3 minute read
AIR MILES
Business Traveller India speaks to Kruthika Kumaran, founder of Vilvah, a natural, organic wellness brand.
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What inspired you to foray into the world of wellness?
My late mother paved this path for me. She suffered from skin problems for more than a decade and it was her wish for me to create safe and natural skincare products.
How has Vilvah's popularity as a brand grown over the years?
It was word of mouth initially and we didn't spend any money in the first few years. People genuinely loved our products and social media helped us to spread information about what our brand really is. As a result, we garnered a good audience organically. Now, we have a loyal customer base and that is our power.
What are a few things that we would always find in your carryon luggage?
I am a light traveller and prefer to keep it simple. For me a few travel essentials are body wash, shampoo, hair serum and body yoghurt.
Could you share with us a few skincare tips that are easy to follow whilst travelling?
Hydrate well, hydration is key for good, clear skin. Also, don't forget to carry your sunscreen and cleanse your face at night.
What's next for Vilvah?
We want to be known as a milkbased skin and hair care brand. So, based on that we are expanding our milk range series.
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