socialmediawoman.com
BI●MONTHLY VIRTUAL MAGAZINE
CAN YOU REALLY MAKE MONEY ONLINE? INTERVIEW WITH LEADING INTERNET MARKETER
JAMES SCHRAMKO 7 TIPS FOR BETTER BLOG POSTS! PRIVACY CHANGES FOR NEW FACEBOOK ‘LIKE’ FEATURE VIDEO MARKETING ROCKS 5 VIDEO STRATEGIES YOU CAN IMPLEMENT IN YOURBUSINESS TODAY
How YOU can be featured in the next issue!
Pied Piper Of facebook
Mari Smith
LAUNCHES NEW BOOK
social media woman ceo pam brossman
Launch issue‌ Welcome to the launch of social media woman virtual magazine. This has been an idea in my head for the last 6-8 months and I am really excited to be bringing this virtual magazine live to you bi�monthly. The goal and purpose of this magazine is to bring you the most up-to-date social media tips, tools, strategies and interviews from leading social entrepreneurs in the one spot to learn, understand, implement and grow a successful social network and business online.
Advertising spots and feature articles Opportunities to advertise in this bi monthly magazine are available please contact Pam Brossman pam@socialmediawoman.com for advertising rates and JV opportunities. If you wish to contribute to this magazine please forward Pam your details, background and area of expertise for consideration for future issues. * Disclosure: some links included in this magazine are affiliate links whereby if you purchase through this magazine I may be entitled to a commission. I only recommend products/services that I believe will personally benefit you and your business.
who is mari smith? aqua and bling is her thing
I‟ve been active on Facebook and Twitter since early 2007. FastCompany.com dubbed me “the Pied Piper of the Online World.” I‟m a Relationship Marketing Specialist and Social Media Keynote Speaker, Trainer and Consultant. I help independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter. I have a strong background in the world of relationships and internet technology, making social media my ideal arena! I‟m passionate about showing fellow professionals how to develop powerful profitable relationships using social media. I currently have well over 9,000 friends and fans on Facebook and a loyal following of close to 70,000 members on Twitter. Facebook Marketing: An Hour A Day by Mari Smith & Chris Treadaway (May 3, 2010 Sybex/Wiley) is a comprehensive guide for marketers, business owners and practitioners alike. Discover all the ways your business can maximize everything Facebook has to offer, from simple quick techniques to full-on campaigns.
Praise quotes: "This is the ultimate Facebook marketing guide. It provides the most important strategies to take full advantage of Facebook's best features, make your Facebook presence pop, and generate profits. A mustread!" Guy Kawasaki - Co-founder of Alltop and former Apple chief evangelist "The social media world is full of people saying they know this tool or that tool. But there's a reason the first name a lot of people think of when they think of Facebook marketing is Mari Smith. This book shows you how the world's largest social network can be leveraged for your business. And it's written by one of few people out there who actually has shown companies how to succeed on Facebook. If you're trying to leverage Facebook to reach your customers, this book should be on your shelf. It's on mine." Jason Falls, Social Media Explorer Social media educator, speaker and consultant
Free Facebook Marketing Online class with Mari & Chris With Facebook‘s product changing so frequently, Chris and I wanted to offer special follow up support for our readers. You can join us in a special series of online trainings, designed to help you get the absolute most out of this book and from your own Facebook marketing efforts! In our three-part online webinar series, we‘ll walk you through exactly how to: Integrate the new Facebook Social Plugins Assess the power of the new Like button for your site Create a compelling Facebook Fan Page Source consistent, relevant content to keep your fans coming back for more Build your raving fan base using creative ways to drive targeted traffic Increase your brand awareness and brand sentiment Easily drive traffic back to your website and blog
Engage your fans and turn them into paying customers Rapidly build your opt-in email list Place effective Facebook ads that make people take action And much more.
This workshop series stars on June 3, 2010 and is entirely virtual, so you can attend via your computer from the comfort of your home/office. Each session will be recorded and replays will be available with unlimited access. Chris and I will share screenshots and our desktop as we guide you through the exact steps you need to build a vibrant, profitable presence on Facebook.
Here‟s how to register: It‘s super easy to secure your place in the free 3-part Facebook Marketing online class: STEP 1: Purchase your copy of Facebook Marketing: An Hour A Day at any of the online retailers listed on mari‘s website or order online at Amazon STEP 2: Fill out the Facebook Marketing survey here.
Are Video Emails The Next Auto-responders Check out this cool new service! We believe yes! In fact the change is upon us and here is one very innovative company with systems in place already for your business to use this new communication and relationship marketing strategy. How can you use it? Video emails, referral marketing, training, network marketing, video newsletters all at the push of a button from your computer fully branded! Even run webinars for less than the current email and webinar service providers. Check it out for yourself and think about how you can start using video emails/webinars in your business marketing! Click buttons/image to find out more..
Make money while you use it
Or just use it in your business
Why itâ€&#x;s so cool! 1. Video (the hot button) 2. Personalised communication
3. Co-hosting web meetings 4. Interactive webinars with Powerpoint and highlighting tools 5. Web templates
6. 100's of custom templates to choose from (for individual emails plus more for E-blasts) 7. Auto-responders 8. Custom forms 9. Combine 3 Very important marketing tools on 1 easy to use platform (save time and money) 10. Ability to earn a passive income (true potential)
Here is just some of things you can do with your ‘LIKE’ pages
A custom 200x600 banner for your wall - to match your website.
