite Base

Sidecut Radius

+ 5 x 2 Inserts and Directional Centered Stance

Waist Width

[cm] [mm]

[m]

[mm]

Stance Width Quantity

[mm]

[cm]

154

157

160

164

1540

1570

1600

1640 1244

1190

1204

1219

7.6 K

7.75 K

8.0 K

8.1 K

250

252

254

256

52-60

53-61

Tony Hawk wins his first contest Production Burton Backhills and Backyards Vision begins manufacturing skateboards First World Snurfing Championship, Pando Winter Sports Park, Grand Rapids Michigan.

The first SNB specialty store in North America, The Snoboard Shop, Canada First Action Sports Magazine: Action Now First P-Tex on Snowboards, Burton/Winterstick CDs, Sony & Phillips Call Me by Blondie, Holiday in Cambodia by Dead Kennedys, Ace of Spades by Motörhead, Kids of the Black Hole by the Adolescents Back-in-Black, #2 in album Sales by AC/DC Chris Sanders buys a Snurfer

First Sims Skiboard and Barfoot Snoboards ads in Action Now magazine Action Now “Snowboarding: Is this the Year?” Hit Me with Your Best Shot by Pat Benatar, Whip It by Devo, Stepping Stone by Minor Threat Andy Finch is born MTV, USA: 24-hour-a-day music on TV Thrasher Magazine by Fausto Vitello First modern SNB contest, Ski Cooper, CO Snowboarder magazine, NHS publishes one issue with Stevie Cabellero on cover Chuck Barfoot leaves Sims to form his own SNB company.

#1 music album of all time: Thriller by Michael Jackson (over 100 million copies) Shaun Palmer makes his first SNB in shop Tony Hawk wins his first Delmar SK8 Contest We Got the Beat by the Go-Go’s, Banned in DC by Bad Brains, All Hell Breaks Loose by the Misfits, Run to the Hills by Iron Maiden

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Very Fast, Powerful and Friendly DESCRIPTION: Carbon-fiber energized accelerations plus our Smart FLF Rocker shape will hold an edge on anything and has unreal float in powder. Tip to Tail woodcore and Carbon work together turning thoughts to effortless precision with exceptional riding response. RIDER: Incredibly fun for an experienced freerider - very fast and powerful, yet very smooth and easy-handling ride. Takes you anywhere.

+ Smart FLF Rocker Shape + 4 Tip-to-Tail Carbon Fiber Strips + Prepreg + Printed Full Sidewall + Full Length Poplar Woodcore + Stone Ground 4400 Isospeed Base + 5 X 2 Inserts and Directional Centered Stance + Full Wrap Edges

Board Length

[cm] [mm]

Effective Edge

[mm]

Sidecut Radius Waist Width

[mm]

Stance Width Quantity

[m]

[cm]

153

156

159

162

1530

1560

1590

1620

1180

1200

1220

1240

7.9 K

7.95 K

8.0 K

8.2 K

256

257

258

260

52-60

53-61

National Snowboarding Championships, Suicide Six, Woodstock, VT Camcorder/VCR: Sony First SK8 kick-flip, Rodney Mullen CD Player, Sony First Ban by MTV: Body Language by Queen Avalanche Snowboards by Chris Sanders

First European SNB: Hooger Booger First SNB instructor: Mike Chantry, Tahoe First SNB specialty store in USA: Sessions, San Jose, CA by Joel Gomez Every Breath You Take by the Police beats out Billie Jean by Michael Jackson, Hungry Like the Wolf by Duran, Duran, Rock the Casbah by the Clash, Sink with California by Youth Brigade Transworld Skateboarding Magazine First documented road jump on a SNB: Bob Boyle, South Lake Tahoe, CA National Snowboarding Championships, Snow Valley, VT First SNB halfpipe contest: Sims World Championships, Soda Springs, CA, Eddie Hargraves wins halfpipe. Highbacks (Hybak) developed by Jeff Grell First Cell Phone, AT&T First Color LCD Television, Seiko Warren Miller features first SNB footage

When Doves Cry by Prince, Jump by Van Halen, Girls Just Want to Have Fun by Cyndi Lauper, You Might Think by the Cars, Cum on Feel the Noise by Quiet Riot, Fade to Black by Metallica, 99 Red Balloons by Nena First Bones Brigade skate video Natâ&#x20AC;&#x2122;l SNB Championships Snow Valley, VT Portable CD Player, Sony James Bond, A View to a Kill features SNB GNU by Mike Olsen and Peter Saari 2nd Sims World Championships, Soda Springs CA. Andy Coghlan wins overall.

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Easy-to-turn All Mountain Powerhouse DESCRIPTION: Original winner of Transworld’s Good Wood Top 10, the new Burn is great at everything. Stiff enough for carving and soft enough for freestyle, the Burn has the newest easy-to-turn Smart FLF Rocker shape plus a special woodgrain finish for good looks. Combining rock solid, poplar woodcore insides with lightweight Nomex™ Honeycomb in tip and tail, this hybrid has the butter of rocker and the precision of camber. Forget those “rocker washouts!” RIDER: The Burn has the pop to rip the park and the speed to smoke all of your buddies back to the lodge.

+ New! Smart FLF Rocker Shape + Nomex™ Honeycomb in Tip & Tail + Prepreg + Printed Full Sidewall

Board

+ Poplar Woodcore

Length

+ Stone Ground 4400 Isospeed Base

Effective Edge

+ 5 X 2 Inserts and Centered Stance

Sidecut Radius

+ Full Wrap Edges

Waist Width

[cm] [mm]

[m]

[mm]

Stance Width Quantity

[mm]

[cm]

154

157

160

164

1540

1570

1600

1640

1190

1204

1219

1244

7.6 K

7.75 K

8.0 K

8.1 K

250

252

254

256

52-60

53-61

Sierra SNB Championships, Soda Springs First Explicit Lyrics / Parental Advisory on Published Music 3rd Sims World Championships, Soda Springs, CA. Terry Kidwell and Jenny Hahn win halfpipe. Shaun Palmer wins boys overall. North American SB Championships at Banff, Calgary, Canada SNB Binding with folding highback: Sims MTV launches VH1 Nintendo Video Game Console (NES) Toms Sims wins First Mt. Baker Legendary Banked Slalom (LBS) First monthly SNB Magazine: Absolutely Radical by Tom Hsieh. Keith Kimmel on cover Only 39 of the approximately 600 USA ski areas allowed snowboards First US Open Snowboarding Championships, Stratton Mountain, VT Metal edges on Sims 1500 FE and Burton Performer Elite First Pro Model & First Freestyle board with Kick-Tail: Sims Terry Kidwell GNU boards marketed as carving boards by Mike Olsen Hot Snowboards, France

