GRAPHIC DESIGN - ART DIRECTION Selected Works - 2015
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Elisa Carpenè portfolio
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or t o li ec ail p o rt f o r i td .c r a om hic ce p a n g r d esi4181057 a h +39 340 gne be r lnkd.in/davDMYP
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Elisa Carpenè Via Garibaldi 33 10122 Turin IT
CONTACTS
+39 340 41 81 057 eli.crpn@gmail.com
behance.net/elisacarpene elisacarpene.tumblr.com lnkd.in/davDMYP
About
AWARDS AND EXPOSITIONS June 2014
VITA 2014 WEB ART DIRECTOR Arc Wordwide / Leo Burnett (Turin, IT) DIGITAL DESIGNER Pomellato SpA (Milan, IT)
20 13 freelance graphic designer CNA Serivizi Srl Tubino Nero Blog Closure Band GRAPHIC AND DIGITAL DESIGN Bachelor Degree Politecnico di Torino (Turin, IT)
2012 WEB DESIGN Professional Course Manager Srl (Turin, IT) 2011 GRAPHIC DESIGaN Erasmus Scolarship Programme ITU-Istanbul Teknik Universitesi (Istanbul, TR)
malagatelier Photography Exposition (Milan, IT)
March vogue & kering empower 2014 talent International Contest, Winner (Milan, IT) 2013
notabene library re-cover contest Contest, selected.
2013
berlin taste festival expo Bachelor Degree Direktorenhaus (Berlin, DE)
2010
salone del gusto Lingotto, Turin (Turin, IT)
SKILLS DESIGN •Grid and Layout •Good sensibility for color and typography •Social media LEANGUAGES •Italian Mothertongue •English Advanced Level IELTS Academic Certificate-6.5 score
COMPUTER Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Dreamweaver Adobe Muse Final Cut HTML & CSS
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Kawasaki portal
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2014 kawasaki website design
Perfect technology, extreme power and all the kawaskI’s heritage told with a totally new approach. Taking advantance from the new web design trends, the website communicates the incredible power and the high precision technology of KawaskI’s products through a totally new approach. The homepage highlights the social feed, while the vertical design of the product page is used for make storytelling. The full-width images help to make the page more emotional.
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Elisa Carpenè
Portfolio
typography
HELVETICA NEUE LT STD 77 BOLD COND Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz 1234567890 !?@%&/*.,;
HELVETICA NEUE LT STD 55 ROMAN Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz 1234567890 !?@%&/*.,;
HELVETICA NEUE LT STD 75 BOLD Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz 1234567890 !?@%&/*.,;
colors
Primary colors
White #ffffff
Secondary colors
Black #000000
Ivory #dbdbdb
Cold Grey #374245
Green #69be28
Grey #5b6c71
Dark Grey #12a2224
Kawasaki
homepage
homepage
Elisa Carpenè
menu
menù
Portfolio
product page
Kawasaki
product page
product page
Elisa Carpenè
Portfolio
Kawasaki
product page infographic
scrolling infographic
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Phive branding webdesign
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2014 PHIVE Logo and Coordinate Image
Made in Italy, Heritage and Handcrafting. Those are the key concept of the, Florida based, leather shop PHIVE. All the elements of the coordinate image are designed for tell to the people the beautiful story of the product they are buying and of the brand who’s selling it to them. A story about Italy, about stunning elegance, and the value of craftmanship. And the best thing is that the story is true. The pastel colors and the handscript font used in the copy-head, gives to the brand image a very fashion and hype look.
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Portfolio
logo
Elisa Carpenè
grid
Phive sells Italian fashion products. The logo had to express the “Made in Italy” concept and visualize the name of the shop. The result is a very elegant logo.
PHIVE
mockups
logo design
Elisa Carpenè
Portfolio
colors
details
White #ffffff White #ffffff Black #000000
main visual
Green #69be28
HELVETICA NEUE LT STD 75 BOLD Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz 1234567890 !?@%&/*.,;
PHIVE
stationery
BUSINESS CARD Putting the storical family photos on the front of the business card we are presenting not just the brand’s story but also the owner’s story. So what better way to present himself than show his own heritage?
business card
branding
STATIONERY ELEMENTS • Business card • Letters • Pin badges • Seal stamp • Rubber stamp
Portfolio
letters
Elisa Carpenè
Even if the letters are not anymore a very common way of comunication, it is nice to have the possibilities to have a customized ones. A perfect way for make an impressive invitation or a very nice letter of comunication.
Flyer, poster and advertising products presents some creative variations: more colors and a greater number of photos, always related to the Italian Lifestye, fashion and handcrafting.
flyers
PHIVE
labels
notebooks
Elisa Carpenè
Portfolio
poster
carton bags
PHIVE
Elisa Carpenè
Portfolio
homepage
MENU The homepage’s menu is simple and overlapped on a big images gallery.
HIGHLIGHTS The three boxes under the gallery contain the content highlights. The topics that you need to push in a certain period of the year.
