ENRICHING &INSPIRING ADVENTURES
WE ARE PANACHE CRUISES
James Cole — one of the most recognised names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.
Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.
We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivalled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.
The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.
Your own personal CRUISE CONNOISSEUR
Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-travelled, like-minded cruise fans, each a specialist in a different destination or type of cruise.
Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream holiday booked.
You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalised recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble
— however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.
• Transfers to and from the airport
• Car parking, should you require
• Security fast passes and airport lounge access
• Pre-cruise and post-cruise hotels
• In-resort transfers to and from cruise ship
• Tours and excursion booking
• Onboard dining reservations
… and anything else you might need.
Panache Cruises office
James Cole
Panache Cruises office
Connoisseur Scott Perry
Connoisseur Rebecca Smith
Panache Cruises’ office
Our Founders rewards programme gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth £100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.
• Free giveaways as you move through the Founders tiers
• Invitation to a full schedule of hosted Founders cruises
• Exclusive luxury cruise offers in your inbox regularly
• VIP access to events and ship visits
• Direct access to James Cole
YOU CAN TRUST US
You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.
Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurwws and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.
Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!
We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.
CATHERINE DIVAN
JASON TREADWELL
James Cole
EXPLORE MORE
Think of that moment when you arrive at a destination for the first time with the singular purpose of experiencing something new. Feel the flutter of anticipation that builds into wonder as you lay eyes on unfathomable beauty, set foot upon lands that few feet have touched, taste a delectable flavor you never knew existed, or meet someone whose passion for sharing their culture moves and enlightens you. These are the moments you experience on an expedition aboard an intimate yacht with Atlas Ocean Voyages® ALWAYS INCLUDED ON EVERY EXPEDITION
• FREE cultural immersion
• FREE gourmet dining with ever-changing menus
• FREE unlimited beverages, including fine wines, spirits and craft beers
• FREE open bars and lounges, including 24-hour bar service with specialty canapés
• FREE s tocked in-room minibar
• FREE specialty coffees, teas and fresh-pressed juices
• FREE afternoon and high tea
• FREE champagne and gourmet canapés during meet and greet FREE 24-hour room service, including spirits, wine and beer
• FREE L’OCCITANE bath amenities
• FREE pre-paid gratuities
• FREE use of walking sticks and binoculars
• FREE reusable water bottle
• FREE butler service and expanded room service menu in suites
Trip delay and medical evacuation coverage included at no additional cost
INSPIRING DAYS
Aboard our yachts, we cultivate an intimate ambiance that encourages connection with your fellow explorers, your expedition guides, yourself and your environment. Cooking and culinary demonstrations, wine and cuisine tastings hosted by your expedition guides — Gastronomic Guests or Visiting Vintners — will take your palate on a journey and quench your thirst for knowledge. Watch your destination grow closer sitting just 30 feet above the waterline at Water’s Edge. Journey inward with a well-equipped Fitness Studio, running track on the top deck, relaxing sauna sessions at SeaSpa by L’OCCITANE and other health and wellness amenities. Swap stories with fellow explorers while sipping on craft cocktails at Atlas Lounge. Or engage in lively conversation while gazing upon wondrous scenes from The Dome observation lounge with 270-degree and overhead views.
APRÈS EXPEDITION
After exploring ashore, return to the yacht as you are and gather with fellow explorers to share your incredible experiences with each other. Whether unwinding with a craft cocktail or nibbling on small plates, relive the day with your new friends and expedition team as you imagine what new wonders await tomorrow.
THE DOME | World Traveller
FITNESS STUDIO World Voyager
SEASPA World Traveller
GLOBALLY INSPIRED CUISINE
Your culinary adventures on board rival your discoveries ashore. From a savory journey through regional dishes or a leisurely afternoon tea, appreciate an experience that’s more than cuisine.
Aboard our intimate yachts, our main restaurant offers a generous breakfast and lunch buffet — plus a made-to-order menu featuring omelets, waffles, frittatas, carving stations and salads — that changes daily. Multi-course dinner menus showcase classic favorites as well as adventurous culinary experiences that feature a new regional inspiration every evening from appetizers all the way to dessert. Plus, every night each regional menu offers a complementary plant-based, vegetarian option that you can feel free to mix and match with that evening’s offerings.
7AFT GRILL
Savor a casual poolside lunch by day. Bite into mouthwatering cuts of steak and fresh seafood, seared to perfection on a legendary Josper grill, the world leader in charcoal gastronomy, by night. Exclusively on Cultural and Epicurean Expeditions.