Master of Puppets by Metallica, Epidemic by Slayer SNB World Championships, Breckenridge, CO. Halfpipe & GS won by Terry Kidwell First Organized Snowboard Instruction, Stratton Mountain, VT Shaun White is born Shaun Palmer wins second annual Mt. Baker LBS and first downhill at Aspen Mountain First Fakie Ollie on a SNB: Keith Kimmel First Production Soft SNB Boots: Burton First European SNB Movie, Apocalypse Snow starring Regis Rolland Swiss Championships, San Moritz First asymmetrical SNB, Hooger Booger (Jose Fernandes brings to USA) First SNB Test by Intâ&#x20AC;&#x2122;l Snowboard Magazine, Tom Hsieh Jr. First SNB instructor at Aspen: Bob Klein

Full Rocker for Playful, Hook-free Jibbing DESCRIPTION: Effortless to ride thanks to its pure rocker design, the new Saga is loaded with catch-free feel to excel on jibs and jumps. Spins like a top with predictable flex and lightweight poplar core, and soft buttery feel for sideways action in the park. The Saga floats through powder, absorbs the chop, and cruises in the backcountry with the utmost in ease. RIDER: From park to powder and back again, legends and newbies alike will enjoy its fresh playful style and loud graphics.

+ New! Full Rocker Twin-Like Shape + Prepreg + Printed Full Sidewall + Full Length Poplar Woodcore

Board

[cm]

+ Tri-Radial Sidecut

Length

+ Stone Ground 4400 Isospeed Base

Effective Edge

+ 5 X 2 Inserts with Centered Stance

Sidecut Radius

+ Full Wrapped Edges

Waist Width

[mm]

[m]

[mm]

Stance Width Quantity

[mm]

[cm]

149

154

159

1490

1540

1590

1150

1176

1205

7.2

7.4

7.7

243

247

252

52-60

53-61

Bert Lamar & Jennifer Dolecki win World SNB Championships in halfpipe and Shaun Palmer & Amy Howat win third Mt. Baker LBS First Rap act with #1 Album: Beastie Boys MTV Europe Skate or Die Home Video Game First permanent halfpipe: Breckenridge First Twin-Tip SNB, Barfoot Wrigley’s SNB TV Commercial First Transworld Snowboarding Magazine, Dave Achenbach on cover K2 Skis make their first SNB: The Gyrator

First Snowboarder Magazine, Damien Sanders on cover Sweet Child O’ Mine by Guns N’ Roses, Do What You Want by Bad Religion, Punk Rock Girl by the Dead Milkmen First Halfpipe at US Open of Snowboarding, Stratton Mtn, VT Snowboarding is “Worst New Sport” by Parade Magazine First Digital Camera, Fuji First summer SNB Camp: Sims Summer Shred Sessions with Craig Kelly and Tim Windell at Whistler-Blackcomb, Iceripper in Titlis, Switzerland, Chris Karol Gnu SNB Camp, Mt Hood & Blackcomb & USSTC summer SNB Camp at Mt Hood and Canadian SNB Summer Camp at Blackcomb SNB World Cup halfpipe, Zürs, Austria won by Bert Lamar & Petra Mussig

First Text Message via Motorola beeper Windell’s SNB Camp High Cascade SNB Camp Camp of Champions Shaun Palmer & Ashild Lofthus win World Cup SNB Halfpipe at Breckenridge First SNB Film in USA, Western Front by FLF Films, Jerry Dugan and Artie Krehbiel Morrow Snowboards by Rob Morrow

Pure Confidence for Park and Slopestyle DESCRIPTION: Comfortable and trustworthy, the new Flash has been redesigned with a True Twin Rocker shape and zero camber between the feet with insane amounts of pop. Extra smooth flex, with snappy catch-free response and stompability, the Flash is for bulletproof park and slopestyle riding. Engineered with durable Palmer prepreg, full sidewall construction, poplar woodcore, tri-radial sidecut with full wrapped edges, centered stance, and an easy-to-repair Isospeed 4400 base. RIDER: For high speed crud busting to just goofing off, the Flash kills it on jibs for any level of rider.

+ New! Twin Rocker with Zero Camber (flat between the inserts) + New! True Twin Shape with Tri-Radial Sidecut + Prepreg

Board

+ Printed Full Sidewall

Length

+ Poplar Woodcore

Effective Edge

+ Stone Ground 4400 Isospeed Base

Sidecut Radius

+ 5 X 2 Inserts with Centered Stance

Waist Width

+ Full Wrapped Edges

Stance Width

[cm] [mm]

Quantity

[mm] [m]

[mm] [cm]

147

150

153

157

1466

1498

1528

1570

1150

1180

1200

1230

7.3

7.5

7.7

7.9

246

248

250

253

50-58

52-60

54-62

Santa Cruz Snowboards Salomon Skis First Terrain Park, Snowboard Park at Vail Shaun Palmer and Nicole Angelrath win World Cup SNB halfpipe at Breckenridge, CO Burton buys the SNB patent from Bob Weber

First boardercross: Whistler, Blackcomb with winner Dan Donnelly MTV Asia World Wide Web invented by Tim Berners-Lee Totally Board SNB movie by Standard Films and Mack Dawg Productions First Pipe dragon, Doug Waugh, CO

Under the Bridge by Red Hot Chili Peppers, Smells Like Teen Spirit by Nirvana, Bohemian Rhapsody by Queen, Killing in the Name by Rage Against the Machine Terje Haakonson, 18, wins his first US Open Halfpipe Volcom Stone is born Flow snowboard binding by Werner Jettmar

Snowboarder TV, Surfer Publications Transworld Snowboarding Video Mag Nuthin’ But A “G” Thang by Dr. Dre Blunt Snowboarding Magazine

First Air & Style in Innsbruck, Austria won by Reto Lamm, Switzerland Snowboarding adopted by IOC as Olympic sport with Halfpipe and Giant Slalom as events Playstation by Sony Computer Entertainment

Rocker shapes from top to bottom, the women’s line for 2012 offers Smart FLF Rocker and Twin Rocker. The result? Effortless control and edge-hold that lets you get more while working less. Just when you thought it couldn’t feel any better, we’ve ramped up our award-winning Liberty, Halo, and Jade Twin for effortless control and total stability when jumping, jibbing, or cruising. Now you’re ready to take over the mountain, one trick at a time!

