Speakers Magazine November by Dr. Pam Perry, Publisher of Speakers Magazine

4 5 6 7 COVER: 8 FEATURE Cheryl Wood 10 11 12 13 14

WHEN DO YOU KNOW YOUâ&#x20AC;&#x2122;RE READY? SPEAKER: DR. CORLETTA VAUghn SPEAKER: DEBORAH OWENS

Why Every Speaker //Author Needs to Launch a Coaching Program

SPEAKER: TC Cooper

WHY EVERY SPEAKERS... (CONTINUE OF PG.7)

SPEAKER: Genma Holmes

Get Out There Get Your Message Heard Make More Money

BEING A POLISHED SPEAKER... BRANDI MITCHELL SPEAKER: TyE Miles

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A Letter from...

the Publisher by Pam Perry

WHEN DO YOU KNOW YOU’RE READY?

When do you know you’re ready? You feel it deep down in your bones – you’re ready to rock the mic. You’re ready to crush the stage. You have something to say. Now you just need an audience to PAY you to speak. But as a publicist for over two decades, I know there are a few steps to go through before you hit the speaking circuit. One: YOU NEED A PLATFORM. Two: YOU NEED A BRAND. What the quickest way to build a platform? Get some media exposure. Get some pubWhat’s licity. Build a tribe. Build an online following. Here’s The Pam Perry PR Coach DIY PR steps: 1. Make connections 2. Build relationships 3. Know how to pitch- short, sweet and personal 4. Follow up 5. Thank the media 6. Rinse and repeat So, when Should You Say YES To PR? You know you’re ready when: 1. You have news. A hook. A look. A perfected pitch. An elevator speech that rolls off your lips like a song. 2. You have energy. You’re ready to work. You have focus. 3. Your social media is slamming. It’s telling a story. It’s branding you like a superstar. 4. You have a respectable and realistic budget to get you where you want to be. 5. Your marketing materials, photos, sizzle reel, website are on point and professionally done. Nothing amateur only amazing. Easier said than done. Absolutely. Worth it? Of course! If it’s your gift and your calling, you’ll do the work and make the investment. It’s that simple. Need help? Hit me up at PamPerryPR.com and inquire about getting in the next issue of SPEAKERS. www.speakersmagazine.net

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DEBORAH

OWENS AMERICA’S WEALTH COACH FINANCIAL EXPERT, AUTHOR, ENTREPRENEUR

Deborah Owens is a financial expert, author, media personality and nationally recognized public speaker. She is on a mission to close the wealth gap for women and minorities. Deborah’s Wealthy U Television segment airs nationally on TV One in 39 million households where she provides actionable strategies to help peopole of all incomes build wealth. She is the author of three books, including her most recently critically acclaimed, A Purse of Your Own: An Easy Guide to Financial Security, published by Simon and Schuster. She is the creator of the A Purse of Your Own Campaign to financially empower one million women, where women form groups, meet monthly, and use her tools to chart their path to financial security. Ms. Owens is also CEO of WealthyU, which creates customized financial education content on multi-media platforms. WealthyU provides coaching and training for organizations and individuals utilizing its’ proprietary coaching and training framework; The Seven Wealthy Habits™ . WealthyU has a proven track record of helping individuals take ownership of their personal, professional and financial success. Ms. Owens is a 20-year financial services industry veteran and former vice president and Investments West Coast Regional Marketing Manager for Fidelity Investments.

Visit her website http://wealthyu.co www.speakersmagazine.net

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Why Every Speaker/Author Needs to Launch a Coaching PrograM (Continuiation of Page 7)

Think like an entrepreneur - not like an author. Sure, you can go speak and sell books in the back of the room. But you're not leveraging the entire business model of what is possible with a book. ● You can hold a yearly conference or convention around the subject of your book. ● You could create a whole sales funnel and launch video/audio lessons for different levels of learning. Think about launching a series for those who are beginning, then intermediate and finally advanced. ● You could coach individuals and consult with businesses. ● You could sell your book in bulk to organizations. ● You could become a paid spokesperson, columnist or a regular contributor to media organization as the expert. ● You could get sponsors and provide them with content for their blogs. The opportunities are endless. There are hundreds of products or streams of income you can pull out of your book, but you've got to think like an author-pre neur. It's really about leveraging your resources, expertise and business savvy to get to the next level. Ministry marketing pioneer, pionee Award-winning social media strategist and PR Coach Pam Perry helps authors, speakers and coaches garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry." She offers help through her private mentorship program at http://www.PamPerryMentoring.com She also does an "Authorpreneur Bootcamp" and publishes SPEAKERS MAGAZINE. www.speakersmagazine.net

GENMAÂ STRINGER HOLMES

The Serial Entrepreneur: From Fashion Bugs to a Big Brands Genma Stringer Holmes is a serial entrepreneur. She is the owner of Holmes Pest Control, Executive Producer of Living Your Best Life Radio, and the Editor-in-Chief of GSH Publishing. She has created, managed and branded numerous award winning Social Media Campaigns for non-profits and for-profit organizations. She has won several "Excellence in Communications" Awards and Merit Awards from IABC, International Association of Business Communicators, for her editorial work with several print publications and digital communications. She has managed and created social media campaigns for The Ohio State University, MD Anderson Cancer Center, University of Houston, Intercultural Cancer Council, University of Tennessee at Memphis, Meharry Medical College, The Links, Incorporated and the National Day of the American Cowboy to name a few.

www.speakersmagazine.net

B Brandi

Mitchell

Being a Polished Speaker Means You Have To Look the Part When you speak from the stage, not only are you conveying your message, you are also non-verbally communicating with your audience through your image. In fact, you are actually telling your story through your image. And, that story is told in the first 30 seconds of hearing and seeing you. So my question to you would be, What Story Are You Telling? From Fro your hairstyle, accessories, to the way you smile at people; you are always speaking. So even if you powerfully deliver your speech, if your image does not match, you risk your audience becoming distracted or having to search to determine if what you’re saying is valid, because you’re image may be sending mixed messages. And while you may be a brilliant, persuasive speaker, if you’re not packaged in such a way that it truly connects with others, then you’re not going to make your strongest impression and attract the opportunities and roles that you truly deserve. As speakers, it’s our responsibility to “practice” what we preach, and that also applies in our image. We must Look the Part to Get the Role. So as you intentionally prepare your speech, be just as intentional with your image so that you can provide a 360-degree experience of excellence. Brandi Mitchell is a visual brand strategist and author of Look the Part to Get Brand the Role: The Ultimate Visual Branding Guide. She is the also the founder of The Package the Product of You Academy. She consults speakers, coaches, and entrepreneurs on how to go to their next level by packaging themselves and their expertise in a way that makes them stand out from the crowd.

Learn more about Brandi at www.BrandiMitchell.com www.speakersmagazine.net