How to Make Your Application a 5 Star Review Collecting Machine? You must have come across the phrase, “First Impression is the Last Impression.� This is an era where the audiences are getting pampered with an extensive assortment of choices and if we center the discussion on mobile applications, then the competition here is even sterner. Ratings and reviews are essential components of good app store optimization. They improve your position in chart rankings, help you come up higher in search results, and with the overabundance of apps in the app store, they let a user know you are worth the download. With reviews and ratings being such important facet of your growth, mobile app development companies shouldn’t stand by and just hope users will leave reviews. But sometimes, that is not enough. You need to be dynamic about them. To plan and develop a growth strategy, review and rating must treat equally to every other aspect of your marketing. You can also optimize the number of positive reviews you are getting and figure out the. Today, users have become more sceptical regarding selecting the app from their application store. It is the known fact that almost 90% of users take ratings and reviews into the consideration to judge the reputation and authenticity of the application. So how to improve the application ratings and reviews for your application? To get it, here are really important things you can do-
Use an App Review Plugin The quickest and easiest way to get an app review from your users is to ask them to do it within the app. There are numerous plugins that are available for Android and iOS that make it very simple to allow the user to review your app. For example, Appirater is a popular plugin for iOS applications that only two minutes to drop into your application, and it will motivate users to review your application. Once you install plugins, it is better to categorize the users into two categories. First one who likes and appreciates your application and second who dislike it. Based on the result, you have to treat them differently. from people who dislike Incentivize Users to Review Your App The user doesn't like popups, and many simply will ignore a standard app review pop up. Therefore you need to go beyond just displaying an app review; you need to incentivize them to really juice up your ratings and review numbers. But, how does it help? Best and powerful incentive is to reward users if they review your application. Because people always love free stuff and reviewing app is not that difficult for the users. For example, a pop-up like “Would you like to get 200 coins for free? Please rate us with five stars!� in gaming application will definitely improve your app reviews. Know More About Customers via Analytics It is always best practice to collect informative data and facts about your valuable customers. One of the best methods that you can utilize here is Analytics. It will help in getting most accurate results. Once you have gathered all the information about your targeted audiences, interacting with them on a personal level would become much easier. You can either develop the analytics steps on your own or also outsource SEO services experts to get the job done. Nevertheless, you have to consider a few important uncertainty including the type of data collection. You have to build a platform which provides prompt services to the customer requirements and also store their history and demographic data. Finding Prompts at the Right Mobile Moments Do you have any clue of what do you mean by the term right mobile moments? Well, they are regarded as one of the most crucial moments that every user comes across. Suppose a user has downloaded and installed your app and at very next moment if you ask him/her to rate it. What will happen? He/she may avoid your request. If you keep asking, the user might get annoyed and will simply uninstall your app. Now, this is a really bad thing. So to get the right mobile moment, you need to first spot the right time, place, and also the right individual. Applying this strategy will
guarantee that your users avail improved communication and experience. In short, you can build a personal touch with the users. Get Rating from Customers with Feedback In an earlier paragraph, we have discussed classifying customers into two categories happy and unhappy users. Practically, positive reviewers are in your favor and you need to focus more on those who have posted negative responses for your application. Therefore you need to deal with those people and apt policy would be using rating prompt to convert the minus into the plus. How to initiate it? Simple, request all the unhappy customers to communicate through an in-app message.You will be acquainted with the particular reason as to why they are not satisfied with your applications and what other problems they are tackling. You can seek the help of your mobile app development support staff to resolve their issues as soon as possible to get better rating next time. It is clear that good reviews and ratings directly impact on user engagement, downloads, and general interest in mobile applications. Appraisals and surveys are vital to application store capability and gaining a new clients. You can not simply avoid them as both positive and negative responses are equally important.