Palmer Snowboards founded by Shaun Palmer Rossignol Skis produces their first SNB Ebay founded by Pierre Omidyar, San Jose First Vansâ&#x20AC;&#x2122; Warped Tour First womenâ&#x20AC;&#x2122;s SNB magazine, Fresh and Tasty by Melissa Longfellow and Bethany Stevens First documented train jump on SNBs: Temple Cummins and Andy Hetzel First online SNB magazine: Heckler, Sacramento, CA First Consumer DVD First 3D SNB constructions: Palmer First Step-In Bindings for Soft Boots by Switch, Device, T-Bone

First descent on Cordova Peak, near Valdez, Alaska: Tom Burt and Jim Zellers There are less than 10 public skateparks remaining in the United State 1 Billion TV sets worldwide Palmer factory opens in Austria, ECO-friendly Prepreg Technology and Block Mold Presses First consumer DVD player, Sony

Jake Burton Carpenter appears in an American Express Card TV commercial Quicksilver buys Mervin Manufacturing Adidas buys Salomon First Winter X Games, Big Bear, CA First tip-to-tail honeycomb SNB: Palmer Best selling single of all time: Candle in the Wind by Elton John Best selling movie of all time: Titanic 1.84B First ECO inlaid bases, Palmer

First full-carbon fiber SNB: Sims Rockered Skis invented by Shane McConkey

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Easy, Effortless, Everywhere DESCRIPTION: With a flex, shape, and feel specifically for female riders, the new Liberty has been redesigned with Smart FLF rocker for unmatched float and versatility from deep snow to groomers. As the first and only board for women with ultralight honeycomb in the tip and tail, the Liberty features easy control and edge-hold that lets you get more while working less. Super light, smooth-flexing poplar woodcore plus prepreg construction guarantees catch-free cruising in all conditions. RIDER: Built for intermediate to advanced women who want to ride hard and fast in all conditions.

+ New! Smart FLF Rocker Shape + Nomexâ&#x201E;˘ Honeycomb in Tip & Tail + Prepreg + Printed Full Sidewall

Board

+ Poplar Woodcore

Length

+ Stone Ground 4400 Isospeed Base

Effective Edge

+ 5 X 2 Inserts and Centered Stance

Sidecut Radius

+ Full Wrap Edges

Waist Width

[cm] [mm]

[m]

[mm]

Stance Width Quantity

[mm]

[cm]

144

148

152

1440

1480

1520

155 1550

1095

1155

1185

1210

7.3K

7.7 K

7.9 K

8.2 K

238

242

246

252

47-55

48-56

49-57

Details Athlete of the Year: Shaun Palmer First Olympic Gold medals for snowboarding: GS: Ross Rebagliati (CAN) and Karine Ruby (FRA), Halfpipe: Gian Simmen (SUI) and Nicola Thost (GER) First Cap Sidewall SNB Construction, Palmer Google

K2 buys Morrow & all subsidiaries World record season for most snow: Mt. Baker 1140 inches/29 meters Californication by Red Hot Chili Peppers, Carry the Zero by Built to Spill World record SNB speed: 201.97 km/h (125.459 mph) by Darren Powell (AU) at Les Arcs Worlds Greatest Athlete by USA Today: Shaun Palmer First SNB (Boarder-X) Parks: Palmer, Swatch, ASC & Laax First Channel Titanium Snowboard: Palmer Transworld Snowboardingâ&#x20AC;&#x2122;s premiere Good Wood test

K2 buys Ride Snowboards Injunction against Napster to cease music trade First Power Link System: Palmer Fastest-growing sport in the USA is snowboarding (followed by skateboarding) Snowboarder Shaun Palmer Wins Winter X and Gravity Games Skiercross

Atomic SKI makes their first SNB Dogtown and Z-Boys, SK8 documentary by Stacy Peralta and Craig Stecyk Female Snowboarder of the Year ESPY: Barrett Christy Action Sports Athlete of the Year ESPY: Shaun Palmer

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Stable, Stunning, All Mountain Performance DESCRIPTION: The new Halo is like nothing youâ&#x20AC;&#x2122;ve ever experienced. Its secret? New Smart FLF Rocker which lifts tip and tail while keeping some camber between the bindings. Being built with our most time-tested ingredients like tip-to-tail poplar woodcore, prepreg, and 4400 Isospeed base, the Halo is a freestyle master loaded with pop and performance. Whether learning new tricks or charging jumps, this yearâ&#x20AC;&#x2122;s Halo brags catch-free confidence when buttering, jibbing, and landing. RIDER: Great for the girl who is looking for a safe, dependable and smooth turning board for any part of the resort.

+ New! Smart FLF Rocker Shape + Prepreg + Printed Full Sidewall + Full Length Poplar Woodcore

Board

[cm]

+ Stone Ground 4400 Isospeed Base

Length

+ 5 X 2 Inserts and Directional Centered Stance

Effective Edge

+ Full Wrap Edges

Waist Width

[mm] [mm]

Sidecut Radius

[mm]

Stance Width Quantity

[m]

[cm]

146

149

153

1460

1490

1530 1180

1150

1156

7.6 K

7.75 K

7.9 K

243

246

249

47-55

48-56

49-57

The iPod by Tony Fadell and Apple First see-through SNB: Palmer Honeypro and Honeycomb Shaun Palmer Pro Snowboarder for Playstation 2, Activision Best selling video game in the USA, Tony Hawks Pro Skater 2

First and only women-specific SNB with honeycomb: Palmer Liberty First American sweep of Winter Olympics (19th) since 1956: Ross Powers, Danny Kass, JJ Thomas in SNB halfpipe Ticket to Ride (TTR) Society established by Terje Haakonsen in Zurich, SUI Action Sports Athlete of the Year ESPY: Kelly Clark Most X Games medals won by an woman: 10, Barrett Christy (USA) First and only women-specific honeycomb and carbon SNB: Palmer Liberty Carbon Friendster by Jonathan Abrams

Action Sports Athlete of the Year ESPY: Shaun Whiteâ&#x20AC;&#x2122;s first of many Linked In by Reid Hoffman In Da Club by 50 Cent iTunes Store, Apple Computer #2 best selling movie of all time: Lord of the Rings, 1.13B First Burton T6 with aluminum honeycomb First photopolymer hologram in SNB: Burton Custom MySpace by Tom Anderson & Chris DeWolfe

2000+ skateparks in the USA Internet usage surpasses TV viewing Peak year for snowboarding with 6.6 million participants

Pure Confidence for Park and Slopestyle DESCRIPTION: Built to make progression fast and painless, the New Jade has combined the catch-free advantages of our new True Twin Rocker with Zero Camber between the feet. With a tip-to-tail poplar woodcore, full wrapped edges, Isospeed 4400 base and a lifetime of consistent flex thanks to prepreg technology, this board remains true to Palmerâ&#x20AC;&#x2122;s roots in innovation. RIDER: Loaded with pop and a skate-like feel, the Jade is a girls best friend, especially in the park or rails.

