portfolio pamela

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pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118 ACTV Kiosk

SimpliCity is a service that offers a city an innovative way to improve the visibility of events and locations, integrating the physical world with the virtual world and bringing technological innovation to the distribution of information, which today needs to be multimodal and available in different ways and different places. My thesis presents a study and a design for a platform-based service which can be adopted by any medium-to-large city for distributing its information. The starting point of this concept was the city of Pula in Croatia, which I’ve used as an example. The interactive service SimpliCity comprises two parts: - an online web application, allowing the user to surf from the computer or from possible touch-screen terminals placed in many points in the city - a mobile-phone application, connected to the main online service.

www.pamelamoscarda.com


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline

The web application is an online service that can be viewed by both computer and touch-screen terminals (which might be installed in many locations in the city). In fact, the interaction of the entire online service is designed to be universal for use in both types of technology. What ?

When ?

Single date From today

Events <<

EC118 ACTV Kiosk

Food & Drink Places to See

What ?

July 2008

Mon Tue Wed Thu Fri

30 7 14 21 28

AllFood events& Drink Ballet Commedy Classic concert Places to See Conference Drama Exhibition Festival Jazz concert Opera Performance Rock concert Show Spectacle

What ? Events All events

www.pamelamoscarda.com

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July 2008

>> Sat Sun

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5 6 12 13 19 20 26 27 2 3

When ? Period 19-07 - 03.08.08

SEARCH

Period

Mon Tue Wed Thu Fri

30 7 14 21 28

All zones are selected

Where ?

Single date From today

SEARCH

Period

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Events Choose the subcategory

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All zones are selected

Center

Where ?

SEARCH All zones


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline

SimpliCity Pula

What ?

When ? Single date From today

Events All events

<<

Where ? >>

July 2008

Mon Tue Wed Thu Fri

30 7 14 21 28

1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30 31 1

SEARCH

Period

Sat Sun

5 6 12 13 19 20 26 6 27 2 3

All zones are selected

EC118 ACTV Kiosk

Make your search andSimpliCity enjoy !

What ?

When ?

Events All events

Where ?

Period 19-07 - 03.08.08

SEARCH All zones

Pula

Your plans (Drag your favourite labels down here, and send this information to yourself or your friends) Send by SMS

Events King Lear

www.ulysses.hr

Send by MMS Send by e-mail

Film Festival

Istrian Is Istr str trrian ian iia an p an pe peop peo people eop eo e o op plle e

festival

exhibition exhibi exhi exhibit ex exh e xh xhibit x xhib hib hibi h iibi ib b bit ition iio on on

Sa 19.07. - Sa 26.07.08

21:00, Arena

uan 15.07. 1 15 15.0 5.07 0pe 07 .o - Mo M 28.07.08 28.0 2 8...0 8.0 8 07.08 8 Isstr str trTuia ian a15.07 n55.0 peo peop p eop e op pole le28

MM M M Cn Luka Lu uka kkaa MMC ex ex xhi xh xhib xhibi xhibit h hibit b tMC bit ion iio on o

Departure ship from Fa탑ana at 19:30. Price: 150,00 kn Reservations and informations:

Seasplash Raegge Festival festival Th 17.07. - Su 20.07.08

T (052) 525 581 F (052) 525 583 M 091 79 67 197

21:00, Monumenti

Viva la Pola 2008

Fashion night

rock festival

show

Fr 25.07. - Sa 26.07.08

Su 27.07.208 21:00, Portarata

21:00, Monumenti

Tu uan 15 5p 07 - Mo Isstria a15.07. people ple228.07.088

MMC MMC C Luka Luka ka ex xhib xhibition

Tu u 15.07. 5 - Mo 28.07.08

MMC LLuka uka k

Your plans (Drag your favourite f vo vourite labels down wn nh here, e and send this information to yourself or your friends) Istrian people exhibition Tu 15.07. - Mo 28.07.08

Send by SMS

MMC Luka

Send by MMS Send by e-mail

www.pamelamoscarda.com


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com

The mobile application is an extension of the online service designed to be used for mobile phones in different ways. The SimpliCity mobile application can be utilized through two methods to reach the desired page: - access by bookmarks sent by the online service - access by semacodes, which users take as photos using their mobile phones.


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life

Audio-visual connections is a interactive installation made this summer in Pula during the Festival Media Mediterranea 10. People walk on a white floor and depends on which sign they stay it happens a different audio-visual experience. There can interact one or more persons, more are the persons and more engaging is the whole experience.

Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com

Authors: Pamela Moscarda, Laura Bordin, Davide Cocchi, Benito Condemi de Felice


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com

Tree of Life aims to tell visitors to the Venice Ghetto about Jewish culture and history in an interactive and ludic manner. Making people discover the history interacting with events make them enjoy the experience. The tour is compound of three interactive installations in the Campo del Ghetto Nuovo:


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118 ACTV Kiosk Authors: Pamela Moscarda and Benito Condemi de Felice

www.pamelamoscarda.com


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com

Uniline is a tour operator in Croatia that works a lot online and because of his growth of clients they had to renew their online interfaces and to study a better interaction for a usercentered use. After analysing their booking pages I defined the steps that had problems. Looking also the other similar booking sites, I defined a better interaction through the various step pages during the booking and I worked on a new graphic that is great connected with the existing site.Here are presented some pages.


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life

Venice is a very particular type of town. Our lives are organized with cars, buses, metro and trains. In Venice those types of transport don’t exist because, as we know, Venice lives on water. So the world of work is also connected with water. Venice Ambulances (Pronto Soccorso) are special boats that operate totally differently than on “terraferma”.

Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com

EC118 is a system for the ambulance crew to help their everyday work. This system for a PDA is programmed to follow them in their real work, integrated with the GPS, for navigation through Venice, and a training simulation to improve their navigation skill in their free time.


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118

ec118

ec118

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ACTV Kiosk

Authors: Pamela Moscarda, Benito Condemi de Felice and Alessia Da Ros

www.pamelamoscarda.com


pamelamoscarda visual / interaction designer

SimpliCity

“Kiosk Actv” is a project developed with Alessia Da Ros

Audio-visual connections

“Kiosk Actv” is the graphic study for an interface of the ticket-service for vaporetti of the Actv in Venice. The idea of the project comes from the fact that today the service is done by front offices that are not very efficient and too much slow. “Kiosk Actv” is a completely automatic and interactive service to be work simultanly to the present service, but it makes more quick and avaiable 24/24 h every day in the year.

Tree of Life Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com

We adopted the main rule for a good interface that is “simple and beautiful”. The screen is divided in three parts: . Part I : Navigation bar that permits to return to previous screens in quickly and easier way; . Part II : General interactive elements of the screens that permits to make the choices; . Part III : Fixed part of the screen which contains buttons “Back” and “Exit”.


pamelamoscarda visual / interaction designer

SimpliCity Audio-visual connections Tree of Life Booking Interface Uniline EC118 ACTV Kiosk

www.pamelamoscarda.com


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