THE DOME
Remember to look up or take in 270-degree window views at the observation lounge after your day of exploring while enjoying a wide selection of Kusmi teas, light snacks and pastries with the longstanding tradition of afternoon tea. Here you will also find espresso drinks throughout the day and pre-dinner canapés.
PAULA’S PANTRY
Stop by our cozy café for a grab ‘n’ go breakfast or midday snack, including muffins, doughnuts, fresh-pressed juices and La Cimbali coffees, specialty teas, sandwiches, wraps and salads.
7AFT GRILL
LISBOA World Traveller
YOUR PRIVATE HAVEN
After an inspiring day of exploring, the luxurious comfort of your suite or stateroom offers the perfect place to unwind and relax. All accommodations include plush bedding and a spacious living room or sitting area. Take in a final view of the seascape from the comfort of your balcony or from your panoramic window before retiring for the evening.
ALL ACCOMMODATIONS INCLUDE
• Stocked in-room minibar
• 24-hour room service including spirits, wine and beer
• Nespresso Coffee and Kusmi Teas
• Still and sparkling water in reusable glass bottles
• Private marble spa bath with luxurious L’OCCITANE amenities
• Walk-in mosaic glass shower with rain head and body jets
• Plush terry bathrobes and slippers
• Queen bed with sumptuous Portuguese cotton linens by Lameirinho
• Option to convert queen bed into two singles
• Spacious wardrobe
• Wall-mounted television with infotainment system
• Complimentary use of binoculars
PLUS, SUITE EXTRAS:
• Butler service
• Expanded room service menu
• Double sinks and tub in Navigator Suites
VERANDA World Navigator
DISCOVERY SUITE | World Voyager
LET US GET TO KNOW YOU
The officers, staff and crew aboard our intimate yachts share your love of travel. This is why we have chosen a life at sea, and this is why we are so passionate about creating an extraordinary experience for you. We know the joy of new discoveries, and this joy inspires our exceptional service and attention to every detail. As we travel together, we will naturally get to know one another, and thus the service we provide comes not from obligation but from genuine care and a sense of camaraderie.
PAULA’S PANTRY
INCREDIBLE OFFERS JUST FOR YOU
COMPETITIVE VALUE FARES ON EVERY EXPEDITION
While savoring culinary and wine traditions on Epicurean Expeditions, the experience is best shared when traveling with a companion and enjoying 50% savings from our everyday published fares.
UP TO $3,000 BONUS SAVINGS PER STATEROOM
There’s an adventure for every explorer with additional bonus savings on select expeditions.
SINGLE EXPLORER SAVINGS
Solo travellers can enjoy exclusive savings on stateroom categories for extraordinary adventures on their own.
SAIL MORE SAVE MORE
Book 2 back-to-back expeditions and receive a 10% savings OR book 3 or more back-to-back expeditions and receive a 15% savings.
MILITARY EDGE — EXCLUSIVE SAVINGS OF UP TO 20%
We are pleased to offer these exclusive savings on select expeditions to ALL former, active, reserve, and retired U.S., Australia, New Zealand and UK Ministry of Defence Veterans along with friends and family, surviving qualifying military spouses. These savings are combinable with select offers.
UP TO 20% SAVINGS EXCLUSIVELY FOR ATLAS YACHT CLUB ™ MEMBERS
Once you have sailed with us, you automatically become an Atlas Yacht Club member, which means special benefits, including additional Exclusive Loyalty Savings on select expeditions. Remember, the more expeditions you take, the more rewards you earn.
PORTO SANTO, MADEIRA, PORTUGAL
EVERY SEASON
With Atlas Ocean Voyages®, there’s an adventure for every explorer all year-round to explore from pole to pole. For the intrepid explorer who thrives on a challenge, our Polar Expeditions come closer to the most remote corners of the world, including more expeditions to the High Arctic of Svalbard and Greenland, Antarctica, Patagonia and the Falklands. For the culinary connoisseurs who want to indulge in fine wine and cuisine, we offer Epicurean Expeditions in the Mediterranean. For explorers passionate about art, architecture, folklore and connecting with local communities, our Cultural Expeditions take you to captivating corners of South America, Northern Europe and Iceland, as well as on Transoceanic expeditions. There’s more than one way to explore the world.