+ New! Twin Rocker with Zero Camber (flat between the inserts) + New! True Twin Shape with Tri-Radial Sidecut + Prepreg

Board

+ Printed Full Sidewall

Length

+ Full Length Poplar Woodcore

Effective Edge

+ Stone Ground 4400 Isospeed Base

Sidecut Radius

+ 5 x 2 Inserts and Centered Stance

Waist Width

+ Full Wrap Edges

Stance Width

[cm] [mm]

Quantity

[mm] [m]

[mm] [cm]

142

146

150

1420

1460

1498

152 1528

1080

1120

1180

1200

6.7

6.9

7.5

7.7

239

243

248

250

48-56

49-57

50-58

World record for SK8 Jump: 79 feet by Danny Way First Klothoid SNB shape design: Palmer Facebook by Mark Zuckerberg at Harvard

Lords of Dogtown by Sony Pictures Youtube by Steve Chen, Chad Hurley and Jawed Karim World record for SNB Jump: 187 feet by Mads Jonsson Adidas sells Salomon to Amer Sports

#3 best-selling movie of all time: Pirates of the Carribean: Dead Man Chest, 1.06B First documentary about Shaun White: The White Album by Dave Seoane Shaun Palmer qualifies for US Olympic Snowboard team at age 38 but tears his achilles tendon and is unable to compete Female Action Sports Athlete of the Year ESPY: Hannah Teter (SNB) 20th Olympic Winter Games in Torino, Italy: halfpipe, boardercross and parallel GS Apple TV Twitter

iPhone Most expensive production SNB on market: Palmer Platinum World Record quarterpipe highest Air: 37 feet at Arctic Challenge by Terje Haakonsen Let It Ride, a documentary about Craig Kelly is released by Jacques Russo Nintendo Wii GNU and Lib Tech abandon cambered snowboards for banana rocker

Power Link System (PLS)

Energize your ride.

Simply put, the PLS is power steering for snowboards. The perfect upgrade for any board.

The PLS come in 2 models for different riding styles and is not gender specific:

The PLS is all about leverage. The PLS enables you to transfer more body power to your edges for better grip, improved control, and quicker board response.

PLS Shock

The PLS also eliminates the dead spot that a binding creates on the board, allowing the board to flex the way it should. The PLS makes heel-side turns feel like toe-side turns and toe-side turns feel better with less effort. Less effort means riders stay on the mountain longer.

Our highest end plate, the PLS Shock is the mackdaddy of the plates. With 13mm of lift, this dual durometer plate has harder plastic on the outside pushing power to the edge and softer plastic on the inside that cushions the foot and dampens vibration. Silver only.

PLS Flex The PLS Flex is the best-selling plate in the line. With 10mm of lift, this softer freestyle model goes with any board on your wall.

iTunes becomes the #1 music vendor in the United States Palmer Snowboards make Skis Outside Magazine SNB Gear of Year Award: Palmer Honeycomb Most X Games medals: 16 (10-Gold) by Shaun White (SNB & SK8) Taos Ski Valley, NM allows snowboarding 08Female Action Sports Athlete of the Year ESPY: Gretchen Bleiler (SNB) Forbes richest action sports athletes (2008 earnings): Tony Hawk @ 12 million, Shaun White @ 9 million Shaun Palmer wins Jeep’s King of the Mountain Snowboard Cross Series at age 39

Sports Car performance with the Cadillac ride! When the original honeycomb was built in 1997, there was nothing else like it. And now with the new Smart FLF Rocker, it’s the lightest high performance board on the market. Why pay more for anything less?

4400 ISOSPEED Screen printed or ultrasonically cut inlaid bases with stone ground finish for high speed, easy repairs, and maximum wax absorption. Fast, tough and fixable.

7200 HIGH SPEED BASES The inlaid 7200 graphite bases have computer-controlled stone ground or structured finishes and are super fast. First African American President of the United States, Barack Obama Off the Chain, An Insider’s History of Snowboarding by Ross Rebagliati First Smart Rocker: FLF Mini Rocker by Palmer Shaun White becomes the first snowboarder to win back-to-back gold medals in the Winter X-Games Superpipe

First Smart FLF Rocker with moving contact points by Palmer Fastest and most expensive car: Bugatti Veyron, 1001 hp for 1.7M 21st Winter Olympic Games in Vancouver, BC, Canada iPad by Apple More than 500 million active users on Facebook Special thanks to Lee Crane, Sean Corcoran, Thrasher Magazine, Transworld Snowboarding, Wikipedia. Apple and Google for making it all possible.

CAP-SIDEWALL Cap-sidewall sandwich construction is the most expensive to produce but combines the advantages of both sidewall and cap construction to distribute maximum power to the edges. ID-2000 sidewalls overlap the steel edges completely and guarantee maximum durability, precise edge grip and vibration dampening.

CARBON Carbon fiber strips give a board additional liveliness, and more pop, strength and edge grip. We place carbon fiber in special configurations to modify the board’s longitudinal flex, torsional stiffness, and to improve power distribution from the bindings to the edges of the board.

FLF SHAPE FLF (Feels Like Flying) is the optimized interaction between the sidecut and the nose and tail surfaces. Klothoid represents the numerous radii (circles) that define the sidecut, and FLF extends these radii into the nose and tail kick. In practical terms this means more control and effortless handling, thanks to an optimized edge grip. FLF pushes edge-hold, stability and acceleration to a new standard of handling and safety.

HONEYCOMB Nomex™ Honeycomb core made of impregnated aramid fiber is ten times lighter than wood and has an excellent strengthto-weight ratio. Because Nomex™ is not affected by moisture, corrosion does not occur like it does with cores made of aluminum or paper. Our Honeycomb is filled with 99% air.

HRC-48 EDGES Steel edges for a powerful and long lasting edge grip.

See the complete timeline: palmersnowboards.com. For corrections and suggestions: contact us at timeline@palmersnowboards.com

KLOTHOID SIDECUT Klothoid technology allows Palmer engineers to control the centrifugal forces riders experience as they turn. This unique multi-radii shape technology allows us to blend together as many different sidecut radii as needed to achieve an even easier, more forgiving and effortless board that delivers the highest riding performance ever.

PREPREG/NCF (NON-CRIMP-FABRIC) PREPREG Prepreg adds the perfect amount of glue exactly where it is needed and not a drop more. It ensures durability, long life, and consistency in flex and ride. Where other manufacturers use wet lamination to save money, Palmer maintains its commitment to quality by using prepreg in all boards. Prepreg allows us to deliver a finer product, helps maintain a safer workplace for our employees and minimizes our impact on the environment.

WOODCORES Vertically laminated beech/poplar or Okume woodcores for high strength, low weight, and optimal flexural properties. Tailored to each board’s exact specs. Every model has its own special woodcore – different in wood type, shape, and composition.

POWER LINK SYSTEM (PLS) PLS increases leverage over the edges and makes riding easier – a recommended upgrade for any board.

SIDEWALL Full sidewall that’s easy to fix.

TITANIUM Titanium offers the unique racing features of high power, dynamic rebound, incredible stability, and excellent dampening.

TRI-RADIAL SIDECUT Three radii are blended together for smooth turn initiation, stable ride on edge, and quick, powerful exit snap into the next turn.

TWINTIP A snowboard or ski shape where the nose and tail are identically shaped and designed to be ridden forward and backwards. Most commonly used in freestyle riding.

