BI●MONTHLY VIRTUAL MAGAZINE
socialmediawoman.com
Ms Millionaire INTERVIEW WITH AUTHOR FIONA JONES
WEALTH CREATION HAVE YOU INSURED YOUR INVESTMENTS?
Have you got your TV Channel yet? Special offer inside!
SECRETS TO GROWING YOUR BLOG FOLLOWING
FAST!
meet CEO of ali International
ali brown
magazine
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After 25 years in Corporate communications, I am excited to be taking my passion and expertise for visual marketing, plus my new love of online marketing and using it to help women around the world establish their own identity online. Social media has opened up a whole new communication medium for women. Through this magazine, I want to help teach you how easy it is to get your message to market and build a successful business online. I am very grateful to all the experts who generously contribute to this magazine, and who are willing to share their knowledge freely to help you better market your business, grow and personally succeed in life.
“
Pam Brossman
social media woman ceo pam brossman Issue #3 with Ali Brown & many amazing contributors Welcome to social media woman virtual magazine. The vision and purpose of this magazine is to bring you the most up-to-date social media tips, tools, strategies and interviews from leading social entrepreneurs in the one spot to learn, understand, implement and grow a successful social network and business online.
Advertising spots and feature articles Opportunities to advertise in this bi monthly magazine are available please contact Pam Brossman pam@socialmediawoman.com for advertising rates and JV opportunities. If you wish to contribute to this magazine please forward Pam your details, background and area of expertise for consideration for future issues. * Disclosure: some links included in this magazine are affiliate links whereby if you purchase through this magazine I may be entitled to a commission. I only recommend products/services that I believe will personally benefit you and your business.
Click to Secure Yo ur Spo t
Keyno te Speakers
I’d love to meet you at Ali’s Event Click button to book your spot today!
PLUS
September Issue Includes: Social Women Ali Brown
November SHINE event and how it can help grow your business
Fiona Jones
Rebecca Griffin Launch Ms Millionaire Book
Leigh Kostiainen
7 Tips For Creating Fantastic Fan Pages
Pam Brossman
Steve Brossman - Power of Video SEO
Dana Dunn
The New Business Card… Have You Got One Yet?
Pam Moore
50 tips Granny never told you about twitter
Janet Beckers
What is the 4th Dimension
Sue Papadoulis
Writing A WINNING Media Release
Denise Wakeman
The Secret to Growing your Blog Following
Apryl Parcher
Red Hot Lead Generation
Mari Uusitalo
3 Ways to Build Your Irresistibility Factor
Jenny Jacobs
Doing It Afraid – Finally At 40TM
Gloria Hamilten
How To Write Great Articles People Will Read
Francine Allaire
Social Media Marketing Tips
Dainaz Illava
How To CRACK The Twitter Code
Social Men Justin Beeton
Protecting Your Assets And Getting Your Message Out Using Video
Deano Power
Kirtsy – Social Media Bookmarking Designed For Woman!
John Anderson
7 Principles of Blockbuster Marketing
Jeff Bullas
Facebook Facts To Sell Your Friends
Featured Guests
Ali Brown
Justin Beeton
ali brown
ali brown chats to me about SHINE and what you can expect to experience at this years event… Ali welcome to the magazine I know my readers are eager to find out more about the up-and-coming SHINE event. Can you tell me, how did you come up with the idea for „SHINE‟? Shine was the right idea for a conference at the right time. For many years I taught my Online Success Blueprint workshops that received rave reviews, but I had such a bigger message to share with women entrepreneurs. Yes you need marketing strategies but that is only part of a successful business. Shine is the first and only conference of its kind that combines information and inspiration along with the mission of helping women help themselves and those around them. At Shine you'll get advice and education on your business "big picture", marketing strategies, mindset principles, and more along with huge doses of fun and inspiration. I'm also bringing in guest keynote speakers including maternity designer mogul Liz Lange and Sex & the City creator Candace Bushnell. It's truly a dream come true for me to be able to host an event like this to bring women together from all over the world! Last year we had many women fly in from Australia, New Zealand, the U.K., Ireland, Scotland, the Netherlands, Sweden, and more countries. The more women make it priority to invest in themselves and change their own worlds, it will change THE world. Did you know it's now being proven that if you want to improve a country's economy, you help the women thrive? My mission is to help women do this for themselves on a global basis. But unlike some women's "conferences", this one actually gives you all the how-to's.
This year we're having it at the stunning 5-star Wynn Hotel in Las Vegas on November 2, 3, and 4, 2010. We were able to keep the registration prices lower than ever before and all attendees can also bring a guest at no charge! Women love attending events like this with a friend or a team member, so it made sense to offer that extraordinary gift.
Ali, I noticed this year you have changed the format to include lots of break-out sessions which I think is a brilliant idea. Was there a reason you made this change? I was excited that as my audience has grown larger and larger, we are seeing a wider variety of women attending our events -- very different types of businesses and very different levels of experience. This presented a new challenge for offering educational programming at Shine -- you can't be one size fits all. So this year we are not only offering ALL NEW content, but also over 18 different content sessions for women to choose from! Sample topics include "Marketing 911", "Become a Media Darling", ―Help… I Need More Clients!", "Strategies for Passive Revenues With Online Information Products", and "Hiring, Managing, and Leading Your Small Business Team". And we're also having special sessions for structured networking, to help our attendees (even you shy ones!) make powerful contacts that will help their business. There is a topic for every business owner at any level -- you simply can't compare Shine with any other event for women entrepreneurs!
alibrown.com
I know that networking at events like SHINE can open up huge opportunities for women in business, what other takeaways can people expect after 3 days of learning with other likeminded entrepreneurial women? When considering what you'll get out of attending an event, it's smart to look at the takeaways. Shine will give you:
a fresh look at the business and life that you want to create, and strategies to reach them
new marketing and sales techniques to help you attract more clients and customers -- online and offline
new productivity skills to help you get more of the right things done… in less time and with less energy
new methods for adding passive income to your current business (or create one from scratch)
hundreds of valuable new networking contacts for possible joint ventures and resources
a newfound level of confidence and inspiration to fuel your success!
I designed Shine to help women recognize the best opportunities for themselves and deliver the next steps they need to generate the income, impact, and life they desire, while making the world a better place for all of us. (And hey, we have a really fun time too!) Ali you have created a very powerful international brand including the now globally recognized SHINE event, how important has creating a brand been to your success? I kind of fell into a brand accidentally in my earlier days as The Ezine Queen, when my specialty was ezine marketing and teaching business owners how to use ezines to increase their business. I woke up in the middle of the night with the idea and ran to my computer to buy the URL. I had no idea how much having that little moniker would help me. As I outgrew that brand, I realized I needed a new brand to represent not where I was, but instead where I was going. This way I would be pulled forward instead of having to push outward. This is a key tenet that I teach my coaching students in my Millionaire Protege Club - don't make decisions from where you are, but instead make them from where you want to be. Honor this and your life and business will change faster than you realize. I got help from a few experts in branding (including my mentor Anne McKevitt) and developed the Ali brand to look and feel and say and encompass everything I would be about years from now. That was the power that then helped me develop the Millionaire Protege Club, Ali Magazine, Shine, and more. So my biggest piece of advice is look at your current business cards, website, and all your marketing materials. If they do not represent where you'll be in three years, it's time to think bigger and make them look that way now. We'll be covering how to do this at Shine! “ You know, looking back over the last several years of building my business, I have always gained my BEST information, inspiration, and new friends and contacts at live events, hands down. Yes you have to invest in your ticket, book your travel, make sure someone is taking care of the kids and the dog, etc. but NOTHING compares to being in a room of success-minded people for several days straight. Your vibration raises and you leave in a different state than you came. And you are armed with all kinds of exciting new strategies as well as new friends and colleagues. It's critical that women give themselves this experience. You just can't emulate it online.”
