Interview: Pro Audio Manufacturing
Riding the Indian Sound Waves; The Ahuja Legacy Established in 1940, Ahuja Radio is one of India’s leading manufacturer & exporter of Public Address Equipment. Ahuja products are available across the country through a network of over 500 dealers and the company exports to over 50 countries in 5 continents across the globe. AV-ICN got in touch with Sandeep Ahuja, Sr. Vice President of Ahuja Radios to learn more about the Ahuja growth trajectory in the Indian market and the company’s plans for the future.
Sandeep Ahuja, Sr. Vice President of Ahuja Radios
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ell us a little about Ahuja’s journey in the Indian pro audio industry. Ahuja Radios owes its inception to the visionary zeal and courageous initiative of its founder Mr. Amar Nath Ahuja, who in 1940, espoused and championed the philosophy and concept of “Atmanirbharta“ or self-reliance, which has become the buzz-word only today. This because 81 years ago India was not only importing everything including Public Address and Professional Audio Equipment, but also that maintenance and efficient after sales service was either non-existent or prohibitively expensive. Hence germinated the idea of an Indian Product for Indian Customers subscribing to Indian ethos. Ever since Ahuja has progressed continuously achieving one milestone after another. What is Ahuja’s Mantra for success? Products designed and developed after
careful and thorough research into the specific needs and requirements of the customers in India and abroad. Focus has always been on to make products of the highest quality, which offers utmost reliability in performance over many many years of sustained and regular use. Fulfilling customers’ needs, with an assurance of prompt and affordable after-sales service, through a wide Dealer network. Ahuja’s philosophy has been to deliver products at the best possible price. Today, when Ahuja is one of India’s largest pro audio companies, is it still possible to maintain a Low-cost perspective? Ahuja is conscious of the fact that Indian customers want impeccable quality and robustness at affordable prices, and there lies Ahuja’s success. At Ahuja, we have always believed and offered products which are “value for money”. There has never been AV-ICN TECHNOLOGY
any compromise on the quality of components that go into the manufacture of Ahuja products, which are procured from the best sources and yet at the best prices. Even today Ahuja products compete with the best brands in the world and are much lower priced, than others. What is your strategy to ensure the quality and reputation of the Ahuja Brand?
As mentioned above: a) Using components sourced from most reputed vendors / suppliers, adopting best manufacturing and stringent quality control practices & procedures with the sole objective of delivering “zero defect” products backed by the promise of prompt after sale service. b) To ensure every feedback from customers is taken most seriously and acted upon in the right earnest. c) This differentiates Ahuja from others including many international brands and places it higher in brand recall. MARCH - APRIL 2021
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