UHMW PLASTIC BUMPERS Lightweight tip and tail protectors for high impact ding resistance and lowest swing weight.

Photos: budfawcett.com, Hank deVre, Sheldon Sabbatini, Trevor Graves, Andrea Badrutt, Jeff Baker, Robert Bösch For more information, please go to our website: palmerproject.com

A timeline of smart innovations and trends from palmerskis.com Heel Strap SKI Binding, Sondre Norheim First SKI and Invention of Camber by Sondre Norheim, NOR Gas Powered Engine by Gottlieb Daimler, GER Automobile: Daimler & Karl Benz, GER Father Alpine Skiing: Mathias Zdarsky, NOR First Ski ascent over 3000m: Rauris Sonnblick by father of Ski mountaineering: Wilhelm Ritter Von Arit, GER First Ski Technique Book, Lillienfeld Skilaufer Technik by Mathias Zdarsky, AUS

The radio by Reginald Fessenden Airplane by Orville and Wilbur Wright First Slalom: Muckenkogel, Lilienfeld, AUS National Ski Association, Ishpeming, MI Rossignol Skis at Voiron, FRA (factory closed by Quiksilver in 2007) First rope tow: Black Forest, GER

Alpine skiing by Georg Bilgeri Stem Christie Turn: Johannes Schneider, AUT First SKI Factory: Northland Ski Company by C.A. Lund, MN First Downhill Classic in Switzerland with winner: Cecil Hopkinson Record 24-Hour Snowfall: 63 inches, Georgetown, CO First ski instructor EU, Johannes Schneider Kneissl SKI, Tyrol, AUT

First ski instructor in USA, Henrik Jacobsen, Lake Placid Arlberg Technique by Hannes Schneider First modern Slalom Race, M端rren, SUI

Think Smart and Progress. Be Smart and keep it simple. Enjoy the combined advantages of the catch-free playfulness of Rocker and the proven performance of Camber with the Smart FLF Rocker design from Palmer. Satisfaction Guaranteed! Experience Feels Like Flying.

Think Smart and Progress: the pros and cons of the latest in ski technology.

First instructional SKI film, Wunder des Schneeschuhs by Arnold Fanck, GER Volkl Skis, Straubing, GER Fischer SKI by Josef Fischer, AUS First Olympic Winter Games, Chamonix, FRA

Camber or Rocker? Camber now comes in all shapes and sizes, from full rocker to regular camber and different variations in between. Each design has unique performance advantages targeted to a specific riding style. There are various rocker designs but in general the larger the distance off the snow, the more soft snow focused a ski becomes. Or in other words the more Rocker the less performance on harder snow conditions. So which shape is right for you? Camber or Rocker? How much Rocker? How much Camber? Confused?

FIS by Ivar Holmquist First Lake Tahoe resort: Olympic Hill (renamed Granlibakken)

First SKI Book: The Wonders of Skiing First USA SKI shop: Boston First USA SKI downhill: Mt. Moosilauke, NH First USA Arlberg SKI instructor: Otto Schniebs First Int’l Alpine Event, Arlberg-Kandahar at St. Anton, AUT won by Benno Leubner (AUT)

Rocker Advantages: In a rockered ski design, the negative camber lifts tip and tail off the snow to make it easier to rotate the ski from left to right without the tip and tail catching on the surface of the snow. This Catch-Free character makes the ski less aggressive, more forgiving, easier and effortless to control. The Rocker also enables the ski to float effortlessly on top of softer snow due to the negative camber naturally wanting to float. While going straight (sitting flat), the widest part of tip and tail are out of the snow for a more stable straight riding. And while jibbing allows for a loose, forgiving, catch-free feel.

Second Winter Olympics at St. Moritz, SUI First mass-produced sunglasses: Foster Grant

Parallel Turn by Toni Seelos First Steel Edges: Rudolph Lettner, AUS First FIS World Alpine Championships: Mürren, SUI, Downhill: Walter Prager (SUI), Esme Mackinnon (UK) and Slalom: David Zogg (SUI), Esme Mackinnon (UK) 3rd Olympic Winter Games, Lake Placid Canada’s first rope tow: Shawbridge, Quebec First laminated SKI: Rudolph Lettner

First USA downhill: Henry Woods at Mt. Moosilauke, NH First USA rope tow: Woodstock, VT World’s first J-bar: Ernest Constam, Davos First solid aluminum ski by M. Vicky, FRA First USA National Downhill and Slalom championships: Mt. Rainier. Open division, Hannes Schroll of Salzburg, AUS & amateur division, Dick Durrance.

Camber Advantages: The regular tip-to-tail Camber gives the ski full edge contact for dynamic turn initiation, speed during the turn and powerful out-of-turn acceleration (rebounds) for maximal forward energy. Accuracy, stability and ice biting edge hold especially on hard snow conditions and crud. Provides that stable, secure, in control feel. And Camber takes away the fear of “Rocker Washouts”. Feel the added pop in ollies and nollies, load it up and feel it kick back, slash with power in pow, stomp landings on the tail.

Smart FLF Rocker Another first from Palmer is the Smart FLF Rocker design that makes you Feel Like Flying. A patent pending design innovation with moving edge pressure defining contact points to combine the proven performance features of Regular Camber and the Catch-Free ease of Rocker. Experience dynamic turn initiation, easy, effortless control, and powerful out-of-turn acceleration and speed. Remarkably effortless! Forgiving and easy-to-control with lively, dynamic turning performance. Energy saving and knee friendly for a safer, less tiring and a more fun skiing experience. Builds your confidence and helps you to become a better skier. Why Smart Rocker? Smart because the Palmer FLF Rocker technology combines the advantages of the proven performance of Regular Camber and the Catch-Free ease of Rocker. Smart engineering: Whatâ&#x20AC;&#x2122;s smart and unique with the FLF Rocker is its Rocker in tip and tail in combination with a regular tip-to-tail Camber allowing the edge pressure defining contact points to move along the edges during a turn: From Camber to Rocker to Camber! Smart experience: Enjoy the confidence, effortless and worry-free riding of the Smart FLF Rocker that Feels Like Flying. Ease and versatility, catch-free, dynamic turns with no compromise on performance and speed in any condition or any ability level.

SMART FLF ROCKER WITH MOVING CONTACT POINTS

The skier not only expends less energy controlling and navigating a turn, but at the same time experiences less fatigue in his body and less pressure points in his knees. And while taking it easy, the Smart FLF Rocker reduces the risk of catching an edge and letâ&#x20AC;&#x2122;s you carve at lower speeds. Experience confident riding that Feels Like Flying.

Check out the FLF Rocker principle in action. See why the FLF Rocker Technology puts you in control of a ride that never felt easier.

Full Camber performance at the beginning of a turn due to active tip and tail contact with the snow allowing full edge contact for direct, dynamic turn initiations.