A custom 'Vanishing Welcome tab' with promo video and email opt-in - only visible to non fans . A ‘Vanishing’ Welcome Tab means that if someone isn‟t already a member of your community they see your welcome tab. Once they like or join it is replaced with another squeeze page in case they didn‟t give you their email address on their first introduction to your welcome tab.
A custom 510px wide graphic for your Vanishing Welcome tab - to match your website. Or review of an existing one.
An 'Invite Friends' Tab - optimise the chances of people inviting others to your page.
A custom Squeeze Page - a page that promotes a giveaway in exchange for an opt-in to your mailing list (usually called Freebies or Free Stuff) including an email opt-in box and giveaway campaign, with talking head or promo video.
An eStore with PayPal integration for digital or physical products - your fans will never have to leave your fan page to shop with you "We LIKE that".
A Sales Landing page for 2 products in your store - allowing you to run promotions. These can be for events, new product launches or services etc
You will also get LIVE video streaming from your fan page allowing you to conduct live or pre-recorded videos, seminars, tips & tricks clips, etc.
Connect your Blog RSS feed to your Fan Page
Custom code provided to you to add a 'LIKE' button to your external website.
Establishing your Vanity URL if you don't already have one.
5 video marketing strategies for business 1. Video newsletters
Higher conversions Connect and build relationships Grow your list
2. You Tube Channel
Build a following Build your brand Get on page 1 of Youtube & Google
3. Online TV Channel
Become the celebrity in your niche Connect and engage your target market Provide value with tips and tutorials
4. Video landing page
Connect with people on your website Know, like and trust in first 10 seconds 80% of people will watch a video on a website 54% of them will take action!
5. Keyword for video
Page 1 Google – in your headlines & descriptions Page 1 YouTube – second most searched online Grow your list, drive traffic, credibility
Learn step-by-step how to get on page 1 of YouTube and Google – Special Magazine Launch Price click on image to get your copy today
Normally $147
Only
Privacy Change For The New Facebook Like Feature If you do not want your „like‟ preference to be track-able follow Mari Smith‟s 5 steps below to update your privacy settings:
1. Click Account at top right
2. Click Privacy Settings.
3. Click Applications and Websites
4. Click Instant
Personalization
5. Decide if you want to uncheck!
@marismith
facebook.com/marismith
marismith.com
Online Radio
A powerful way to communicate your brand message to a global audience
With competition in the marketplace steadily increasing many business owners are harnessing the speed and reach capabilities that social media platforms offer to promote their services. One of these social media tools is Internet Radio – an amazing way to communicate your brand message to a global audience.
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Unlike traditional radio stations, online radio shows are far more focused in the topic they cover so will have a highly targeted audience who are more likely to be interested in what you have to say. Online radio not only streams live on the internet when the show is running, but is also recorded as a podcast with an ongoing lifespan through being accessible on iTunes, iPhones and other similar technologies. So, unlike traditional radio, your interview is recorded and can be accessed and heard over and over by new subscribers and fans. Being interviewed by Online Radio shows is a fantastic way to elevate your status as an expert. Many Online Radio shows will give you access to the recordings, so a great way to create a buzz about you, your brand and your expertise is to include snippets of the interview in your newsletters, on your website and your blog. Online radio provides a great platform for you to create interest and excitement around your topic of expertise through being able to interact with listeners. When our show is streaming live we provide our listeners with multiple ways to connect with us and our guests, which includes ringing in live; interacting through our online chat room; or connecting with us on Twitter. Often following the structure of a talk-back radio show, online radio provides a wonderful platform for you to showcase your expertise with listeners. Remember, the best way to connect with the audience (and have them wanting to learn more) is to offer a solution to their problem, rather than blatantly sounding like an advertorial for your services. http://annemariecross.com/launch-your-online-radio-show/ Annemarie Cross is a Brand Communications Specialist and Radio Presenter on Career Success Radio, helping ambitious women entrepreneurs command what theyâ€&#x;re worth and get it! Annemarie can be contacted at www.annemariecross.com
FABE
KEILY
www.whatworkingwomenwant.com
events that change lives
My name is Fabe Keily, CEO and Founder of What Working WoMen Want and I‘m passionate about Making a Difference! We believe There’s More to Life than Work and are committed to equipping Working Women and Resourceful Men like YOU to make Money, Health and Relationships work for you! We provide empowering Education, proven Products and significant Services that equip you to create the work / life balance YOU deserve.
7 tips for creating a FAB event! 1.
GIVE GENEROUSLY ON THE FRONT END – Combine your own resources, with that of sponsors to give generously to your clients. Just like the law of gravity, the law of sowing and reaping exists. WHY? If you want clients to invest in what you offer, you need to be willing to invest in them first.
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CREATE THE WOW FACTOR IN THE ROOM - Incorporate banners, plants, balloons to decorate the room and create the atmosphere. WHY? You only have once chance at a first Impression so make sure that when clients walk into the room it has a WOW factor.
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MANAGE THE EVENT THROUGH GOOD LEADERS – Before the Event make up a list of tasks, clearly outlining what has to be done and who will manage it. WHY? An event is much easier to manage if you have good leaders in place to manage different tasks. This way you only have to manage the managers and not the whole Team.
“If you sow generously in life, you’ll reap generously”
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VALUE YOUR TEAM - Be personally interested in your leaders and their lives. Be sure to express appreciation of their efforts and publicly recognize whenever possible. They will reproduce the leadership you set the example of. WHY? People will go the extra mile for you if they feel valued and appreciated.
