PORTFOLIO
Neha Paniker
COPYWRITER CRAFTING CREATIVE COMMUNICATIONS MICA, AHMEDABAD
MINI CAMPAIGNs
CAMPAIGN ONE BRand: Micro VBB topic: Car security device
R
VBB AND YOU - MALL TOLL
On an average, more than 40,000 cars are stolen every year in India. Most of which do not have auto-theft devices installed in them. Why wait for this to happen to you? Micro VBB is a one of a kind auto theft security device with features such as an automatic car alarm, instant SMS and GPS tracking system which ensure safety of your car. Install Micro VBB now to protect your car. Available at all car dealer showrooms across the country.
MICR VBB Why be sorry?
CAMPAIGN two BRand: diesel topic: perfume
one - off’s
Feel good inside out
Imky quinky qomky, Father hab a bonkey, Bonkey bied fa ther bieb, Inky quimky qomky.
Rohit can't tell the difference between 'b' and 'd'. Or between 'p' and 'q'. So when he reads aloud or writes, people think he's ridiculing them. So he gets punished. Or they think he's a mentally challenged person. But the truth is, Rohit is as intelligent as you or I. He has a vivid imagination, and is highly creative. The real problem is that Rohit suffers from Dyslexia. And he's just one among more than 30 million other children with Dyslexia in India. Thankfully, there is a treatment. And the treatment
starts with sympathy and understanding. Dyslexic students like Rohit can be taught to read and write like normal children. And when they do learn, it boosts their self-confidence tremendously - so much so that, sometimes, they outperform 'normal' kids. We help teach kids like Rohit every day at the Visamo Kids Foundation. If you'd also like to help, either by way of time, effort or money, please log on to www.visamokids.co.in or contact us on 097678905456.
Slap (Today) Punch (3 days ago)
Belt (8 days ago) Cigarette (2 days ago)
Iron (1 month ago)
Kick ( Yesterday) Hockey (1 1/2 weeks ago)
RAISE YOUR VOICE
The strongest muscle in the body is the tongue Stop Domestic Violence
Why be silent?
TV SCRIPT
TVC Script - Micro VBB Scene 1: Early morning scene. Two friends park their car besides each other. They get out, lock their cars and greet. (Audio – Early Morning birds chirping) Scene 2: They plug their I – Pods and start jogging in a park. (Background noise fades and a slow music track starts). Scene 3: Camera cuts to a suspicious looking man. Camera cuts to the joggers as they begin to jog faster. (Music gets faster). Scene 4: The robber is circling one of the cars. Cut to the man. (Music continues) Scene 5: Cut to the robber. He is trying to open the door of the car with a crowbar. Scene 6: Cut to the man. He receives a message on his cell phone. READ: ENGINE ON. Close up on the screen of the cellphone. Scene 7: The man starts running towards the car while he replies to the message. Close up to the cell phone. READ: ENGINE OFF. Scene 8: Car shuts down. Robber is petrified and caught by the police. (Sound of the alarm). Cut to a blank screen. MICRO VBB, Unarguably a smart choice.
radio script
Synopsis: In our everyday life, the one thing we always look forward to is how in sync is our work, is our life, the rhythm in which we sing. ‘Noise of India’ is a Hindi show created to break from the clichéd clutter. A show in which you can practice your vocal chords and you need not worry about missing a tune. The show consists of two Radio Jockeys in the search of not so shy bathroom singers. Where the worse you sing, the better it gets for you. The lucky winner stands to enter the “Hall of Shame”. So, step aside India Idol or Sa Re Ga Ma Pa a revolution is about to start. The Revolution of Noise.