First Kandahar cable binding holding the skier’s heel to the ski First USA overhead cable lift: Oak Hill, Hanover, NH First US Winter Sports Show, Boston Garden

4th Winter Olympics, GarmischPartenkirchen, GER First Alpine Combined medals: Franz Pfnuer (GER) and Christl Cranz (GER) First European T-bar by Ernest Constam First issue of Ski magazine by Alf Nydin, WA Brighton Ski Area, UT Polaroid Lens for sunglasses: Edwin H Land First SKI overhead chairlifts, Sun Valley, ID Aspen Ski Club formed 200 TV’s in use worldwide

First toe release binding, Hjalmar Hvam NOR Rayban Aviator sunglasses First Canada chairlift: Mt. Tremblant, Quebec First certified USA ski instructor, Sepp Ruschp, Woodstock, VT First aerial tramway in USA: Cannon Mountain, NH First U.S. Ski Patrol at Stowe, VT Mammoth Mtn installs their first rope tow

First USA groomed slope, Mt. Cranmore by Hannes Schneider Sugar Bowl in Norden, CA by John Wiley and Hannes Schroll First chairlift in Europe: Czech Republic First T-bar in USA: Pico Peak, VT First McDonalds: San Bernardino, CA. Elan Skis by Rudi Finzgar, SLO Aspen Skiing Corporation, CO

“Palmer's unique design has produced a ski that feels different from any other we have tested and one which seems like it could etch perfect carves into a pane of hardened glass. And, the amazing part, at the same time, the PO2 can be skied at low speeds with progressively soft edges. All this adds up to a superb on-piste ski capable of almost anything at any speed.” RealSkiers.com

“Definitely a ski for carving aficionados looking to improve their game with a high performance tool. Realistically, anyone can jump on the Palmers and instantly feel the sweet spot and the movements encouraged by the ski and begin laying down very nice tracks. Addicting and smooth. Easy to rip on. I want to add these to my quiver.” ExoticSkis.com

“This is certainly a fun ski. Slow or fast, the Palmer inspired comfort and confidence. This is definitely a performance ski, but one that is easy to ski.” EpicSki.com

Color Television by Peter Goldmark, CBS Espresso machine by Achilles Gaggia, Italy First European Poma Lift by Jean Pomagalski P-Tex base invented by Muller and Co. SUI Cellulix base by Dynamic Salomon, Francois Salomon, FRA (ski edges)

1 mi TV’s in USA First Releasable Plate SKI Binding: Look by Jean Beyl, France Velcro by George de Mestral, SUI Fifth Olympic Winter Games, San Moritz, SUI First American to win Olympic medals: Gretchen Fraser in Slalom, Alpine combined Mad River Glen, VT Squaw Valley, CA by Alex Cushing World's largest double chairlift, Squaw One

Warren Millers SKI movie: Deep and Light Head by Howard Head, Baltimore, MD Skateboarding invented in CA First USA FIS World Championships: Aspen (alpine) and Lake Placid (jumping) First multi-colored ski, Kneissl First Duplex binding: Hannes Marker, GER First artificial snow, Grossinger’s resort, NY First Winter Olympics with GS: 6th at Oslo

First adjustable release binding: Simplex by Hannes Marker, GER Ski Hall of Fame, Ishpeming, MI Atomic Skis by Alois Rohrmoser, AUS Heavenly Valley, Lake Tahoe opens Henke Speed Fit buckle boots Hart Skis By Hartvig Holmberg, St. Paul, MN 7th Olympics at Cortina d’Ampezzo, Italy First Artificial Satellite, Sputnik, USSR

First dog in space, Laika on Sputnik 2. First aluminum ski poles: Scott First American to win European combined: Buddy Werner at the Lauberhorn Sugarbush, VT opens. All-day ticket: $5.50 Buttermilk and Aspen Highlands open.

First synthetic ski with a wooden core: Kneissl “White Star” First Olympic Games in the USA with Alpine: 8th at Squaw Valley, CA Ski Brakes by rivals Earl Miller (UT) and Mitch Cubberley (NJ) Ski Industries of America (SIA) founded. First Human in Space, USSR K2 Skis by Bill Kirschner, WA

First Wal-mart in Rogers, AR Vail Ski Resort, Earl Eaton and Pete Seibert. First int’l satellite TV broadcast, Telstar First American to win a European classic gate race: Chuck Ferries at the Hahnenkamm slalom, Kitzbühel, AUS The first modern ski binding: Look Nevada II, patented by Robert Lusser

First skateboard for snow, Tom Sims Computer Mouse, Douglas Engelbart First Disco, Whiskey-A-Go-Go, LA Audio cassette tapes invented by Philips National Ski Areas Association (NSAA) Dynastar SKI, Sallanches, France First all plastic buckle boots: Lange First American men win medals in slalom: Billy Kid (Silver), Jimmy Heuga (Bronze) at 9th Olympic Games, Innsbruck, Austria

SMART FLF MINI-ROCKER WITH MOVING CONTACT POINTS

Confident, Effortless, Worry-Free Carving DESCRIPTION: The effortless, easy handling Smart FLF Mini-Rocker shape maneuvers with amazing ease and silky linked turns at low speeds. Build up a little speed, same result â&#x20AC;Ś build up some more speed, same result. Simple, easy, smooth. Really fun and very addictive. The core's titanium and Prepreg Sandwich construction give the P02 the strength of a high-end race ski that goes as fast and hard as you want to take it. Titanium is distinguished by its maximum torsional rigidity, optimal stability and unique precision. The result is tenacious edge grip on hard, icy slopes for carving smooth, precise turns. RIDER: P02 hits a home-run with all expert skiers looking for ultimate agility and speed in any terrain. The FLF shape helps the intermediate skier ride like an expert. Pure confident riding.

+ Smart FLF Mini-Rocker Shape Design + Titanium and Beech/Poplar Sandwich Construction

Ski Size

155

163

+ NCF Prepreg

Length

[mm]

1550

1630

1720

+ Laminated Cyan Sidewalls

Radius

[m]

K 10.5

K 12.5

K 14.9

+ Speed Plate Plus 13

Tip Width

+ Race Structured 7200 Inlaid Graphite Base

Waist Width

[cm]

Tail Width Quantity

[mm] [mm]

[mm]

172

120

117

107

102

Glen Plake born (father of extreme sports) Smiley Face Logo, Harvey Ball Snurfer SNB, Sherman Poppen Kevlar invented, Stephanie Kwolek (Dupont)

8-Track tapes introduced for cars, RCA Victor First self-release heelpiece binding: Salomon First freestyle ski: Hart Javelin Rolling Stone Magazine First Ski World Cup: Berchtesgaden, West Germany, Jean-Claude Killy of FRA and Nancy Greene of CAN win overall 2 seasons. 10th Olympic Games at Grenoble, FRA

Woodstock Music festival, NY Man on Moon: Neil Armstrong, Buzz Aldrin SNB with Metal Edges, Winterstick Easy Rider starring Peter Fonda, Dennis Hopper, Jack Nicholson and Terry Southern

First Winter ISPO in Munich Nike Swoosh logo First Starbucks, Seattle Email, Ray Tomlinson Atomic builds ski factory in Altenmarkt, AUS First ski descent of Grand Tetons: Bill Briggs, father of big mountain skiing.

