Blockchain Technology Decoding Possibilities in Media Industry Currently, blockchain is one of the most talked-about and published technologies. There are only a few sectors that are not enthusiastic or concerned with the concept, as use cases, proof of ideas, and fullfledged companies based on blockchain principles are emerging. Indeed, blockchain has the potential to disrupt existing ones, but also to enable new business models. Media players should consider blockchain-based applications and its potential impact across the industry. Pricing options for micropayments for paid services content, a change in market power ignoring aggregators and better distribution of royalty payments.
Potential Of Blockchain-Based Technologies For Current Concerns Media industry includes interlinked operation and project, and to manage it with full efficiency becomes a challenge. Below are some factor that could be impacted; • Paid content may increase thanks to new pricing models based on micropayments • Monetization options arise for an increasingly fragmented content inventory (for example, blogs, news, photos) • The allocation of advertising budgets becomes more precise and targeted because the use of the media can be directly linked to the particular content elements • Copyright violations and piracy are almost impossible. However, technology and mechanisms are still young and evolving, and industry-wide adoption of standards is likely to occur in a few years. With the advent of blockchain development,
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