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CONFIRM, CONFIRM, CONFIRM - Ensure that people are confirmed for the Event via several different methods in the leadup to the Event. By autoresponders on the internet, via hard copy letters in the mail, via sms‟s closer to the Event. WHY? When people are reminded about the Event, it helps create an excitement and expectation about the Event. The last thing you want is for people to not attend, because they got busy and forgot. We live such busy lives, people appreciate the reminder.
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TREAT EVERYONE LIKE A VIP - Treat every attendee and every speaker as a VIP. Do everything you can at the Event to make them feel special. Don‟t wait for them to ask you for something, anticipate their needs and be helpful without being asked. If you don‟t know the answer to a question, don‟t fake it…tell them you‟ll find out and get back to them. WHY? People don‟t care what you know until they first know that you care. Relationship is one of the most important things to building a successful business.
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HAVE FUN ALONG THE WAY - It‟s sooooooooo important to have fun along the way. Happiness is not a destination, it‟s a journey, so be sure to enjoy the journey! WHY? People will be willing to help time and time again if they‟ve enjoyed the experience.
whatworkingwomenwant.com - join us at Fabe‟s event May 22, Sydney!
7 Tip s Fo r Better Blo g Po sts Leading Social Blogger Denise Wakeman www.buildabetterblog.com Tip #1: Clarity The first and most important rule for creating effective content for your business blog is to be completely clear about why you‘re blogging in the first place. Be clear about the profile of your ideal reader (your customer) and about the core message as it relates to your business.
Tip # 2: Know what your readers want Always write with your reader in mind. Write as if you are answering the question ―what‘s in it for them?‖ Your readers are asking themselves all the time whether this blog is worth their time to read. You‘re more likely to keep them interested if you‘re "walking in their shoes." Address your readers’ major issues and concerns.
Tip #3: Edit Often So many blog posts start off with, ―The other day, I was thinking about…‖ or ―You know, summer‘s almost over and…‖. A blog post is not an essay and it‘s not poetry. Get to the point right away. Follow the rule of KISS = Keep It Simple, Sugar! (or Keep it Short, Sweet, and Succinct). That means you can actually write less. Write short, declarative sentences and omit all unnecessary words.
Tip #4: Create Keyword-Rich Headlines Write compelling headlines by using strategic keywords that are relevant to your topic. Keywords are often touted as gold by search engine optimization experts who want to charge you an arm and a leg for their services. For an in-depth discussion on writing effective blog post titles, read Chris Garrett‘s post on How to Create Headlines with Go Viral with Social Media.
Tip #5: Write great first sentences Write an optimized first paragraph using the same keywords you used in your post title. Make your point right away rather than leading into it. Use clear keywords in the first sentence of the first paragraph, and then summarize them again before you close your blog post. Always close by asking readers for their comments.
Tip #6: Keep it short and spacey When writing, keep paragraphs short. They should be one or two sentences at the most, and then break for a new paragraph. White space is your friend. Sometimes just one sentence can be effective as a paragraph. You want lots of white space between paragraphs on your blog.
Tip #7: Use bulleted lists Use bullet points and lists as often as possible. This makes your post easy: to read, scan, understand and remember Research shows that people prefer things to be easily digestible and chunked down for them. It‘s easier for them to remember your message if you‘ve given it to them in a list of three or five items. Click here to read the full blog post
The challenge, especially for the entrepreneurial woman, is managing everything they have going on in their life - business, children, relationships, home, family, and community commitments. As a high achiever she feels she should be able to be all things to all people, sadly never feeling like she is managing anything effectively. Here are some steps that will help you untangle the overwhelm and put you back in the drivers seat! Drop in to say hello www.lenoremiller.com
5 Steps to dealing with OVERWHELM! Make sure you give yourself some quiet time to do this task. Take a packet of ‗post it‘ notes and find a wall or whiteboard, you need a surface you can stick the post it notes on. Now write every single task or idea that you have floating around in your head, each on its own individual post it note. You are not to make judgments, just write them down and stick the post –it note on the wall. e.g. ironing, exercise, gardening children‘s sport, names of articles you want to write or videos you want to make, date night, committee meetings EVERYTHING you can think of. Keep going until you feel blank then ask yourself – if there was something else that belongs on this list what would it be? Then add that. Do this through 3 blank spots.
Now have a look at all the notes you have and start to group them into logical categories e.g. you, home, relationship, children, business etc Maybe some have subcategories Business might include – bookwork, meetings, article writing, marketing etc
Now take one group at a time e.g. Home are there any tasks that absolutely need to be done by you, or that you enjoy doing? For example cooking dinner in the evening might be your unwind time, something you enjoy and you wish to continue with that task. Everything on that list that does not need to be done by you – find someone else to take care of it, What can you outsources personally and professionally, and do you really need to be on all those committees?
Once you have done this for each area of your life, have a look at the things that are left, make sure they really need to be done by you. When you are sure it‘s time to make some choices about how much time you are giving to each area of your life. Perhaps it‘s time to set some business hours for yourself so that work doesn‘t flow into every waking moment.
Get out your diary and schedule everything in, and put everything in its own time slot. Ensure this includes time out & time for you. Treat the appointments with yourself just like you would an important business appointment. When it‘s time to shut the laptop down and hangout with your family go do it. The wonderful thing about scheduling is that you know everything has its place. It is no longer consuming space in your thoughts while you need to be focused on something else. And the really cool thing is you will become much more productive and less stressed as a result.
Take the time to do these steps and give up overwhelm, today!