Powder Magazine: Jake and Dave Moe, ID First production SNB: Winterstick by Milovich Patent for Skiboard, Bob Weber 11th Olympic Winter Games at Sapporo, JAP #1 binding manufacturer: Salomon

SMART FLF MINI-ROCKER WITH MOVING CONTACT POINTS

Powerful Rebounds, Race-like Feel DESCRIPTION: The same effortless, easy handling as the regular P02 but with a carbon boost! Carbon gives the ski additional liveliness, and more pop, strength and edge grip. Addictive and smooth. Easy to rip down the mountain with no limits. The core's titanium and prepreg sandwich construction give the P02 the strength of a high-end race ski that goes as fast and hard as you want to take it. Titanium is distinguished by its maximum torsional rigidity, optimal stability and unique precision. Plus carbon boost. The result is tenacious edge grip on hard, icy slopes for carving smooth, precise turns. RIDER: This P02 is designed for more recreational-oriented ex or current racers and ski enthusiasts. Effortless, precise turns in the blink of an eye.

+ Smart FLF Mini-Rocker Shape Design + Titanium and Beech/Poplar Sandwich Construction + Carbon Fiber + NCF Prepreg + Laminated Cyan Sidewalls + Speed Plate Plus 13 + Race Structured 7200 Inlaid Graphite Base

Ski Size

[cm]

163

172

Length

[mm]

1630

1720

Radius

[m]

K 12.5

K 14.9

120

117

107

102

Tip Width

[mm]

Waist Width Tail Width Quantity

[mm]

Rubikâ&#x20AC;&#x2122;s Cube by Erno Rubik First twin-tip SKI: Olin Mark IV comp Salomon Ski Boots First topsheet SK8 graphics: Dogtown

Gore-tex fabric by W.L. Gore Apple Personal Computer Home Video Cassette Recorder, Sony Betamax 12th Olympic Winter Games, Innsbruck, AUS Outside Magazine debuts Cassette tapes surpass vinyl record sales Portable Music: Sony Walkman

13th Olympic Winter Games, Lake Placid First action sports magazine: Action Now CDs, Sony & Phillips MTV, USA: 24-hour-a-day music First Space Shuttle Launch (Columbia) 180cm Head Yahoo with 7.3mm sidecut

#1 album of all time: Thriller by Michael Jackson (over 100 million copies) Camcorder/VCR: Sony CD Player, Sony First Cell Phone, AT&T First Color LCD Television, Seiko

Portable CD Player, Sony First American gold medal in downhill: Bill Johnson at 14th Olympic Winter Games at Sarajevo, Yugoslavia Olin Albert, first proto of modern shaped-ski by Frank Meatto MTV launches VH1

TYROLIA FREEFLEX PRO 17

Diagonal Toe

The Freeflex Pro system allows the heel to glide freely so that the ski can bend through unhindered and retains its natural dynamics. Additionally, all freeflex bindings come with the special Pro Heel with reduced stand height.

Due to its higher release force vertically to horizontally, it holds up to the high backward lean forces.

Pro Heel

+ Aero Toe with TRP System

An increased contact area reduces friction and provides constant forward pressure in all skiing situations.

+ Height 19 mm + DIN 5 - 15 + Race Diagonal + ABS - Anti Blocking System + Freeflex Pro

Heel Track

+ Pro Heel

The heel track made of micro alloyed steel is now directly mounted on the ski. Moreover, we increased the height of about 1mm and the width of approximately 8mm. The benefits are more stability and better force transmission.

+ Dura-Coating

TYROLIA FREEFLEX PRO 11 Same description as the Pro 15 except the the Freeflex Pro 11 is the lighter model, with the Lite Heel and taller stand height. + Height 21 mm + DIN 3 - 11 + SL Toe with TRP System + Full Diagonal + ABS - Anti Blocking System + Freeflex Pro + Lite Heel + Dura-Coating

TYROLIA SPEED PLATE PLUS 13 The special method of construction of Tyrolia® plates provides torsional strength and allows free flexing dynamics for a stronger edge grip. Shock absorbing elements provide the ski with amazing stability. The Shock Absorber takes quick consecutive shocks easily. A base height of 13 mm ensures perfect edge hold even in the most tilted positions.

+ Height 13 mm + Sole length 261 – 351 mm + Shock Absorber + Two-piece Flexsystem supports Freeflex + Increased torsional stability, control, and edge grip + Oblong holes maintain ski flexibility + Super Light

First organized snowboard instruction, Stratton Mountain, VT First women’s skis with forward mounted bindings: Blizzard Fame MTV Europe First Rap #1 Album: Licensed to Ill by the Beastie Boys

Freestyle SKI at 15th Olympics Calgary, CAN #1 SKI movie: Blizzard of Aahhh’s by Greg Stump First superfat powder SKI: Atomic Powder Plus 133-115-122 by Rupert Huber Elan Sidecut Extreme SCX, GS Ski with radius of 15m First steel ski USA: Volant by Bucky Kashiwa. First midfat SKI: Volkl Explosiv 118-94-110

Salomon sells their first cap SKI, the S9000 First prototype shaped" skis: Elan and Kneissl First parabolic cap SKI: Elan MBX Monoblock

First boardercross at Whistler, Blackcomb MTV Asia World Wide Web invented by Tim Berners-Lee First Pipe dragon by Doug Waugh, CO First alum. honeycomb SKI: Hart Comp SL

First shaped SKI: Kneissl Ergo First Smartphone: IBM Simon Mogul skiing introduced at 16th Olympic Winter Games at Albertville, FRA Audio CDs surpass cassette tape sales

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Faster, Harder, Rips the Groomers DESCRIPTION: The Plus stands for Titanium. Titanium offers the unique performance features of high power, dynamic rebound, incredible stability, and excellent dampening, without adding weight. These P01s just take whatever is thrown at them and give you the confidence and trust to go faster and ride harder. Never nervous, never insecure ... just a quiet, in-control ride. RIDER: The P01 Twin Plus is a high performance all mountain ski with great edge grip. Rips remarkably easy on the groomed and skis well in the powder and trees. Great turn variety and effortless handling.