FOOTER / • SITEMAP • CONTACT&ABOUT Contact and About doesn’t need a dedicate page but follows in every page the user. • SOCIAL FEED Using the social medias you can directly updates the website.
homepage
PHIVE
website
Elisa Carpenè
gallery
GALLERY The gallery contains 3 or more sliding images and it is essential for showing the atmospheres and the soul of the brand.
Portfolio
other pages: Phive Lifestyle - Phive Quality
PHIVE
handbags
Elisa Carpenè
HANDBAGS The Handbags page is the core of the website: all the bags are divided in collections and communicate themself through a very emotional page.
Portfolio
PHIVE
product page
COLLECTION Without change page, but just clicking the “view more” button you will see all the models.
PRODUCT The product page shows all the product’s photos, with price and information on the side. On the bottom you can find other products from the same collection.
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Jeep monogrphic advertorial 2014 JEEP Digital Advertorial
“Winter is our favourite sport.” With the monographic campaign on the newspaper “La Stampa”, Jeep tell us the 6 rules of its favourite sport: winter. The digital advertorial uses parallax scrolling for reveal the images.
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advertorial
Elisa Carpenè
Portfolio
scrolling page
Jeep
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Giovanni Rana social network
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2014-2O15 GIOVANNI RANA Social Networks Images
Selection of posts made for Giovanni Rana facebook page.
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facebook post
Elisa Carpenè
Portfolio
benvenutidaGiovanniRana.it website redesign
Giovanni Rana
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Tubino Nero
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2013 TUBINO NERO Coordinate image
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Branding and coordinate images for the blog alessiatrombetta.com
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This picture is designed to match the fashion blog ‘Little Black Dress’ From the theme ‘Little Black Dress’ as a basic clothing, it was realized a collection of coloured wear items in several shapes. The logo for calling cards, headed paper and web site was originated from the superimposition of the coloured dresses. “I choice the ‘Little Black Dress’ regardless any shape or colour”
R O
Elisa Carpenè
Portfolio
White
White
White
White
White
White
White
White
White
White
White
logo
White
logo and visual
pattern
TUBINO NERO
Elisa Carpenè
Portfolio
business card
branding
stationery
TUBINO NERO
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Laboratorio Valsusa
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2014 CNA S.r.l Logo and Title Design
A Video and Titles design for empower the visibility of the local handicraft activities, a CNA project “Laboratorio Valsusa“. Video titles drawing for the Susa Valley project to highlight local crafts. The titles are made of distinct logos, each of them recalls his own video. The appearance given at the logos, by a thorough use of fonts and icons, means to call up old local shop signs and to pass the idea of craft and handiwork.
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logo design
Elisa Carpenè
Portfolio
VALSUSALAB
video previewss
logo design
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Pomellato/ Dodo
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2014 POMELLATO Print and Digital Comunication
Selection of works of mine realized on the internship at Pomellato spa company Selection of works of mine realized on the internship at Pomellato spa company They consist in pictures especially designed for web and mobile applications and aimed at several worldwide countries. Covers for social networks, newsletters and digital invitations and advertorials for magazines. The first one was published on the Elle Germany issue of May 2014 and the other one on the InStyle Mexico issue of June 2014.
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facebook covers
Elisa Carpenè
Portfolio
digital invitations
POMELLATO/DODO
Elle Germany and Instyle Mexico Advertorials
Elisa Carpenè Portfolio
pinterest card
POMELLATO/DODO
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Il turismo sulle Alpi del Piemonte 2014 PIEMONTE VISUAL CONTEST Website design, parallax, infographics, Adobe Muse.
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A web interactive map, animated trough parallax scrolling, telling the story of the tourism on Piedmont’s Alps. This project was realized for the Regione Piemonte’s contest on Open Government Data Publishing. The project shows, by an interactive map, the touristic activity on Piedmont’s Alps mountains, the visitors’ identities and their requests. The web map, illustrated by Tamara Garcevic, is made in HTML5 with Parallax design and it aims at getting the web page visit more dynamic.
allax
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Portfolio
infographics
Elisa Carpenè
interactive web map
parallax scrolling map
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In Aurora
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2013 Politecnico di Torino, Circoscrizione 7. art direction, editorial design, fotografia, animation
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Link video
Browse the publication
“In Aurora” explains, through a stop motion video and book of researches, what ‘Urban Sustainability’ means.
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The project is made of two items. The first one is a book of researches with several infographics on the ‘Urban Sustainability’ subject about the Aurora Turin’s district. The other part is an animated video designed to pass information about the Aurora Turin’s district next changes. The animation is realized through the stop motion technique and by the mainly use of paper and wool.
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Elisa Carpenè
Portfolio
book of researches
book of researches
book of researches
IN AURORA
book of researches - story
Elisa Carpenè Portfolio
book of researches - pollution
IN AURORA
Elisa Carpenè
video setting
video
Portfolio
video setting
IN AURORA
thank you
Elisa Carpenè
WRITE ME
GRAPHIC DESIGN ART DIRECTION
+39 340 41 81 057 eli.crpn@gmail.com