Hootsuite: http://www.hootsuite.com This is my favourite twitter management application tool for managing all my twitter communication, tracking, search, monitoring and analysis plus you can import your Twitter, Facebook, WordPress, LinkedIn, Ping.fm, and more
Twitterfox: click here to access add-on Echofon adds a tiny status bar icon that notifies you when your friends post tweets. You can also view updates in a timeline and post your own tweets without leaving your current browser.
Twithawk: click here to access TwitHawk is a real time targeted marketing engine that will find people talking on twitter now by your chosen topic and location, allowing you to really hit your target mid conversation with ease. It will periodically search twitter for you and either auto-reply or generate a list of matches for you to respond to or reject from your twithawk account.
Tweetmeme: click here to access TweetMeme allows you to add HTML embedable buttons into your content, product pages, email newsletters, and more to quickly spread the word amongst Twitter users.
Moniter: http://www.monitter.com Simple. It's a twitter monitor, it lets you "monitter" the twitter world for a set of keywords and watch what people are saying. Just type three words into the three search boxes below (where it says 'monitter' now..) and within seconds you'll start seeing relevant tweets streaming live.. give it a try...
Magazine Launch Free Gift Value $97 Click on image to get free twitter success pack ***Only available till 31st May so be quick! ***
Information Sourced Elance Blog click here to read post
Have You Personalised Your Linked-in URL? Author: Karen Moloney http://au.linkedin.com/in/karenmoloney
Every LinkedIn member has a Public Profile URL which can be personalised as per the example When you first create your LinkedIn profile, your Public Profile URL will read something like this: http://au.linkedin.com/pub/karen-moloney/16/b16/225 If you go into the tab to Edit your Profile you will be able to change this to something more personal and I would suggest it‟s your name. After all, your LinkedIn profile is all about you! If your name is already taken, you may like to use a middle name or initial, or one of the suggestions that LinkedIn gives you. The important thing is that your first name and surname both appear in the URL. Why would I personalise my Public Profile URL? Google and LinkedIn are great mates, so if someone searches on your name in Google your LinkedIn profile is likely to appear near the top of the list of search results displayed, try it with my name. How else can my Public Profile URL help me? There are several ways you can actively direct traffic to your LinkedIn profile which, if it is complete and up to date, can be a much better marketing tool for you than even your company website. People do business with people and people want information about people. So why not direct them to a place where they can get all the information they need about you? Here‟s five ways you can easily drive traffic to your LinkedIn profile and really make it work for you: 1. Email signature Everyone includes contact details like email address and phone number on their email signature, but what if you leave that company or change your contact details? Your LinkedIn Public Profile URL will remain the same wherever you are working and whatever your contact details are, so isn‟t that a much better piece of information to share? 2. Business card How many times have you accepted a business card at a conference or networking event, then got back to the office and thought “I can‟t remember who that was”?! Even for those with great memories, sometimes at events you don‟t get long to chat with people so wouldn‟t it be nice to have a way you can find out more about them and even see a photo to remind yourself who they were? You may also find that if you dig out a business card for someone you‟d like to contact six months after you met them, they may have moved on from that organisation. But if they have included their LinkedIn Public Profile URL on their card you will still be able to make contact. 3. About Us page on website Maintaining information on your website can be a time-consuming and sometimes costly job if you are engaging a third party to administer your content. When talking about yourself and other members of your team on your website, why not give a brief intro to each person and include their LinkedIn Public Profile URL so that visitors can get more detailed information on their experience and skills? As long as each person keeps their LinkedIn details up to date, this can be a great way for potential clients and business partners to get to know you and your team. See an example on one of my websites http://www.theelearningexperts.com.au/about-us 4. Articles If part of your business marketing includes writing articles such as this one, why not include your LinkedIn Public Profile URL with your signoff or bio instead of a website URL? I‟ll say it again – people do business with people, so make it easy for them to find out more about you. 5. Social media Social media networks are a great place to cross promote yourself and using your LinkedIn Public Profile URL is a great way to do that. For example, when you create a Twitter profile you have one field to enter a website URL. You can either use this for your business website, or you can enter your LinkedIn Public Profile URL. This will drive traffic to your profile where people can find out more about you or check out the links to your company website, your blog and any other website you have displayed on your profile. View the complete article here.
Learn How To Become A Millionaire… It‟s Fun! “All of our dreams can come true –if we have the courage to pursue them.” Walt Disney
Do you want to be a millionaire? Or at least live your life debt free? Living the life you dream of is possible if you put your mind to it. Just ask the women in Ms Millionaire, the soon-to-be released book that tells the stories of how 16 Aussie gals went from broke to millionairess. Including Social Media Woman herself Pam Brossman‘s ‗Millionaire Attitude‘ Chapter. Authors Fiona Jones and Rebecca Griffin are passionate about self-development and what we can achieve if we put our minds to it. ―If one of your goals is financial freedom so you can spend your life doing what you want to do, then you have to think, feel and act like a millionaire,‖ Fiona said. ―I like to think of the millionaire Journey as a staircase. It has many steps you will need to take, and sometimes it twists and turns. The good thing is all you have to do is to take one step at a time — there is no millionaire elevator.‖ Fiona is the creator of the Millionaire book series. Released around Australia and New Zealand, Mr Millionaire is the first in the series that will also include Ms Millionaire, Teenage Millionaire, Property Millionaire and Franchise Millionaire. Fiona has partnered with industry experts to write the series, which is based on the mindsets of successful people. Writing the Millionaire books puts Fiona in an amazingly unique position to mix with multi-millionaires every day. She is literally surrounded by millionaire mentors and coaches who are constantly teaching her the steps needed to become a multi-millionaire. ―Millionaires suggest having a millionaire mentor and this was the inspiration behind the Millionaire book series. It is a way of bringing the millionaire mentors to you in one book,‖ Fiona said.