Ali if you could credit 4 key areas of importance for creating a successful online business what would they be and why? Good question. Here are my top four: 1. You need an in-demand topic or solution. If you aren't selling something that people need, are already searching for, or are having a problem with and want to fix, you're going to have a hard time selling direct online. Period. It drives me crazy when I hear people saying "this internet marketing model isn't working for us", etc. when the real problem is they simply aren't offering something people actually want. Or what they are offering requires a lot of education in order to close the sale. 2. You need a list building system. Your longterm income will be not from a single product or service you offer but instead from "owning" a targeted and interested audience. Make sure to build this list constantly via your website and outreach methods like search engine traffic, Twitter, Facebook, and more. Offer a free ezine, report, CD, or video series that entices people to give you their contact info, and then reach out to them regularly with your publication and promotions that make sense for their interests. 3. You need to market continually. Most of your sales online will happen because it's the magic moment when you offer the right thing at the right time to the person who needs your thing right then. That means you must ALWAYS be marketing. Make sure you have scheduled and automatic and ongoing promotions going out constantly. And build in a longer lead time to your launches. Imagine if an auto manufacturer spent years creating an amazing new type of car and then ran ONE ad, ONCE on TV. Then they said "Well advertising doesn't work." I see business owners do the same thing and shrug and think online marketing isn't effective. 4. You need to think long term. It seems everyone these days is online and is selling something. It's surely even more competitive than it was a few years ago. Today it's more important than ever you treat your business like a BUSINESS -- you'll see those thriving online have truly built businesses and aren't just trying to sell stuff here and there or do a launch here and there. The good thing about the recession is that it's weeding out those who didn't have good products or services anyway. However the advent of all the free social media tools has dramatically increased the amount of "noise" out there. So make sure you stand out in a unique way, do as much marketing as you can, and make sure you're going to make some money and have some fun.
Ali like all of us you must have aspirations and goals of your own, what is the next stage for Ali Brown and Ali Brown international? Right now I already help women around the world in my programs like the Millionaire Protege Club and Shine. My big picture mission involves doing more global work with women in developing countries. Women are truly the ones changing the world. Our time has come. The big shift to peace is up to us, and it starts now, with entrepreneurs like us. I hope you'll join me! And it all starts at Shine this November. Click button to join Ali and myself at SHINE we can‘t wait to meet you!
Fiona this is the second book in the Millionaire Book Series how did you first come up with the idea to create this fabulous series? People are generally very interested in money as it affects their everyday lives. Personally, I‘ve always been interested in money, even from a child — in fact my favourite cartoon was Richie Rich! I started my career in the medical field and when I was in operating theatres I would listen to the surgeons and specialists talking about their investments, share portfolio and their latest Porsche. It struck an interest with me and so I started investing at a young age when everyone told me not to. I started attending seminars and while listening to the speakers I realized that their mindset was the most important factor to their success. Through my work as a volunteer I was exposed to a group of philanthropists and I realized that without them, charity groups wouldn‘t be supported. So it was this combination of factors that inspired me to create the Millionaire series. You brought your sister Rebecca, who is a fabulous PR Publicist in her own right, to help you co-write this book, has it been a lot of fun working together on the second book? It‘s been great! Bec and I are sisters and the best of friends, so sharing this amazing journey together has been awesome. We have so many special memories and moments from the time we spent working on the book. It was really great fun. Bec is a professional writer so she played a huge role in producing the book. She also edited Mr Millionaire. Have you found any difference from the stories with the successful Australian men entrepreneurs compared to the Successful Australian women entrepreneurs or were there many common themes in both books? The men and women featured in the Millionaire books are truly amazing. Some of them grew up in poverty with dysfunctional families, and others dropped out of school. But whatever their background they have all gone on to create incredible businesses and are now millionaires living the life of their dreams. The key to their success is mindset – the way they think and their focus on what they want. They are creating their life through their thoughts and visualization. A lot of this has to do with personal development. Personal development is not something you do once, it‘s ongoing, and all of the millionaires in the books practice personal development on a regular basis. So I recommend that you go to seminars, listen to educational and inspiring CDs and DVDs, read books and start creating your life. We have been able to get to the core of how these millionaires turned their life around from poverty to abundance, and we hope that their stories inspire others to understand that life isn‘t just the hand you‘ve been dealt. You can change your life and become a millionaire.
Coming soon….
Authors Fiona Jones & Rebecca Griffin
Fiona how has writing these books personally impacted your own success as I know you are not only a successful author but also a successful investor and property developer? Have you learnt a lot along the way? I remember reading once that to be successful you need to surround yourself with successful people, or people who have achieved what you‘re trying to achieve. So in creating the Millionaire series I found I was talking to and meeting with the most amazing people everyday. Many of these people have become friends and part of my everyday life and I have found that I am now surrounded with amazingly successful and likeminded people. Writing the millionaire series has definitely taken my own business and investing to the next level as I am basically studying mindset and personal development full time - how could it not! My belief in what is possible has grown exponentially. If someone was wanting to create their own book, what advice would you give them for getting started? Believe you can do it and take action. It only has to be one step at a time. There is a great saying that says, ‗a journey of a thousand miles starts with one step‘, so you need to take that step and let it unfold from there. But it‘s also really important to keep the vision of what you want to achieve in your mind. Get a mock of the book cover created and stick it to your vision board next to the deadline to finish your book! Having a deadline for each of my books has been crucial. So set a deadline and stick to it! Fiona we met on a Millionaire Cruise last year and instantly became the best of friends, which is where you invited me to be a part of the fantastic Ms Millionaire edition. From your initial idea to now, how much has the original idea changed and what exciting books can we expect in the near future? Creating the millionaire series has been an incredible journey and it keeps getting better! What started out as one book, Mr Millionaire, has now become a six book series. So the series now includes Mr Millionaire, Ms Millionaire, Property Millionaire, Franchise Millionaire, Teenage Millionaire and Millionaire Mentors. In 2010, we have released Mr Millionaire, Ms Millionaire and Property Millionaire! I am currently working on multiple business ideas based on the book series, which is very exciting. How are you planning marketing the Ms Millionaire book and will you be using any social media in your marketing plan? Absolutely! Social media is a very important part of marketing. We use Twitter and Facebook to let people know about the books and stay in touch with our readers and contributors. You definitely can‘t market anything nowadays without the use of social media. We‘re so fortunate to have Pam as part of the Ms Millionaire book. Pam‘s advice, support and expertise in social media has been phenomenal. Fiona and Rebecca Ms Millionaire is brilliant book that I know many women around the world will want to get a copy of. They will be available shortly from my website, meanwhile where can they find out more about you, the millionaire book series and any events you have planned? Visit our website www.themillionairebooks.com and click on the Ms Millionaire book where you can find out about the incredible women in our book, and a little about Rebecca and I. We are also planning some amazing events that will give people access to the millionaires in our book. While you‘re on the website join our mailing list so we can keep you updated on our upcoming events!
