Pamela Mulhern 10/28/2014 An Incomplete Manifesto An Incomplete Manifesto - Response Page
The designer’s responsibility to
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design, in 1994; amended November 2010 to include items 7.2 and 7.3.
A professional designer adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.
These standards define the expectations of a professional designer and represent the distinction of an AIGA member in the practice of design. AIGA members at the Supporter level and above who have agreed to adhere to these standards are denoted in the Designer Directory by an AIGA logo.
Adopted by the board of directors of AIGA, the professional association for
AIGA
1.1–1.4
clients
The designer’s responsibility to
other designers
2.1–2.6
Fees
3.1–3.4
4.1– 4.2
Publicity
5.1–5.2
Authorship
The designer’s responsibility to
the public
6.1– 6.3
The designer’s responsibility to
society and the enviroment
7.1– 7.7
STandardS of ProfeSSional PracTice
I chose to do my designs for “An Incomplete Manifesto,” I chose this manifesto because I enjoy the message it sends, and the set up is very nice, as well as the fact that the original design almost perfectly matches with a design I did last year for Typography I, which I would definitely like to compare them side to side soon, and hopefully utilize my old design as one of my designs for this project. I also chose this manifesto because compared to the other two it’s much easier to skim, and read quickly, it might be longer, but in my eyes it’s still a quicker read. The tone of the manifesto isn’t really happy or angry, it’s more of just a calm set of rules/ suggestions he would like one to use when designing, I think some of these should be used as a general rule in life as well, that’s probably why it appeals so much to me, is that it’s not too happy/excited looking, but it’s not really like grim/dark looking, it’s just a very nice calm design, with a good color palette to it. Another factor of the calm sort of tone to it, is that while there’s quite a bit of contrast in the body text, it’s not jarring, the light body type is thin, but readable, and the bold subtitle type is bigger, but not too much so. I find it interesting his choice in using such a small margin, one thing I learned almost immediately in Type I, was that a larger margin makes it that much more readable for the viewer, so his choice is interesting to me, but I dont think it detracts in the readability department, in fact I think it helps, the tight margins allow the rules to be long and short, versus tall and thin which would be much harder to read, thus making the average little segment about 2-3 lines, a few do go over, but no more than 7 lines. I mentioned before that it appealed to me because it reminds me a lot of a past design of mine, which I might explore a bit, and possibly make that design one of my few designs; I think it’d be interesting. It also appeals to me because of the simple hierarchy, there are 3 maybe 4 sets of hierarchy, and I appreciate the simple cleanness of it, a part of the appealing hierarchy for me is that he also chose (if I’m seeing it correctly) only 2 fonts, and used them in different manners, thus creating a pleasing, and not too cluttered/crazy hierarchy The simplicity of the two column grid system also appeals to me. I definitely agree with his rules, except for rule #24: Avoid Software, I’m just a little bit too obsessed with my software, I can say though that I am one of the few designers I know who can’t stand Apple products, and would much rather work on a PC, but that doesn’t have much to do with the software, since Adobe isn’t an Apple company. I especially agree with his rule #35 about imitation and how no matter how hard you try to copy a design there will be a good amount of difference between the original and the immitation. All in all I find his rules good to design and live by, they’re good pieces of advice to take into consideration, I would think every designer should read this (we should hang up a big copy of it in Carnegie!) Some ideas I have are to possibly copy my old design for this piece, so as to go along with his rule #21: Repeat Yourself. The tone of my old design was very much similar to the current design’s tone, and I hope to continue with it, one thing I do plan on doing though is making it a little bit more upbeat compared to the original. Another idea is to possibly imitate another person’s design to go with his rule#35 Imitate, I’d have to research some designs to imitate, but I’m kind of interested in a design that utilizes a slightly darker, more grim tone, possibly a grey tone design. I also think it’d be fun to kind of play off his rule#39: Coffee Breaks, Cab Rides, Green rooms, and to use colors and type faces reminiscent of those three things to create the hierarchy in the manifesto, I’d definitely want this design to have a more earthy, kind of grounded tone to it, very calming. Or even to use his rule about reading only left hand pages by having only one half of the screen with type, the other half empty for our “noodle,” I’m hoping to utilize a calming tone for this one as well, possibly using only whites and beiges, and light greys? I’m currently trying to fill up the rest of this page, since I’m not quite sure what else to type for this response paper, I’m pretty sure I answered all the questions, I’ll double check though. Since I’m writing this page before doing my research I can only write so much about my plans. I’m looking forward to playing with type faces and color palettes with this project though, I’m hoping this will help me kind of up my experience with this type of stuff, and do more page layout type of things.