Fiona shares with us some of those steps on The Millionaire Journey.
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Take steps toward the direction of your goal that allow you to keep climbing and to believe it is possible. Once you take the first step things will begin to unfold and the opportunities, people and resources begin to show up for you adding to your belief. Becoming a Millionaire starts with a BELIEF. You need to believe you deserve wealth. The best way to build that belief is by finding others who are successful and model what they do. If others can do it, so can you. Through reading the unique success stories of others you start to understand that they were once just like you. The millionaires share their secrets and the steps that they took on their own staircase. To feel and act like a millionaire you need to study millionaires.
Fiona has included some great resources on the website to allow you to start thinking like a millionaire. Simply visit http://www.TheMillionaireBooks.com to gain access to our magic millions movie, millionaire bookshelf and money making affirmations and start developing your millionaire belief muscles today! ―I may be the author of the Millionaire books but YOU are the author of YOUR Dreams — write them in your heart and take ACTION on your millionaire journey today. Take a step on the staircase. Just start, you can make changes along the way,” Fiona Jones
Best Selling Author Fiona Jones Co Author Rebecca Griffin
7 Tips For Business Success Design your business with the end in mind from the very beginning. It‟s just like building a house. You need plans and a solid foundation before applying shortcuts. I‟m assuming you have a great idea, great products and you understand the principles of business success online. You can‟t take it to the stratosphere without lots of little details working well together. Become an expert at what drives your business. That includes sales, marketing and copywriting. If you just have these three skills with a great product or idea and you hire someone else in house or outsource everything else, you can be a great success in almost any economy. Focus on the drivers for at least 2 – 4 hours a day and watch what happens! Survey your market. Find out what they really want and what they‟re willing to pay for it before you create it. Why spend your hard-earned money developing products or services that might not sell. You‟ll save valuable time and be seen as a marketing genius in your niche. Build your expertise in the core product or service you’re offering. Invest in yourself and your business. Become a fanatic for learning faster and better about what drives your business and about what your clients and customers care about more than anything. Ignite your passion. If you‟re not passionate about what you‟re doing, find something else to do. It is called work for a reason, but if you passionately enjoy what you do, it seems easy and effortless in spite of the hours of work. Outsource your weaknesses. Quit trying to do everything. Stop doing things that you don‟t do well and focus on what makes you and your business unique and build on those strengths. Joint venture. This is the rocket fuel for your business. If you are good at networking, take your end plan and think about who you could partner with to get in front of people who have access to your ideal client. Figure out what you can offer them first, and then do that. Give and build a relationship on trust and mutual benefit. When the time is right, you will know when to suggest a joint venture that could benefit both of you. When you do this, you can double or triple your business in no time.
Gail Doby, ASID, is co-founder and Chief Vision Officer of Design Success University Gail is an Interior Design Business Success Mentor to thousands of interior designers globally. Gail is also a Certified Social Media Strategist of the International Social Media Association.
www.designsuccessu.com
Gail Doby
skyrocket your business success
Carla Young CEO momeo magazine
Business Basics Toolbox Just starting out or need a reminder of the business building basics?
This business building basics toolbox is designed to help you jump-start your sales and put the power behind your marketing using social media, publicity and building a loyal following. Featuring 5 of our favorite business boosting interviews with: #1: Sales Diva Kim Duke: 90 Day Formula for Superstar Success Learn the biggest sales mistakes women make again and again and how the 90-day formula can turn your sales around dramatically! #2: Unmarketing Expert Scott Stratten: Success with Social Media: How to Use Your Social Currency Use social media to attract followers and tap into “social currency” and turn your followers into a word-ofmouth army for your business. #3: Power Publicity Expert Shannon Cherry: Media Zero to Media Hero: Get Unlimited Publicity on a Shoestring Budget Tap into the power of publicity using the insider secrets that the top public relations pros use to get their clients coverage. #4: Start-up Coach Elizabeth Potts Weinstein: The Funnel Sucks: Using the Community Business Model to Authentically Attract Clients How to design a relationship marketing model to attract prospects, clients, evangelists and joint venture partners without having to “hard sell” or “pitch” them on your idea. #5: Fee-Setting Coach: Tom Buford: How to Charge what YOU Deserve and GET It! Free yourself from the never-ending trap of trading dollars for hours and learn how to charge (and get) what you deserve. Interested in starting a work-at-home business? Check out the MOMeo Magazine Business in a Box Special Edition! It‟s FULL of insightful how-to articles and practical tips for starting your own business, including 141 Mom-Friendly Business Ideas! Carla Young is the Founder & CEO of MOMeo Community.com and Publisher of MOMeo Magazine.com She‟s dedicated to supporting mom entrepreneurs (or mom entrepreneurs-to-be) build work-at-home lifestyle businesses and succeed on THEIR terms at work, at home and in finding a little playtime for mommy!
Come join the MOM community of Mom entrepreneurs!
7 Top
Social Media Marketing Tips for Network Marketers
Leading Network Marketer Zoe Deluca
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Establish Your Brand First and Foremost • What are your passions? What value do you have to offer? What is your target niche? • You should be positioning yourself as a Leader and Mentor not promoting your Network Marketing company in social media sites Decide on your ‗name‘ to use in all Social Media Profiles – be consistent • I recommend using your first and last name if available or a derivative of this eg ZoedeLuca or ZoedeLucaOnline • Use www.Namechk.com to find availability for your name across all social media sites in one step Design logo and ‗style‘ for marketing and set up professional backgrounds on your Social Media profiles – again consistency is crucial • Recommend Odesk or 99 designs for logo development • Do not use Company brands in your marketing – again you should be promoting ‗You‘ (see my sites for examples) http://www.Twitter.com/zdeluca http://www.Facebook.com/markandzoe Set up a Wordpress blog • This will be the centre of your marketing hub that you link all social media marketing activities back to • Should be on www.Wordpress.ORG so that you can control your own hosting and content Develop profiles on, and utilise, the top four Social Media Sites – Twitter, Facebook, Youtube and LinkedIn • On Facebook set up a Facebook Page for all business activities • Video is incredibly powerful for marketing in our industry as it shows emotion and builds credibility with your prospects Integrate Social Media sites with each other and link back to your blog • This allows you to make one post delivered to multiple places • Recommend www.Hootsuite.com and linking this to www.Ping.fm Interact on Social Media sites consistently... ...by leading with valuable content In the end Social Media is about people interacting with people. You must post consistently, form relationships, provide value to your followers and infuse this with your personality.
Zoe Deluca Facebook Twitter Connect with Zoe
The true power of Social Media Marketing for Network Marketers is in establishing „social proof‟ of your ability to lead future team members to success – NOT in fanatically „pushing‟ your business opportunity. Be professional, engaging, provide value and have fun. The results will flow as a result.
5 TIPS TO A GREAT PHOTOSHOOT! If you are like me and donâ€&#x;t like your photo being taken, branding photos can be quite daunting. Our Award Winning Australian photographer has 5 tips to help make your photo shoot a HUGE success!
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Dress as though you are representing your company and giving a talk to a large group of potential clients.
2
Gents, a well fitting dark suit with a red, blue or gold tie and white or light shirt. Ladies, a plain jacket/skirt/trousers/suit and a simple light blouse
3 4 5
Stick to solid colours not patterns, or stripes to help keep your look more timeless. Have your hair trimmed and/or styled before your shoot (you will feel more confident). A good photographer will be able to subtly coach you, to capture your best smile and also convey approachability, professional confidence and integrity. Most importantly have fun and relax! Mention social media woman to get your $50 discount voucher (Australia) Contact Tania to book in your photo shoot today details below
Meet our Australian Award Winning Photographer
Tania Niwa
www.niwaphotography.com
Internet Marketing and
Social Media Specialist. Engaging,
Building Relationships and Providing Value.
@alferretti www.tweetformula.com
BUSINESS
How to effectively use twitter for
twitterwatchdog.com
@AL FERRETTI CO FOUNDER OF TWITTER WATCH DOG In recent months, we have had conversations with people on and off of twitter who own their own business. Many of those people reported they do not understand the value of twitter and especially how it can help their business. We explained that we see the core values of Twitter Success to be… engaging, building relationships and providing value. While it may seem simple, if done effectively, it can propel your business to much higher levels of success. Whether you are new to the world of business or a seasoned professional in business.
Keeping those core values in mind, we are providing you with 10 “basic” ideas to help you use Twitter for your business. Click here to read whole article
1. First, do not talk business all the time. Like anything, variety is the spice of life. 2. Engage with people on a personal level and talk about all kinds of things that others may be interested in.
3. What-ever your business is, tweet people‟s attention to things, places, people, etc. Then provide value and establish why your business may be of benefit or interest to them.
4. Use search.twitter.com. This will help you to find lots of interesting people who are in your line of business. BONUS: This search is provided in real time, as it‟s happening now.
5. Understand that Twitter is probably the fastest-growing social media
phenomenon of all time for business and really can take advantage of this opportunity right now.
6. Make sure that you understand the Twitter lingo, what RT means, what the @ means and so on. Pickup our free Twitter Success Guide 2.0 to learn more.
7. Understand that while many still do not fully understand Twitter, other businesses have been very successful by using Twitter in ingenious ways that creates a viral effect locally, nationally and globally.
8. Realize that there are a good number of like-minded people and businesses on Twitter and its becoming a goldmine for networking, ideas and resources in a variety of ways.
9. If you want to convert your Twitter followers into potential clients you will need to engage in a process of soft marketing, by providing valuable insights and information and establishing yourself as someone to trust. Only then can you tempt followers into your sales funnel.
10.Last but not least, always be positive, be yourself and have fun.
Al‟s favourite quote… "Every strike brings me closer to the next home run“ Babe Ruth
J s AME
CHRAMKO
Who is James Schramko?
I‟m a Sydney based Internet marketer who quit full time employment almost two years ago to focus on marketing products and services on the internet. I market my own products and services and also those of others for a commission (called affiliate marketing). Most of my business models are semi passive so that they work while I don't.
So the question is… Can you REALLY make money online ? James how long have you been doing internet marketing?
What do you think of social media and do you use in your business and if so what for?
I started at the end of 2005 making this about 4.5 years
Social media is one of many marketing channels. I use it strategically for gathering information (research and feedback) and to connect to groups who can spread my message further. When you have some raving fans they will leverage and magnify your reach. Social media is another way to build authority and have controlled access to a fan base (or should we call that a 'like' base with the recent changes to facebook!). Where do you think the internet is heading is it growing or oversaturated?