Click here to reserve your autographed copy
1
Know the purpose of your page; is it just to get people to like your page, or maybe to learn more about what you and your business stands for. Have a clear purpose.
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Know your target market well. Just counting numbers is pointless in Facebook, you want engaged fans who want to spend money with you - and people who want to share, like and tag your page. You should be after quality over quantity.
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Have a clear call to action that matches your purpose, such as; like my page, opt in to my offer, invite your friends etc. They need a reason to take action and that needs to very clear also.
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Use Video anywhere and everywhere, but especially on your welcome page as conversion for your call to action will increase significantly. It is your opportunity to explain what you, your business and your Facebook page will do for them.
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Use vibrant imagery, to catch peoples eye. You want to engage them and encourage them to learn more about what you do. People love pictures and it conveys a message quicker than words.
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Keep text to a small amount and make it succinct and easy to read. It is ideal for instructions but overkill for explaining all about your business. They will learn that as they get to know you better. And if you have a lot to say then refer back to #4 – use video
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Stand Out From The Crowd, be creative. No one knows your business better than you do so share your unique selling position (USP) with your potential clients.
Facebook is about people who like to have fun – so make it a fun experience for them. Your welcome page can only be 520pixels wide. Use a Professional for truly amazing & strategic results.
CLICK BUTTONS TO GET YOURS DONE TODAY!
7 KEY TIPS TO MAXIMISE YOUR VIDEO MARKETING USING VIDEO SEO 1.
Always do your market research before uploading any videos I use free google keyword tool and also market samurai
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If you are stuck for keyword ideas to use go onto YouTube and type in your niche and see which videos are getting the most views – look at the tags in their description box to get some ideas
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Always use your keyword at the beginning (if possible) of your headline when uploading your video and put [keyword] bracket around it
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Very important – always have a call to action to find out more information and make your URL the FIRST thing you write ALWAYS in your description box
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Use your keyword 3-4 times in your description paragraph and also list it at the end of your description with brackets – visit description example on my video here
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Check out successful headlines for videos with lots of views and use something similar (do not copy completely) so as to show up in related videos next to these popular videos in your niche.
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Always ask people to subscribe, like your video, share your video and leave a comment. Search engines like videos that get a lot of views, interaction and sharing.
Final Tip Repurpose your videos and post them everywhere to get the most leverage from each one eg post to facebook, put in your newsletter, post on your blog, post to facebook fan page, upload to facebook, send out using Tube Mogul, tweet it , get your friends to comment. The more you get seen the more value each video is worth to your business. Most importantly – always, always provide quality content! http://pbtools.eznichevid.hop.clickbank.net SIGN UP FOR OUR FREE WEEKLY VIDEO NEWS
Dana Dunn What do Web TV Channels do for you and your business? They create: Visibility, Credibility and Marketability. What a great way to show that you ARE the expert in your business. Okay, so get with the times! What is so great about TV Channels? It's the new way to blog, conduct guest interviews, and give your audience the opportunity to know you, like you, and trust you. Another very important reason to use this platform, is that it is a wonderful way to get your audience to engage and communicate back to you through comments and questions created by your video content. In most cases, your TV Channel will be used as your marketing and information site. This is a great way to Video Blog, and create backlinks to your "Money Site," otherwise known as your main business website . It's not to say that you should not use a TV Channel to conduct business or sell products, but 9 times out of 10, you will use this platform to educate others on your expertise and provide the answers and solutions that your client/prospect is looking for.
7 TO P T I P S F O R C R E AT I N G W E B T V S U C C E S S ! 1. TV Show Theme: Create a theme to set the tone of your TV Channel. What will you be providing for your viewers? For example: If you are a coach, it might be that you will be providing motivation and encouragement, along with practical tips for your clients. For other businesses, it might be practical tips, strategies, video interviews and tutorials. There are really unlimited options to creating your content. 2.
Show Length: It is best to keep your videos under 8 minutes. Most of the time, your videos should be anywhere from 2-8 minutes on average. You will begin to lose your audience after 3-4 minutes if they are not engaged in the topic. Remember, this should be "bite size" bits of information that you are sharing with them. You want to give them enough information to wet their appetite, but also leave them wanting to learn more from you, and anxious for the next "episode." In this case, less is MORE!
3. Video Content: Keep on task and stay focused. It is best to create an outline of your video topic for the week, and practice a few times before starting to record. You want your content to come across free flowing and natural, just as though you are having a conversation with a friend. I usually recommend that your content be thought provoking. This encourages people to comment and ask questions. Engagement is extremely important in building a relationship with your audience! One key point, is that you MUST ASK your audience to comment and ask questions. Give them the direction you want them to take. Your future episodes can be structured around the information they provide you. This is all too often overlooked, and is honestly a hidden goldmine. Your audience will tell you what they want and need, you just need to pay attention, and give them what they are asking for. 4. Real TV : "No I didn't say Reality TV," I said Real TV. Be real with your audience, always be transparent. Never be afraid to let your audience see the "Real" you! This is very important in the business courtship. They need to see the good, the bad, and the ugly. Okay, maybe not literally, but let them see your human side. We have successes in our businesses, and we have failures. Share the good and bad with others, and let them see that you are someone that they can connect with. Share some of your funny, sad, and exciting moments. Have fun with your videos, and feel free to share some of your "out-takes" and bloopers. Trust me, they will love the REAL YOU!.
Web TV hannes con 5. Show Branding: You want to be sure that your TV Channel is another extension of you and your business model. Consistency is always important for business growth and success. Branding is not just about your color selections, but it is also about your overall business model, tone, structure, promise to your customers, mission statement, etc. A strong brand is invaluable, it creates customer loyalty, allows your prospects to emotionally connect with you, and establishes your credibility. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects and potential customers to see you as the only one that provides a solution to their problem. 6. Show Structure: This is very important...be sure to follow a set structure for all your episodes. This provides consistency not only for you, but for your viewers as well. A very simple, but powerful structure that I recommend is this: 1)Welcome 2) Call to action (ask them to subscribe, and comment after watching the video, and ask them to refer friends and business colleagues) 3) Set the viewers expectation: share what the channel is all about 4) Get right to content for episode 5) Close and Thank your audience for watching again reminding them to leave questions and comments. If you know your content for the next episode, give them a teaser on what they can look forward to next time. Remember...leave them wanting more! And most importantly, invite them to your business website. This helps create very important backlinks to your site. The search engines will start to see all the activity, and realize you have a relevant site to rank. 7. Video Call to Action: It is vitally important for you to give a call to action to your viewing audience. If you miss this very important step, viewers will watch your video, then click off to another site. You MUST tell them what to do next. Now there is one caveat, I'd like to make here...less is more, and sometimes if you give them too many things to do, they will get confused. If nothing else, the two calls to action that should not be missed are: Subscribe to TV Channel, and leave your comments and questions below. You can always follow up with them with all your other details later in a follow up email.
Who is Dana Dunn?
Dana has been a Sales and Marketing Professional for over 20 years. She is passionate about helping business professionals and entrepreneurs harness the power of the internet and take charge of their life and business. She now shares her sales and marketing expertise through coaching and consulting with clients Internationally. In addition to her business training and experience, Dana is a Certified Life and Business Coach, Performance Consultant, and online business strategist.
