2 minute read
11 QUESTIONS WITH Manuel Peris
With more than 20 years of experience at DAS Audio, first as Controller and Founder of DAS Audio America, and then as Financial Director and CEO since 2013, Manuel Peris has nurtured DAS Audio to bring it to the trailblazing position it occupies today. In an exclusive interview with PALM + AV-ICN, Manuel Peris shares his insight on running a family-owned business, the Indian pro audio trajectory for DAS Audio, his plans to penetrate the pro audio market in India, and more.
Tell us about your journey in the pro audio industry? What have been some of the highs and lows?
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I’m excited to share our journey in the pro audio industry. We’ve been driven by a passion for sound and a commitment to creating true value for our customers.
One of the highs of our journey was the launch of our line arrays, which was a huge accomplishment for us and helped establish us as a major player in the pro audio industry. Also, the international expansion was a key point for us, it allowed us to reach new customers and to keep growing.
Of course, there have been lows as well. The industry is extremely competitive, and we’ve had to work hard to stay ahead of the curve.
Overall, I am proud of what we’ve achieved at DAS Audio and I am excited about the future. We are constantly pushing boundaries and looking for new and innovative ways to improve our products and services, and we will keep doing so.
As an independent family-owned business, DAS Audio company culture, we would assume was forged in the early stages itself. What according to you are the greatest learnings and advantages of being in a family-owned business?
One of the greatest advantages of being a family-owned business is the ability to take a long-term perspective on business decisions. This allows us to focus on sustainability and stability, rather than short-term gains. Additionally, the close relationships between management and employees lead to more effective communication and decision-making.
Another advantage is the strong sense of personal responsibility and ownership. This results in a dedicated and loyal workforce, as employees tend to feel more connected to a family-owned company. Overall, our company culture is built on a foundation of close relationships with our customers, employees, and suppliers. It has allowed DAS Audio to create a strong company culture based on trust and mutual respect.
Are there any concrete changes in how the company is run today?
I can say that the company has adapted to the changing demands of the industry. Today’s pro audio market is more competitive and technology-driven than ever before, and we have had to adapt to stay ahead.
One of the biggest changes in how the company is run today is the focus on customer service. We have invested resources to provide our customers with the best possible experience. Additionally, we have a variety of profiles within our engineering department, now with software experts, to keep us at the forefront of technology. We have implemented new technologies such as DSP technologies, FIR filter processing and remote control and
What according to you are the main milestones in terms of product development in the five-decade history of DAS Audio?
I am proud to say that we have achieved several milestones in our five-decade history in the pro-audio industry. One of our most significant achievements was being the first manufacturer of professional sound systems to use Class D amplifiers, providing our customers with energy-efficient products 20 years ago. Another major milestone was being the first European company to manufacture self-powered speakers. We also take great pride in our in-house manufacturing process, where we produce everything from transducers, wood cabinets, and electronic components in Spain. This is a noteworthy achievement as it sets us apart from the competition and aligns with our company culture of producing everything in-house.
The EVENT series is the embodiment of all our milestones. It is easy to use, self-powered, and efficient. It is a testament to our commitment to constant improvement and providing the best solutions to our customers.
Less than a year ago, DAS Audio revealed its LARA line array system. Can you