WE ARE PANACHE CRUISES
James Cole — one of the most recognised names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.
Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.
We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivalled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.
The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.
Panache Cruises office
James Cole
Panache Cruises office
Your own personal CRUISE CONNOISSEUR
Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-travelled, like-minded cruise fans, each a specialist in a different destination or type of cruise.
Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream holiday booked.
You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalised recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble — however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.
• Transfers to and from the airport
• Car parking, should you require
• Security fast passes and airport lounge access
• Pre-cruise and post-cruise hotels
• In-resort transfers to and from cruise ship
• Tours and excursion booking
• Onboard dining reservations
… and anything else you might need.
Connoisseur Scott Perry
Connoisseur Rebecca Smith
Panache Cruises’ office
Our Founders programme rewards luxury cruisers
Our Founders rewards programme gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth £100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.
• Free giveaways as you move through the Founders tiers
• Invitation to a full schedule of hosted Founders cruises
• Exclusive luxury cruise offers in your inbox regularly
• VIP access to events and ship visits
• Direct access to James Cole
You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.
YOU CAN TRUST US
Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurwws and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.
Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!
We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.
CATHERINE DIVAN
JASON TREADWELL
James Cole
New Winter 2025/6 Exotic Voyages
On Seabourn Quest’s new Winter 2025-6 voyages, discerning travellers may discover wonders across Southeast Asia, Australia, New Zealand, the South Pacific, Hawaii, and the Panama Canal, visiting hidden gems inaccessible to larger ships. Some of our voyage highlights will include:
Highlights include:
● New 10-day ‘Bora Bora & Tahitian Nights Explorer’ voyages sailing roundtrip from Papeete (Tahiti) for a full immersion into the idyllic islands of French Polynesia.
● A transit through the historic old locks of the Panama Canal on a 19-day itinerary from Los Angeles to Miami.
● A 15-Day Christmas Australia & New Zealand itinerary sailing Sydney to Auckland.
● Overnight calls on select voyages in Cairns, Melbourne, Bora Bora and Papeete.
● Extended stays in Napier, Honolulu, Kona, Puerto Vallarta and Cartagena.
● Curated entertainment, local artists, talent and speakers for our Seabourn Conversations
BLUE LAGOON, BORA BORA
Seabourn Quest
Seabourn Quest’s accommodation features a spacious private veranda in nearly all the luxuriously appointed suites. Onboard there are at least four restaurants, including the new and sophisticated alternative dining venue ‘Solis’.
Guests can enjoy the six or more open bars and lounges alongside ample deck space, sparkling pools and the pampering delights of the Spa at Seabourn. The allinclusive lifestyle also makes Seabourn a very social place to be, from champagne on deck to cocktails in The Club.
Seabourn Quest combines nimble power and grace with beautifully designed spaces and amenities. The ship can access smaller ports where larger ships cannot go yet provides some of the most generous
ratios of space per guest in the industry, featuring a world-class spa, a variety of dining venues, inviting lounges and bars, pools, and broad teak decks.
When not exploring stunning destinations with expert guides, why not greet the dawn with yoga on deck? Espresso on your veranda? Visit the salon for a facial or try the nine-hole putting course. Take a dip in the pool, or chat with likeminded travellers in the Observation Bar. It’s entirely up to you. No matter which voyage you choose, you’ll have the pleasure of sailing on board the ultraluxury Seabourn Quest, an intimate ‘hotel at sea’ that will surround you with a yacht-like atmosphere; thoughtful touches and gracious amenities; intuitive, personalised service; world-class dining experiences; and luxuriously appointed all-suite accommodations.
THE SEABOURN QUEST ALL-INCLUSIVE DIFFERENCE
● All luxuriously appointed oceanfront suites, most with private veranda
● Intuitive, personalised service provided by staff passionate about exceeding guests expectations
● Complimentary premium spirits and fine wines
● Tipping neither required, nor expected
● Welcome Champagne and complimentary in-suite bar stocked with your preferences
● Gourmet dining experiences rivalling the finest restaurants anywhere
● All dining venues complimentary, dine where, when and with whom you wish
SOLIS RESTAURANT
VERANDA SUITE
POOL AREA
INDONESIA, AUSTRALIA & NEW ZEALAND
Cruise from Sydney alongside the iconic Opera House to discover cities such as cosmopolitan Melbourne in Victoria and Hobart in Tasmania. Or see the iconic ‘dragons’ of Komodo Island and explore the wonder that is the Great Barrier Reef, with an overnight stay at Cairns. New Zealand offers majestic fjord lands, roaring geysers, unspoiled scenery in Queen Charlotte and Milford Sound and charming ports such as Christchurch and Dunedin, boasting a proud Scottish heritage.