The new TV Channel WordPress Themes are an excellent way for you to build a "buzz" around you and your business: With more and more businesses now utilizing the power of video marketing, there has never been a better time to have your very own TV Channel! The TV Channel provides you an opportunity to "SHOWCASE" your videos, knowledge, expertise, and talents, without your audience getting lost in a sea of content on a website. Unfortunately many videos are going unseen, as there is too much going on visually on one website. Now you know why there has NEVER been a better time to utilize the power of video marketing, and create your very own WEB TV SUCCESS!
Are you ready to get your own TV Channel? I have created a very special offer for Social Media Woman Subscribers. Cick on the link below to find out more….
50 Tips Granny Never Told You About… Twitter & Social Media Etiquette
www.pammarketingnut.com
1. Just because someone follows ya’ does NOT mean they are your true friend. 2. Twitter, tweets, twits…. it’s really all the same but only the newbies use the word twit. Don’t call anyone a twit. 3. Be a friend to get a friend. Share. 4. Don’t hoard yer stuff. Share even with yer competitors. Ya’ need good people on yer team. 5. Don’t keep all yer good content to yourself. Content is to social media like honey is to cornbread. 6. Automated direct messages (DMs) are not cool. You will lose friends. When ya’ sign up fer Twitter and start receiving what you think are Twits just for you… don’t get too excited. They’re not. You followed them. They’re just sending them to the twittersphere for anyone who will read and listen. Remember you followed them only because Twitter told ya’ to when you signed up! 7. Do NOT waste those social media consultants time and money meetin’ for a free lunch to milk their brain. It’s darn right rude if ya’ have no money and/or no plans to ever use their service. 8. If ya’ got a bad gut feeling about a url and their avatar looks like yer wild Aunt Lucy.. DO NOT CLICK! Chances are you’ll end up with a crazy virus like yer Aunt Henrietta! 9. It’s better to give than to receive. Give with no intention of getting something in return. 10. Addiction to social media does not equal expertise. Find a good mentor. Scratch their back. Support their goals. Listen and learn! 11. Perfection is the enemy of good. Just get out there and engage! 12. All Tweeters do not look exactly like their avatar. Chances are the super hot ones are also super “hot” at Photoshop! 13. A wordpress blog is as good as ya’ need to get started. 14. A retweet is not the same as a retreat and is not as good as my meatloaf reheated! When ya’ retweet someone’s tweet put a RT in front of their Twitter handle (name). Don’t pretend it’s yours if it’s not! 15. Social media will not save your biz by itself! Get yer plan together and get integrated. Plan yer work and work yer plan. For all 50 Twitter Tips view full article here
Pam Moore CEO Pam Marketing Nut I am a social media and marketing speaker, coach, trainer and consultant. I am also the CEO & Founder, FRUiTZOOM, Inc., an experiential digital marketing, brand, and social media agency. I help business leaders find their passion and use it to inspire and connect with target audiences to nurture authentic customer relationships with relevant communications and innovative, integrated marketing tactics that fuel business growth and sustainability.
The Secret To Building An Online Community Wonderful Web Women CEO Janet Beckers You‘ve heard about win-win. You may even have heard about win-win-win. But win x 4?? In business I‘ve found most people have the 2 x win mastered and good businesses have the 3x win covered most of the time. But very few consider the 4th party, especially when designing marketing campaigns. The 4th win test is very simple but it forces you to think outside the square and look for creative options and is the core to building a very loyal and growing community online. The concept is so powerful, it is one of the factors that won me Australian marketer of The Year 10 months ago…..Curious?
The 4 Parties The 4 parties in any marketing campaign are: 1. You: you want to increase your marketing message and make money. After all, you‘re in business 2. Joint Venture Partners: This could be as simple as affiliates or as sophisticated as a partner in product creation 3. General Public: building new relationships by showing future clients or prospects how you may be able to assist them 4. Your customer: they need to understand the benefits of the product or service you are selling and receive excellent value when they decide to purchase. This is one often ignored. When creating a marketing campaign, the campaign itself should have the ability to change people‘s lives, even if they never go on to buy your product. To demonstrate how this works, let me walk you through an example of a campaign I recently designed. Wonderful Web Radio Wonderful Web Radio launches very soon and is designed to increase awareness of Wonderful Web Women and act as a lead generator and brand awareness. Each show runs for 30 minutes once per week and is hosted on our Joint Venture Partner‘s site, Women‘s Radio. The plan was to provide highlights of the many expert interviews available to gold members of Wonderful Web Women so listeners would see the great value and choose to join us. After applying the 4th Win Test, it has become far more than that. Let me show you: Me: I get to repurpose existing content and generate new leads through a web site which already gets great traffic JV Partners: The experts I have already interviewed get their message in front of even more potential customers. Our JV Partner at Women‘s Radio has a program that will attract even more traffic to their site. General Public: The shows are designed to give listeners really actionable information they can apply to their business and create great change Finding a win for these 4 groups was pretty easy. But then I thought…there is another group. My existing customers? How can I create a win for them? Existing Customers: I know an important thing for my customers is any opportunity for them to promote their business. What if I could find a way for them to promote their businesses to the millions of visitors Women‘s Radio already gets? Solution: We included a 10 segment on every show called ―Wonderful Web Rising Stars‖. In this segment our producer (also one of our rising stars) interviews existing customers about how they have applied what they have learned from our experts. This gives them the opportunity to talk about their business. Not only does this give a great benefit to our customers, applying the 4th win test actually increased the wins for the other 3 groups: Each case study benefits me because it demonstrates my customers get results, my JVs benefit as most rising stars refer to one of our experts each show, the listeners benefit because they learn from very real people, just like them, who took action and created change. This is highly motivating for them. I‘d love to hear about how you use the 4th Win Test. Apply it to every marketing strategy you design and every JV you do and you will see dramatic results in your business. This is one of the strategies I teach in my 4th Dimension Mastery program. Janet Beckers is the founder and host of Wonderful Web Women, an award winning on-line community recognised for generous and honest marketing advice for women on the internet. A sought – after international speaker and international best-selling author, Janet has inspired thousands of people world-wide to follow their dreams and realise their potential by building a profitable business on the Internet based on their passions. She is a multi-award winning entrepreneur, most recently Australian Marketer of The Year 2009.
WRITING A
MEDIA RELEASE
And score free publicity on TV, Radio, Newspapers, Magazines & online sue papadoulis Using public relations (PR) is the fastest, easiest and least expensive way to build your brand, increase your customer base, explode your sales and give you expert status. Don't overlook going after free publicity in the media -- it is far more extensive and influential than a paid for advertisement. Here‘s my 10step plan to writing a great media release that will get noticed. 1. Get the layout right: You need: a headline in bold followed by an opening sentence in bold followed by text that supports your headline and opening sentence followed by your contact details 2. Create a great headline: Just as in a newspaper article, the headline must sum up the media release contents in a concise manner. Keep it to one short sentence. 3. Write a snappy opening sentence. Your opening sentence can be just as important as the headline in attracting interest from a journalist who may scan this alone and determine whether or not the entire story is of interest. Remember, also these words are also indexed by search engines so if you're putting your release online, add some key words. 4. Support your headline and opener with quality text: The remaining text supports your story and must answer the questions of who, what, when, where, how and why. Write the text in the format used by your target media outlet. For example if you're targeting a local paper, write it as a newspaper article - the sure sign of a great media release is when you read it word for word in the paper. 5. Use quotations. Quote yourself high up in the release - in the second or third sentence. Keep quotes short, sharp and newsworthy (often referred to by the media as a 'grab' which summarises the main point of the story). 6. Include an expert if possible. If you can find a third party to support your position it will give you and your release instant credibility and move it away from being a promotional piece into the realm of serious news story. 7. Provide full contact details. Include your name, landline, mobile phone number, email address and web address. 8. Keep it to one page. More than 1.5 pages and a journalist just won't read it. 9. Offer images and make yourself available for an interview. Often, a journalist will want to do an interview rather than lifting quotes directly from a media release. A media outlet may be happy to use your images, or they may want to take photographs themselves, so make yourself available. 10. Send it out! Develop a list of targeted media outlets, and don't overlook online PR release sites such as www.free-press-release.com and www.prweb.com.
