you have
Congratulations on being selected to appear in what is sure to be an exquisite publication. You may have been published somewhere before, but you’ve never been published like this. We seek your approval every step of the way, keep you apprised of what’s coming next, Thanks for embarking on this publishing adventure with us. We look answer your questions forward to working with you and hope that you find the process as exhilarating as we do. in remarkable detail and, if you’re interested, we’ll even give you a behind-the-scenes glimpse into the world of printing.
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PUBLISHING publishing précis
Panache is a special type of organization—a unique blend of creative professionals collaborating on your behalf to develop the most aesthetically pleasing, editorially engaging layout imaginable. Your publisher is part of a dedicated team of experts who love what they do: traffic coordinator— your photography submission expert; production coordinator—your contact for all things layout and the proverbial glue that holds the book together; graphic designer—your layout mastermind; editor—your personal word guru. We’re in constant communication with each other, making sure that we don’t miss a beat. And you can call us at any time.
Publishing is an art, but we have it down to a science. It takes a considerable amount of time to brilliantly design and write a couple hundred pages, and even once all layouts are complete, we’re at least four months away from receiving advance copies. Because there are so many stages of production, we’d like to begin collaborating with you as soon as possible. Left: South Coast Architects, Extraordinary Homes California
You submit photography. We interview you and write the editorial. You review and approve your editorial. We design the layout. You review and approve your layout. We continue this process until all layouts are complete. We organize and color-correct the book. We meticulously proofread the entire book four times. We send the final files to our printer. You receive your advance copy and show it to everyone you know. We anticipate the complete shipment of books. You receive your books and strategically place them all over the office.
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GRAPHY photography Specifics:
The traffic coordinator will follow up with you regularly until we receive your CD. If you already know what photographs you’d like in your layout, please submit a CD right away. If you need new photographs taken, please arrange a professional photo shoot immediately. We may have a staff photographer in the area, so if you need a referral, just ask your publisher. Please let the traffic coordinator know if you are unable to submit your photographs within the next 30 days. Look for the traffic coordinator’s welcome email, which will include a photo release that we need you to send with your CD. When we receive your CD, we’ll review the files to make sure they meet our printing requirements. The graphic designer will create your layout once the editorial step is complete.
Medium: CD—film can be scanned at a professional lab
Resolution: at least 300 dpi
Size: at least 11 x 14 inches (279.4 x 355.6 mm)
Profile: CMYK
Format: .tif
Quantity: 1 pg, 1-4 photos; 2 pg, 2-5 photos; 3 pg, 3-6 photos; 4 pg, 4-7 photos; 5 pg, 5-8 photos; 6 pg, 6-9 photos; 8 pg, 8-11 photos; 10 pg, 10-13 photos; 12 pg, 12-15 photos
How to get the best results: Provide a comprehensive collection of photographs—full view and detail, horizontal and vertical. Submit a few more photographs than your layout requires and let us know your favorites. Clearly label your photographs and save each subject to a separate folder on the CD. Provide professional CMYK match prints to ensure that your digital files print accurately.
Left: Sage Architecture, Inc., Dream Homes Northern California
EDITO C R E A T I N G
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ORIAL editorial
We want to present you in your best light, perhaps in ways you’ve never considered, and then fine-tune the editorial until you’re thrilled beyond belief. The first step is the interview—think of it as a casual conversation with someone who feels like an old friend. The editor will contact you to schedule a visit over the phone and then write your editorial and send it to you for review. Usually we nail it the first time but writing is conceptual, and sometimes it takes another try to match your tone and phrasing preferences—hang with us, we’re pros and we’ll figure it out together. Have confidence in the editor’s creative intuition, because the editor is considering your editorial in context of the entire book and knows what will make you stand out, in a good way.
How to get the best results:
Submit background information for the editor to review before the interview.
Open up, let the editor into your world—the editorial will be better for it.
Left: Karen West Design Group, Spectacular Homes of Western Canada
Be patient while the editorial is being written. You can’t rush creativity. Review the editorial as soon as you receive it and let the editor know what you think. Questions? Call the editor directly.
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LAYOUT layout
Seeing your professional efforts displayed in a beautiful layout is exciting. Once you have submitted your CD of photographs and approved your editorial, the graphic designer will create your layout and the production coordinator will email you a PDF proof to review. The graphic designer is an expert who takes into account visual harmony, consistency, flow, interest, temperature and a bunch of other philosophical and technical aspects. The production coordinator will request caption content, which will be reviewed and enhanced by the editor. You’ll work with the production coordinator to finalize your layout.
Left: HALL, Rutherford, Spectacular Wineries of Napa Valley
Specifics:
Email is our exclusive proof delivery system—we do not fax or mail proofs.
How to get the best results: Respond to the email proof immediately, while the design is fresh in the minds of the designer and coordinator. Clearly communicate your desires to the coordinator. Remember that you’ve chosen to work with us because of the quality of our publications. Our guidelines ensure quality and consistency. Within those design and editorial boundaries, we’ll do everything we can to accommodate your requests.
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ELEASE the book release
Knowing that your book will be on the shelves of major bookstores and specialty shops is a wonderful thing. And the fact that your book will be available on the cyber shelves of giants like Amazon is even better. How do the books get there? Panache has forged solid relationships with Independent Publishers Group for distribution in North America and Royal Institute of British Architects for distribution in Europe. The distribution channels are plentiful: we’ve tapped into conventional markets, as well as specialty niches like corporate gift giving and academia, and we’re committed to further exploring untraditional avenues to ensure maximum visibility for you. But that’s just a small part of what we do to promote your book. Even before we go to press, our public relations team is hard at work devising marketing campaign strategies—the timing of press releases, exclusive previews, review copies and followups—to formally introduce the book and secure media coverage.
Left: Ed Libby & Company, Art of Celebration New York Style
So, we’ve got the distribution, media and celebration aspects covered, but you have an entirely separate circle of supporters who will be thrilled to hear all about your feature in the book. How to share the excitement:
Link your website to the book’s page on Panache.com.
Send an email announcement.
Feature the book in your newsletter.
Organize a personal book signing.
Display the book in your place of business.
Hold an industry-related charity event.
Present books to friends, colleagues and patrons.
PANACHE the panache portfolio We produce high-quality coffee table books in the luxury lifestyles genre. Subject matter ranges from interior design and architecture to hospitality, recreation, wine, event planning, education and travel—and our repertoire is constantly expanding. Our largest series has more than 20 regional editions, and we have undertaken several single-edition specialty publications as well. We’re all about creating spectacular publications for discerning readers.
A taste of our series:
Spectacular Homes An Exclusive Showcase of the Finest Interior Designers
City by Design An Architectural Perspective
Dream Homes A Showcase of the Finest Architects, Designers and Builders
Spectacular Golf An Exclusive Collection of Great Golf Holes
Perspectives on Design Design Philosophies Expressed by Leading Professionals
Art of Celebration The Making of a Gala
Spectacular Wineries A Captivating Tour of Established, Estate and Boutique Wineries
panache custom publishing It seems only natural that a publishing company with such unprecedented rapport with thousands of successful businesspeople would be in high demand for creating custom publications. If you’re interested in celebrating a milestone anniversary, commemorating a major event, capturing your company’s accomplishments or showcasing your professional efforts in a beautiful hardcover book or smaller-scale prospectus format, keep us in mind. We offer both à la carte and full-service publishing; our vendor support option could defray part or all of your investment. To see if your needs and our abilities are a good fit, ask your publisher. Your next publishing adventure could be sooner than you think.
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