Our Voyages
16-DAY INDONESIA & QUEENSLAND COAST
4 Dec 2025
Benoa (Denpasar, Bali); Komodo Island (Indonesia); Darwin (Australia); Cruising Great Barrier Reef; Cairns (overnight); Townsville; Moreton Island; Sydney.
● Cruise the Great Barrier Reef
● Overnight stay in Cairns
15-DAY AUSTRALIA & NEW ZEALAND CHRISTMAS
20 Dec 2025
Sydney; Eden (New South Wales); Melbourne (overnight); Milford Sound & Cruising Fjordland National Park; Oban (Stewart Island, New Zealand); Port Chalmers (Dunedin); Lyttelton (Christchurch); Picton; Tauranga (Rotorua); Auckland.
● Overnight stay in Melbourne
15-DAY AUSTRALIA & NEW ZEALAND
4 Jan 2026
Auckland; Napier; Wellington; Kaikoura; Lyttelton (Christchurch); Timaru; Oban (Stewart Island); Cruising Fjordland National Park; Melbourne (Australia); Eden (New South Wales); Sydney.
15-DAY AUSTRALIA & NEW ZEALAND
19 Jan 2026
Sydney; Eden (New South Wales); Melbourne; Hobart (Tasmania); Milford Sound & Cruising Fjordland National Park; Oban (Stewart Island, New Zealand); Timaru; Kaikoura; Picton; Napier; Auckland.
MILFORD SOUND
THE GREAT BARRIER REEF
A few of our port highlights
Kaikoura, New Zealand
Kaikoura draws visitors from all over the world for its incredible marine life. Whale (including sperm whales), dolphin and seal watching tours operate year-round, while a scenic walkway from the town centre leads to Point Kean with colonies of fur seals on the rocky shores. The Fyffe House is a 19th century home built on a foundation of whale bones, with a museum of whaling history. It’s also famous for fresh seafood including crayfish ( spiny lobsters) and the delicious Paua (abalone.)
Akaroa (Christchurch), New Zealand
Nestled on the Banks Peninsula, surrounded by breath-taking scenery, this French-inspired coastal town is just a scenic drive from Christchurch. Stroll through charming streets, where colourful colonial architecture, cosy cafes, and friendly locals welcome you. Adventure seekers can explore verdant hiking trails, offering panoramic views of turquoise waters and lush rolling hi lls. Hector’s dolphins, the world’s smallest and rarest, playfully dwell within the waters, alongside fur seals and seabirds.
Oban, Stewart Island
Stewart Island overflows with opportunities to get close to New Zealand’s untouched landscapes, rich Maori heritage, and unique birdlife. Lush forests, rare flora and fauna, golden beaches, an d rugged coastlines, provide a diverse ecosystem oasis for nature enthusiasts. Oban serves as the gateway to Rakiura National Park, where visitors can embark on bird-watching expeditions and scenic walks.
Milford Sound, New Zealand
Milford Sound is a fjord in the southwest of New Zealand’s South Island, off the Tasman Sea. Part of the Fjordland National Park and the Te Wahipounamu World Heritage site, it has been judged one of the world’s top travel destinations in an international survey. Frequently visited by rain, the mountain peaks rising from the waters of Milford Sound are often softened by mist.
ROTORUA
MAORI CULTURE
FUR SEAL
RAKIURA NATIONAL PARK
THE SOUTH PACIFIC
The South Pacific is home to some of the least-travelled islands and atolls in the world, making it the perfect destination for adventurous travellers to discover new and hidd en gems. These are uniquely personal voyages with no two experiences alike. Explore unspoiled coral reefs with diverse fish populations, marvel at relics of World War II action in the Pacific Theatre and visi t incredible local communities that are open to sharing their traditions and homes amid life in the most remote region on Earth.
Sail through iconic isles such as Bora-Bora, Tahiti, and Moorea, and lesser-known atolls like Rangiroa and Fakarava. Enjoy a friendly welcome in Tonga or visit a local market with a Seabourn chef as your guide in Papeete, learning more about regional specialities.
Our Voyages
15-DAY CORAL SEAS DISCOVERY
3 Feb 2026
Auckland; Waitangi Bay (Bay of Islands); Dravuni Island (Fiji); Nuku’ Alofa (Tonga); Crossing International Dateline; Arutanga (Cook Islands); Bora Bora (French Polynesia); Bahia D’Opunoha (Moorea); Papeete (Tahiti, overnight).