POLAR EXPEDITIONS
FREE private charter jet service with private group transfers*
FREE shore landings led by expert field guides
FREE escorted sightseeing safaris by Zodiac
FREE polar plunge
FREE Atlas Ocean Voyages parka and vest
*Available on Antarctica and select Arctic expeditions
FREE culinary presentations and wine tastings
FREE cooking demonstrations and cuisine tastings
FREE events hosted by a Tastes & Traditions Expert on select expeditions
FREE Atlas Ocean Voyages backpack EPICUREAN EXPEDITIONS
CULTURAL EXPEDITIONS
• FREE enrichment programs and workshops on select expeditions
• FREE authentic, local experiences and onboard events on select expeditions
• FREE Atlas Ocean Voyages backpack
• Afar Recommends is a collection of shore excursions selected by Afar as exceptional experiences to connect with local culture.
YEAR-ROUND EXPEDITIONS
Embark on an epic journey. From creating your own wine blend in Uruguay to kayaking UNESCO Norwegian Fjords, Cultural Expeditions will immerse you in every aspect of local traditions and history. These adventures are further enhanced by destination photo and drone workshops, cooking culture presentations and demonstrations, and lectures from cultural experts and storytellers. Connect with fellow explorers, wildlife and your expert expedition team on journeys from pole to pole — Antarctica to the High Arctic of Svalbard — on Polar Expeditions. For the culinary and wine connoisseurs, Epicurean Expeditions in the Mediterranean take you on adventures of the palate, like an authentic paella experience in Spain or Moroccan cooking class. Enjoy cooking demonstrations, wine and cuisine tastings alongside a Gastronomic Guest or Visiting Vintner aboard these expeditions. There’s more than one way to explore the world.
ARCTIC — GREENLAND Kangerlussuaq, Greenland
ICELAND Reykjavík, Iceland
ARCTIC — SVALBARD
Longyearbyen, Norway
NORTHERN EUROPE Oslo, Norway
MEDITERRANEAN Valletta, Malta
REGIONS
ANTARCTICA
PATAGONIA + THE FALKLANDS
SOUTH AMERICA
TRANSOCEANIC
MEDITERRANEAN
NORTHERN EUROPE
ICELAND
GREENLAND
ARCTIC
SOUTH AMERICA Rio de Janeiro, Brazil
THE FALKLANDS West Point Island
ANTARCTICA South Georgia Island
ANTARCTICA Antarctic Peninsula
Sep 1 2024 World Traveller 8 Valletta to Rome Mediterranean
Sep 1, 2024 World Traveller 15 Valletta to Nice Mediterranean
Sep 1 2024 World Navigator 11 Kangerlussuaq to Reykjavík High Arctic – Iceland & Greenland
Sep 6 2024 World Voyager 9Longyearbyen to ReykjavíkHigh Arctic – Iceland & Greenland
Sep 9, 2024 World Traveller 7 Rome to Nice Mediterranean
Sep 12, 2024 World Navigator 8 Reykjavík to Amsterdam Northern Europe
Sep 15, 2024 World Voyager 8Reykjavík to Dublin Northern Europe
Sep 16, 2024 World Traveller 14 Nice to Málaga Mediterranean
Sep 16, 2024 World Traveller 7Nice to Palma de Mallorca Mediterranean
Sep 20, 2024 World Navigator 10 Amsterdam to Lisbon Mediterranean
Sep 20, 2024 World Navigator 17 Amsterdam to Málaga Mediterranean
Sep 23, 2024 World Traveller 16 Palma de Mallorca to Las Palmas Mediterranean
Sep 23, 2024 World Voyager 9 Dublin to London Northern Europe
Sep 23, 2024 World Traveller 7Palma de Mallorca to Málaga Mediterranean
Sep 30, 2024 World Navigator 7 Lisbon to Malaga Mediterranean
Sep 30, 2024 World Traveller 9Málaga to Las Palmas Mediterranean
Oct 2, 2024 World Voyager 10 London to Bilbao Mediterranean
Oct 2, 2024 World Voyager 17 London to Lisbon Mediterranean
Oct 12, 2024 World Voyager 7 Bilbao to Lisbon Mediterranean
Oct 14, 2024 World Navigator 13 Las Palmas to Rio de Janeiro Transoceanic
Oct 19, 2024 World Voyager 11 Lisbon to Las Palmas Mediterranean
Oct 30, 2024 World Traveller 9Ushuaia Roundtrip Antarctica
Nov 3, 2024 World Navigator 10 Montevideo to Ushuaia Patagonia, The Falklands & Chilean Fjords
Nov 8, 2024 World Traveller 11 Ushuaia Roundtrip Antarctica
Nov 13, 2024 World Navigator 9Ushuaia Roundtrip Antarctica
Nov 19, 2024 World Traveller 9Ushuaia Roundtrip Antarctica
Nov 22, 2024 World Navigator 13 Ushuaia Roundtrip Antarctica
Nov 27, 2024 World Voyager 5 King George Island Roundtrip Antarctica
Nov 28, 2024 World Traveller 11 Ushuaia Roundtrip Antarctica
Fly over the Drake Passage when embarking or debarking in King George Island, and sail the other way.
Dec 2, 2024 World Voyager 5 King George Island Roundtrip Antarctica
Dec 9, 2024 World Traveller 11 Ushuaia Roundtrip Antarctica
Dec 9, 2024 World Voyager 11 Ushuaia Roundtrip Antarctica
Dec 16, 2024 World Navigator 12 Ushuaia Roundtrip Antarctica
Dec 20, 2024 World Traveller 9Ushuaia Roundtrip Antarctica
Dec 20, 2024 World Voyager 16 Ushuaia Roundtrip Antarctica
Dec 28, 2024 World Navigator 9Ushuaia Roundtrip Antarctica
Dec 29, 2024 World Traveller 11 Ushuaia Roundtrip Antarctica
Jan 5, 2025 World Voyager 11 Ushuaia Roundtrip Antarctica
Jan 6, 2025 World Navigator 9 Ushuaia Roundtrip Antarctica
Jan 9, 2025 World Traveller 11 Ushuaia Roundtrip Antarctica
Jan 15, 2025 World Navigator 9 Ushuaia Roundtrip Antarctica
Jan 16, 2025 World Voyager 18 Ushuaia Roundtrip
Antarctica, Patagonia, the Falklands, South Georgia & the South Sandwich Islands
Jan 24, 2025 World Navigator 11 Ushuaia Roundtrip Antarctica
Feb 3, 2025 World Voyager 11 Ushuaia Roundtrip Antarctica
Feb 4, 2025 World Navigator 9 Ushuaia Roundtrip Antarctica
Feb 11, 2025 World Traveller 11 Ushuaia Roundtrip Antarctica
Feb 13, 2025 World Navigator 9 Ushuaia Roundtrip Antarctica
Feb 14, 2025 World Voyager 11 Ushuaia Roundtrip Antarctica
Feb 22, 2025 World Navigator 11 Ushuaia Roundtrip Antarctica
Feb 22, 2025 World Traveller 11 Ushuaia Roundtrip Antarctica
Feb 25, 2025 World Voyager 14 Ushuaia Roundtrip Antarctica
Mar 5, 2025 World Navigator 9 Ushuaia Roundtrip Antarctica
Mar 5, 2025 World Traveller 9 Ushuaia Roundtrip Antarctica
Mar 11, 2025 World Voyager 11 Ushuaia Roundtrip Antarctica
Mar 14, 2025 World Navigator 13 Ushuaia Roundtrip Antarctica
Mar 14, 2025 World Traveller 11 Ushuaia Roundtrip Antarctica
Mar 22, 2025 World Voyager 11 Ushuaia Roundtrip Antarctica
Apr 2, 2025 World Voyager 13 Ushuaia to Buenos Aires Patagonia, The Falklands & Chilean Fjords
Apr 20, 2025 World Navigator 7 Lisbon Roundtrip Mediterranean
Apr 15, 2025 World Traveller 12 Las Palmas to Casablanca Mediterranean
May 5 2025 World Navigator 15 Barcelona to Rome Mediterranean
May 20 2025 World Navigator 7 Rome to Barcelona Mediterranean
May 20 2025 World Voyager 7 Lisbon to Bordeaux Mediterranean
May 20 2025 World Voyager 17
Jun 7, 2025 World Navigator 7 Lisbon to Barcelona Mediterranean
Jun 7, 2025 World Navigator 7 Lisbon to Barcelona Mediterranean
Jun 14, 2025 World Navigator 7 Barcelona to Rome Mediterranean
Jun 17 2025 World Voyager 12 Edinburgh to Trondheim Northern Europe & Greenland
Jun 17 2025 World Voyager
Jun
Jul
Jul
20
Jul
Jul 30 2025
Traveller 9 Stockholm to Copenhagen Northern Europe
Aug 8 2025 World Traveller 9 Copenhagen to Tromsø Northern Europe
Aug 8 2025 World Traveller 18 Copenhagen to Longyearbyen
Arctic – Svalbard & Northern Europe
Aug 9 2025 World Navigator 7 Athens Roundtrip Mediterranean
Aug 9 2025 World Voyager 10 Reykjavík to Kangerlussuaq
Aug 16 , 2025
Aug 17, 2025
Arctic – Iceland & Greenland
Navigator 9 Athens to Dubrovnik Mediterranean
Traveller 9 Tromsø to Longyearbyen
Aug 19, 2025 World Voyager 10 Kangerlussuaq to Reykjavík
Arctic – Svalbard
Arctic – Iceland & Greenland
Aug 26 2025 World Traveller 9 Longyearbyen Roundtrip High Arctic – Svalbard
Aug 29 2025 World Voyager 7 Reykjavík to Dublin Iceland & Greenland, Northern Europe
Aug 29 2025 World Voyager 14 Reykjavík to Dublin Iceland & Greenland, Northern Europe Fly over the Drake Passage when embarking or debarking in King George Island, and sail the other way.
Sep
Sep 4, 2025 World Traveller 10 Longyearbyen to Reykjavík High Arctic – Greenland
Sep 5, 2025 World Voyager 7 Dublin Roundtrip Northern Europe
Sep 14 , 2025 World Traveller 8 Reykjavík to Dublin Iceland & Greenland, Northern Europe
Sep 20, 2025 World Voyager 11 Dublin to Amsterdam Northern Europe
Sep 27 2025 World Navigator 10 Lisbon to Barcelona Mediterranean
Oct
Oct 2, 2025 World Traveller 9Lisbon to Las Palmas Mediterranean
Oct 7, 2025 World Navigator 8 Barcelona to Lisbon Mediterranean
Oct 11, 2025 World Voyager 10 Dublin to Lisbon Mediterranean
Oct 15, 2025 World Navigator 7 Lisbon to Casablanca Mediterranean
Oct 15, 2025 World Navigator 14 Lisbon to Las Palmas Mediterranean
Oct 22, 2025 World Navigator 7Casablanca to Las Palmas Mediterranean
Oct 27, 2025 World Traveller 13 Buenos Aires to UshuaiaChilean Fjords & Falkland Islands
Nov 9, 2025 World Traveller 9 Ushuaia Roundtrip Antarctica
Nov 14, 2025 World Voyager 11 Ushuaia Roundtrip Antarctica
Nov 18, 2025 World Traveller 11 Ushuaia Roundtrip Antarctica
Nov 20, 2025 World Navigator 11 Ushuaia Roundtrip Antarctica
Nov 25, 2025 World Voyager 7Ushuaia to King George Island Antarctica
Nov 29, 2025 World Traveller 9 Ushuaia Roundtrip Antarctica
Dec 1, 2025 World Navigator 11 Ushuaia Roundtrip Antarctica
Dec 2, 2025 World Voyager 7 King George Island Roundtrip Antarctica
Dec 8, 2025 World Traveller 9 Ushuaia Roundtrip Antarctica
Dec 9, 2025 World Voyager 7 King George Island Roundtrip Antarctica
Dec 12, 2025 World Navigator 16 Ushuaia Roundtrip Antarctica
Dec 17, 2025 World Traveller 11 Ushuaia Roundtrip Antarctica
Dec 18, 2025 World Voyager 18 Ushuaia Roundtrip Antarctica
Dec 28, 2025 World Navigator 11 Ushuaia Roundtrip Antarctica
Dec 28, 2025 World Traveller 9 Ushuaia Roundtrip Antarctica
NAVIGATOR | DISCOVERY | JOURNEY
• 1-Bedroom Suite with Oversized Private Balcony
• Elegant private marble bath featuring L’OCCITANE amenities
• Walk-in mosaic glass shower with rain head and body jets
• Walk-in closet and wardrobe
Breathe easy in our most spacious suite. Generous, double floor-to-ceiling glass sliders with ocean views create the perfect balance of indulgent nights aboard after thrilling days ashore.
• L iving room with sofa and vanity
• S tocked in-room minibar
• Includes 2 wall-mounted TVs with “infotainment” system
• Q ueen Bed
• Elegant private marble bath featuring L’OCCITANE amenities • Walk-in mosaic glass shower with rain head and body jets • Wardrobe • Stocked in-room minibar
NS | NAVIGATOR
E1 | HORIZON DELUXE | 300 sq. ft.
A1/A2 | HORIZON 270 sq. ft.