+ Twin-Like FLF Rocker Shape + NCF Prepreg

163

171

Length

[mm]

1630

1710

1790

+ Laminated Cyan Sidewalls

Radius

[m]

K 15.9

K 17.5

K 19.4

+ Race Structured 7200 Graphite Base

Tip Width

+ Titanium and Beech/Poplar Sandwich Construction

Ski Size

[cm]

[mm]

Waist Width Tail Width Quantity

[mm]

179

120

121

125

112

113

117

Aerial skiing introduced at 17th Olympic Winter Games at Lillehammer, NOR K2 first shaped SKI: K2 Four Ebay founded by Pierre Omidyar, San Jose First Consumer DVD Line Skis by Jason Levinthal

1 Billion TV sets worldwide First consumer DVD player, Sony

Salomon Skis make their first SNB First Winter X Games, Big Bear, CA Best movie of all time: Titanic 1.84B

Winter X Games adds freesking Google, Stanford University, CA Freeskier Magazine, Boulder, CO Rockered skis invented: Shane McConkey First market twin tip ski: Salomon 1080 Details Athlete of the Year: Shaun Palmer Full-length twintip: Line Dragon, Kris Ostness

Winter X Games adds women freeskiing Record SKI: 248 kph Harry Egger, Les Arcs Record season for snow: Mt. Baker 29m Worlds Greatest Athlete by USA Today: Shaun Palmer Newschoolers.com, largest online freeskiing community

TYROLIA PEAK 12 Unlimited freedom for freeriding! Peak is the specific Park & Powder binding of TYROLIA. It features the TYROLIA Pro Heel, reduced stand height and weight. The stylish design sums up the attributes of these bindings – adrenaline, action, and aesthetics. And, all of that combined with maximum safety. All TYROLIA Peak bindings have the TYROLIA Wide brake by default. But they are also available with the TYROLIA Fat (115mm) and XFat brake (130mm) for even wider skis.

+ Height 21 mm + DIN 3.5 - 12 + Light Diagonal (LD) Toe with TRP System + Full Diagonal + Light Diagonal (LD) Heel + Wide Brake (97 mm) + Dura-Coating

REVIEWS “I skied the P01 both in the powder (where they pleasantly surprised me) and on the groomed (where they seemed to be truly at home). This is a high performing, damp, all mountain ski with great edge grip which can be turned quickly. I think these skis are serious contenders for a great all around ski.” ExoticSkis.com “The P03 ski is more precise and carve-capable, and is probably easier to ski all day than many other twintips. The famous Palmer sidecut design seems to allow this ski to make great turns at various speeds, extending its range of capabilities outside the park andpipe to all kinds of terrain on the mountain. Very fun and sporty.” ExoticSkis.com “The P04 would be a great ski without the trick geometry, but the mini-rocker makes it easier and more forgiving than any ski that’s capable of similar performance.” Powder

K2 buys Ride SNB Snowboarder Shaun Palmer Wins Winter X and Gravity Games Skiercross Alternative Sportsperson of the Year at the Laureus World Sports Awards: Shaun Palmer

Atomic SKI makes their first SNB Action Sports ESPY: Shaun Palmer The iPod by Tony Fadell and Apple First production rockered skis: Volant Spatula 4FRNT Skis, Matt Sterbenz

Winter X Games move to Aspen, CO Armada Skis founded by team owner-riders MySpace by Tom Anderson iTunes Store, Apple Computer

Facebook by Mark Zuckerberg at Harvard Internet usage surpasses TV viewing World record SK8 Jump: 79 feet, Danny Way First Klothoid SNB shape design: Palmer

Youtube by Steve Chen, Chad Hurley and Jawed Karim World record for SKI Jump: 239m/780 ft, BjĂ¸rn Einar RomĂ¸ren, Norway Highest detachable chairlift: Breckenridge First womens-only SKI: Roxy

SMART FLF TWIN ROCKER WITH MOVING CONTACT POINTS

Hook-free Jibbing and Stunning Slopestyle DESCRIPTION: Featuring the True Twin Tip Shape with limited edition art by Daniel Andersson, the new P03 is a specialty ski created for superb park and pipe performance. The FLF Rocker Shape allows for more stability when taking on any transition or kicker. Mellow enough for pressing battleship rails and solid enough for slaying bulletproof slopestyle courses. The graffiti style art makes its own statement as well. RIDER: Unlike many ‘park and pipe’ skis, the P03 has a very wide range of performance and surface types it likes. Very fun and sporty. ExoticSkis.com

+ True Twin Tip FLF Rocker Shape + NCF Prepreg + Beech/Poplar Sandwich Construction

Ski Size

+ Laminated Cyan Sidewalls

Length

[mm]

+ Screen-Printed, Race-Structured 7200 Graphite Base

Radius

[m]

[cm]

Tip Width

[mm]

Waist Width Tail Width Quantity

[mm]

161

171

179

1610

1710

1790

K 16.6

K 17.7

K 18.2

112

117

122

112

117

122

Shaun Palmer qualifies for US Olympic SNB team at age 38 20th Olympic Winter Games in Torino, Italy Apple TV Twitter

iPhone by Apple Female Action Sports Athlete of the Year ESPY: Sarah Burke (SKI) Nintendo Wii

Quicksilver sells Rossignol Most X Games SKI Medals: Tanner Hall, 10 US Ski Hall of Fame: Bill Briggs, father of big mountain skiing. iTunes becomes the #1 music vendor Palmer SKIs featuring FLF Klothoid shape Taos Ski Valley, NM allows snowboarding. Largest flat-screen plasma: 150 in Panasonic

Smart FLF Mini-Rocker for Skis: Palmer X-Games, Slopestyle: TJ Schiller, Anna Segal, Superpipe: Xavier Bertoni, Sarah Burke US Ski Hall of Fame: Doug Coombs for adventure skiing plus others First womenâ&#x20AC;&#x2122;s ski jumping world champion: 320 feet by Lindsey Van (USA)

First Smart FLF Rocker with moving contact points by Palmer 21st Winter Olympic Games in Vancouver, BC, Canada Special thanks to Wikipedia, Google, Apple and skihistory.org for making it all possible.

SMART FLF ROCKER WITH MOVING CONTACT POINTS

Effortless on Powder and Stable on Crud and Groomers DESCRIPTION: Featuring FLF Rocker shape, the new Palmer P04s represent what big mountain skiing is today. Designed for backcountry and deep powder conditions, the P04â&#x20AC;&#x2122;s Twin-like FLF Rocker provides maximum flotation plus quick maneuverability in tighter situations. Coming in two lengths with at least 95 mm under foot, the running surface is plenty big for powder days and great for the rest of the mountain too. RIDER: Powder, crud, groomers â&#x20AC;&#x201C; the P04s feature effortless control and fun for all conditions for any riders wanting the next level flying sensation.

+ Twin-Like FLF Rocker Shape + NCF Prepreg

Ski Size

+ Beech/Poplar Sandwich Construction

Length

[mm]

+ Laminated Cyan Sidewalls

Radius

[m]

+ Race Structured 7200 Inlaid Graphite Base

Tip Width

[cm]

[mm]

Waist Width Tail Width Quantity

[mm]

179

189

1790

1890

K 19.4

K 20.7

132

124