Banna Brothers Biltong and Butchery
Re-branding Visual identity
Rebranding Aim/ objectives The re-iden�fica�on of the Biltong brand by youth, passionate emirates aspires to refurbish the brand to bring out the core of its essence as a trus�ul family business image. The “Biltong” brand is expanding to be “Banna Brothers’ Biltong & Butchery” the proposal provide a visual iden�ty and complementary design alterna�ves. This document aims to provide the most suitable visual iden�ty to the one and only Banna brothers’ brand.
Overview The Brand is for a specialised food company started by two young Emira� pioneers. Ac�ve since four years ago by Banna Brothers and it keeps growing, therefore, there was a need for a new visual iden�ty to sa�sfy the needs along with the expanding vision to be one of the biggest company on its field interna�onally. Banna Brothers Team aim to generate trusty, and friendly biltong and butchery brand.
Design Direction
Initial Design for the Typeface logo Bold and Elegant font was selected to represents Logo typeface in both Arabic and English Language. The logo Shape is appstracted from three elements the meet cu�ng knife, the horn of Gazalls and the approva�on of the Brand Name.
LOGO
LOGO & Typeface
EMARATI ORIGINAL Gazelle Dry Meat Coriander & lemon
ﺷﺮﻳﺢ ﻏﺰال ﻣﺠﻔﻒ ﻛـــﺰﺑــــﺮة وﻟﻴﻤــــــــﻮن
0g FAT 15g PROTIEN
100 g
EMARATI ORIGINAL Gazelle Dry Meat Coriander & lemon
ﺷﺮﻳﺢ ﻏﺰال ﻣﺠﻔﻒ ﻛـــﺰﺑــــﺮة وﻟﻴﻤــــــــﻮن
0g FAT
100 g
15g PROTIEN
ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ميﻜﻦ أن ﻳﺴﺘﺒﺪل ﰲ ﻧﻔﺲ اﳌﺴﺎﺣﺔ ،ﻟﻘﺪ ﺗﻢ ﺗﻮﻟﻴﺪ ﻫﺬا اﻟﻨﺺ ﻣﻦ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب ،ﺣﻴﺚ ميﻜﻨﻚ أن ﺗﻮﻟﺪ ﻣﺜﻞ ﻫﺬا .اﻟﻨﺺ أو اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻨﺼﻮص اﻷﺧﺮى إﺿﺎﻓﺔ إﱃ زﻳﺎدة ﻋﺪد اﻟﺤﺮوف اﻟﺘﻰ ﻳﻮﻟﺪﻫﺎ اﻟﺘﻄﺒﻴﻖ إذا ﻛﻨﺖ ﺗﺤﺘﺎج إﱃ ﻋﺪد أﻛﱪ ﻣﻦ اﻟﻔﻘﺮات ﻳﺘﻴﺢ ﻟﻚ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب زﻳﺎدة ﻋﺪد اﻟﻔﻘﺮات ﻛام ﺗﺮﻳﺪ ،اﻟﻨﺺ ﻟﻦ ﻳﺒﺪو ﻣﻘﺴام وﻻ ﻳﺤﻮي أﺧﻄﺎء ﻟﻐﻮﻳﺔ ،ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب ﻣﻔﻴﺪ ﳌﺼﻤﻤﻲ اﳌﻮاﻗﻊ ﻋﲆ وﺟﻪ اﻟﺨﺼﻮص ،ﺣﻴﺚ ﻳﺤﺘﺎج اﻟﻌﻤﻴﻞ ﰱ ﻛﺜري ﻣﻦ اﻷﺣﻴﺎن أن ﻳﻄﻠﻊ ﻋﲆ ﺻﻮرة ﺣﻘﻴﻘﻴﺔ .ﻟﺘﺼﻤﻴﻢاﳌﻮﻗﻊ وﻣﻦ ﻫﻨﺎ وﺟﺐ ﻋﲆ اﳌﺼﻤﻢ أن ﻳﻀﻊ ﻧﺼﻮﺻﺎ ﻣﺆﻗﺘﺔ ﻋﲆ اﻟﺘﺼﻤﻴﻢ ﻟﻴﻈﻬﺮ ﻟﻠﻌﻤﻴﻞ اﻟﺸﻜﻞ ﻛﺎﻣﻼً،دور ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب أن ﻳﻮﻓﺮ ﻋﲆ اﳌﺼﻤﻢ .ﻋﻨﺎء اﻟﺒﺤﺚ ﻋﻦ ﻧﺺ ﺑﺪﻳﻞ ﻻ ﻋﻼﻗﺔ ﻟﻪ ﺑﺎﳌﻮﺿﻮع اﻟﺬى ﻳﺘﺤﺪث ﻋﻨﻪ اﻟﺘﺼﻤﻴﻢ ﻓﻴﻈﻬﺮ ﺑﺸﻜﻞ ﻻ ﻳﻠﻴﻖ ﻫﺬا اﻟﻨﺺ ميﻜﻦ أن ﻳﺘﻢ ﺗﺮﻛﻴﺒﻪ ﻋﲆ أي ﺗﺼﻤﻴﻢ دون ﻣﺸﻜﻠﺔ ﻓﻠﻦ ﻳﺒﺪو وﻛﺄﻧﻪ ﻧﺺ ﻣﻨﺴﻮخ ،ﻏري ﻣﻨﻈﻢ ،ﻏري ﻣﻨﺴﻖ ،أو ﺣﺘﻰ ﻏري ﻣﻔﻬﻮم .ﻷﻧﻪ ﻣﺎزال ﻧﺼﺎً ﺑﺪﻳﻼً وﻣﺆﻗﺘﺎ ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ميﻜﻦ أن ﻳﺴﺘﺒﺪل ﰲ ﻧﻔﺲ اﳌﺴﺎﺣﺔ ،ﻟﻘﺪ ﺗﻢ ﺗﻮﻟﻴﺪ ﻫﺬا اﻟﻨﺺ ﻣﻦ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب ،ﺣﻴﺚ ميﻜﻨﻚ أن ﺗﻮﻟﺪ ﻣﺜﻞ ﻫﺬا اﻟﻨﺺ أو .اﻟﻌﺪﻳﺪﻣﻦاﻟﻨﺼﻮصاﻷﺧﺮىإﺿﺎﻓﺔإﱃزﻳﺎدةﻋﺪداﻟﺤﺮوفاﻟﺘﻰﻳﻮﻟﺪﻫﺎاﻟﺘﻄﺒﻴﻖ إذا ﻛﻨﺖ ﺗﺤﺘﺎج إﱃ ﻋﺪد أﻛﱪ ﻣﻦ اﻟﻔﻘﺮات ﻳﺘﻴﺢ ﻟﻚ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب زﻳﺎدة ﻋﺪد اﻟﻔﻘﺮات ﻛام ﺗﺮﻳﺪ ،اﻟﻨﺺ ﻟﻦ ﻳﺒﺪو ﻣﻘﺴام وﻻ ﻳﺤﻮي أﺧﻄﺎء ﻟﻐﻮﻳﺔ، .ﻣﻮﻟﺪاﻟﻨﺺاﻟﻌﺮىبﻣﻔﻴﺪﳌﺼﻤﻤﻲاﳌﻮاﻗﻊﻋﲆوﺟﻪاﻟﺨﺼﻮص،ﺣﻴﺚﻳﺤﺘﺎجاﻟﻌﻤﻴﻞﰱﻛﺜريﻣﻦاﻷﺣﻴﺎنأنﻳﻄﻠﻊﻋﲆﺻﻮرةﺣﻘﻴﻘﻴﺔﻟﺘﺼﻤﻴﻢاﳌﻮﻗﻊ .وﻣﻦ ﻫﻨﺎ وﺟﺐ ﻋﲆ اﳌﺼﻤ ًﻢ