Click to learn how
The Sec ret to Grow ing Your Blog Follow ing ‌ Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people's blogs. Outreach is key to having a blog that actually works for your business, yet it's the one element many professionals ignore. And it's contrary to most competitive thinking because it involves spending time away from your blog. Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to your own blog, and enhance your business brand more than any other tactic you could employ. Here's how... In taking this one step, you will be setting yourself apart from the majority of business professionals who skip implementing this important element in their blogging plan.What do I mean by blog outreach? I'm talking about strategically participating in the blogosphere with the goal of boosting your visibility, driving traffic to your blog and enhancing your credibility. It's not just about spreading your own message, although that's important. Outreach is about building community and personal relationships among your peers, your colleagues who are also writing blogs, and the people in the blogosphere who are reading blogs in your industry. And yes, some of those people may be considered competitors. Don't be afraid of your competitors; you can learn from them and connecting with them may present new opportunities for your business. Find Blogs in Your Niche Where do you start? First, you need to find a few blogs in your industry that you enjoy and will consistently read. Choose blogs that will give you content ideas along with the relationships you're seeking. Blogs can be found in practically every professional and business niche, and a quick visit to a few websites can help you find them. Technorati is the web's largest blog search directory and is a good place to start. Be warned, this site can be overwhelming the first time you visit. You can search for blogs or blog posts by keywords in your field. I recommend you set up an account and make sure your own blog is listed so it can be found by others. Another site is Google Blogsearch. Like any Google search engine, it's going to return a list of links based on your keywords, only this time the links will be sites for blogs and specific blog posts. Use Subject-specific Directories My current favorite for finding the best of the best in subject-specific blogs is Guy Kawasaki's Alltop.com. It's a curated site, which means blogs must be approved in order to be included. You can create your own collection of blogs to watch and read. Here's an example of my Alltop list of business blogs. TIP: Make sure you submit your blog for inclusion on Alltop.com! There are more than 200 blog directories, some of which are subject-specific and others are general. Blog directories come and go, and each has its own list of criteria for which blogs it includes. You want more blog directories? A comprehensive list of blog directories is posted here. Engage in Smart Commenting, Building Relationships In all likelihood, you will find many blogs in your niche that have similar audiences. What do you do when you find one of these good blogs?
http://www.buildabetterblog.com/
The Sec ret to Grow ing Your Blog Follow ing c ont‌ Start engaging! Read and comment on posts that interest you. Smart bloggers allow comments, although sometimes they are moderated to keep out the spammers. Always include your name, blog URL, your email address and your thoughtful, useful comment. The guidelines for commenting are simple: use common sense and respect. There are no rules, but being courteous will help you establish positive relationships within the blogosphere. When you comment on a blog, follow the same etiquette that you'd follow in conversation at a cocktail party. In other words, you're not going to approach somebody at a cocktail party and say, "Hi, my name is Joe and you should buy my widget." You would be a little more subtle. Listen and add to the conversation in a meaningful way. Talk with and get to know the other person first. Start establishing a relationship. Share Expertise, Not Marketing Offers Using blogs to promote your business requires you to act like a professional when commenting. And etiquette dictates that you don't promote your business on another person's blog. Instead, share your expertise. You can demonstrate your expertise in many ways. Add something the author may have overlooked. Add historical context or suggest a book in which the ideas are discussed. Add your perspective, experience and opinion. Be polite and add something new to the conversation. Writing "Nice post, I agree" is not adding to the conversation. If you think this all sounds very basic, please just bear with me. Every business owner has a different level of familiarity with the online world, particularly the world of blogging. I see these mistakes every day in comments on my blog as well as on those I read. So what does this all mean? Resulting Visibility = Opportunity By engaging with other bloggers (in other words, your colleagues), you are making yourself known (visible) and laying the groundwork for creating opportunities to partner with them. Often you need to actively reach out and build relationships with the people you want to work with. Start slowly and see how your relationship unfolds. When you find a good match, you'll know. Keep in mind that opportunities can show up in many forms: new leads, new clients, more traffic, and media attention. A pithy comment on a colleague's blog may attract the attention of a journalist doing research on the subject. Blog outreach is an important part of effective business blogging. The more you're connecting outward, the more you're going to be drawing traffic and opportunities inward. It doesn't require a lot of your time‌ 20 minutes a couple of times a week to read and comment on relevant blogs can pay off big in the long run. Action Challenge: Since I know from experience with my clients that most business bloggers don't comment very much on other blogs, I challenge you to find three blogs in your industry that are publishing top-notch content and subscribe to get their blog updates. Read and comment on the blogs two to three times a week for the next month. Let me know what shows up for you in the way of new connections, traffic and opportunities! Have you tried any of these approaches? What are your thoughts? Please comment in the field below. Related Information: How to Get The Best From Your Blog (free 5-part video course)
For
Lead Generation COMBINE VIDEO & WHITE PAPERS
Apryl Parcher
No doubt about it, video is on fire, and according to predictions by Cisco, will be responsible for quadrupling internet traffic in the next four years. Some businesses have already been successful with video (check out Gary Vaynerchuk‘s ―Wine TV‖ video blog). However, people absorb information differently—so it‘s smart to round out your efforts with multiple types of media. One written form of marketing that can work very well with video is the extremely popular white paper.
What’s a White Paper? For those of you unfamiliar with the term ―white paper,‖ here‘s a quick definition: approximately 6-12 pages in length, white papers are a cross between an informative article and a brochure, and are often distributed as downloadable .pdf documents. Sometimes they are referred to as ―Special Reports‖ or ―Guides,‖ and are the most highly-consumed form of marketing today—even outstripping podcasts and webcasts! They‘re highly sharable, and are great lead generators because they don‘t use overt ―sales‖ language; they‘re written to educate your audience on a particular solution to solving a problem. See samples here. So how can we combine the visual power of video with the popularity of white papers? Improved document technology and social media give us a number of ways, and here are two that can get you started:
1. Embed Videos in White Papers Live links can be embedded within today‘s .pdf documents, giving flexibility in sharing more information with the reader. You can even embed video in a .pdf—a great way to illustrate or support facts. Keep your video segments very short, however, since they will increase the download size of your document. For longer clips, use a thumbnail illustration graphic in your paper and hyperlink it to the video (see illustration).
2. Use Video to Enhance Registration Having people register for your white paper builds your prospect list, and studies show that more than 50% of people who watch online video take action as a result—so using it as a visual aid can really boost your sign-up rate. Depending on your budget, here are two ways you can take advantage of this tactic: • Buy a domain name, and create an HTML landing page with your video and sign-up form. Use pay-perclick advertising to drive targeted traffic. • Create an FBML page on your Facebook fan page with your video and registration form. Employ a social media strategy to drive traffic and encourage sign-ups. These are just a couple of tips for blending the popularity of video with white papers to enhance business. However, there are countless ways you can get creative. Got some you‘d like to share?
Pop over to Apryl‘s white paper blog, www.whitepaperresults.com, and leave a comment or a question.
WOW
10/10
FAB!
3 Ways to Build Your Irresistibility Factor Online! #1 PUT YOURSELF OUT THERE IN A BIG, ABUNDANT WAY. Give from the goodness of your heart, from excitement and simply because you can. Share and help people to find what they are looking for. Serve. While doing that you find your own voice, become authentic and real. See, it is not about owning the coolest gadgets, using the hottest applications or implementing the latest Social Media tactics, its about building a connection and relationship with your right people. Regardless why you consider them the right people.
Becoming irresistible means to get loved by people. Not all the people - but the right people. To be absolutely clear, your right people are not necessarily someone else‘s right people. There is plenty of people for everyone, so stop competing and start being.
#3 PRACTICE ART OF ALLOWING It is very fashionable to claim your authority and position yourself as an expert by dictating the rules how to work Social Media. If you take a closer look, you learn, that
# 2 INNOVATE & CREATE NEW THINGS.
hotter the moguls are, the more sincere they
I know people say, that don’t invent the wheel
others to be. They don’t dictate the rules,
again. By all means model others as much as
they observe them. Don’t get confused by the
you can, but still I say innovate. As you do,
contradicting opinions of experts. Trust
your own personality shines through and you get right people resonating with you and with what you do. If you are a copy of someone else’s vision, you are just that. Be real you and
are. The real stars of Social Media allow
yourself, believe in what you do, since it is the most disarming asset you have, to your right people, the ones that resonate with you and find you completely irresistible.
transparent and honest about that.
www.irresistiblecommunications.com Mari Uusitalo is a Social Communications Strategist, Networking Enthusiast and an Entrepreneur with a passion for conceptualizing and systemizing marketing and communications to down-to-earth, demystified, bite size chunks of information. Her insights bring you peace in the hectic ever changing Social Media scene and you become at ease when you realize what strength lies in your communications efforts, when they are born from your business objectives and core messages.
Jenny Jacob’s
Inspirational story ‗Doing
it Afraid!’ – Finally at 40™ Magazine
At 42, Jenny was looking for work and discovered being over forty was a definite disadvantage to being hired. Three separate employments only lasted a few months, and she became depressed and anxious. During her depression and anxiety Jenny was prompted to research the over 40 syndrome (menopause) and discovered she was definitely not alone. One morning, as she was lying in bed (unemployed) feeling low and vulnerable, she had an idea. ―I could start a magazine for women over 40!‖ It all seemed quite impossible, but the idea would not lie down. Jenny felt sure that there was a market for such a publication. She even had a name Finally At 40 - Life Begins. Part of Jenny‘s vision was that this magazine would encourage women over 40 to believe in themselves, to move beyond feelings of low self-esteem, to believe that it is possible to see dreams come true, and to prove the old adage that life begins at 40. The second part of Jenny‘s vision, was to continue her interest in raising funds for women and orphans in the third world. For the next three months she did all the research she could. During that time Jenny also applied for loans from various banks, but she was rejected until finally she was able to secure a small loan of $3000.00 which she used to buy stationary and office equipment. ―$3000 was short lived, but I was very grateful to have received that support.‖ Jenny says. Along the way she met a handful of people who were involved in the magazine industry, and they became her mentors and helpers and saved her thousands of dollars. With a plan and strategy in place and only $10 left in the account Jacob Publishing was born early July 2006 ―Was I afraid when the business began, yes! Even though the feelings of anxiety and depression were present, I was determined to overcome them, I used to tell myself that tomorrow would be a better day.‖ With no previous experience in publishing, editing or writing, on September 2006 the first copy of Finally At 40 Life Begins was published, and it continues to go from strength to strength. Jenny says: ―The office receives emails regularly thanking us for the magazine. Women share how encouraged they are by the real life stories of other women‘s successes and of how they have overcome many obstacles to reach their desired goals. I feel truly blessed by their comments.‖ Jenny says, ―If you have a dream or idea and want it to become a reality, but you feel afraid, take a leap of faith into the unknown, and if afraid then do it afraid because I have learnt with every problem there is always a solution!‖ Jacob Publishing is also now publishing a second magazine French Provincial. By Dorothy Edwards Thomas
www.finallyat40.com
Gloria Hamilten What's your secret to article writing and marketing success? Have your reader in mind when you write an article. Ask yourself, "How will she or he benefit from what I have written? Will the article make a lasting impression?" That is the only way it can really be effective. Write from the heart. Write as though the person was sitting in front of you and you are having a conversation with each other. Just write what you are really passionate about and what can make a difference.
How do you stay motivated to write articles? It is so easy to be motivated when you love what you do. I love the people I write for although many of them I don't know personally. However, I know that when someone reads what I have written, it was meant to be and that they will gain from it. I say that in all humility. Being passionate about what you do is the key to staying motivated. That's also true in all parts of your life. Passion is what makes you want to keep honing your skills, to lifelong learning in your areas of interest.
How do you decide what to write about? I feel inspired. All inspiration comes from the subconscious level and I have a very good relationship with my subconscious, we communicate all the time. You will probably laugh at that comment, but we are 90% subconscious mind and 10% conscious mind, so I like consulting both of them every day and most certainly when I want to be creative.
How has using EzineArticles affected your traffic? I have received a lot of traffic from having articles published on EzineArticles. Traffic keeps coming even months after I've had an article published. It's an excellent way of getting global exposure on an ongoing basis.
How does article marketing fit into your overall marketing plan? I have started a new business called Life Mapping Mastery which is really a rebranding and amalgamation of other like businesses I have, and I'll be using EzineArticles as a significant part of my marketing strategy. I like the ethical and consistent standard that makes this form of marketing creditable. Click here to get the full article
Here are 6 lessons from Gloria that you can put into practice today: 1. Don't limit yourself to one passion, if you have more "Follow your Bliss.― 2. Always have your reader in mind when writing, and write as though you were having a conversation with them. 3. Motivation comes from within. It will always be there if you are passionate about what you are writing. 4. Embrace your subconscious mind in your daily tasks. After all, it houses all your values, beliefs, attitudes, memories, past decisions that you've made, and the preferred language that you use. 5. Read a lot and expand your internal and external horizons. 6. When starting out just take one small step at a time until you feel you can take larger steps and speed things up. Whatever you do NEVER, ever give up. Believe in yourself. That's very important especially when others may pull your work down.
FORBES List: Top 20 Women for Entrepreneurs to Follow on Twitter – 10 Teachable Lessons What an honor to have been chosen by FORBES as one of the Top 20 Women for Entrepreneurs to Follow on Twitter for Business, Marketing and Technology Advice. I came up with 10 Teachable Lessons; I‘d like to share with you. Social media tools are becoming mandatory for personal branding and professional success. The digital assets - blog, podcast, videos and social networking profiles - are your online identity and how people discover and connect with you. You have the ability to leverage social media tools and networks in order to present a positive image, be recognized as an expert in your field or industry or to be recruited for a position that aligns with your talents and passions. 1. Be visible – In order to be successful you have to be seen and heard. 2. Be an Up lifter – People love my DAILY DARES on Twitter – pick something that fit your brand and your style. 3. Be consistent – when using Social Media consistency is of key importance. 4. Choose to make a difference and lead with your heart 5. Get your personality in there. The beauty of social networking is that it‘s driven by relationships. You build relationships by letting people see who you really are. That means showcasing your personality. 6. Be transparent and approachable by showing a certain degree of vulnerability – we all like to connect, engage and do business with people with know, like and trust. 7. Have the right mix of tweets and posts by sharing, educating and promoting. 8. Persevere even if you don‘t feel like it or don‘t see immediate results … every time I felt like giving up on writing the DAILY DARES and providing my daily dose of inspiration on Twitter, The Daring Woman Fan Page, or on my personal profile, invariably on those days, I would get messages and/or comments thanking me for being such an inspiration in their life… because it was exactly the kind of hopeful/empowering message they needed to hear that day or crediting me for some successes they‘d achieved as a result of daring themselves by me daring them. You just never know who you might reach with your posts and tweets and the impact you might have on someone‘s life. 9. Have an impeccable presence and positioning – you never know who is watching you. I had no idea that Natalie Sisson from Forbes was watching me. 10. Realize that Social Media is a very powerful, inexpensive and profitable brand and business building tool and strategy to turn conversations and connections into clients and/or partners. Case in point, I made the Forbes list, and I was offered a 6+ figure position by being found on LinkedIn. I have also collaborated on many projects with people I connected with on Facebook, Twitter or LinkedIn.
About Francine: Ex-Corporate Sales & Marketing Star turned Daring Entrepreneur; Francine Allaire is a sough after Speaker, Social Media Trainer, a Business Acceleration and Joint Venture Strategist for Women, and a Certified Dream Coach®. Francine is also The Founder of The Daring Woman™ and soon to be released ―Living as a Daring Woman™ (The Academy!). She uses all of these talents and her passion to support and empower women to lead hugely fulfilling lives and build successful businesses or careers by living and monetizing their dreams, passions and expertise.
How to Crack the Twitter Code Are you trying to figure out how to use Twitter successfully for your business? Are you already using Twitter but not seeing the results you expect? Having a challenge attracting and growing your follower base? Firstly, understand that Twitter is like a TEXT message, you are broadcasting your message to the world using the internet. It is also called MICRO BLOGGING, i.e. express yourself in 140 characters. However the key is how well you express yourself in 140 characters that is relevant, engaging to your followers and you are able to generate leads for your business. Here let me give you some Twitter Facts Twitter boasts of 110 Million Tweeters Twitter signs up approx 300000 users daily Twitter has 800 million searches daily Twitter has 24 billion searches per month 33% from April 2009 This is a staggering growth and if you are in any kind of business, whether it is online or brick and mortar, Twitter gives you unprecedented opportunity to reach a wider audience and get more exposure to your brand. There are 10 main reasons why businesses big and small use Twitter. Here are some benefits for you to use Twitter for your business: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Engage in Value Conversation with Client Drive Traffic to blog/website Increase Brand Awareness Provide Customer Service Build your online Creditability Cause/Charities Market Research Customer Participation Connect with Industry Leaders Get recognized as an Industry Expert
One of the best features of Twitter are that it is SEO Friendly, i.e. Non Twitter Users can access your Tweets from anywhere, making your tweets the most cost effective promotional tool. Today Twitter monthly searches surpass Yahoo and Bing making it No 2 in searches after Google. If you are wearing your marketing hat right now, you will be feeling very excited and enthusiastic about the opportunity that is ahead of you seeing these stats. However, the key element is how to create a Dynamic Twitter Professional Profile. Most users miss this important exercise and end up being just a number in a crowd. If you need to stand apart from 110 million people on Twitter, then you need to get the basics right. Brand yourself and your profile from the very start. Here is what you can do... Click here to read the rest of the article and learn 3 Steps to CREATE & CRAFT A Dynamic Twitter Profile ABOUT THE AUTHOR, Dainaz S Illava is a social media strategist, consultant, speaker and author. Her international cross-cultural marketing expertise with solid B2B relationship building ignites her passion to educate and empower entrepreneurs both locally and globally, to develop and expand their business and brand using social media for profits and philanthropy.
Wealth Management Genius
Justin Beeton Justin is the Managing Director and founder of JB Global Investment Services. Justin commenced working in the finance industry in 2000, working at major financial institutions before his move to establish JB Global. In this interview Justin shares with us why he is embracing the power of the internet and video to teach people how to increase their wealth and protect their assets.
justin beeton www.jbglobal.com.au
Wealth Management Genius
Justin Beeton Shares why he loves using video in his business jbglobal.com.au
Justin thanks for this interview, for people who may not know of you, can you explain who you are, your area of expertise and why you created JB Global please? I am the founder of Australia‘s fastest growing stock broking / fund management firm. I established JB Global to introduce ethics and integrity back into the finance industry. To achieve this JB Global was the first stockbroking firm to remove brokerage fees, and the first company to align our interests to the performance provided to the end investor. A lot of people lost a lot of money in the economic crash could that have been avoided and can you explain in simple terms what asset protection means? Yes! When markets crashed around the world in late 2007/ 2008 the financial consequences could have been avoided had you held insurance over your investments. This is what we specialize in. We are the only firm I am aware of in the globe that ensures all our investments are completely protected from a market fall. It amazes me that the majority of the world population pays for insurance on their house yet leaves their lifetime savings to be subject to falls. You are well known here in Australia Justin and have had many guest appearances on TV in the US to talk about your investment opportunities. How have you found interviews as a medium to help inform investors of the opportunities available to them? The main reason I believe most investors do not have insurance on their investments is simply because they do not know it is available. My main focus has been to increase the education levels to empower individuals to make more informed investment decisions and when the market falls to ensure their financial situation is not diminished as a result. By using TV, and various interviews I have been able to pass on my knowledge which will hopefully prevent such catastrophic financial consequences like the GFC from occurring in the future. More and more people are now buying insurance on their share market investments.
Wealth Management Genius
Justin Beeton Shares why he loves using video in his business jbglobal.com.au
Justin Beeton Interview continued… Justin you are now using more and more video on your website and in your marketing and have recently set-up a TV channel to connect with your clients and customers. How have you found video as a marketing tool and how has it benefited your results? The marketing and advertising world has changed considerably over the last decade. I have a limited budget for such things as such I need to ensure the money to enhance my brand is spent wisely. I used a 10 minute interview on youtube which was just education based of which we received over 12,000 views which ultimately resulted in over $40mil worth of sales. Justin you have a product coming out very soon that involves investing in the ASX, in simple terms can you explain to people the benefits of this opportunity and the risks involved in investing in this type of investment please? I have created the JB Global Income and Equity Accelerated of which we are up to series 10. This investment gives people the capacity to invest on the Australian Stock Exchange with the benefit of capital protection. As the investment is protected from market falls the bank is willing to lend the investor 100% of the investment amount at an extremely low rate of 4.95% pa. So investors can enjoy in any rebound of the share market, have the ability to earn up to an 8.1% income, any capital growth all with the benefit of financial security as the investment is ‗insured‘. Justin if people are interested in finding our more about your managed fund opportunities or how to protect their investments and assets, how is the best way to contact you or make an enquiry? The easiest way is to go to our website at www.jbglobal.com.au and register for a Product Disclosure Statement. For readers they can also download a copy of my latest book, The JB Way which outlines how every individual can accelerate investment returns when the market goes up whilst protecting their capital if the market falls. They can download a free copy from my website.
Click image to watch interview
social bookmarking 4 social women In this article I'm going to show you why Social Bookmarking is a powerful leverage tool for building online influence and introduce you to Kirtsy, a social bookmarking network for women created by 3 social savvy ladies.
What is Social Bookmarking? Social Bookmarking is simply a social network that allows you to store, tag and share links from great content you find around the internet. It's just like the bookmarks you have on your computer however with Social Bookmarking you can share them with the world.
Why bother with Social Bookmarking CREATES TRAFFIC Naturally sharing your links will lead to people visiting those links. This can be a great source of traffic. 2 tips; cultivate relationships (friend people on social bookmarking sites), and give first (vote for, like or otherwise endorse the content others are submitting and they will do the same for you). Promotes indexing of your content Most Social Bookmarking sites such as Kirtsy are regularly crawled by Search Engine spiders because they are a known source of fresh content. If your link is bookmarked guess what? It's going to get found faster by Google. So be sure to bookmark your blog posts, videos and other content to ensure that it is getting found by google sooner rather than later. It creates backlinks to your content that has SEO value While there is lot's of debate about the value of backlinks from Social Bookmarking sites. Our testing (and the tests of many others) have found time and again that backlinks from Social Bookmarking sites improve Search Engine ranking. Demonstrates market leadership Curating a stream of content in your niche is a great way to position yourself as an authority in your market. If you are regularly sharing great content from bloggers and other leaders in your niche, people are going to begin to see you as an authority. Social Bookmarking is a very simple way to build a stream of related content
Social Media Consultant – Deano Powers
www.byronnewmedia.com Why Kirtsy? Created for a female audience - Kirtsy was created by three women for a female audience. Content shared on Kirtsy is focused around areas of interest for women Has good page rank - Kirtsy currently has a Page rank (a measure of Search Engine authority) of 5 which is quite high. Has follow links - Another factor for the SEO buffs amongst you. While many bookmarking services have no-follow links (a convention which lessens SEO value), Kirtsy has follow links. The plain english version a link from Kirtsy to your content will add to it's authority in the eyes of the search engines. Is still a smallish community - This may be seen as an advantage and a curse. However in a smaller community it's easier to get to know other influencers and connect then in the mega bookmarking sites like Digg, Delicious, and Propelor
5 Tips to Bookmarking with Kirtsy 1. Use a bookmarklet - The Kirtsy Getting Started instructions will show you how to set up a bookmarklet in about 20 seconds. Can I recommend that you do that as soon as you sign up for an account. Why? That way as you go about your business online you will be able to rapidly bookmarklet content that will be valuable to your market, it can become a very simple part of your workflow.
2. Do it regularly 3. Share a link or two a day as a minimum, you will find yourself building a profile very quickly. 4. Do it broadly - Don't be tempted to share only your own content. This is not goo for search engines or people. Share a good mix of links. A general rule of thumb is to ask yourself, "would I appreciate finding out about this information?“
5. Leverage it - Most Social Bookmarking services create an rss feed of bookmarks or have other ways to syndicate and cross post. Use these functions to give you leverage so you touch the content once but get many times the value from that one activity. For example add the rss feed from your Kirtsy bookmarks to Friendfeed and have Friendfeed send these links to Twitter for you automatically.
social bookmarking 4 social women
TO 1.
YOUR ONLINE SALES
Find out what people want and give it to them - Don't just assume you know what your prospects want – do research. A great place to do this is on the online forums where your target market hangs out. That‘s because people will be honest and candid about what they really think and want on these largely anonymous online forums.
2. Speak to your prospects biggest problems and burning desires - Once you have discovered your prospects‘ burning desires and biggest challenges make your marketing centred on proving you can help them solve those problems or fulfil their desires. 3. Proof is what sells in marketing - Focus on proving what you say is true to an increasingly sceptical market place. Banish hype and the excessive use of exclamation marks etc. Remember what David Ogivly said to his male ad executives back in the 1960's ―the customer is not stupid, she's your wife‖. For this reason make a cogent proof laden argument for ‗why‘ folks should choose you. 4. Trumpet your Uniqueness - Because we are in such a saturated market where folks receive over 3,000 marketing messages a day it's important you offer a unique way of solving people's problems or giving them what they want. Display this uniqueness in your headline. 5. Create easy first steps - Rather than trying to sell your product immediately offer a free report, CD or DVD etc. on a topic of burning interest to your target market. Then once they‘re on your database you have a potential customer for life. You'll find that this will give you a much more profitable business than going ‗straight for the sale‘. 6.
Create Irresistible Offers - The Godfather of direct response advertising Claude Hopkins said we should make our offers ‗so irresistible that only a maniac could refuse them‘. A great way to do this is by adding bonuses or discounts with strictly enforced deadlines. There is nothing like a deadline on an offer to spike response.
7.
Test and measure everything - Business expert Brad Sugars has found just by tracking the results of your sales campaigns you can increase your results by up to 16 percent. The biggest breakthroughs in business come when you test and measure new approaches. Then once you discover what works – milk it for all it‘s worth.
John Anderson is an online Conversion Strategist. To download his FREE $725,000
email marketing cheat sheet go here:
www.conversionmasters.com.au
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Facebook Facts to Tell Your Friends 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30.
Source: mashable.com
Al Pacino‘s face was on the original Facebook homepage One early Facebook function was a file sharing service The first ―Work Networks‖ as well as the original educational networks included Apple and Microsoft The meaning of the term poke has never been defined The average Facebook user has 130 friends There is an ‗App‘ to see what‘s on the Facebook cafe menu Mark Zuckerburg (CEO of Facebook) calls himself a ―Harvard Graduate‖ when in fact he didn‘t graduate (apparently his reply is that ―there isn‘t a setting for dropout‖) California is huge on Facebook with over 15 million users (41% of the population) Australian‘s spend more time per month on Facebook than any other country at over 7 hours on average A Facebook employee hoodie sold for $4,000 on eBay Facebook has over 500 million users Facebook has added over 400 million users in less than 2 years If Facebook were a country it would be the 3rd largest Facebook was initially bank-rolled by Peter Thiel the co-founder of PayPal for $500,000 Facebook was almost shut down by a lawsuit by ConnectU who claimed that Zuckerburg stole the idea and Technology for Facebook (the issue was settled out of court) 50% of users are on the site every day 70% of users live outside the USA Facebook is available in 70 different languages It is the second biggest website by traffic behind Google Yahoo offered Facebook $1 billion which Mark Zuckerburg refused Facebook is now valued between $7.9 – $11 billion Most Popular Facebook page is Michael Jackson (Simpsons is second) Monthly time spent on Facebook is 8.3 billion hours Total number of of active applications: 550,000 plus and growing daily Women aged 55 and up are the fastest growing Facebook demographic in the USA Facebook makes money through advertising and virtual products This year Facebook is on track to generate sales of over $1 billion In Australia court notices can be served through Facebook A Facebook court summons in Australia is considered legally binding Facebook has become so popular psychologists identified a new mental health disorder ―Facebook Addiction Disorder‖
Leading blogger Jeff Bullas
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