Has the marketplace changed since you got started and if so in what way? There has been a dramtatic shift from what I call the 'wild west' goldrush days to the more mature social based marketing. Four years ago the pioneer internet marketers were using cheesy selling tactics like screaming red headlines, countdown timers and one way email selling. With the widespread use of social media (two way communication and the ability to spread feedback) we are seeing some of this stuff fade away in favor of more relationship based integrity selling. There is also a lot more use of video. (We love video Pam says!) Which do you believe is the EASIEST model for a NEWBIE to get started making an income online? The easiest method is to sell other peoples products as an affiliate. This can be done on a low budget and you do not need a payment collection method or customer service etc... You can hook into what is already selling and learn the ropes.
It has not even started compared to where it will be. Early days. We will move more to a scenario where every person is spending more time hooked into this network in many ways. Partly because we have more freedom than ever before to express ourselves and also partly because we are more dependent on this system than ever before! This was predicted by several business experts (like Peter Drucker who talked about the knowledge worker in the 60's). If you could predict the future what niches would you be telling your people to start researching?
What do you believe is a realistic income for a ‘non techy’ person online? I don't see a limit on this. You do not need to be techy. I'm pretty sure a lot of the wealthy marketers would struggle to build a website.
Wealth & Health….Can humans ever be too healthy or too rich? ;) You have an event coming up in September how can people find out more? There will be information shared from fastwebformula.com .
Click to Check out James’ Blog
Or you can sign up for your free report on my blog.
our web guru mark buhagiar creator of socialmediawoman.com With just ten seconds to convince a new visitor not to click away from your website, you better make sure that you have a good headline which entices them to stick around and read further. If your visitor is a women then you only have five seconds. And it doesn‟t just stop there. As the person reads down the page they are constantly judging whether to stay and read further or surf away to the next bright shiny object. Every element on your page should encourage them to hang around with the ultimate goal of conversion.
A point that most people (especially small businesses) miss out on when putting their web site together, is that they don‟t have a clear idea of the outcome that they want. To write good copy you must have a defined purpose in mind. The good internet marketers do this quite well. They have a page dedicated to a conversion (a sale of a product or the generation of a lead). Here are a couple of rules to follow to ensure that you give your website the best chance to convert. Have a specific goal in mind – What is it, that you want the reader to do?
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Do Not distract – focus on your one and only goal. Do not give your reader a chance to click away. Do not have banners that advertise other products. Limit the use of colours and limit the use of fonts (Verdana and Arial are best). Use black text on white background although you can use a different colour for your sub-headline. Minimize the use of graphics and images. Video and audio can be great but use them intelligently. Never have music automatically play when a page is first loaded up, give people option to listen or not Page loads quickly - ensure that your page loads reasonably quickly. Navigation same spot - should appear at the same place on every page. Compelling headlines - your page should start with a headline packed with specific compelling benefits. Engaging sub headlines - should be the glue that connects the reader to the content that follows. Have a conversation - The text in the body should be a one to one conversation with your reader. Include an opt-in offer within the first fold (visible when you first open the screen without scrolling) . Sell with benefits – specifically transfer ownership – what are the benefits for them? Include testimonials – This is one of your most valuable selling tools Give a Money back guarantee .or tell them exactly how they can opt out should they want to some time in the future. Create added value with bonuses (Create urgency eg limited offers or rotating bonuses) Call to action - must have a clear call to action. Variable payment options Give them multiple ways to buy Add a P.S. at the bottom of the page (only for long sales letters or include PS in video or call to action)
Plus always make sure that there is an obvious way to contact you or your helpdesk. Finally, just after they have purchased, sell them something else at a significantly reduced price if they take action now. That second or even third offer should be complementary to the original product and have great perceived benefit to the reader. When done correctly your conversion rate will be huge but that is a whole other blog post.
Check out Mark‟s great website offers here!
How to position yourself as
THE OBVIOUS EXPERT Author Mark Eldridge
10 key strategies for positioning yourself as the obvious expert
Brilliant book! click here to get your copy 1.
Create a Unique Selling Proposition (USP)
2.
Publish books and reports
3.
Speak on the lecture (speaker) circuit
4.
Teach seminars and workshops
5.
Publish your own newsletter
6.
Write magazine and journal articles
7.
Use the media effectively
8.
Create a content based website
9.
Network effectively
This exercise helps you find the magnetic words to attract interest from potential clients Once you have your name on a publication, or better yet, several publications, you are considered an obvious authority on your subject. Speaking even in your local community gives you the opportunity to turn listening audiences into paying accounts!
Conducting seminars and workshops translates (if they are good) into respect and as an authority on your subject. The title of editor or publisher has always elicited respect and been a proven door opener plus the ability for others to promote your work. Writing articles increases your name recognition while boosting your credibility as a source of expert information. Positive media attention that is perceived as unbiased reporting, is far more valuable than any advertising you can ever buy. An interactive, timely and informative website is a strategic key to local, national and worldwide recognition. It is all about speaking with the right people, at the right time and delivering the right message!
10. Give back to your community and nation
Community or „cause-relatedâ€&#x; marketing is one of the most positive and effective marketing methodologies known.
Why POSTEROUS is the 500 Pound Social Media GORILLA PLUS HOW TO CREATE YOUR OWN IN 7 EASY STEPS! I expect that you have been rather busy lately. Would it also be fair to assume that if you are reading Social Media Woman, that you would like to grow your business or your influence using Social Media? If I‟m reasonably on track with those wild assumptions, let me introduce Posterous.
Posterous is a FREE (as in no strings) real time blogging platform. It also happens to be one of the highest leverage and hardest hitting Social Media publishing tools around.