SCRIPT (10 minute scipt) – Radio Show “Noise of India” Tune of 94.3 My FM, ‘dil se’ (song follows) (Show jingle follows) A man singing a song. (Fades out.) Mojo(Neha): Wah! wah! wah! kitnaaa bura ganaa gaya hai! kya phati awaaz hai inki!!? kya aap isse ganda gaa sakte ho? If yes then you are at the right place at the right time! Hey people! Main hoon RJ MOJO aur aap sun rahey hai 94.3 My FM DIL SE!! Pata hai maine aur RJ JOJO ne aap log ko kitna miss kiya? And I’m sure aapne bhi hamein utna hi miss kiya hoga. Aaj kal hum plans bana rahe hain ki kaise aap logon ke sath zyaada se zyaada time spend kar sake. Yaar do din pehley main aise hi rastey pe chal rahi thi, mere kisse friend ke saath. Aur chaltey chaltey koi ladka aaya aur gaaney laga!! Suhana bada mausaaam!!! Aur by god! I swear it!! Aajkal jabhi bhi koi gaata hai naa toh mere kaan khadey ho jaatey hai! Radar ke tarah! Aur phir main aap logon ko miss karney lagti hoon! Koi aapko aapke game mein beat ker sakta hai? We go all out to choose the best of the worst!!! Just for you!!! And wouldn’t settle for anything less than horrible… Dekha! aapkey liye humarey dil mein kitna pyaar hai…Hum appkey kaan ke pardey ko tabah ker detey hai…aur aap phir bhi suntey rehtey hain apna show-noise of India..So sweet of you people!! So, aapko game ke rules toh pata hi hongey? aap jitna ghatiya gaaogey!! Aapke liye utna behtar hoga! Jitna aap humein hairaaan karoge utna accha hoga…aas paas ke jitney sheeshey todogey utna badega aapka chance hamare HALL OF SHAME mein shamil hone ka!! Chalo, shuru karne se pehle sun lete hain ek acha sa gana for the last time. Fade In. (Song) Ab hum jaatey hai RJ JOJO ke paas, woh dhoond rahi hai humarey next noise of India ko!! MOJO (Neha): Hi JOJO!!!! JOJO (Misha): Hey MOJO and hello my people!! Aap sun rahe hain 94.3 my fm dil se par apni JOJO ko.
I am so excited! Music’s downslide starts now Mojo! And I jus cant wait! Mojo (Neha): Me too! Me too!! Toh kahan ho tum aaj??... Jojo(Misha): Mein hoon aaj atria mall mein dhoondney hamaare agle noise of India ko… Arey! Mujhe push mat karo!!! Push mat karo… Main aap sabko chance dungi…aapka talent dikhaney! pata hai mojo kal mein gayi thi apne kaan ke doctor ke paas…aur usne mujhe bola ki mera hearing power 20% kam ho gaya hai… aaj se har ek ek ghanta mein apne kaano mein ear drops daal rahi hoon… mere to kaan pak gaye hain acha gaane wale logon ko sunkar… by the way mujhe mera pehla bakra mil gaya hai… Atria Mall ke security guard… Place ko secure karney ke jagah woh sun rahey the humara show radio par!!! Aur aaahhaahahaha humarey priy security guard pakde gaye gaatey huey apne suriley awaaaz mein…. Toh bhaisahab…bolo aapka naam kya hai? Security Guard: __________ Jojo(Misha): Toh apna talent dikhaney ke liy taiyaar??? Security Guard: ----------Jojo(Misha): Chalo shuru ho jao thakur!! (The security guard starts to sing) Jojo(Misha): Doest sound that besura!!! Shee shee shee yeh kaisa gaana gaya hai aapney!!! 2 – 3 notes toh bilkul perfect lagey!!! Nahi nahi nahi…humein chahiye our noise of India…not the next best choice of India… Arre bhayya ganda gaane ki practise karo..acha gaana gaane ka zamana gaya… Tabhii aa paoge hamare hall of shame main… Lagta hai aaj ka din bhaut lamba honeywala hai mojo… Over to you… Mojo(Neha): Humari bichari jojo…mujhe bhi lagta hai uska din bhaut lamba honeywala hai…koi baat nahi…We love what we do! Hain naa Jojo!!! Jojo ke kaan ko aur pareshan karney k liye hum bajatey hain thode aur suriley gaaney!! Keep listening to 94.3 MY FM DIL SE… Fade In. (song)… Mojo(Neha): Hey people mojo is back…ab mein aap logon ko apni bak bak se bore nahi karungi…lets get back to jojo…. Hey jojo mila koi besura??... Jojo(Misha): Mojo…wo kehte hain naa 3rd times a charm…bt I think mera to 2nd try hi bhot charming hone wala hai…mere sath hain bhot saare log..chaliye kaun banna chahega hamara noise of India???... (Voices of the people in the background)… Cut to Song. End.