● Overnight stay in Papeete
10-DAY BORA BORA & TAHITIAN NIGHTS EXPLORER
17, 27 Feb; 9 Mar 2026
Papeete (Tahiti, overnight); Fakarava (French Polynesia); Avatoru (Rangiroa); Huahine-Iti; Bora Bora (overnight); Bahia D’Opunoha (Moorea); Papeete (Tahiti, overnight).
● Two overnight stays in Papeete
● Overnight stay in Bora Bora
19-DAY POLYNESIA PACIFIC PASSAGE
19 Mar 2026
Papeete (Tahiti, overnight); Ra’iatea (French Polynesia); Bora Bora; Cross Equator; Kahului (Maui, Hawaii); Honalulu (Oahu); Kona (Hawaii); Long Beach.
● Overnight stay in Papeete
MOOREA, TAHITI
A few of our port highlights
Papeete, Tahiti
Capital of Tahiti and French Polynesia, Papeete a bustling, lively city with parks, cafes and colourful markets, selling fresh fish, sarongs, vanilla beans or pearls among other delights. A waterfront promenade with music and food, and a multicultural population add to the city’s allure. Papeete, meaning “water basket” was once the place where Tahitians came to collect fresh water. Polynesian culture, its art, and the island’s historyincluding French nuclear weapons testing and the mutiny on the HMS Bounty - can be explored at the various museums. Most islanders reside within the coastal capital however the interior is mountainous and rugged with cascading waterfalls, caves and lush foliage.
Fakarava, French Polynesia
Atolls are the skeletal remains of coral reefs, forming rings of crushed coral sand surrounding a shallow central lagoon, and Fakarava’s large lagoon is designated by UNESCO as a Biosphere Reserve. The inhabitants farm coconuts for copra on shore and pearls in the lagoons, as well as hosting travellers who come to bask on the beaches and snorkel or dive in the luxuriant coral gardens along the shore, including the long spit of Les Sables Roses. Travellers may also visit to a lagoon pearl farm, to see how the large, flat bivalves are coaxed into creating the treasured gems formed by the lustrous nacre inside their shells.
Bora Bora, French Polynesia
Long noted for its stunning beauty, Bora Bora is a tiny island, less than 20 miles in circumference, dominated by the castlelike Mount Otemanu and Mount Pahia, two volcanic peaks with lush tropical slopes. A protective coral reef encloses Bora Bora, and the lagoon is dotted with colourful motus, or islets. Perfect white-sand beaches give way to brilliant turquoise and sapphirecoloured waters, and locals in the small village of Viatape sell colourful fabrics, sculptures carved from native wood and precious black pearls.
Ra’iatea (Society Islands), French Polynesia
The second largest of the Society Islands, Raʼiatea was once th e starting point for the great Polynesian migrations across the waves. Today, it welcomes visitors with a blend of history and natural beauty. Take in the views of its stunning lagoon, hike to hidden waterfalls, and discover unique flora like the Tiare Apet ahi, found only on this sacred island.
Nuku’ Alofa, Tonga
The islands of Vava’u are an unspoiled tropical paradise with stunning scenery and welcoming people. Clear water with abundant sea life, coral reefs, white sandy beaches and abundant seabirds add to the allure of this place. The Polynesian culture tells the story of the god Maui, who created these islands by reaching into the bottom of the sea with his magic hook and pulling them to the surface. Besides tourism and fishing, the main industries here also include agriculture where vanilla beans, pineapple and other tropical fruits are grown. Pearls are cultured, and giant clams are farmed. In the nearby village of Mu’a, see the incredible crafted stone tombs of Tongan kings from the past.
TAHITI
THE PANAMA CANAL
A miraculous waterway. Linking two oceans, two worlds. Cut from solid rock against a backdrop of untamed jungles and mangrove swamps filled with exotic birds and rare tr opical blossoms.
You will marvel as a series of giant locks raise then lower your ship from one ocean to another, while you learn about the often-tragic story of the canal’s construction from experts. Enjoy a sprinkling of Mexican resorts on your way, the stunning rainforests, flora and fauna o f Costa Rica, Puerto Quetzal, gateway to Guatemala’s romantic UNESCO-listed city of Antigua and impressi ve Cartagena, once a fortified bastion for the treasures of the Spanish Main.
Our Voyage
19-DAY PANAMA CANAL PASSAGE
7 Apr 2026
Long Beach; Puerto Vallarta (Mexico); Huatulco; Puerto Chiapas; Puerto Quetzal (Guatemala); Puntarenas (Puerto Caldera, Costa Rica); Daylight transit Panama Canal; Cartagena (Colombia); Miami.
● Daylight Panama Canal transit
THE PANAMA CANAL
CARTEGENA, COLOMBIA