Here‟s why… Posterous runs on email If you sent an email to Posterous it becomes a blog post If you attach a photo or image, Posterous becomes a photosharing site
If you email Posterous a video file, it creates a really neat in-line video player, If you email an audio file, Posterous turns it into a podcast, and If you email a document, Posterous hosts it in a Scribed reader.
Not only that, Posterous can be customised to look great, You can use your own domain Create an iTunes podcast and more (remembering all this is FREE).
OK so it’s techie and it’s clever, but why is it high leverage and hard hitting? Posterous can be the publishing hub for throbbing network of Social Media presences. It can update your Facebook Page and/or Profile, your Youtube, Vimeo, Viddler and Blip.tv Channels, your Twitter, Your Wordpress, Blogger, Typepad, and Live Journal blogs, your LinkedIn, your Flickr, your Delicious, honestly I’m just getting started! So Posterous is awesome and it can do lots of things, great so what so do lot‟s of other Social Media sites.
What makes Posterous so special you might be asking yourself? Well I‟ll tell you…it‟s all about workflow.
The reason Posterous is so powerful, is because we all send email everyday. 7 or 8 years ago none of us blogged or created podcasts or knew how to use Facebook. But we all used email and with a little help from Posterous you can send a couple of emails a week and have a powerful Social Media presence across a whole range of Social Media networks.
How To Set Up Your Own POSTEROUS 500 Pound Social Media GORILLA GETTING STARTED IS
EASY IF YOU FOLLOW THESE 7STEPS!
1.
Create an email with the subject line as the heading of your first blog post and the body of the email as the body of your blog post (you can format it if you like or just send a plain text email)
2. 3.
Send your email to post@posterous.com
4. 5.
Choose a personalised subdomain”.
6.
Posterous will then prompt you to fill out your profile and invite your friends to check out your new blog.
7.
Check your inbox Posterous will ask you to confirm that your email is associated with your new blog and password.
Check your inbox (it usually only take 1-2 mins but you may need to allow 5 - 10 mins) Open the email that Posterous has sent you and click on the link that says “
Choose a subdomain for your Posterous blog like yourbrand.posterous.com and a password and click “Save”
Create an email with the subject line as Enjoy your new blog. There are plenty of simple things that you can now do to customise your new blog and to link it to your other Social Media presences. Or you can just start emailing articles, photos, videos podcasts, podcasts and documents to post@posterous.com To see a brief FREE screencast on looking over my shoulder as I set up a Posterous blog or for more advanced instructions on turning Posterous into a marketing powerhouse click here!
DEANO POWER @byronnewmedia
10 FREE SOCIAL MEDIA TOOLS EVERY PR PRO SHOULD MASTER IN 2010 adam vincenzini – thecommscorner AllTop AllTop is an incredible resource. For those who know it, you'll agree that it truly is an online magazine rack for some of the best blogs going around.The site is broken down by subject and gives you direct access to the topics / authors you are interested in. PR Value: Not sure about which blogs are prominent in which sector? This is a great place to start. Social Mention This is a really compact and easy-to-use monitoring tool. It may not be the most robust one in existence, but it can give you a pretty decent look at brand / subject mentions across blogs, microblogs, video sharing sites, social networks and much more. PR Value: Provides a quick reference look at what's recently been said about your subject of interest. Bing real-time Twitter search This is a great way of seeing what's hot / trending at any particular time.The beauty of this service is that it features realtime snippets of the most shared links in relation to the subject you are interested in. And, it all occurs in real-time. PR Value: It allows you to get the source of popular discussions, allowing you to trace it's development. Klout Although it's dangerous to get too caught up in the 'influencer' debate, this tool is probably as close as you'll get to getting an idea of who is driving which conversations.Not every single social media user has signed up to Klout so you may miss a few people, but chances are you'll get a decent picture of the scene you're interested in. PR Value: This will allow you to identify some of the key conversation drivers in the areas you are interested in. BackTweets This is a really neat and easy-to-use tool. Simply enter a URL into the search bar and it will provide you with a list with every tweet that has ever contained a link / reference to that website. PR Value: If you are running a campaign and want to see how much traffic has been driven to the 'target' of your activity, type it in here and you'll get an idea of how much that site address is being shared. Wordle If you haven't heard of this one, I guarantee it'll become a favourite pretty quickly. Wordle creates 'word clouds' based on the content of a blog / any site with an RSS feed (not sure what an RSS feed is, click here) PR Value: Want to creatively present what a blog is all about? This does it for you in seconds. Especially useful if you want to get a quick overview about what a blogger writes / is passionate about. Google Trends Another great tool in gathering intelligence. Google Trends will display the frequency in which a topic / subject is mentioned in chronological and country-by-country order. PR Value: Planning on launching an activity? Run a quick search to see which time of year the world is talking about that subject the most. BlogPulse As far as blog specific search tools go, this one is right up there...and probably shades Google's Blog search on some areas. Very handy. PR Value: See who is writing about your brand or subject of interest in a flash. Alexa If you want to get a handle on the DNA of a website or Blog, this is a good place to start. It will tell you how much traffic a site gets, where that traffic is coming from, whether it is gaining more traction etc PR Value: Check how a site / blog you're looking after if going. Check on the competition. See where you need to focus more effort. Again, very handy. SWiX If you only use one tool a day, try and make it this one. It is a really (really!) simple way of tracking activity across all of your social networks / platforms.PR Value: At-a-glance intelligence, lovely.
access Adam‟s full article here – thecommscorner
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