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ميﻜﻦ أن ﻳﺴﺘﺒﺪل ﰲ ﻧﻔﺲ اﳌﺴﺎﺣﺔ ،ﻟﻘﺪ ﺗﻢ ﺗﻮﻟﻴﺪ ﻫﺬا اﻟﻨﺺ ﻣﻦ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب ،ﺣﻴﺚ ميﻜﻨﻚ أن ﺗﻮﻟﺪ ﻣﺜﻞ ﻫﺬا .اﻟﻨﺺ أو اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻨﺼﻮص اﻷﺧﺮى إﺿﺎﻓﺔ إﱃ زﻳﺎدة ﻋﺪد اﻟﺤﺮوف اﻟﺘﻰ ﻳﻮﻟﺪﻫﺎ اﻟﺘﻄﺒﻴﻖ إذا ﻛﻨﺖ ﺗﺤﺘﺎج إﱃ ﻋﺪد أﻛﱪ ﻣﻦ اﻟﻔﻘﺮات ﻳﺘﻴﺢ ﻟﻚ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب زﻳﺎدة ﻋﺪد اﻟﻔﻘﺮات ﻛام ﺗﺮﻳﺪ ،اﻟﻨﺺ ﻟﻦ ﻳﺒﺪو ﻣﻘﺴام وﻻ ﻳﺤﻮي أﺧﻄﺎء ﻟﻐﻮﻳﺔ ،ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب ﻣﻔﻴﺪ ﳌﺼﻤﻤﻲ اﳌﻮاﻗﻊ ﻋﲆ وﺟﻪ اﻟﺨﺼﻮص ،ﺣﻴﺚ ﻳﺤﺘﺎج اﻟﻌﻤﻴﻞ ﰱ ﻛﺜري ﻣﻦ اﻷﺣﻴﺎن أن ﻳﻄﻠﻊ ﻋﲆ ﺻﻮرة ﺣﻘﻴﻘﻴﺔ .ﻟﺘﺼﻤﻴﻢاﳌﻮﻗﻊ وﻣﻦ ﻫﻨﺎ وﺟﺐ ﻋﲆ اﳌﺼﻤﻢ أن ﻳﻀﻊ ﻧﺼﻮﺻﺎ ﻣﺆﻗﺘﺔ ﻋﲆ اﻟﺘﺼﻤﻴﻢ ﻟﻴﻈﻬﺮ ﻟﻠﻌﻤﻴﻞ اﻟﺸﻜﻞ ﻛﺎﻣﻼً،دور ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب أن ﻳﻮﻓﺮ ﻋﲆ اﳌﺼﻤﻢ .ﻋﻨﺎء اﻟﺒﺤﺚ ﻋﻦ ﻧﺺ ﺑﺪﻳﻞ ﻻ ﻋﻼﻗﺔ ﻟﻪ ﺑﺎﳌﻮﺿﻮع اﻟﺬى ﻳﺘﺤﺪث ﻋﻨﻪ اﻟﺘﺼﻤﻴﻢ ﻓﻴﻈﻬﺮ ﺑﺸﻜﻞ ﻻ ﻳﻠﻴﻖ ﻫﺬا اﻟﻨﺺ ميﻜﻦ أن ﻳﺘﻢ ﺗﺮﻛﻴﺒﻪ ﻋﲆ أي ﺗﺼﻤﻴﻢ دون ﻣﺸﻜﻠﺔ ﻓﻠﻦ ﻳﺒﺪو وﻛﺄﻧﻪ ﻧﺺ ﻣﻨﺴﻮخ ،ﻏري ﻣﻨﻈﻢ ،ﻏري ﻣﻨﺴﻖ ،أو ﺣﺘﻰ ﻏري ﻣﻔﻬﻮم .ﻷﻧﻪ ﻣﺎزال ﻧﺼﺎً ﺑﺪﻳﻼً وﻣﺆﻗﺘﺎ ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ميﻜﻦ أن ﻳﺴﺘﺒﺪل ﰲ ﻧﻔﺲ اﳌﺴﺎﺣﺔ ،ﻟﻘﺪ ﺗﻢ ﺗﻮﻟﻴﺪ ﻫﺬا اﻟﻨﺺ ﻣﻦ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب ،ﺣﻴﺚ ميﻜﻨﻚ أن ﺗﻮﻟﺪ ﻣﺜﻞ ﻫﺬا اﻟﻨﺺ أو .اﻟﻌﺪﻳﺪﻣﻦاﻟﻨﺼﻮصاﻷﺧﺮىإﺿﺎﻓﺔإﱃزﻳﺎدةﻋﺪداﻟﺤﺮوفاﻟﺘﻰﻳﻮﻟﺪﻫﺎاﻟﺘﻄﺒﻴﻖ إذا ﻛﻨﺖ ﺗﺤﺘﺎج إﱃ ﻋﺪد أﻛﱪ ﻣﻦ اﻟﻔﻘﺮات ﻳﺘﻴﺢ ﻟﻚ ﻣﻮﻟﺪ اﻟﻨﺺ اﻟﻌﺮىب زﻳﺎدة ﻋﺪد اﻟﻔﻘﺮات ﻛام ﺗﺮﻳﺪ ،اﻟﻨﺺ ﻟﻦ ﻳﺒﺪو ﻣﻘﺴام وﻻ ﻳﺤﻮي أﺧﻄﺎء ﻟﻐﻮﻳﺔ، .ﻣﻮﻟﺪاﻟﻨﺺاﻟﻌﺮىبﻣﻔﻴﺪﳌﺼﻤﻤﻲاﳌﻮاﻗﻊﻋﲆوﺟﻪاﻟﺨﺼﻮص،ﺣﻴﺚﻳﺤﺘﺎجاﻟﻌﻤﻴﻞﰱﻛﺜريﻣﻦاﻷﺣﻴﺎنأنﻳﻄﻠﻊﻋﲆﺻﻮرةﺣﻘﻴﻘﻴﺔﻟﺘﺼﻤﻴﻢاﳌﻮﻗﻊ .وﻣﻦ ﻫﻨﺎ وﺟﺐ ﻋﲆ اﳌﺼﻤ ًﻢ
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam